eCommerce Marketing Tools for 2024 (45+ Top Picks!) 🧰

If you're an eCommerce marketer, running an eCommerce store without eCommerce marketing tools is like playing soccer without the right cleats.

Use the right tool, and your eCommerce marketing strategy dramatically improves.

Don’t, and your eCommerce business will go down in flames.

And, sure, there are tons of eCommerce SaaS tools, ranging from simple to complex.

But while this sounds overwhelming, we’re going to take the pain out of finding free or paid marketing tools that suit your business no matter your skill level.

So, in this article, we outline eCommerce marketing tools that will allow you to execute your eCommerce marketing channels efficiently.

(Note: pricing is based on monthly pricing; most offer discounts if you pay annually)

eCommerce Website Builders

The 'e' in eCommerce indicates having a website to market your goods and services is essential.

It needs to be functional enough to meet your customers' needs. Let's explore some sites that help you build operational stores.

1. Squarespace

Squarespace is an all-in-one eCommerce marketing tool. It’s excellent for making eCommerce websites, personal blogs, and business websites.

Notable Features

• Beautiful and modern templates
• Decent pricing plan
• Extra tools available such as Video Maker, Logo Maker, and email marketing tools
• External App integrations

Pricing

• Personal - $23 monthly
• Business - $33 monthly
• Commerce (Basic) - $36 monthly
• Commerce (Advanced) - $65 monthly

2. Pixpa

Pixpa is a tool for building impressive portfolio websites. It also has a solid eCommerce website-building tool that eases eCommerce marketing automation.

Notable Features

• Modern and responsive templates
• Very affordable pricing plans
• User-friendly and easy-to-use

Pricing

• Basic - $6 monthly
• Creator - $12 monthly
• Professional - $18 monthly
• Advanced - $25 monthly

3. Wix

Wix is another website-building platform that excels at creating eCommerce stores. It allows you to manage and tailor your web presence to suit your taste.

Notable Features

• Friendly user interface
• AI Website builder
• Customization control
• Wix in-built payment integration

Pricing

• Business Basic - $27 monthly
• Business Unlimited - $32 monthly
• VIP - $59 monthly

eCommerce Platforms

Building the right eCommerce platform is eCommerce marketing 101.

Here are some tools that offer you the ability to create platforms specifically catering to eCommerce customers.

4. BigCommerce

BigCommerce is a hosted eCommerce tool that provides users with an online store to sell their products without a domain name.

Notable Features

• Sell an unlimited number of goods
• Shipping options
• Drag-and-drop page builder
• Payment Gateway Integrations
• Unlimited staff accounts
• Customizable HTML and CSS

Pricing

• Standard - $39 monthly
• Plus - $105 monthly
• Pro - $399
• Enterprise - custom pricing

5. Shopify

Shopify enables anyone to create an eCommerce store without writing a single line of code.

Notable Features

• Mobile-friendly design templates
• Inbuilt payment system
• An app store abundant with addons
• 24/7 support

Pricing

• Basic Shopify - $39 monthly
• Shopify - $105 monthly
• Advanced Shopify - $399 monthly

6. WooCommerce

WooCommerce is a plugin for WordPress that turns your WordPress site into an effective eCommerce store.

Notable Features

• Access to a wide range of plugins
• Broader customization of the eCommerce setup
• Numerous free and paid templates

Pricing

Contact for pricing

eCommerce Tools for Content Marketing

Content marketing is an essential part of eCommerce marketing. These content marketing tools will take your content marketing to the next level.

7. Google Docs

Google Docs is an integrated online word-processing software available to all users with a Google account.

Notable Features

• Cloud storage
• Mobile-friendly
• Free to use
• Seamless integration with third-party apps and web browser extensions

Pricing

Google Docs is free.

8. Grammarly

Grammarly is a writing/editing software. It scans your written content for grammatical mistakes and provides corrections and suggestions.

Notable Features

• Real-time grammar and vocabulary correction
• Easy integrations with word processors
• Cloud storage

Pricing

• Grammarly Free - $0
• Grammarly Premium - $12 monthly
• Grammarly Business - $15 monthly

9. Canva

Canva is an all-in-one solution for creating visual content — images and videos. Canva provides different templates that give its users a direction when designing.

