42 Dazzling Marketing Automation Tools for 2023! 🛠️

As a digital marketer, you need marketing automation tools to streamline your digital marketing and tilt your marketing strategy to the next level.

But how do you know which tools you need, and how can you untangle the various options? 🤔

Stay tuned to learn more!

This post will give you some insights and offer you the most comprehensive list of the best marketing automation software examples that will be an excellent fit for your marketing efforts.

Let's dive in!

What Is Marketing Automation Software?

Marketing automation tools take away the hassle of running marketing campaigns, making them smooth and more effective.

Here's an example:

Suppose you have specific content, like a welcome email for new subscribers and a series of follow-up emails.

Rather than keeping track of the follow-up yourself, your marketing automation tools take over the time-consuming and repetitive task of sending each email individually (who has time for that anyway?).

Here are some of the various types of marketing automation software:

• Email marketing automation
• CRM automation
• Social media marketing automation
• Content marketing automation
• Ecommerce marketing automation

What to Look for In Marketing Automation Software

Finding the right marketing technology for your marketing needs can be overwhelming with all the different marketing automation platforms.

Let's discuss a few key features of the best marketing automation software:

• Ease of use: Automation is not the easiest to implement, so check if the software interface is user-friendly and won't give you too much trouble navigating.
• Analytics: Of course, you will want to know if your marketing campaign produces the desired result. Hence, your software must keep track of all essential customer data.
• Integrations: Look for providers with extensive integration options which enable data from all your stacks to interact.
• Demo or free trial: Where possible, choose marketing automation tools that offer a demo or free trial. Sophisticated software tools aren't cheap, and you want to make sure you spend your money wisely.
• Customer support: Some tools may require tech skills you don't possess, in which case customer support is crucial. In the end, marketing automation software is meant to save you time and make your life easier, not give you a headache, right?!

Marketing Automation Software

1. Drip

Marketing automation tool Drip focuses mainly on eCommerce brands.

Key Features:

• Marketing analytics tools
• Insights & Guidance
• Forms & Popups

Best for:

SMS marketing and email automation.

Pricing:

• Email: starts at $19 to $1599/mo for 100-140,000 contacts max.
• Email + SMS: starts at $22 to $1602/mo

The price varies if your list is bigger than 140K contacts (woohoo!). Both plans have a 14-day free trial.

2. HubSpot Marketing Hub

HubSpot is an all-in-one marketing automation tool for all your marketing challenges.

Key Features:

• Email drip campaigns
• Customize workflows
• Manage data in bulk
• Build customer journeys for your target audience

Best for:

Sales automation (CRM).

Pricing:

• Starter: starting at $45/mo
• Professional: starting at $800/mo
• Enterprise: starting at $3200/mo

Pricing is based on number of marketing contacts.

3. Constant Contact

Constant Contact targets small businesses with a robust email automation tool.

Key Features:

• Welcome new contacts
• Nurture your lead management
• Engage your audience

Best for:

Email marketing automation.

Pricing:

• Core: starts at $9.99/mo
• Plus: starts at $45/mo

Both plans are based on the number of contacts. Before committing, you can try it out with a 60-day free trial.

4. Clearbit

With the Clearbit data activation platform, you'll have a complete view of your market, prospects, and customers.

Key Features:

• De-anonymize website traffic
• Craft personalized buying journeys for prospects
• Tailored email automation campaigns

Best for:

Customer interaction marketing.

Pricing:

Contact Clearbit for a custom quote.

5. Automizy

If you want to increase your email campaign open rates, Automizy might be your go-to.

Key Features:

• Fully integrated marketing automation platform
• Drag & drop email editor
• A/B testing
• Use of AI to test subject lines

Best for:

Email marketing — increased open rate in particular.

Pricing:

Pricing starts at $9/mo for 200 contacts to $119/mo for 10,000. Any number above generates a custom price.

There's a 14-day free trial and a 60-day money-back guarantee.

