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30 Social Media Management Tools You Need To Try In 2023 🔧

As a social media marketer, you're probably wondering what the best social media management tool is.

But that's like asking what the best soup is, the best car—or who your favorite Star Wars character is.

(The correct answer is Chewbacca, obvi 😉)

social media management - Star Wars Chewbacca GIF

To answer, you must consider many factors.

What problem are you trying to solve? What is your budget? How much tweaking and hand-holding do you need?

Every business has different requirements. A solopreneur won’t be looking for the same features or price points as a large corporation.

It’s not one size fits all.

Fortunately, you have many options available.

But before we get too far, let’s set the groundwork.

What is Social Media Management?

Social media management (SMM) is the process of using social media to establish two-way communication with your audience.

Each social media platform has unique rules and usage, and your social media management strategy should adapt accordingly.

Using a social media manager can save you time and money and help you increase user engagement and retention.

Social media management also provides insights and recommendations that improve brand awareness, leading to more sales.

Your social media management service can cover the following aspects:

  • Multiple social networks and accounts (mainly Facebook, Instagram, LinkedIn, Twitter, and Pinterest)
  • Content planning and scheduling tool
  • Social monitoring and responding to posts as quickly as possible
  • Analyzing the social media performance of your posts in terms of reach, digital engagement, and perception
  • Evaluating the impact of your posts on your social media marketing campaigns
  • Collaboration with internal teams and clients

It is not a simple task and increasingly requires specific expertise.

According to the US Bureau of Labor Statistics, social media managers have come into their own with a faster-than-average outlook.

It shows that companies are prioritizing their social media marketing efforts.

But to implement successful social media marketing campaigns, businesses must invest in the right people and the appropriate tools.

Why Do You Need Social Media Management Tools?

With more than 3.8 billion people using social media, you can’t implement SMM haphazardly.

When you’re managing multiple social media accounts and posting updates regularly, it can quickly become overwhelming.

While you could get by with an Excel sheet and lots of elbow grease just a few years ago, it is no longer possible.

That is why social media management tools are crucial to your social media strategy.

These tools help you:

  • Schedule posts in advance
  • Automatically post content
  • Have an overall view of all your social media activities
  • Interact directly with your target audience from a single inbox
  • Gather statistics and build reports on the social content you posted
  • Improve the results of your social campaigns

Social media management tools are your best option to increase sales through your social media platform.

Whether you manage multiple profiles, multiple clients or need more marketing automation, the social media management tools below will help boost your social media networks.

Best Social Media Management Tools

We present our list in alphabetical order. For each tool, we list:

Social Networks

  • Big Four: Facebook, Instagram, LinkedIn, and Twitter
  • Big Five: Big Four + Pinterest
  • Other networks

Platforms

  • If a tool has no mobile app or browser extension, we put “Web.”

Key Features

Pricing

  • Plans are monthly plans (unless otherwise noted); most tools offer a discount if billed annually.

1. Agorapulse

social media management - Agorapulse screenshot

Agorapulse is a social media management tool for agencies or larger social media teams. You need at least two users to get the most out of your subscription.

Social Networks

Platforms

  • Web

Key Features

Pricing

  • Standard: $69/month
  • Professional: $99/month
  • Advanced: $149/month
  • Custom: custom pricing

2. Brandwatch

social media management - Brandwatch screenshot

Brandwatch (formerly Falcon.io) offers a full suite of tools to publish, engage, and measure target audience engagement.

Falcon is suitable for small teams but provides collaboration and benchmarking features ideal for large teams and agencies.

Social Networks

  • Big Four
  • Messenger
  • WhatsApp
  • YouTube

Platforms

  • iOS
  • Android
  • Windows Desktop

Key Features

  • Social media automation
  • Asset management using Falcon or an external cloud drive
  • Real-time marketing analytics
  • Attach a social profile to users in your CRM
  • Comparison of organic and paid content performance
  • Multilingual monitoring of trends and brand
  • Custom dashboards and reports
  • Competitor watching

Pricing

  • Custom pricing

3. Buffer

social media management - Buffer screenshot

Buffer targets small businesses by providing simplified yet powerful social media management tools.

It is well-suited for companies that rely heavily on Instagram marketing.

Social Networks

  • Big Five

Platforms

  • iOS
  • Android
  • Chrome
  • Firefox
  • Safari
  • Opera

Key Features

  • Analytics on non-free plans
  • Same dashboard for every social media account
  • Generate the first comment on Instagram
  • Compare paid vs. organic content effectiveness
  • Demographics and hashtag analytics
  • Social listening tools
  • Custom reports
  • Instagram-specific engagement tool

Pricing

  • Free plan
  • Essentials: $6/month
  • Team: $12/month
  • Agency: $120/month

4. Content Scheduler in Adobe Express

social media management - Content Scheduler for Adobe Express screenshot

Content Scheduler in Adobe Express (formerly ContentCal) provides simple-to-use social media management tools for small businesses, agencies, and large companies.