Notable Features

• Web-based graphic designer with cloud storage feature.
• Drag and drop feature ensures that you can finish a design in a few clicks
• 50,000 free templates
• A library of free stock photos, icons, and fonts

Pricing

• Canva Free - $0
• Canva Pro - $12.99 monthly
• Canva Teams - contact for pricing

10. Vocal Video

The convincing power of testimonial videos is undeniable. Vocal Video offers users the ability to make video testimonials in less time and considerably less effort.

Notable Features

• Video collection
• Video hosting

Pricing

• Free
• Solo - $33 monthly
• Team - $99
• Pro - $299
• Enterprise - Custom Pricing

11. Photopea

Photopea is an online photo editor software similar to Adobe editing software and can serve as an alternative to Adobe Photoshop photo editor.

Notable Features

• Comprehensive editing features
• Users can create accounts
• Integration with Google Drive storage
• Accessible from any browser on any device

Pricing

• Premium plan - $3.33 a month

eCommerce Tools for Email Marketing

Email marketing is an efficient way to stay top of mind and keep your existing users engaged.

Here’s a lineup of some of the best tools to use for your email campaign.

12. MailChimp

Mailchimp's all-in-one marketing platform is replete with tools and features to help small businesses execute faster and more targeted email marketing campaigns.

Notable Features

• Flexible pricing
• Landing page creation tools
• Email marketing software and robust analytics
• Easy reporting
• Ads management

Pricing

• Mailchimp Free - $0
• Mailchimp Essentials - starts at $13 monthly
• Mailchimp Standard - starts at $20 monthly
• Mailchimp Premium - starts at $350 monthly

13. Omnisend

The Omnisend email marketing platform has all the email marketing features that enhance your eCommerce marketing strategy.

Notable Features

• Email marketing automation platform
• Popup forms
• Marketing segmentation
• Reporting and analytics
• SMS

Pricing

• Omnisend Free - $0
• Omnisend Standard - $16
• Omnisend Pro - $59

14. Active Campaign

Active Campaign has over 800+ integrations. It offers email marketing automation and CRM software solutions to improve your marketing effort.

Notable Features

• Email marketing tools
• CRM software
• Marketing automation and robust analytics
• Customer relations management features
• Compatible with B2B marketing, B2C, and eCommerce efforts

Pricing

• Active Campaign Plus - $49 monthly
• Active Campaign Professional - $149 monthly
• Active Campaign Enterprise - custom pricing

15. Campaign Monitor

Campaign Monitor is a best-in-class email marketing software (our perspective). It allows businesses to create tailored automated emails based on customer actions.

Notable Features

• Email marketing
• Link review
• Marketing automation
• Analytics and reporting
• Wide range of integrations with other tools

Pricing

• Basic - $9 monthly
• Unlimited - $29 monthly
• Premier - $149 monthly

16. GetResponse

GetResponse is a powerful email tool with top-notch eCommerce marketing automation. Users can also create landing pages.

Notable Features

• Email marketing tools (analytics, list management)
• Landing page creation and website builder
• Webinar creation and management
• Social media ads management
• Marketing automation
• eCommerce sales funnel management

Pricing

• Free - $0.00 for up to 500 contacts
• Email Marketing - $19 monthly for 1000 contacts
• Marketing Automation - $59 monthly for 1000 contacts
• Ecommerce Marketing - $119 monthly for 1000 contacts

17. Klaviyo

Klaviyo is an email marketing platform that specializes in email and SMS marketing. Klaviyo improves your eCommerce marketing with its exciting features.

Notable Features

• Email marketing management
• SMS management
• Robust eCommerce Analytics and ROI reportage
• Facebook Ads Management
• Responsive Email Design
• Easy Integrations

Pricing

Klaviyo allows you to use its onsite calculator to estimate your pricing. That way, you can customize how much you pay for their software monthly.

eCommerce Tools for Social Media

Social media marketing is a critical path for a business and its customers.

Companies with eCommerce platforms will find social media incredibly invaluable to their marketing efforts.

Tools for managing your social media efforts include:

18. Buffer

Buffer helps social media managers manage a social media platform from one place.

Notable Features

• Social Media planning and publishing
• Straightforward collaboration with team members
• Digital engagement tracking
• Social media analytics
• Landing page/microsite builder

Pricing

• Free - $0
• Essentials - starting at $6 monthly per social media channel
• Team - starting at $12 monthly per social media channel
• Agency - contact for pricing

19. BuzzSumo

BuzzSumo is a PR and Media tool that provides content monitoring and improved search solutions across the internet. BuzzSumo keeps its users on top of trending topics at each point in time.

