The 30-Day "No Fail" Course Launch Plan

It can take people months or years to get their first course up and running.

It's because they're worried about getting it "right". Or having enough "value" in it.

And so they create.

And they create.

And then they create some more.

Until it's a total Masterpiece.

The thing is – they've never sold it to anybody, nor had any students go through it.

What's the problem with that?

Well, it means it might not be the right course for your students at this moment in time. And worse, you'll only find this out at the tail end, when you're trying to sell it, and when you're trying to send students through it.

You'll either have trouble making sales because, while it's your Masterpiece, it's just not what people want right now. Or if you make sales, you'll have high refunds, because again, turns out the content isn't what people want right now.

This is the danger of creating a course in isolation ahead of time. You have absolutely certainty that anyone really wants it.

But unfortunately, this is the way most people have been taught to create courses.

• Step 1. Lock yourself away
• Step 2: Create your masterpiece
• Step 3: Release it to the world, and sit back as you make money while you sleep.

Sigh. If only it worked that way.

Here's our suggestion for a better way:

• Talk to people so you can find out what they want
• And then give it to them.

Sounds crazy, I know, but so many people skip this, and it's why they never find success with their course, and end up giving up on their dream.

So, to help you out, here's our new "no fail" strategy for creating, launching and making money with your new course inside of 30 days.

Week 1

Zoom with whoever will talk to you in your target market.

Ask them what they need to most help with in your area of expertise. Propose a solution that you could deliver in a live workshop format, and ask if they'd be interested in buying it. If not, ask what they'd prefer you cover.

Rinse, repeat until you have something that feels valuable to the other person. Repeat with more people until you have an outline of something that has widespread appeal.

A good format for you might be a 1 month course length, with 1 zoom call per week where you do some live training and take Q&A.

When you do this, you're guaranteed to create something that people actually want RIGHT NOW -- not what you think they want -- or worse, a product you built for another moment in time.

Week 2

Continue activities from week 1. Never underestimate the value of talking to real people who could be your customers.

It's super-tempting to want to short-cut this and it's where most people go wrong.

Week 3

Create a quick outline of the course using our AI Course Outline Generator.

Write some emails that explain what you're doing, why, who you want to help, and how. Send the emails out, inviting people to pre-register for the course. Schedule your first live training for the end of the fourth week.

Set up an empty product in Xperiencify.

Just the name, the price (say $500), and the first module and training (with no video), and create a $400-off coupon. Get your order form link.

Week 4

It's time to get your sales hat on.

Zoom with and talk to people about your course. Answer questions. Sign them up yourself manually using your own order form.

Use your upcoming live training as reason for urgency.

At the end of the week, deliver your 1st training. You'll record each session and then upload the recording as the 1st training of your course.

While you should have an outline of what you want to cover in each session, listen to your students.

They will TELL YOU exactly what they want you to focus on in each session, and you might find that your training needs to go in a totally different direction that you didn't anticipate.

When you co-create with your students, you're involving them in your creative process which deepens their engagement, their involvement, their commitment to your process and the likelihood they'll take action.

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People ask us all the time if we're able to create their course for them.

The answer is absolutely YES!

We can build it all – all the way from writing the curriculum to building out the course in Xperiencify, the world's leading course gamification platform.

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