Social Networks

  • Big Four
  • Zapier integration

Platforms

  • iOS
  • Android

Key Features

  • Web clipper to save and share content ideas
  • Organize content with hashtags and category tags
  • Scheduled posts
  • Social media campaign analysis
  • Coming soon: AI-based insights

Pricing

  • Free
  • Premium: $9.99/month

5. CoSchedule

social media management - CoSchedule screenshot

CoSchedule eases the pain of scheduling projects and campaigns and is suitable for agencies and large teams. The Marketing Calendar shows a single view of all ongoing projects.

The Marketing Suite adds features suited to marketing team management.

Social Networks

  • Big Four

Platforms

  • Chrome
  • Firefox
  • Edge

Key Features

  • Scheduling and collaboration
  • Automated and reusable workflows
  • Coordinate projects and campaigns in a single calendar
  • Organize and prioritize content ideas
  • Asset organizer so everyone uses the same version of shared files
  • Integration with Zapier, HubSpot, and others

Pricing

  • Free plan
  • Social Calendar: $29/month
  • Marketing Suite: custom pricing

6. Crowdfire

Crowdfire allows you to discover and share content easily and quickly on your social media profile.

You get an endless stream of content ideas by leveraging curated RSS feeds.

Social Networks

  • Big Five

Platforms

  • iOS
  • Android
  • Windows desktop
  • Chrome
  • Web

Key Features

  • Posts tailored to each social network
  • Previews of all posts
  • Quick view of the content queue
  • Competitive analysis
  • Curated content from RSS feeds or e-commerce stores
  • Built-in report templates

Pricing

  • Free
  • Plus: $9.99/month
  • Premium: $49.99/month
  • VIP: $99.99/month

7. Eclincher

social media management - Eclincher screenshot

Eclincher is a social media management platform suitable for small businesses, agencies, and large companies.

It provides extra tools for companies that rely heavily on video marketing content.

Social Networks

Platforms

  • iOS
  • Android
  • Chrome

Key Features

  • AI marketing tools
  • Visual calendar
  • Track social media campaigns individually
  • Media library
  • Automated publishing from RSS feeds or queues
  • Custom video thumbnails

Pricing

  • Basic: $65/month
  • Premier: $175/month
  • Agency: $425/month

8. HeyOrca!

social media management - HeyOrca! screenshot

HeyOrca!’s claim to fame is its social media calendar tool built for agencies. Each brand has its own calendar.

It allows agencies to share content with clients with a minimal level of friction.

Social Networks

  • Big Five
  • Google My Business

Platforms

  • iOS
  • Android

Key Features

  • Share content and get approval directly from clients
  • Bulk scheduling
  • Version control and audit trail for content
  • Upload media to the library from the mobile app
  • Distinct content library for each client
  • Clients can upload images to their library using SMS

Pricing

  • Free plan
  • Basic: $59/month
  • Standard: $99/month
  • Pro: $149/month

9. Hootsuite

social media management - Hootsuite screenshot

Hootsuite provides a one-stop location to publish, monitor, and analyze the performance of your social profiles.

Hootsuite integrates with many other platforms, making it much more than a social media management tool.

Social Networks

  • Big Five
  • YouTube

Platforms

  • iOS
  • Android
  • Chrome
  • Firefox

Key Features

  • Custom dashboards to curate content from multiple networks
  • Share content directly using the web extension
  • Monitor content marketing performance across social media platforms
  • Social listening
  • Boost organic content with social media ads
  • Real-time data
  • Track ROI of content to specific campaigns
  • Integration with 20+ social networks

Pricing

  • Professional: $99/month
  • Team: $249/month
  • Business: $739/month
  • Enterprise: custom pricing

10. HubSpot

social media management - HubSpot

HubSpot is an extensive suite of tools to manage everything from content and social media to sales and customer support.

To access social media management features, you need a minimum of 2,000 contacts in the HubSpot CRM.

It is best suited for companies that market to more than 2,000 contacts per month.

Social Networks

Big Four

Platforms

  • iOS
  • Android

Key Features

  • Share content as it is published
  • Monitor social mentions
  • Built-in reporting
  • Marketing automation
  • Sales CRM
  • Built-in CMS
  • Schedule posts 3 years in advance

Pricing

  • Professional: $890/month
  • Enterprise: $3,600/month (billed annually)

11. Iconosquare

social media management - Iconosquare screenshot

For companies that rely primarily on Instagram, Facebook, and Twitter, Iconosquare offers excellent value.