Notable Features

• Content monitoring
• Cloud-based software that can run from any device
• API integrations with your favorite social media tools

Pricing

• Basic - $119 monthly
• Content Creation - $249 monthly
• PR & Comms - $249 monthly
• Suite - $499 monthly
• Enterprise - $999 monthly

20. Facebook Ads

Facebook Ads (now Meta) is one of the internet's most prominent social networks, with nearly 2.9 million users.

It is an excellent place to use social media advertising to attract customers whose problems you can solve.

eCommerce platforms have gained tremendous success from Facebook marketing campaigns over the years by running Facebook Ads.

Notable Features

• AI-supported detailed targeting options (behavioral, demographic, geographic, and interest targeting)
• Adjustable audience size
• Ad retargeting and automation
• Custom target audience integration
• Campaign types options
• Flexible advertising rates

Pricing

Prices for running ads vary depending on different advertising plans. However, all advertising starts at $10

21. Hootsuite

Hootsuite, like Buffer, is a social media marketing tool that allows users to access different social media platforms from one place.

Hootsuite also enables admins to work in teams. Hootsuite supports Facebook, Instagram, LinkedIn, Twitter, Youtube, and Pinterest.

Notable Features

• All-in-one dashboard for different accounts
• Social media post scheduler
• Monitor various social media accounts for insights, customer engagement, traffic, etc.
• Suitable for Social Media Customer Relationship Management

Pricing

• Professional - $99 monthly (Option of 30 days free trial)
• Team - $249 monthly (Option of 30 days free trial)
• Business - $739 monthly (Option of requesting a demo)
• Enterprise - Custom pricing

22. NapoleonCat

NapoleonCat is an easy-to-use social media management tool. With the added feature of managing Google My Business, NapoleonCat is a great tool to have in your eCommerce marketing arsenal.

Notable Features

• Social inbox to access all social media messages from one inbox
• Content scheduler
• Social media analytics
• Reporting

Pricing

• Standard - $32 monthly for three profiles and one user
• Pro - $76 monthly for three profiles and one user
• Custom - Contact for pricing

eCommerce Tools for Analytics

Companies use analytics to measure and interpret data obtained from website events.

Making sense of the data can lead to a better customer journey.

This knowledge helps businesses gain maximum profit from their eCommerce platforms.

Some of the best eCommerce tools for analytics are:

23. Google Analytics

Google Analytics is a free software created by Google to track the amount and quality of traffic pulled to their website.

Google Analytics is so robust that beginners and experts alike can gain immense value from its use. It records events, from website browsing to signups to cart abandonment on eCommerce platforms.

Notable Features

• Website data analytics
• High-quality reportage
• Live analytics

Pricing

Google Analytics, like all other Google products, is free.

24. Kissmetrics

Kissmetrics is a marketing analytics software. It provides users with essential information to convert visitors to loyal customers.

Notable Features

• Revenue reporting
• Detailed customer activity report
• Key metrics display and reporting
• Marketing funnel data
• Advanced BI reporting

Pricing

Kissmetrics plans are annual. Users can also schedule a free demo to test out the product.

• Kissmetrics Silver - $299 monthly
• Kissmetrics Gold - $499 monthly
• Kissmetrics Platinum - Custom pricing

25. Conversific

Conversific is an analytics tool dedicated to eCommerce sites like Shopify & WooCommerce.

It gathers data, optimizes traffic, and grows online sales. Conversific is excellent for data-centric businesses.

Notable Features

• Reports - all critical metrics in one place
• Benchmarking - performance comparison against peers in the industry
• Insights - tailored recommendations based on your data
• Analytics - of your product & customers

Pricing

• Free - $0
• Business - $29 monthly
• Growth - $79 monthly
• Scale - $199 monthly

26. Bitly

The platform started as a link shortener. Now, Bitly lets you create your customizable links to track on their platform.

Notable Features

• Link shortening and branding
• Audience intelligence
• Tracking individual link analytics
• Performance insights
• Campaign performance measurement
• It gives context to the click
• Optimize your marketing efforts

Pricing

• Free - $0
• Starter - $8 monthly (only annual billing available)
• Basic - $35 monthly
• Premium - $300 monthly

eCommerce Tools for Optimization

To ensure the steady growth of your eCommerce platform, it is essential to optimize your website.

