31 Awesome Content Marketing Tools You Need in 2023!
If you’re serious about being a successful content marketer, then you need serious content marketing tools.
You want your content to be miles above the competition.
Your content marketing success depends on how well — and how fast — you respond to your audience.
You need the right tools to get you there.
Let’s look at the best content marketing tools to help you get loyal customers in less time.
An all-in-one SEO (search engine optimization) tool, SEMRush specializes in SEO keyword research, competitor analysis, and Google Ads optimization.
Longtail keywords and low-competition keywords are critical, and SEMRush is known for providing accurate and relevant metrics for thousands of target keyword variations.
It has the largest database in the industry (over 20 billion keywords).
And it’s a great PPC tool because it shows you which keywords your competition bids on most often. You even see the exact ads they’re running on those terms.
- Organic research
- Pro: $119.95/month
- Guru: $229.95/month
- Business: $449.95/month
- Custom Plan: Contact SEMRush
Beginner-friendly GetResponse is a suite of over 30 online digital marketing tools for small to medium-sized businesses.
The platform gives you everything you need to get your business online and build a successful content marketing campaign.
Enjoy easy-to-use customer relationship management, email marketing, eCommerce marketing integration, SMS, and sales funnels.
Create landing pages, ads, and webinars.
The downside? Inferior analytics and lack of 24/7 support.
Yet GetResponse delivers powerful autoresponder options and email chat. And there are no email sending limits, which is common practice among competing email marketing software.
Integrations include Salesforce, Facebook, Slack, PayPal, and WordPress.
- List building
- Free: $0/month
- Basic: $12.30/month
- Plus: $40.18/month
- Professional: $81.18/month
If you need help organizing your content ideas, try Airstory. It’s a copywriting app made for everyone from students to subject matter experts to marketing teams.
Capture your online research and data as cards. Drag the card into any space you write online, including Google Drive, WordPress, and Word.
Your card automatically merges with the source URL included. You can also store images on cards, and there’s no limit on the number of cards.
Use Airstory for writing web copy. Projects can be broken down into tabbed views. Each tab can be used as a web page.
Writing a book? Each page can become a chapter.
- Streamlining your writing process
- Pro Writer: $25/month
- Heavy Duty Writer: $125/month
4. Google Optimize
Google Optimize is a user-friendly A/B testing platform. No prior A/B testing experience is needed.
Great for small companies just starting out, this platform allows you to test variants of your website layout and content.
See how they perform against a specific objective. And use the results to deliver a personalized experience to your customers.
You can also test and customize your ad landing pages. Optimize works seamlessly with Google Ads and Google Analytics.
Just be aware that Google Optimize doesn’t store a large amount of data. And there’s no way to upload new images to be used in your A/B tests within the platform.
- Online split-testing
- Pro Version (Google 360): Approximately $150,000/year
A top SEO tool, Ahrefs tracks backlinks, keywords, ranking, and more. Ahrefs caters to digital marketers who want deep insights into what their competitors are doing.
Search keywords for 10 different search engines, including Google, YouTube, Bing, and Yahoo.
See which keywords rank higher, find low-competition keywords, see where your website ranks, and identify which blog posts were shared the most.
Ahrefs even lets you view content marketing analytics from specific geographical areas.
And the Site Audit feature crawls all the pages on your site, checking everything from links to keywords.
- Monitoring SEO
- Lite: $99/month
- Standard: $179/month
- Advanced: $399/month
- Agency: $999/month
HubSpot is an all-in-one marketing and sales package that helps drive traffic, gain customers, grow your business, and turn leads into sales.
Whatever software suite your business currently uses, it’s easy to implement HubSpot.
The Marketing Hub is best known for lead generation, marketing automation, and marketing analytics.
The Sales Hub offers advanced customer relationship management (CRM), meeting scheduling, and payments.
The Service Hub is customer service software featuring tickets, customer feedback, and a knowledge base.
The CMS Hub (content management system) has a drag-and-drop editor, SEO recommendations, and website themes.
And the Operations Hub gives you data sync, programmable marketing automation, and data quality automation.
- Flexibility and control over your sales pipeline
- Prices range from $50/month/per user to over $180/month per user, plus setup and onboarding fees
7. Jotform Sign
Create custom documents and collect legally binding electronic signatures with Jotform Sign.
Embed your documents on your website so users can directly sign them. You can also share them directly with your users with a link.
Create proposals for your leads and generate detailed reports to track your data. Reveal important business insights and see in real-time how your reports update with each newly signed document.
Automate your document process and create easy approval flows for your organization. Get notified whenever a change is made instantly.
Get started by choosing one of 600+ ready-made templates. Customize your documents to match your branding.