With a great emphasis on analytics and reporting, the platform is suited for small teams or agencies that want data to drive their digital marketing decisions.

Social Networks

  • Facebook
  • Instagram
  • Twitter

Platforms

  • Web

Key Features

  • Custom-made, easy-to-share reports
  • Split paid and organic content to measure performance
  • Publish Instagram Stories
  • Competitor and brand tracking
  • Schedule single-image or video posts on Facebook and Instagram
  • Real-time responses on posts

Pricing

  • Pro: $59/month
  • Advanced: $99/month
  • Enterprise: $179/month

12. Instachamp by MobileMonkey

Instachamp by MobileMonkey is the world's first Instagram-approved direct messaging & social media engagement tool.

It is designed for content creators, coaches, and B2C brands who are looking to improve follower engagement and conversions on Instagram.

Social Networks

  • Instagram

Platforms

Key Features

  • Reply to every Instagram direct message instantly
  • Drive Instagram traffic into social media marketing funnels
  • DM fans who mention you in Stories
  • Send a message to everyone who comments on your post

Pricing

  • Offers Free Plan
  • Platinum: $49

13. Khoros

social media management - Khoros screenshot

Khoros provides a secure social media management platform for large businesses.

Social Networks

  • Big Five
  • YouTube

Platforms

  • Web

Key Features

  • Team collaboration
  • Configurable views of content performance data
  • Content scheduling
  • Campaign performance analytics and reporting
  • Approval workflows
  • Single calendar view
  • Redistribution of user-generated content

Pricing

  • Custom pricing

14. Later

social media management - Later screenshot

Later targets small businesses and larger teams. It focuses on Instagram while still allowing you to share content on other platforms.

Social Networks

  • Instagram
  • Facebook
  • Twitter
  • Pinterest
  • TikTok

Platforms

  • Chrome

Key Features

  • Drag and drop visual calendar
  • Plan one month of posts
  • Hashtag suggestions
  • Use Linkin.bio to create a mini-website for your Instagram profile
  • Track which posts drive sales
  • Multi-photo posts from a single scheduled social media post
  • Three months of analytics data
  • Find and add user-generated content to your library

Pricing

  • Growth: $40/month
  • Advanced: $80/month
  • Scale: $200/month

15. Loomly

social media management - Loomly screenshot

Loomly is suitable for SMEs, agencies, and large corporations. This social media management tool focuses on building brand loyalty.

Social Networks

  • Big Five
  • Google My Business
  • Snapchat
  • TikTok

Platforms

  • iOS
  • Android
  • Integration with third-party platforms

Key Features

  • Content ideas from RSS feeds, Twitter, annual events, and more
  • Single library for all assets
  • Notifications by email, Slack, or Teams
  • Previews of ads and posts
  • Analytics on all posts, even if they were not sent from Loomly

Pricing

  • Base: $35/month
  • Standard: $79/month
  • Advanced: $172/month
  • Premium: $359/month
  • Enterprise: custom pricing

16. MavSocial

social media management - MavSocial screenshot

MavSocial is a powerful, award-winning social media management tool suitable for small businesses, agencies, and large corporations.

Social Networks

  • Big Five
  • YouTube
  • Google My Business
  • Tumblr
  • And more

Platforms

  • iOS
  • Android
  • Chrome

Key Features

  • Global time zones for scheduling posts
  • Sentiment analysis
  • Watch topics and keywords specific to your industry
  • Boost posts
  • Create ads in bulk
  • AI-based image recognition
  • Locate user-generated content
  • Upload images directly from mobile

Pricing

  • Pro: $78/month
  • Business: $249/month
  • Enterprise: $499/month

17. MeetEdgar

social media management - MeetEdgar screenshot

MeetEdgar is a social media management tool for smaller teams and solopreneurs. The built-in automation can generate content automatically when you have no time to do it manually.

Social Networks

  • Big Five

Platforms

  • iOS
  • Android
  • Chrome

Key Features

  • Scheduled posts
  • Auto-generate variations on a single post
  • Automatically repurpose evergreen content
  • A/B testing of post variations
  • History and performance of all posts
  • Free live workshops

Pricing

  • Eddie: $29.99/month
  • Edgar: $49.99/month

18. Oktopost

social media management - Octopost screenshot

Oktopost is an excellent choice if you need social media management software for your B2B content marketing. It is best suited for medium-sized companies, agencies, and large companies.