6. Buffer

Buffer is an intuitive social media scheduling and inbound marketing tool.

Key Features:

• Plan and publish social media content
• Analyze your content's performance
• Easily engage with your audience

Best for:

Social media marketing.

Pricing:

• Essentials: $6/mo per marketing channel
• Team-pack: a $6/mo add-on to the Essentials plan

Buffer offers a 14-day free trial, and when paying a year upfront, you'll be gifted 2 months free.

7. Statusbrew

Statusbrew is an easy-to-use social media automation platform for all sizes of businesses.

Key Features

• Automate scheduling and publishing
• Social media engagement automation
• Sentiment Analysis

Best For

• Social media automation

Pricing

• Lite: $69
• Standard: $129
• Premium: $229
• Enterprise: Custom

8. Oracle Eloqua

As a B2B marketing automation solution, Oracle Eloqua offers various tools to bring your marketing to the next level.

Key Features:

• Create dynamic campaigns
• Advanced lead scoring
• Real-time firmographic data

Best for:

B2B marketing automation.

Pricing:

Contact Oracle for pricing info.

9. Hootsuite

Hootsuite tackles all your social media needs.

Key Features:

• Schedule posts across your social networks
• Manage all your socials via one app
• Social analytics dashboard for extensive performance analytics

Best for:

Social media marketing.

Pricing:

• Professional: $49/mo
• Team: $129/mo
• Business: $739/mo
• Enterprise: on request

Plans are calculated based on number of users and number of social accounts. The Professional and Team plans offer a free 30-day trial.

10. Keap

Formerly known as InfusionSoft, the marketing automation platform Keap offers sales & marketing automation software.

Key Features:

• Capture and convert leads more efficiently
• Follow-up and get paid faster
• Consolidate your tools into one place

Best for:

CRM, email, and text messaging automation.

Pricing:

• Lite: $79/mo
• Pro: $169/mo
• Max: $199/mo

All packages include 500 contacts and 1 user, and more contacts and extra users will push the price up.

Only the Pro plan offers a 14-day free trial.

11. Moosend

Moosend assists your email marketing campaign with high-converting automation workflows.

Key Features:

• Webinar reminders
• User onboarding via a welcome email
• Follow-up email for abandoned cart
• Lead scoring

Best for:

Email marketing automation.

Pricing:

• Pro: starts at $9/mo for up to 500 subscribers
• Enterprise: only custom plans available

Moosend offers a 30-day free trial plan with most of the key features.

12. Marketo

Marketo — acquired by Adobe — is suitable primarily for enterprise customers and bigger marketing projects.

Key Features:

• Marketing impact analytics
• Cross channel engagement
• Customer journey builder

Best for:

CRM automation.

Pricing:

Contact Marketo for custom pricing.

13. ManyChat

ManyChat is an interactive messenger chatbot.

Key Features:

• Facebook Messenger chatbot
• Automated Instagram marketing
• SMS drip campaigns

Best for:

Social media marketing.

Pricing:

• Pro: starts at $15/mo depending on the number of contacts, but with extensive features.

For a small business or solopreneur, there's a free option with basic features for up to 1000 contacts.

14. Agorapulse

Agorapulse delivers an easy-to-use software solution to dominate your social media.

Key Features:

• Unified social inbox
• Intuitive publishing
• Insightful analytics

Best for:

Social media marketing.

Pricing:

• Pro: $99/mo, for small teams
• Premium: $199/mo, for agencies and growing teams
• Enterprise: Custom quote, for ultimate control and flexibility

When billed annually, you can save up to 20%. The Pro and Premium plan comes with a free 15-day trial.

15. Mention

Mention helps you to track mentions on the web.

Key Features:

• Discover what's being said about your brand
• Analyze your competition
• Gather audience insights around your key topic

Best for:

Social media marketing.