- Free version available
- Bronze: Starts at $34/month
- Silver: Starts at $39/month
- Gold: Starts at $99/month
- Enterprise: Contact sales
Mailchimp’s primary functions are sending newsletters and automated emails. But the platform is expanding into eCommerce.
The new direction means many more features, like SMS marketing, website building, domain buying, and hosting services.
And yes, even artificial intelligence.
The best part? The new features are inside Mailchimp’s familiar and intuitive framework.
And you can create landing pages, postcards, Facebook, and other social ads.
- Free: $0/month
- Essentials: $9.99/month
- Standard: $14.99/month
- Premium: $299/month
A video tool built for virtual selling, Vidyard makes creating quality content more fun. No video expertise is required.
Inject a personal touch into your marketing messages. Vidyard lets you create unique messages for each recipient.
Send videos by email, LinkedIn, and more.
Track who watches you so you can follow up right away.
Generate a video playlist in a sequence and create a 3-second GIF preview.
Protecting your visual content is easy with Vidyard’s advanced video security, featuring single sign-on and playback restrictions.
Restrict playback to specific IP ranges or authenticated users.
Video editing tools are included.
- Creating online videos
Pricing (billed annually)
- Free: $0/month
- Pro: $15/month
- Teams: $300/month
- Business: $1,250/month
Take your content strategy to a new level with Hotjar, a heatmap analysis tool. See for yourself exactly what your web visitors are doing.
The platform gives you access to a wide variety of heatmaps, including click, move, scroll, shareable, and split by device.
Features include form analytics, feedback polls, and surveys.
A special feature is visitor recordings. Tag and integrate records with notes and replay them.
And Hotjar funnels display when, where, and why users are dropping off.
Unfortunately, Hotjar doesn’t segment customers automatically. And it only offers integrations for HubSpot, Omniconvert, and Optimizely.
- Basic: $0/month
- Plus: $39/month
- Business: $99/month
- Scale: $389/month
11. Google Analytics
Google Analytics gives you everything you need to track and analyze your website data for free.
Google Analytics automatically collects valuable data such as age, gender, interests, devices, and location.
You can also view which social media channels drive visitors to your site.
Bounce rates show you the percentage of visitors who leave after visiting only one page.
Take advantage of customized reports. You pick the dimensions and metrics you want to see and how they should be displayed.
The Google Search Console report provides information about your organic search traffic.
- Analyzing your data in one place
- Standard: $0
- Google Analytics 360: $150,000/year
Get your content seen and heard with Canva, a graphic design and video editing tool made for non-designers.
Canva makes it easier to implement content curation into your digital marketing strategy.
And interactive content creation can be optimized for mobile marketing in a couple of clicks.
Use the intuitive drag-and-drop feature to produce logos, social media posts, infographics, newsletters, invitations, and more.
Save your brand colors. Upload custom fonts and your own photos and use them in your design. Blur photos, add texts, and create collages and photo grids.
The Canva library has over 250,000 free templates and hundreds of thousands of photos and graphics.
- Free graphic design
- Free: $0/month
- Pro: $12.99/month (for up to 5 people)
- Enterprise: Contact Canva
Build sales funnels that convert through ClickFunnels. No tech experience is required.
ClickFunnels gives you access to 10 different sales funnels, including option funnels, webinar funnels, membership sites, and more.
You can also create landing pages, one-click upsells, order forms, membership areas, and affiliate programs.
The Backpack Program allows you to add affiliate marketing to any of your sales funnels. Set and customize your commission plan.
Email and Facebook marketing automation are included, as well as a smart shopping cart with one-click upsells.
The drawbacks? Spotty customer support and questionable security.
- ClickFunnels: $97/month
- Platinum: $297/month
- Two Comma Club: $2,497/month
Optimize your social media profile with Followerwonk, a content marketing platform for Twitter analytics.
Follerwonk helps you to find influencers in your niche and build an online community.
It tracks views, likes, favorites, retweets, and comments. Sentiment analysis is included.
Use keywords to search for Twitter users, then compare and contrast them against various metrics. Contrast your relationships with your competitors and friends. Find overlaps.
You’ll get a detailed breakdown of your followers, including where they’re located, when they tweet, and who they follow.
See follower losses and gains. Then match your activities to gains and losses to give your followers what they want.
- Growing your Twitter following
- Connect: Free
- Target: $29/month
- Multitask: $79/month
Clearscope is a content optimization tool that helps you research, brief, and outline SEO content.
The software uses IBM Watson services to analyze content.
Just type in a keyword and run the report. You’ll get a list of key terms and topic research, as well as competitors who are ranking for that term.
Content is assigned a score based on word count, readability, and search volume. The content performance is then ranked against top competitors.
