The Simple (And Fun) Way to Get More People to Complete Your Online Course
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People Love to Play Games
Monopoly was created in 1903. Views differed on reasons behind the creation of the game. Some thought it was meant to promote anti-capitalism. Others thought it was to teach people how to get rich through buying and selling real estate.
Whatever the reason, Monopoly is addictive.
The Guinness Book of World Records has entries for the longest Monopoly game (70 days), the longest game while upside down, even the longest game underwater!
McDonald’s biggest promotion involves collecting Monopoly pieces. They run this year after year with huge success.
Shockingly, people will travel to distant cities and buy food they intend to throw out just to continue playing the game.
Why? Because people love to play games.
A Number Marketers Know But Won’t Talk About
Whether or not you've created an online course, there’s a sad statistic you need to know about. Only about 3% of people who purchase online courses ever complete them.
Yes, it’s true. This means 97% of people who purchase your course are unlikely to ever complete it.
Surprisingly, you might think people who charge more for their courses would do better because of the higher financial investment. But that’s not the case.
Whether the cost is $97 or $10,000, the abandonment rate is similar.
Why People Don't Complete Your Courses
Marketing guru Jay Abraham says that people buy courses to solve a problem they have.
So when they buy the course, part of them wants to believe they’ve already solved their problem.
This idea they have solved the problem just by purchasing the course is common whether the course is priced high or low.
But when they start your course, they typically think of two words: hard and work.
The Heart of the Problem 💔
If you're like most of our clients, your course is part of your mission. It's your calling and you'd like it to make a difference.
You've had the courage to put together something that can possibly change lives.
But if students don't finish the course, they aren't getting the benefits you wanted.
Plus, there's a connected issue, if they don't go through your course, they're much less likely to buy another course from you in the future.
It's not fair. You gave your course your heart and your energy. It really does help people.
Fortunately, there's a simple way for you to get people to complete your course.
You can change the world (and your business) once you understand…
The Power of Gamification
It is a universal phenomenon.
We’re not only talking about kids playing on an Xbox. People of all ages love playing games, especially on their computers, tablets, and smartphones.
When people are playing in a game, they can easily lose track of time. Mothers of all decades know the feeling of being ignored when they called children in for dinner.
When you add gamification to your course or training, you’ll dramatically increase student satisfaction, engagement, completion and super-profitable follow on sales.
The first industry to take advantage of Gamification was the travel industry.
Airlines, car rental and hotels started offering loyalty points to encourage repeat business.
An unexpected outcome was that people started hoarding their points, not using them nearly as much as expected. (According to a 2016 survey, only 15% of travelers actually redeem their points.)
So why do people hoard these points instead of using them?
Because accumulating points is satisfying & fun.
Delta Airlines has Silver, Gold, Platinum, or Diamond levels.
Hertz Rent-A-Car has Gold, Five-Star and President’s Circle.
The companies can be generous with benefits knowing only a small number of people use them. But they're effective because they promote brand loyalty.
Your Competition Isn't Who You Think
Kiva is a micro-lending company that helps small businesses. Someone asked the CEO who their competition was, he answered “Zynga”, which is odd because it’s not a lending company.
Zynga is actually one of the largest online game companies. They were responsible for the “Words With Friends” craze.
Actor Alec Baldwin was famously kicked off an airplane because he refused to stop playing “Words With Friends.”
Games are now so popular that people actually pay to watch other people play them. It's called e-Sports and famed self-help guru Tony Robbins even invested in a team.
Imagine your course being so fun that people don't realize they're learning, and so addicting that they badger your support desk asking to buy your next course.
Gamification can make that possible.
The Powerful Science of Gamification
Modern psychology owes a debt of gratitude to B.F. Skinner, who showed that periodic positive rewards boost response and learning in animals.
He was surprised by how long a pigeon, or a rat would press a button to get a treat. But he was absolutely stunned when he tested his ideas on college students.
Just as he trained rats to run a maze for a tidbit, Skinner trained college students to run a maze in return for a dollar as the prize.
At the end of the day, the pigeons and rats were returned to their cages and went to sleep. The college students were another story. They broke into the lab late at night to continue running the maze in hopes of a reward.
And it’s actually simple to gamify your course...
Trusted by over 10,000 course creators
We're Marisa Murgatroyd & Murray Gray, and we teach course creators how to create online training and products that customers love to buy and use.