Social Networks

  • Big Four
  • YouTube
  • WeChat

Platforms

  • iOS
  • Android

Key Features

  • Visual calendar
  • Ban certain words
  • Custom reports
  • Sentiment monitoring and crisis notification
  • Turn employees into brand advocates
  • Approval flows
  • Track user interactions through the marketing funnel

Pricing

  • Custom pricing

19. Post Planner

social media management - Post Planner screenshot

Post Planner’s unique selling proposition is the ability to engage an audience more than any other social media tool on the market, with data to back up that claim.

Social Networks

  • Big Five

Platforms

  • iOS
  • Android

Key Features

  • Generate higher-than-average audience engagement
  • Leverage top-performing content for any industry
  • Integrated media library
  • Custom posting schedule for each social media network
  • Easily repost your best content
  • Predictive system says which content has the best reach potential

Pricing

  • Single: $5/month
  • Starter: $11/month
  • Growth: $39/month
  • Business: $69/month
  • Enterprise: $239/month

20. Reputation

social media management - Reputation screenshot

Reputation (formerly Nuvi) is an award-winning, enterprise-level social media management software.

Social media management is part of Reputation's focus on overall customer engagement.

Social Networks

  • Big Five
  • Tumblr
  • Reddit
  • VK
  • And more

Platforms

  • iOS
  • Android

Key Features

  • Real-time monitoring of the customer journey
  • Auto-categorize DMs, replies, and comments
  • Competitor tracking and marketing tools
  • Alerts on hashtags, keywords, and mentions
  • Kanban-style workflows
  • A/B testing
  • Upload and schedule photos from the mobile app

Pricing

  • Custom pricing

21. Sendible

social media management - Sendible screenshot

Sendible is a great social media management tool to generate leads from your posts, whether you are a freelancer or a large agency.

Social Networks

  • Big Five
  • Google My Business
  • YouTube

Platforms

  • iOS
  • Android
  • Integration with 5 blogging platforms and more than 10 other tools

Key Features

  • Canva integration
  • Content suggestions via RSS feeds
  • Approval flows
  • Pre-built and custom reports
  • Automated email reports
  • Competitor monitoring
  • Alerts for specific keywords
  • Automated inbox management

Pricing

  • Creator: $29/month
  • Traction: $89/month
  • White Label: $240/month
  • White Label+: $563/month

22. SocialBee

social media management - SocialBee screenshot

SocialBee is best for individuals, small businesses, and agencies. Smaller companies can take advantage of concierge social media management services if needed.

Social Networks

  • Big Five
  • Google My Business

Platforms

  • Chrome
  • Edge
  • Firefox
  • Safari

Key Features

  • Concierge services for social media management, content creation, community manager, and more
  • Category-based post scheduling
  • Quuu and Pocket integration
  • Custom URL shortener or integration with other URL shorteners
  • UTM support
  • Content approval flows
  • Bee puns

Pricing

  • Bootstrap: $29/month
  • Accelerate: $49/month
  • Pro: $99/month

23. SocialFlow by Piano

social media management - SocialFlow screenshot

SocialFlow by Piano is a social media management solution for media companies. It allows them to distribute content efficiently and helps to identify monetization opportunities on social networks.

Social Networks

  • Big Five

Platforms

  • Web

Key Features

  • Content from RSS flows is formatted automatically for sharing purposes
  • Predictive engagement scoring
  • Older posts automatically resurfaced for sharing
  • Secure access (multifactor authentication and single-sign-on)
  • Encrypted repository
  • Reduce churn for subscription services
  • Boost organic content

Pricing

  • Custom pricing

24. SocialHub

social media management - SocialHub screenshot

SocialHub monitors and analyzes your posts’ performance but also watches your competitors’ posts.

If those posts have unanswered questions or comments, SocialHub will let you know.

Social Networks

  • Twitter
  • Instagram
  • Facebook
  • YouTube
  • Web, blogs, forums, and news

Platforms

  • iOS
  • Android

Key Features

  • Identify the most important customers and leads
  • Identify neglected comments on competitor posts
  • Respond directly from SocialHub
  • Detailed reports on keywords, mentions, and hashtags
  • Shared content calendar with access control
  • Access inbox and assign tickets from the mobile app

Pricing

  • Custom pricing

25. SocialPilot

social media management - SocialPilot screenshot

SocialPilot is perfect for sharing and scheduling content from a browser or your phone.

SocialPilot’s collaboration tools make it easy to collaborate on content with your clients, whether you are a small business, an agency, or a large company.