You even get suggested keywords and relevant topics that can improve your content score.
- Creating content that drives traffic
- Essentials: $170/month
- Professional: $350/month
- Enterprise: Contact Clearscope
MobileMonkey is the world’s leading Facebook Messenger marketing chatbot platform.
If you haven’t considered using a chatbot as a content marketing strategy, think again. MobileMonkey allows you to make as many chatbots as you want from scratch or templates.
The Bot Builder uses an “if/then” model to create dialogue. It replies to emojis, responds with emojis, and simulates typing.
Create Messenger Ads directly in MobileMonkey, then import the code into Facebook Ads Manager.
Chat Blaster lets you send a message to all of your Messenger contacts or just a segmented group.
And Drip campaigns enable you to set up a sequence of messages delivered at specified intervals.
- Facebook Messenger marketing with chatbots
- Free version available
- Paid plans start at $19/month
17. Google Trends
Get access to actual search requests made to Google in Google Trends. Includes real-time and non-real-time data.
Google search trends are gold for content marketers.
Find out how often a given search term is entered in Google. See keyword-related data, including search volume index and geographical information about search engine users.
Use the data to plan seasonal campaigns. Learn what people in your target audience are searching for. Then write about trending topics to drive traffic to your site.
Discover what topic is hot, and reference it as a social media post.
- Comparative keyword research
18. Hemingway Editor
Improve your writing style on a budget with the Hemingway Editor. Easily correct your grammar, fluency, and sentence structure.
You can use this tool anywhere. No internet connection is required.
Simply cut and paste your copy into Hemingway. If you see words highlighted in yellow, your sentence is too long.
Red? Too dense and complicated.
Purple means you should substitute a shorter word. Adverbs are shown in blue. And green indicates passive voice.
With one click, you can use bold, italics, headlines, and bullets. Publish directly to WordPress and Medium. And send Hemingway highlights to colleagues.
- Polishing your writing
- Lifetime Access: $19.99
Build a powerful website using WordPress, world-renowned open-source content marketing software with plenty of customizable templates.
There are two versions of WordPress, fully hosted and self-hosted.
Wordpress.com manages your hosting for you. Think of it as renting instead of owning.
The self-hosted version, WordPress.org, gives you ultimate control and flexibility over your site. But with that control comes a lot of techie stuff.
For instance, there are over 55,000 WordPress plugins and modules that add functionality.
Either way, you can create any type of website you want, including membership, forum, eCommerce marketing, business, and more.
- Blogging and publishing content
- Personal: $7/month
- Premium: $14/month
- Business: $33/month
- eCommerce: $59/month
20. Google Docs
Google Docs is one of the most popular word-processing apps online. Easily create, edit, and share documents through Google Drive.
What stands out about Google Docs is its real-time editing and collaboration capabilities.
Add individual users or copy a shareable link. Set up shared folders to manage documents with multiple users.
Changes made by one user are reflected in the shared document. And if you need to revert to an earlier version, the whole edit history is available.
Plus, you get a robust set of editing tools, including automatic formatting for citations. And a built-in translator powered by Google Translate.
- Creating and sharing documents
Make it easier for your marketing team to manage projects and tasks with Trello cards, lists, and boards.
Trello’s many collaboration features include comments, document sharing, @mentions of teammates, and notifications.
The drag-and-drop task management interface is extremely intuitive. Users can comment on cards and tag each other.
And thanks to Trello’s marketing automation bot, Butler, workflow automation is a breeze. You’ll never have to worry about notifying content team members again.
- Team project management
Pricing (Billed annually)
- Free: $0/month
- Standard: $5/month
- Premium: $10/month
- Enterprise: $17.50/month
Centralize your content using Uberflip, content management software that allows you to build out curated collections of better content writing.
Uberflip believes that the key to successful content marketing is creating content that answers typical customer questions.
All of your content is pulled into your hub using RSS feeds. You audit your content and label it with tags.
Then you build a stream of content personalized to your audience and distribute it via social media and email. SEO marketing tools are included.
You’ll see what pieces of content are being visited, consumed, recommended, and shared, all from your dashboard.
- Engaging customers with relevant content
- Not Published
Streamline your content promotion with Tweriod, a Twitter tool that tells you the most advantageous time to tweet.
A straightforward tool, Tweriod analyzes your tweets as well as your followers’ tweets. The analysis reveals the time and day that your followers are most active on Twitter.
Then it gives you the best time and day of the week to get maximum visibility for your content.
Use your Twitter account to register. Tweriod will find what’s the best tweeting time for your profile.
- Finding the best time to tweet
- Not Published
24. CoSchedule’s Headline Analyzer
Get your headlines seen, clicked, and shared with CoSchedule’s Headline Analyzer.
