15 Top Picks for CRM Software for Your Business in 2024

Looking for the best CRM software for your digital marketing in 2024? 

You're in the right place. 

This guide highlights the 15 best CRM solutions designed to optimize your sales, marketing, and customer service operations. 

Let’s find the perfect CRM system to tackle your specific challenges and reshape the way you connect with your customers.

What is CRM Software?

CRM (customer relationship management) software is a centralized hub where businesses can manage customer support.

It’s similar to a digital Rolodex that holds information about every interaction, purchase, and piece of feedback from your customers.

But a CRM solution can do so much more than an old-school Rolodex.

For instance, imagine you run a clothing boutique. 

With CRM software, you could easily recall that a regular customer, Jordan, prefers eco-friendly fabrics and loves floral patterns. Knowing this, you can personalize your service to align with Jordan's tastes. 

Your CRM platform helps you build and nurture a genuine connection with your customers so they get a better service experience. 

What to Consider in Choosing CRM Software

Selecting the best CRM software for your business is essential to getting the most from your choice. 

It’s not as simple as choosing the most popular or advanced system on the market. You need to find a tool that complements your business and improves your ability to connect with customers. 

As you evaluate your options, there are seven factors that will apply to any CRM software you choose.

1. Ease of use

A CRM solution should make your life easier, not harder. Look for one with an intuitive layout that you and your team can navigate easily. The quicker you can master it, the faster you'll see results.

2. Customization

Your business is unique, and your CRM software should be, too. Choose a CRM platform that lets you tailor features to fit your specific sales processes, customer engagement techniques, and overall business model.

3. Reporting

Insightful reporting turns data into actionable knowledge. A good CRM software program provides detailed reports on sales trends, customer behavior, and team performance, helping you make informed decisions to drive your business forward.

4. Automation and integrations

Free up your time with a CRM system that automates repetitive tasks and integrates smoothly with your other tools. You’ll save time and maintain consistency across your operations.

5. Team productivity

A collaborative CRM solution will play a big part in your success. Opt for CRM software that improves team productivity through shared calendars, task assignments, and communication tools, making it easier to work together, no matter where you are.

6. Customer experience

The customer experience is crucial. Choose a CRM platform that helps you deliver personalized communication, timely follow-ups, and exceptional customer service so every client feels valued.

7. Mobile-friendly

Business doesn’t stop when you’re away from your desk. A mobile-friendly CRM system guarantees you and your team can access important information, respond to client inquiries, and update deals anytime, anywhere, right from your smartphone.

Top CRM Software Picks

1. Freshworks

Freshworks uses artificial intelligence to simplify sales campaigns, track leads, and build relationships.

What it’s best for

Teams using marketing automation and analytics to improve sales. Ideal for tweaking customer acquisition, sales organization, and meaningful engagement.

Features 

• Keeps an eye on potential customers from first contact to final sale, guided by smart suggestions.
• Uses simple drag-and-drop boards to plan your day and sales strategies.
• Gets a complete picture of your customers’ likes and needs for a better user experience.
• AI scoring tells you who's most likely to buy so you can spend your time wisely.

Pricing

Freshworks offers a free CRM plan. Paid plans start at $9/month.

2. Copper

Copper streamlines your sales process by integrating closely with Google Workspace, making it easier to manage leads, track sales progress, and build customer relationships.

What it’s best for

Perfect for businesses that use Google Workspace and want a CRM solution that fits into their existing tools. Ideal for teams focused on enhancing customer relationships through sales automation and contact management.

Features 

• Works directly with your Google tools for seamless operations.
• Visual pipelines give you a clear picture of deal progress.
• Reduce manual tasks with automatic email capture and task automation.
• Tailor your CRM system with custom fields, views, and activities.

Pricing

Plans start at $23/month.

3. Zendesk Sell

Zendesk Sell efficiently monitors your sales cycle by integrating email marketing and automating your sales tasks. 

What it’s best for

Zendesk Sell provides a centralized system for email, calls, and sales engagement tools. It’s perfect for businesses aiming to automate follow-ups and streamline their sales processes.