Social Networks

  • Big Five
  • Google My Business
  • Tumblr
  • VK
  • TikTok

Platforms

  • iOS
  • Android
  • Chrome
  • Firefox
  • Safari

Key Features

Pricing

  • Professional: $30/month
  • Small Team: $50/month
  • Agency: $100/month
  • Agency+: $200/month

26. Sprinklr

social media management - Sprinklr screenshot

Sprinklr aims to break down the barriers between social media channels and other channels such as messaging, SMS, and email marketing.

It supports many Asian social channels, making it an excellent social media management software for global companies.

Social Networks

  • Big Five
  • Snapchat
  • YouTube
  • Reddit
  • Asian social networks
  • 11 messaging apps
  • Chat, SMS, and email marketing

Platforms

  • iOS
  • Android

Key Features

  • AI-powered content marketing analytics and marketing campaign performance
  • Real-time reports based on live data
  • Automated workflows
  • Global calendar across each social media channel and platform
  • Kanban boards for work management
  • Leverage user-generated content
  • Employee advocacy
  • Link to e-store via Instagram
  • Modularized software that allows you to scale as you grow

Pricing

  • Advanced: $299/month (billed annually)
  • Enterprise: custom pricing

27. SproutSocial

social media management - SproutSocial screenshot

SproutSocial covers all aspects of your business, from social media management to customer care, as well as analysis and strategy.

It caters to small businesses, agencies, and large corporations.

Social Networks

  • Big Five
  • YouTube
  • Google My Business
  • TripAdvisor

Platforms

  • iOS
  • Android

Key Features

  • Dedicated training and support to ease onboarding
  • Marketing automation and customizable workflows
  • Manage online reviews
  • Suggestions for best times to post
  • Alerts for unusual activity
  • Templates with AI-backed suggestions for replies
  • Twitter surveys
  • Detailed social media analytics

Pricing

  • Standard: $249/month
  • Professional: $399/month
  • Advanced: $499/month
  • Enterprise: custom pricing

28. Tailwind

social media management - Tailwind screenshot

If your social media content efforts focus on Instagram and Pinterest, then Tailwind is the software for you.

It is best for small- to medium-sized companies or agencies.

Social Networks

  • Instagram
  • Pinterest

Platforms

  • iOS
  • Chrome
  • Firefox
  • Safari

Key Features

  • Schedule one week of social media posts in 20 minutes
  • Pin using a browser extension
  • Pin to multiple boards on the fly or at preset intervals
  • Identify best-performing pins
  • Built-in content plans for Instagram
  • Smart.bio tool updates Instagram links in the background
  • Content idea suggestions based on industry type
  • Hashtags automatically added in the first Instagram comment

Pricing

  • Free plan
  • Pro: $19.99/month
  • Advanced: $39.99/month
  • Max: $79.99/month

29. TweetDeck

social media management - TweetDeck screenshot

TweetDeck is a free social media management tool. It was built by Twitter and made for Twitter power users.

Social Networks

  • Twitter

Platforms

  • Web

Key Features

  • Manage multiple accounts
  • Share social account with team members
  • Twitter column view for specific topics or tags
  • Filter by location, authors, engagement, and more
  • Scheduled tweets
  • Search by sentiment (positive or negative)

Pricing

  • Free

30. Zoho Social

social media management - Zoho Social

Zoho Social is part of the Zoho platform. If you are already using the Zoho platform, leveraging the tool allows you to generate leads through Zoho CRM and service customers via Zoho Desk.

Social Networks

  • Big Five
  • Google My Business
  • YouTube

Platforms

  • iOS
  • Android
  • Chrome
  • Safari
  • Firefox
  • Opera

Key Features

  • Publish immediately or schedule posts
  • Collaboration on drafts
  • Approval workflows
  • Link to cloud services for media library
  • Crisis monitoring
  • Live updates
  • Brand tracking
  • Manage online reviews
  • Integration with Zoho CRM and Zoho Desk

Pricing (for Businesses)

  • Standard: $15/month
  • Professional: $40/month
  • Premium: $65/month

Pricing (for Agencies)

  • Agency: $320/month
  • Agency Plus: $460/month

Now, Pick Your Favorite Social Media Management Tool

Social media marketing isn't going anywhere.

A social media presence is crucial to keep your audience engaged.

To execute your marketing strategy to the fullest, social media marketing tools are essential.

No matter the size of your business or your preferred social network, there is a social media management tool to help you make the most of your investments.

Leverage social media management tools to drive traffic to your site, generate revenue and increase brand awareness.

Your business deserves it.

Laurent Duperval is a Montreal-based certified content marketer and sales letter writer. He specializes in B2B and B2C long-form copywriting. You can reach him at [email protected] or by visiting his website.