An experienced content creator knows the truth.
Your headline is by far the most important part of your content.
CoSchedule’s Headline Analyzer offers a free Headline Studio Extension. You can download it on any site where you write content.
Simply type in a headline you’d like to use. You’ll get scores for readability, SEO, and sentiment.
- Strengthening your headlines
Quite simply, BuzzSumo is one of the best inbound marketing research and monitoring tools available.
In one click, Buzzsumo’s advanced algorithm scans every piece of content on the web related to your keyword.
Within seconds, you’ll see what’s hot in your niche on social media. And gain insights that would take days to find on your own.
You’ll find new keywords and fresh content ideas. And because you can view who has shared your content, you can reach out to them and build your social network.
Includes a Journalist Profiles tool, influencer alert, and video content insights.
- Finding relevant and trending content ideas
- Free: $0/month
- Pro: $99/month
- Plus: $179/month
- Large: $299/month
- Enterprise: Contact Buzzsumo
A popular social media management tool, Buffer makes it easy to reach and connect on social.
Buffer allows you to create unique and custom social media schedules for each of your social media profiles.
Plan your content promotion months ahead of time with the social media marketing calendar. See all of your updates on a weekly or monthly view.
Users love being able to share a great article instantly. The free Buffer browser extension pulls the page title and any relevant images. And it shortens the URL.
If you’re a Twitter user, simply enter the URL of a blog post, and Buffer creates a huge list of tweets from that blog.
- Free: $0/month
- Essentials: $6/month per social media channel/unlimited channels
Grammarly is an AI-powered tool that helps you find and fix errors in your writing. The next best thing to having a personal writing coach.
As soon as you start using Grammarly, you’ll notice a difference in your writing. That’s because the app does way more than just highlight your mistakes.
It tells you why you’re getting flagged for the mistake.
There are clear explanations on how sentences can be improved and restructured, including sentence length and overall readability.
And it scans your entire document for plagiarism (intentional or unintentional) to boot.
However, there is no offline writing mode.
- Improving your writing
- Free: $0/month
- Premium: Starting at $12/month
- Business: Starting at $12.50/member/month
If you’re not a great notetaker, you need Evernote. An unparalleled digital tool for organizing your notes, tasks, and schedule.
Evernote allows you to add text, images, audio, scans, PDFs, and documents to any note.
Use this tool to simplify your marketing calendar. Assign tasks inside your notes with due dates, flags, and reminders. Save web pages without the ads.
Your notes sync automatically to all of your devices.
- Keeping personal and workplace information organized
- Free: $0/month
- Personal: $7.99/month
- Professional: $9.99/month
- Teams: $14.99/month
Pexels gives you free access to hundreds of thousands of stock photos, royalty-free images, and videos. All without creating an account.
Every day, Pexels adds new high-resolution photos to its site. All photos are tagged and searchable through their discover pages.
Only free images are added to the photo database. Some photos are sourced from free image websites. Others are chosen from photos uploaded by Pexels users.
When you join Pexels, you can create collections, follow photographers you love, and access every photo you’ve ever downloaded.
- Free stock photos and videos
Boost your inbound content marketing strategy with AnswerThePublic, an easy-to-use search social listening tool.
Unlike unreliable surveys, social listening uncovers what people really think.
AnswerThePublic listens to search engines, then provides you with phrases and questions people are actually asking.
That means you can answer your prospects’ questions as closely as possible. Explore their problems, monitor trends, and compare search behavior over time.
Plus, you’ll get tons of engaging content ideas.
- Finding topics people are interested In
- Free: $0/month (limited)
- Monthly: $99/month
- Annual: $79/month
- Expert: $199/month
Colorcinch is an easy-to-use tool perfect for your photo editing needs. You can add artistic filters to your photos — turn them into cartoons, paintings, and digital arts!
You can make their colors pop by adjusting exposure, clarity, vibrance, etc. Basic editing like cropping, resizing, and changing backgrounds can be done with just a few clicks.
The tool also comes with a text editor and a wide collection of graphics and icons, masks, and overlays that you can play around with.
Fuel your creativity and create stunning images for your blog and social media posts!
- Editing photos/ creating stunning images
- Free: $0/month
- Premium: $4.99/month
Get Good With The Right Content Marketing Tools
Once you find the best content marketing tool, you’ll wonder what you did without it.
And many of these content marketing tools have free versions to take your content marketing efforts to the next level.
So why wait?
Get your awesome content out there today!
Patricia Saya is a Smart Blogger Certified Content Marketer and AWAI trained Copywriter who writes well-researched SEO content and copy. A verified Case Study Specialist, she helps businesses grow with distinctive customer stories. Connect with her on LinkedIn or visit her website at patriciasaya.com.