In fact, we developed an entire methodology called experiencification, an amazingly powerful combination of ideas & techniques from the fields of apps & games, adult learning psychology and the gambling industries.
And when used correctly, 10-30 TIMES more students will be ethically addicted to your course, will take action, complete it and get the results they pay you for, which leads to a drove of repeat customers.
And as of today, more than 4,500 successful course makers have used our experiencification techniques to help their students succeed and grow their education, training and coaching businesses.
The 7 Gamification Triggers That Can Skyrocket Your Results
Your Progress at a Glance 👉
As they make progress through your course, students can earn points, appear on the leaderboard, and much more...
TOTAL XP POINTS
Trigger #1: Points
All the most addictive apps and games out there give you points when you take action. As a result, they're incredibly motivating! But for some reason, it just never caught on for online courses.
That’s why Xperiencify puts points front and center, a critical feature of your students’ experience with your course.
Just add points and your students will want to keep earning them day and night!
“It’s like being in Vegas but much healthier wins! 🤣😂”- Tammy M.
Total Flexibility
- Customize the amount of points available for every training & action
- Choose from dozens of sound effects, or upload your own
- Click to try for yourself!1 XP
- 2 XP
- 5 XP
Trigger #2: Variable Rewards
Going back to B.F. Skinner's experiments with pigeons. His real breakthrough was in introducing "variable rewards" into the experiment.
The pigeon would press a lever and sometimes they’d get a small treat, other times a large treat, and other times nothing at all. This small change produced shocking results.
Not knowing when they'd get the next reward, the pigeons pecked incessantly until they received it, actually became “feverish” and “unrelenting” when the reward was no longer predictable.
Turns out that humans react to variable rewards in the same way as pigeons, and it’s the reason games & social media are so addictive.
Here’s how we incorporate variable rewards into your course.
Random Points ⁉
When students take an action and don’t get what they expected, it puts their brains into a hyper-alert, hyper-engaged mode.
And when students are that engaged, it's much easier for them to get into flow, and become lean, mean, learning machines.
They're empowered to begin taking massive action and most importantly, having a huge amount of fun too.
- Click to try for yourself!1 XP
- ???
- ???
Trigger #3: Urgency & FOMO
Marketers will tell you that the day they close their promotion will have the highest amount of sales. Why?
👉 Nobody wants to miss out.
We hate it when TV pitchmen (or anyone else) use urgency to move us to make a decision, but human nature responds to it, big time.
Most course platforms ignore this fact of life. But Xperiencify takes human nature in stride.
Just add a little urgency to your course and you'll be amazed at how much more will get done. And after all, isn’t that the goal? Getting more people to complete your course? Xperiencify can make it happen.
Custom Countdowns ⌛
The first way we introduce FOMO is with Intelligent, custom countdowns you can place anywhere which build urgency to take action.
- Add countdowns for “evergreen” or live cohort-based courses
- Create a multiple countdown for different phases or modules of your course
- Easily set up “sprints” or time-based contests within cohort-based courses
- Your Mission Ends In...0DAYS0HOURS0MINS0SECS
- This Weekend’s Sprint Ends In...0DAYS0HOURS0MINS0SECS
- 😍 Your Chance to Win Ends In...0DAYS0HOURS0MINS0SECS
Trigger #4: Social Proof
People love social media. They watch likes and shares closely and discuss anything and everything online.
Part of this is for social approval.
But most online courses are designed to be done in isolation. There’s no feedback. Not from the course creator. Not from others. And that’s demotivating.
That’s where Xperiencify shines. It incorporates fun ways for your students to get important social approval & feedback and have a little fun too.
SOON:Badges
The urge to collect is powerful. People collect to relive their childhood, connect themselves to a period or to a time they feel strongly about.
That's why the most addictive apps and games use them religiously.
In Xperiencify, your students can earn badges as they take action and participate socially.
Trigger #5: Community
There's a reason why "gym buddies" help us to keep going to the gym when we would have given up.
Just like a gym buddy, a great community can help students stay motivated, on track and taking action.
It's a fact that people will buy your course for the result you promise, but they'll stay for life when they feel connected to a community.
Xperiencify builds a powerful community for you automatically, right from the very first moment.
Warm Welcome 👋
Imagine the positive feelings that would be created if new students received a warm welcome to your course by your existing students.
With Xperiencify, flip a switch and new students will instantly feel an instant sense of community, belonging & togetherness — and that's powerful.