Pricing:

• Solo: $29/mo for 5 social accounts
• Pro: $99/mo for 10 social accounts
• ProPlus: $199/mo for 15 social accounts

There's a free option with basic features for starters, and paid plans start with a 14-day free trial. When billed annually, you can save two months.

16. ActiveCampaign

ActiveCampaign is a multifunctional marketing automation tool.

Key Features:

• Automated email follow-up
• Integrate your favorite apps
• Drag-and-drop automation builder

Best for:

Customer journey automation.

Pricing:

• Lite: $9/mo
• Plus: $49/mo
• Professional: $149/mo
• Enterprise: $259/mo

Above prices are billed annually and depend on the number of contacts. There's a free 14-day trial.

17. MonsterInsights

MonsterInsights is considered one of the best WordPress Analytics plugins.

Key Features:

• Google Analytics dashboard
• Tracking integration with popular WP plugins
• Google Optimize for A/B testing

Best for:

CRM automation.

Pricing:

• Plus: $99.50/year
• Pro: $199.50/year
• Agency: $399.50/year

Above mentioned figures are introductory prices. Renewals go at full price. ($199, $399, $799)

18. Pipedrive

Pipedrive lets you automate just about any step of your sales process.

Key Features:

• Artificial intelligence
• Customizable email templates
• Campaign engagement reports

Best for:

Sales automation and automated email marketing.

Pricing:

• Essential: $18 per user/mo
• Advanced: $33 per user/mo
• Professional: $59 per user/mo
• Enterprise: $119 per user/mo

When billed annually, you can save up to 31%. All plans come with a free 14-day trial.

19. Zapier

Zapier is an online automation tool that connects your apps and services.

Key Features:

• Data transfer from one app to another
• Premade workflows
• 3000+ integrations

Best for:

Content marketing automation.

Pricing:

• Starter: $29.99/mo
• Professional: $73.50/mo
• Team: $448.50/mo
• Company: $898.50/mo

Zapier also offers a basic Free Forever plan. Pricing is based on month-to-month billing. You can save drastically when billed annually.

20. Wordable.io

Try out Wordable if you want to hassle-free upload your Google Docs.

Key Features:

• Export Google Docs to WordPress, Hubspot, or Medium
• Export in bulk
• Import and format inside Wordable

Best for:

Content marketing automation.

Pricing:

• Team: $99/mo
• Business: $199/mo
• Agency: $399/mo

Pricing is based on the number of exports, sites, and users. You can export 5 Docs as a free trial.

21. SocialPilot

Plan, schedule, publish, and analyze your content — SocialPilot leaves no marketing task unturned.

Key Features:

• Social media scheduling
• Content curation
• RSS feeds automation

Best for:

Social media marketing.

Pricing:

• Small Team: $50/mo
• Studio: $100/mo
• Agency: $150/mo

When billed annually, you save 15%. All plans come with a 14-day free trial.

22. Sprout Social

Whether you are a small business or a marketing agency, Sprout Social is all set and ready to help you manage your social media.

Key Features:

• Unified social inbox
• Social data and analytics
• Employee advocacy

Best for:

Social media management.

Pricing:

• Standard: $99 per user/mo
• Professional: $169 per user/mo
• Advanced: $279per user/mo

Sprout Social offers a generous 30-day free trial.

23. Omnisend

Grow your eCommerce business on autopilot with Omnisend's automation software.

Key Features:

• Drag and drop automation editor
• A/B split testing
• Built-in message reports

Best for:

Email and SMS marketing for eCommerce.

Pricing:

• Standard: $16/mo
• Pro: $59/mo

Omnisend has a free option for basic email — a plan you can upgrade as you grow your business. Paid plans are based on 500 contacts max.

24. Outbrain

With Outbrain, you can create publishing campaigns to drive more traffic and optimize conversions.

Key Features:

• Advanced audience targeting
• Pixel implementation
• Native advertising widgets in multiple languages

Best for:

Advertising automation.

Pricing:

Outbrain runs a cost-per-click pricing model.