Here are some tools you can use:

27. CrazyEgg

CrazyEgg is an optimization tool that tracks user behavior. It also tracks potential customer activity on your website.

Notable Features

• Visual heat map of where customers have been
• Comprehensive data analytics and reportage
• A/B testing
• Click reports
• Shopify integration

Pricing

Contact for pricing

28. Hotjar

Hotjar collates information from users on your website. You can use the data from Hotjar to improve your digital marketing campaign.

Notable Features

• Site user heatmaps
• User session recordings
• Real-time data reporting
• User suggestion box

Pricing

• Basic - Free
• Plus - $39 monthly
• Business - $99 monthly
• Scale - $213 monthly

29. Optimizely

Optimizely improves the digital marketing efforts of websites. The platform achieves this through customer behavior analysis, multivariate testing, web personalization, and content management.

Notable Features

• Content management system (CMS)
• Authoring & layout
• Visitor targeting
• Inventory & order management (useful for eCommerce optimization)
• A/B testing
• Web apps deployment

Pricing

Contact for pricing

30. Optimonk

Optimonk is a popup management tool essential for tracking potential customers on your website.

Notable Features

• Split testing
• Visitor behavior monitoring
• Integrates smoothly with relevant tools
• Free plan available
• Partner programs

Pricing

• Free
• Essential - $39 monthly
• Growth - $99 monthly
• Premium - $249 monthly
• Master - Contact Optimonk

31. SearchSpring

SearchSpring aids the growth of your online store by making your digital products easier to find.

Notable Features

• Site search and autocomplete
• Merchandising setup
• Personalized search results
• Search filters, search sorting, and search preview

Pricing

• Essential - $599 monthly
• Advanced - $799 monthly
• Expert - $999 monthly

eCommerce Tools for Marketing Automation

Most eCommerce stores are probably promoting their products across different channels.

Marketing automation ensures this happens seamlessly.

Some of the tools to achieve such are:

32. Zapier

Zapier is a marketing automation tool that allows you to automate the various tools you use without writing a line of code.

You can also monitor your marketing channels more effectively. Zapier integrates with over 4000 online services.

Notable Features

• Multi-step Zaps let a single trigger perform many actions
• Data transfer
• Conditional triggers
• Custom logical paths (enables advanced workflows)
• Connections via webhooks
• Team membership and management
• Custom data retention

Pricing

• Free
• Starter - $30 monthly
• Professional - $74 monthly
• Team - $600 monthly
• Company - $2000 monthly

33. Smile.io

Users can quickly award points through the Smile loyalty service and track referrals. Users can also track their affiliate marketing moves with the platform.

Notable Features

• Loyalty program
• Points program
• Referral program
• Program branding
• Reward emails
• API access and Integrations
• Analytics

Pricing

Smile.io offers different payment plans for different eCommerce integrations

Shopify:

• Free
• Starter - $49 monthly
• Growth - $199 monthly
• Plus - $999 monthly

BigCommerce:

• Free
• Starter - $49 monthly
• Growth - $199 monthly
• Plus - $999 monthly

Wix:

• Free
• Premium - $49 monthly

34. Drift

Drift is an online tool that creates a personalized customer experience for your website visitors. Its solutions enable faster decision-making, leading to higher conversion rates.

Notable Features

• Visitor intelligence
• Real-time personalization
• Custom chatbots and AI chatbots
• Analytics and insights into customer interactions
• Customer success management

Pricing

• Premium - $2500 monthly
• Advanced - contact for pricing
• Enterprise - custom pricing

eCommerce Tools for SEO

SEO (search engine optimization) is the great digital indexer of all things on the internet.

Implementing good eCommerce SEO practices makes your website and SEO-friendly content more visible to potential customers.

Take a look at these eCommerce SEO tools:

35. Ahrefs

Ahrefs is an all-in-one SEO toolset. It is equipped with the necessary resources to take your eCommerce SEO efforts to the next level.

Notable Features

• Site audit and explorer
• Content explorer
• SEO alerts
• Keyword explorer
• Rank tracking

Pricing

• Lite - $99
• Standard - $199
• Advanced - $399
• Enterprise - $999

36. Google Keyword Planner

Google Keyword Planner is one of the powerful tools created by Google that helps users discover keywords relevant to their industries.

Notable Features

• Free to use
• Keyword ideas generation
• Keyword research
• Keyword volume checker

Pricing

Like most Google products, Google Keyword Planner is free to use.