Experience Product Masterclass
Marla just joined the course. Click to welcome her!Experience Product Masterclass
Murray just welcomed you to the course 👋 Click to send them a ‘thanks’!- MB
Experience Product Masterclass
Marla thanked you for your welcome!
Trigger #6: Celebrations
Player milestone & achievement celebrations is a favorite feature in virtually every single video game.
And it's for good reason: we love being celebrated for our effort, especially when it's unexpected.
But typically, courses don't celebrate us for anything. In fact, your only “win” for hitting a goal is usually yet more work. And that's demotivating for students, and can drive them to quit your course.
We've borrowed the idea of milestone & achievement celebrations and put it to work in courses, so that your students feel constantly celebrated, validated and motivated.
Here are the 6 kind of course celebrations you can do with Xperiencify...
Welcome 👋 Celebration
Most courses dump you right into a “wall” of content.
But imagine a different experience — where your new student is welcomed in a new, fun & entertaining way, that makes YOUR course different to all the others.
Trigger #7: Personalization
The best games personalize the experience to you. They respond to your actions, and you get a customized journey. That’s part of the reason they’re so addictive.
Why don’t courses do that? They do now.
Think of Xperiencify like your own unpaid employee who watches your students 24/7 to find ways to create an amazing experience for them.
The Experience Engine calculates exactly what's needed for each student so they engage more deeply ' take more action, so they get results, and buy from you again.
Encouragement
Encouragement (at the right time) means so much to students and, like a great coach, it can actually motivate them to take even more action than they thought possible.
With a few clicks of a mouse, choose from our pre-written collections messages of praise, encouragement and motivation completely automatically, at the right time, without lifting a finger.
- Are they streaking forward? Congratulate them!
- Did they finish a particularly challenging training, module or milestone? Recognize their effort!
- Did they log-back on after being away for a week or more? Praise them for getting back into action!
It's like "smiley face" stickers for adults 😛😀😂
email!
Hey {First Name}
Saw you just achieved your goal of {Awesome Thing}!
Just wanted to personally reach out and say CONGRATULATIONS!
I’m so proud of you and the action you’ve taken in {Course Name}.
Keep Going!
{Your Name}
message
Congratulations! 👏
Proud of all the action you’re taking! Keep it up!Xperiencify, the All-In-One Solution That Comes
With Everything You Need to Run Your Course
Business, Saving You Thousands
It Would Cost You Almost $5,000 To
Recreate This Solution On Your Own!
It’s almost $5,000 per month in recurring fees, just to have the same tools at your fingertips.
❌ But that doesn’t mean you need to use them all now.
✅ It simply means that they’re available to you as your business grows.
In fact, many people use only a handful of the features available to them (and that’s just fine!)
And you get it all as part of your Xperiencify subscription.
Even Internet Marketers Are Hooked On Gamification
(And They Don’t Even Know It!)
The mechanics of gamification are simple to understand. These include points, badges or achievement levels, leaderboards and rewards.
Internet marketing launches use the same processes in working with affiliates.
There are points for the number of sales. Leaderboards are published daily. Finally, there are large rewards for the top affiliates.
The result? Fierce competition to make more sales all the way down to the wire.
Affiliate Leaderboard
The Success "Recipe" of Gamification
Just turning something into a game isn't a guarantee of success. There needs to be an ultimate goal. In this case, it's completing your course and getting the result you promise.
You'll need:
A commitment to understanding that engagement is the key to success.
A belief that engagement is a process that leads to long term customer loyalty.
An understanding that customer engagement leads to greater customer revenue from both new and existing customers as word starts to spread.
Engaged customers are happy customers who become success stories and happy,
repeat buyers
Don't Forget, This Isn't About Making Games. It's About Making Games Work For You
Alcoholics Anonymous and Weight Watchers both use gamification such as badges and awards. In those organizations, gaining levels is rewarded and celebrated, and actually helps members stick with the process when it gets hard.
Fitness app Strava added Variable Rewards badges & confetti, and immediately saw a 30% increase in running frequency.
Food tracking app Vimify saw an 11% increase in food-tracking after integrating variable rewards.
Micro-loan app Tala added variable rewards like savings, perks and encouragement and saw a 14% improvement in how frequently people would pay back their loans on time or early.
You Don’t Need to Be A Programmer to Gamify Your Course
Fortunately, Gamification is easy to apply to your course. Just create or upload your course on the Xperiencify platform and we’ll take care of the rest.