Features 

• Sync emails and log calls directly within the platform.
• Automate follow-ups with customized email sequences.
• Use the Task Player to efficiently work through sales activities.
• Set up triggers to reduce manual tasks and automate workflows.

Pricing

Pricing starts at $19/month.

4. Salesflare

Salesflare improves CRM tasks with automation, making it effortless to manage contact information, track engagements, and collaborate on customer conversations. It simplifies project management for upgraded team coordination.

What it’s best for

Perfect for businesses looking to eliminate manual data entry and improve follow-up precision based on customer activity.

Features 

• Compiles contact details from emails and social profiles for contact management.
• Sorts and stores documents exchanged with customers.
• Offers a smart overview of sales opportunities, highlighting those needing attention.
• Monitors customer interactions like email opens and website visits for informed follow-ups.

Pricing

Pricing starts at $29/month.

5. Salesforce CRM

Salesforce is a powerful CRM platform that offers tools designed to bolster customer relationships and drive revenue growth. 

What it’s best for

Salesforce CRM is best for larger organizations with complex sales cycles that require deep customization and integration. Its capacity to handle a vast array of sales activities and customer data makes it perfect for enterprises needing a single source of truth.

Features 

• Captures all engagement activities automatically, centralizing customer data for leads, contacts, accounts, and opportunities.
• Accurate, real-time forecasts to support predictable growth.
• Manages pipeline health and sales performance with AI and detailed reporting.
• Streamlines quoting and contract approvals to close deals faster.

Pricing

Pricing starts at $25/month.

6. Nutshell

Nutshell streamlines sales and marketing campaigns, making it a standout choice for businesses that want growth without complexity. 

What it’s best for

Nutshell is perfect for businesses seeking a CRM solution with exceptional customer support and a user-friendly interface. Its comprehensive suite of sales automation, email marketing, and reporting tools, combined with free, real human support, makes it ideal for companies valuing ease of use and direct access to assistance.

Features 

• Simplify your sales process with customizable pipeline triggers and automated email marketing.
• Built-in tools for newsletters, broadcasts, and A/B testing.
• Integrates planning and booking tools directly within the CRM system.
• Offers live chat and email support to all users.

Pricing

Pricing starts at $16/month.

7. HubSpot CRM

With HubSpot’s easy-to-use interface, businesses can nurture their relationships and manage their sales pipelines effectively, making it an invaluable tool for growth.

What it’s best for

The HubSpot CRM platform offers scalability and a comprehensive suite of free tools, making it perfect for small businesses and established companies alike. 

Features 

• Send personalized emails in bulk and manage online ads.
• Integrates with Gmail, Outlook, Google Drive, Dropbox, and more.
• Use email routing rules, templates, canned responses, and meeting scheduling to boost efficiency.
• Use chatbots to engage with website visitors in real-time.

Pricing

Hubspot CRM offers a free CRM plan. Paid plans start at $15/month.

8. Pipedrive

Pipedrive is a modern CRM system that handles leads and closes deals straightforwardly and efficiently with its intuitive interface and secure, mobile-ready platform. 

What it’s best for

Pipedrive's customizable nature, coupled with its mobile apps for Android and iOS, makes it perfect for teams needing to stay productive and secure, whether in the office or on the go.

Features 

• Workflow automations and ready-made templates for seamless lead routing.
• Automated follow-ups based on email interactions keep prospects engaged.
• Mobile apps for Android and iOS for on-the-go access.
• Security and 400+ integrations for a customized experience.

Pricing

Paid plans start at $14.90/month.

9. Apptivo

Apptivo combines the highest security standards with robust sales and marketing tools.

What it’s best for

Apptivo is perfect for businesses prioritizing data security while requiring a CRM tool capable of handling detailed contact management, sales tracking, and financial documentation. 

Features 

• SSAE18 SOC2 Type II certified, ensuring top-tier data protection.
• Complete customer information with email and project management, Google Maps, and IMAP integration.
• Marketing automation, multiple sales pipelines, and intelligent dashboards for tracking and nurturing sales opportunities.
• Custom quotes with e-signature capabilities and direct invoicing with integrated payment gateways.