25. Clearscope

With the help of Clearscope, you can produce highly relevant, high-ranking content.

Key Features:

• Easy-to-use integrations
• Extensive guides & tutorials
• SEO Keyword discovery

Best for:

SEO content optimization.

Pricing:

• Essentials: $170/mo
• Professional: $350/mo
• Enterprise: custom pricing

There's no free trial, but you may cancel hassle-free at any time.

26. Tailwind

Tailwind specializes in Pinterest and Instagram marketing.

Key Features:

• Pin and post scheduling
• Hashtag finder
• Smart.bio tool

Best for:

Social media marketing.

Pricing:

• Pro: $19.99/mo
• Advanced: $39.99/mo
• Max: $79.99/mo

You can save a staggering 50% by switching to annual billing. Tailwind also offers a basic Free Forever plan to get you started.

27. Mailchimp

Use Mailchimp's inbound marketing automation software to connect with people and turn shoppers into loyal customers.

Key Features:

• Build customized purchase paths
• Send-time optimization
• Personalized transactional emails

Best for:

Inbound marketing automation.

Pricing:

• Essentials: starts at $11/mo
• Standard: starts at $17/mo
• Premium: starts at $299/mo

Pricing depends on features and number of contacts. Mailchimp offers a basic free option with a daily email limit.

28. Mautic

Mautic is focused on getting powerful marketing automation software into the hands of everyone.

Key Features:

• Social monitoring
• Mobile notifications
• Send marketing messages through multiple channels

Best for:

Open-source marketing automation.

Pricing:

Since it's open-source, Mautic is free to use.

29. Act-On

Amplify your digital workflows by using Act-On's marketing automation tools.

Key Features:

• Website visitor tracking
• Automated customer journey builder
• Track and optimize campaign performance

Best for:

A complete set of marketing automation tools.

Pricing:

• Professional: $900 for up to 2500 contacts
• Enterprise: custom quote

Act-On's pricing is based on ACTIVE contacts rather than the entire contact database.

30. Freshsales

With Freshsales's automation tools, you can improve sales productivity and boost your marketing team's efficiency.

Key Features:

• Automate interactions with your customers
• Auto-assign chat conversations
• Automatic profile-enrichment
• AI-powered chatbots

Best for:

CRM automation.

Pricing

• Free plan
• Growth: $18 per user/mo
• Pro: $47 per user/mo
• Enterprise: $83 per user/mo

The free option is rather basic. Freshsales offers a 21-day free trial and a discount when billed annually.

31. GetResponse

Engage with your customers and boost your online sales team using the  GetResponse tools.

Key Features:

• Prebuilt workflows
• Email marketing analytics
• Lead magnet funnel

Best for:

Email marketing automation.

Pricing:

• Free plan
• Basic: $19/mo
• Plus: $59/mo
• Professional: $119/mo

Paid plan pricing depends on the number of contacts, and the basic Free Forever plan covers a max of 500 contacts. Discounted pricing is available when billed annually.

32. SendinBlue

As an intuitive marketing platform for growing businesses, Sendinblue offers a complete digital marketing strategy.

Key Features:

• Drag and drop workflow editor
• Integration with major apps and eCommerce platforms
• Advanced analytics via A/B testing

Best for:

Email and SMS marketing automation

Pricing:

• Lite: $25/mo for
• Premium: $65/mo
• Enterprise: custom quote

Sendinblue also offers a basic Free plan. All plans are depending on monthly email volume.

33. Pardot

Suitable mainly for large enterprises, Pardot brings a complete marketing automation solution.

Key Features:

• Streamlined lead management
• Effortless email marketing
• Insightful ROI reporting

Best for:

B2B marketing automation.

Pricing:

• Growth: $1250/mo
• Plus: $2500/mo
• Advanced: $4000
• Premium: $15000/mo

All plans are billed annually.

34. Overloop

Overloop (fka Prospect.io) can help you spend less time on repetitive tasks by setting up powerful workflows.