Want to customize the experience for your students? It’s simple, and you’ll notice the results as soon as customers start coming in through the doors.
But if you ever need any help... don’t worry, because:
We’ve Got Your Back
Live chat support is provided on all plans.
Even better, every member of our support team are course creators, just like you, so they’ll understand what you're trying to accomplish.
So if you ever experience a problem, just send a message. We're here to help you succeed.
- I need some help!Susanna • 1m ago
- Absolutely! What’s up?Juan • Just now
Rachel is just amazing, so helpful & generous in her support. Thank you!
Juan’s speedy response was exactly what I needed and I was up and running FAST!
Don’t Let Your Dream Become An Orphan
Have you ever gone through a course and noticed that previous students have left comments? But as you continue through the course, the comments become fewer and fewer.
What happened? Very simply, those enthusiastic masses slowly drifted off.
They were no longer engaged with the course.
Maybe they mean to get back to it someday. But someday never comes.
Unless you stop selling courses and start selling experiences.
People Forget Courses.
They Remember Experiences
Think of all the courses you’ve purchased? Can you recall all of them? Can you remember what you learned? Probably not.
Most people have purchased more courses than they care to remember. And odds are, they were abandoned along the way.
How many times did the course platform celebrate your progress. Or make you feel great about your progress. Or contact you to remind you that your course was waiting for you? Never is the norm.
Our platform creates the kind of remarkable experience that people tell their friends about.
"I thought it was going to not work for me because I don't see myself as competitive and I really don’t like video games, but WOW! This has been a game changer for me! I was on the leaderboard the first 2 weeks and was bummed that I didn't make it the 3rd week. I’m really hooked on this! It’s enjoyable, fun and actually very motivating! opamine hits are the Bomb!!!" - Carol R.
Don’t Just Build a Course – Build An Experience!
When you build your online course on Xperiencify, you’ll discover what McDonald’s found.
“We’ve found that when people play the online Monopoly game, there’s a level of consumer engagement that keeps them coming back.”
Chris Hess, the Vice President of The Marketing Store, who created the game for McDonald's, explained how the customer engagement works.
It targets a desire to explore (finding the next game piece). It helps create value and status by success in the game. And more than that, it’s driven more customers into its stores and raised customer spending.
During the 60 days of the McDonald’s Monopoly promotion the company raked in an additional 350 MILLION dollars.
Why This is Course Creating Done Right
There hasn’t been a single innovation in course software in years.
But Xperiencify is changing all that, starting now.
For you — the course creator:
- 👉 It’s like using a typewriter in the age of high speed cloud computing
- 👉 It’s like using a sundial in the age of atomic clocks
- 👉 It’s like using a horse and buggy in the age of Formula 1
Your account is completely free until you’re ready to publish your course.
Why Your Next Course Will Be Different
If you want ENGAGEMENT and RAVING FANS, Xperiencify is the place to BE and GROW 😄🌱🙌
Barry Shore, the Ambassador of Joy
And when you compare the progress of students in courses on other platforms, you may want to rub your eyes in disbelief.
More and more of your students are finishing your courses. And as soon as they finish one course, they immediately clamor for another.
The answer is simple – and remember the simplest solutions are usually the best – your course was FUN!
When learning is a game, it becomes contagious.
But don’t take our word for it…
Believe these folks..
Engagement is through the ROOF 😲😲😲 !!
Nathalie Dahl, RESULTS Consulting
Students say it’s soooo much better from THEIR point of view
Dan Knott
“Dream come true” for courseware!
George Massey, RESULTS Consulting
The best platform I’ve ever worked with, and you keep adding value!
Valerie Young
Your account is completely free until you’re ready to publish your course.
Get Started FREE Today.
Pay Only When You “Go Live” With Your Course
Grab your free account today. Poke inside our dashboard. Build a course. Invite some friends or clients to take it and…
Whoosh.Your course has just become an addicting game they can’t put down.If you don’t see a huge increase in completion rates, I want you to cancel.
I say this with full confidence because Xperiencify has a proven track record of success.
I also say this with the experience of purchasing literally dozens of courses I didn’t complete.
And as I remembered these courses I never completed, I resolved to do something that would benefit the course creator and the client.
The answer is Xperiencify.
Create Your Free Xperiencify Account
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All gamification
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What is Sandbox? You get full access to everything: our training resources and sessions on course creation, plus all of our most powerful features!