Pricing

Plans start at $20/month.

10. EngageBay

EngageBay makes sales efficiency and customer relationships fun by adding an element of gamification to the sales processes.

What it’s best for

EngageBay is perfect for teams looking to motivate and enhance sales teams with gamification techniques while still having access to the typical features of an analytical CRM.

Features 

• Tracks every interaction to provide insights for cross-selling and upselling.
• Make and record calls directly from EngageBay, reducing tool clutter.
• Tailor sales pipelines by product, geography, or other custom parameters.
• Motivate your sales team with gamification elements such as leaderboards, rewards, and performance tracking.

Pricing

EngageBay offers a free CRM plan. Paid plans start at $12.74/month.

11. Ontraport

Ontraport offers flexibility, customization options, and unique features tailored to support even the most complex business processes. 

What it’s best for

With features like custom objects, drag-and-drop pipelines, and sophisticated marketing automation unique to Ontraport, it stands out as the solution for businesses wanting to manage complex processes and relationships in one centralized platform.

Features 

• Task automation and internal forms to capture customer data directly during interactions.
• Manage multiple sales pipelines with customizable stages, tracking lead generation to customer retention.
• Custom objects store and manage CRM data.
• Mobile CRM app for data access and project management from anywhere.

Pricing

Plans start at $24/month.

12. Less Annoying

Less Annoying CRM offers a straightforward and affordable CRM solution, prioritizing simplicity, transparency, and customer-centricity. 

What it’s best for

Ideal for small businesses and teams looking for an uncomplicated, agile CRM.

Features 

• No lead is overlooked due to a simple, always up-to-date lead report.
• Offers easy team collaboration and customization options without the need for IT expertise.
• Simplifies email tracking by logging conversations directly in the CRM.
• Provides free phone and email support, even during the free trial.

Pricing

Pricing is a flat rate of  $15/month.

13. Creatio

Creatio offers an operational CRM platform designed to streamline marketing campaigns, sales, and customer support workflows with a high degree of customization and efficiency. 

What it’s best for

Creatio is ideal for organizations aiming to enhance operational efficiency, improve customer engagement, and drive growth without the complexity of coding.

Features 

• Offers a cohesive user interface and shared database for collaboration across teams.
• Create customized business applications and core modules with no-code tools.
• Streamlines customer service processes across all channels.
• Enables multichannel marketing campaigns with tools to evaluate and optimize campaign efficiency.

Pricing

Plans start at $25/month.

14. Zoho CRM

Zoho CRM is designed for businesses seeking smart automation and customer insights that enable them to adapt quickly to market changes and customer needs.

What it’s best for

Zoho software offers AI-driven insights and extensive customization to create innovative customer experiences without the need for coding.

Features 

• Real-time insights into customer interaction across multiple channels.
• Simplify repetitive tasks and ensure adherence with workflow automations.
• Standardize processes, ensuring all sales team members follow the best practices.
• Personalize customer journeys with intuitive custom journey mapping and coordination across departments.

Pricing

Plans start at $14/month.

15. Insightly

Insightly CRM reshapes how small to medium businesses manage the customer experience and drive growth. 

What it’s best for

Insightly suits small businesses seeking a CRM offering comprehensive sales and marketing automation and powerful project management tools. 

Features 

• Merges sales, marketing campaigns, and customer support to enhance customer experience and operational efficiency.
• Automates lead scoring and nurtures deals through customizable sales pipelines.
• Transforms sales opportunities into projects, ensuring smooth post-sale execution.
• Adheres to top industry standards with SOC 2 Type II certification, GDPR, and HIPAA compliance.

Pricing

Plans start at $29/month.

Choosing Your CRM Software

Choosing the right CRM software is crucial for building quality customer relationships and boosting sales efficiency. 

You can make an informed decision with the insights from our top 15 picks

Don't wait. Take the next step towards setting up the best CRM software that meets your small business needs today.