Key Features:

• Cold email campaigns
• Lead capture web forms
• LinkedIn extension

Best for:

CRM automation for outbound sales.

Pricing:

• Lite: $39/mo
• Standard: $79/mo
• Advanced: $129/mo

All plans come with a 14-day free trial

35. OptinMonster

OptinMonster is a powerful marketing automation platform to convert and monetize your website traffic.

Key Features:

• Geo-location targeting
• Exit-intent technology
• Lightbox popups

Best for:

Email marketing automation.

Pricing:

• Basic: $14/mo
• Plus: $30/mo
• Pro: $47/mo
• Growth: $80/mo

OptinMonster offers a 14-day free trial.

36. CoSchedule

By using CoSchedule, you can organize all your marketing activity in one place.

Key Features:

• Marketing calendar
• Social message optimizer
• Email subject line tester

Best for:

All-in-one marketing organizer.

Pricing:

• Pro: $29 per user/mo
• Business: custom quote only

There's also a Free Forever plan with basic features.

37. ConvertKit

Grow your audience, foster your community, and earn a living online with the help of ConvertKit.

Key Features:

• Email designer
• Create automated funnels
• Send targeted content

Best for:

Email marketing automation.

Pricing:

• Creator: starting at $15/mo for growing creators
• Creator Pro: starting at $29/mo for established creators

ConvertKit offers a free option for new creators and a 14-day free trial. There's a 2-month discount when choosing annual billing.

38. Autopilot

Switch your customer journey over on Autopilot.

Key Features:

• Personalized multi-channel messages
• Advanced analytics
• A/B testing

Best for:

Email marketing and messaging.

Pricing:

• Campaign: $29/mo
• Professional: $99/mo
• Business: $299/mo
• Enterprise: custom quote

All plans (except Enterprise) come with a 14-day trial.

39. Breadcrumbs.io

Breadcrumbs.io's marketing platform can help you to turn your data into revenue.

Key Features:

• Sort and prioritize your best leads
• Custom-tailored scoring models
• Extensive analytics

Best for:

Automated contact scoring.

Pricing:

• Pro: $999/mo for 2000 leads
• Enterprise: Custom quote for unlimited leads

When billed annually, you save 20%.

40. Ontraport

Offering marketing automation software for growing businesses is Ontraport's primary focus.

Key Features:

• Lead source tracking
• Campaign performance mode
• Drag and drop campaign editor

Best for:

Email marketing automation.

Pricing:

• Basic: $79/mo for 1000 contacts
• Plus: $147/mo for 2500 contacts
• Pro: $297/mo for 10000 contacts
• Enterprise: $497/mo for 20000 contacts

All plans come with a free 14-day trial.

41. Customer.io

Data-driven emails, push notifications, and SMS messaging — Customer.io handles it all.

Key Features:

• Flexible data integrations
• Visual workflow builder
• Analysis reports and real-time data

Best for:

Automated messaging.

Pricing:

• Basic: $150/mo
• Premium: $995/mo

The basic plan offers a 14-day free trial.

42. Leadfeeder

By using the Leadfeeder tools, you can reveal your visitors and monitor which pages they visit and for how long.

Key Features:

• Website visitor tracking
• Sales prospecting
• Integration with many major marketing automation tools

Best for:

Lead management and lead generation automation.

Pricing:

• Premium: starts at $99/mo for up to 100 leads

Leadfeeder uses tiered pricing. For any number over 100, the price goes up. There's a 14-day free trial.

Marketing Made Easy!

If you want to streamline your marketing process and deliver the best customer experience on your campaigns, marketing automation tools are your best friends.

Engage existing customers, onboard new ones, nurture your leads, and save time on your marketing automation strategy — the benefits of marketing automation tools are endless.

Get started today and use the best marketing automation software to ramp up your revenue.

Pick a marketing platform, give it a try, and watch the marketing magic unfold!