37. Ubersuggest

Ubersuggest is an SEO and keyword research tool. This tool allows you to gain insights into the keywords working for the big players in your industry.

Notable Features

• Backlink data checker
• Keyword research tool
• Page SEO ranking
• Keyword generator

Pricing

• Some features are free to use
• Individual - $29 monthly
• Business - $49 monthly
• Enterprise - $99 monthly

38. Moz's Link Explorer

Moz's Link Explorer is a fantastic free tool that boosts your SEO by analyzing your domain authority.

Notable Features

• Domain authority checker
• Backlink checker
• URL analysis

Pricing

Link Explorer is free to use.

39. SEMRush

Semrush is one of the few software that has gone beyond providing services in the SEO and keyword space. They have also become an online visibility service.

Notable Features

• Keyword research
• Keyword volume checker
• Domain & keyword analytics
• Content marketing platform
• Scheduled reporting
• Plagiarism checker
• Local SEO checker

Pricing

• Pro - $120 monthly
• Guru - $230 monthly
• Business - $450 monthly

40. SEO Site Checkup

SEO Site Checkup is a brilliant tool that runs audits on the SEO of your site and reports the errors.

Notable Features

• Site SEO analyzer
• SEO monitoring tools
• Website monitoring
• Competitor analysis
• SEO reporting

Pricing

• Basic - $30 monthly
• Webmaster - $50 monthly
• Professional - $90 monthly

eCommerce Tools for Website Optimization

Website optimization allows eCommerce stores to remain up-to-date with industry standards and best practices.

It also enables eCommerce stores to increase brand awareness. There are specific available tools that cater to the particular needs of eCommerce sites.

Some of these tools are:

41. Compressor.io

Compressor.io is a valuable tool that compresses images without losing quality.

Notable Features

• Image compression
• Image resizing
• API Integrations
• WordPress plugin

Pricing

Web Compressor offers a free and annual plan that starts at $50.

42. PageSpeed Insights API

Pagespeed Insights API is a Google tool for analyzing your website's loading speed. It also determines what elements you can optimize to improve.

Notable Features

• Website speed diagnostics
• Website speed reports

Pricing

Like most Google tools, PageSpeed Insights is a free API by Google

43. Google Mobile-Friendly Test

The Google Mobile-Friendly Test lets you check your site or codebase for how easy it is to navigate mobile devices.

Notable Features

• Mobile-Friendly diagnostics
• Search console for performance data

Pricing

This tool is free to use.

eCommerce Tools for Customer Service

Stellar customer service is a crucial aspect of every business. Here are a few tools you can use:

44. Tidio

Tidio is a chatbot built to aid eCommerce businesses in reacting to customer actions on their websites/online stores.

Notable Features

• Unlimited chatbots
• Chatbot templates
• Zapier integration
• Free trial

Pricing

• Free
• Starter - $29 monthly
• Communicator - $19 monthly
• Chatbot - $19 monthly (can be bundled with Communicator)
• Tido+ - $329 monthly

45. Zendesk

Zendesk offers features that cut across customer support and sales.

Notable Features

• Industry-leading ticketing system
• Messaging across web, mobile, and social
• Email, voice, SMS, and live chat support
• Workflow automation
• Out-of-the-box reporting and analytics

Pricing

Zendesk offers service suites along with free trials. Zendesk's pricing plans include:

• Suite Team - $59 monthly
• Suite Growth - $99 monthly
• Suite Professionals - $125 monthly
• Suite Enterprise - contact for pricing

Zendesk customer service plans include:

• Sell Team - $25 monthly
• Sell Growth - $59 monthly
• Sell Professional - $125 monthly

46. CallHippo

With CallHippo’s virtual business phone service, eCommerce businesses can respond immediately to customer questions.

Notable Features

• Cloud phone system
• Call tracking
• Speech recognition
• API integrations
• Voice broadcasting

Pricing

• Free
• Bronze - $20 monthly
• Silver - $30 monthly
• Platinum - $50 monthly

Put your best foot forward with the right eCommerce marketing tools

As the eCommerce market changes, brands need to evolve with it.

Incorporating the right tools into your eCommerce marketing journey is a sure way to grow your business.

And you’re sure to drive conversion rates through the roof without much stress.

So buckle down, pick the combination of tools that fit your budget, and get going.