AI Content Creation Tools: 16 Picks for 2024 (+Features & $$)

Artificial intelligence is here. There. We said it.

AI has entered the chat in the world of digital marketing, and it's no different for AI content creation.

So, instead of running in fear from the idea that machines are going to replace content marketers, how about embracing some AI content creation tools to enhance – not replace – content marketing.

Dive in for an overview of AI content creation, Google’s disposition to AI-generated content, AI content marketing tools to try out — the whole shebang.

What the heck is AI content creation, and how does it work?

AI or artificial intelligence refers to the ability of trained computers to mimic human-level intelligence when performing specific tasks.

When you think of AI, think of self-driving cars, warehouse robots, and chatbots.

But it also has applications in content marketing, including content creation.

Imagine having an intelligent assistant create tailored and original digital marketing content in a flash based on the provided prompts.

That’s what AI content creation entails — using smart computer software to generate and optimize content.

AI-powered writing tools, for instance, can generate article drafts, social media captions, and advertising copy, craft compelling headlines, and even provide suggestions for improving your content's overall structure and readability.

These tools utilize natural language processing (NLP) algorithms to mimic human language and create grammatically correct, coherent, and engaging content.

AI content creation paves the way for you to generate quality content ideas in record time, create content at scale, and fine-tune your writing (think innovative editing tools).

This means you can achieve your content marketing goals more efficiently.

What does Google think? 🤔

As a content marketer, the heart of your work is discovering what people want to consume and creating it in a way that serves them and complies with the rules of your chosen platform.

In this case, you want to create content for search engine result pages.

So, knowing what a juggernaut like Google thinks of AI-generated content is critical.

And whether you’d be contravening any laws and facing the risk of penalties by leaning on artificial intelligence.

Google says it focuses on rewarding high-quality content no matter how you produce it.

According to Google’s updates at the time of writing, high-quality content in its books demonstrates these four qualities: expertise, experience, authoritativeness, and trustworthiness.

The platform advises content creators and marketers to evaluate a piece of content, whether AI or human-generated, based on how people-first, helpful, and reliable it is, as these are the primary factors determining how content performs in search rankings.

On whether it will be penalizing a content piece simply because of its AI origins, Google says no.

However, it maintains its position that AI or auto-generated content created primarily to game search rankings violates its spam policies.

Examples of what Google considers to be spammy auto-generated content include:

• content automatically generated without consideration for quality or user experience
• meaningless text that contains keywords
• auto-generated text resulting from synonymizing, paraphrasing, obfuscation methods, and more

In a nutshell, Google isn’t against AI-generated content and will reward it if it’s helpful, reliable, and human-centered.

So is it OK to use AI content creation tools?

The answer is yes. 👍

But AI-generated content will require human input to ensure it’s valuable and search engine optimized (even if you have access to an AI SEO writing tool).

So what’s a smart approach to using AI content creation tools?

Be selective about when to turn to artificial intelligence and carefully determine where and how much of your input would be required in the content generation process on a case-by-case basis.

For instance, AI writing tools are typically great for generic topics with massive online representation but could be better for topics that reference specific brands or require concrete data.

And when determining where your input is critical, there are a few thumb rules.

It’s advisable to provide overall content structure often and fact-check most AI-generated content to ensure accuracy.

There’s also the need to infuse your content with unique value in the form of personal experiences or research, current data, expert quotes, etc. — elements that generative AI tools might not be able to provide — that can help your marketing collateral to stand out and make an impression.

We're saying it’s okay to use AI tools for content creation and marketing but treat them as partners, not surrogates.

AI content creation tools you should try

1. BrightEdge

BrightEdge is an enterprise SEO platform that uses AI algorithms and machine learning to provide companies with the data and insights they need to improve their organic search ranking using relevant content.

It combines data on content opportunities for search and social media content opportunities with on-page website optimization recommendations.

Best For

• Keyword research
• Website optimization
• Content performance measurement

Features

• Content performance reporting (website, social media)
• Content recommendations (keywords, backlinks, social media)
• Backlink management
• Competitive social analytics
• Daily rankings
• Integrations: Google Analytics, Moz,

Pricing

Provided on demand

2. Jasper

Jasper is an AI content creation tool that can generate everything from long-form blog posts, books, stories, and emails to social media captions, headlines, website copy, digital marketing copy, and product descriptions.

With Jasper, you can whip up a first draft of an article ten times faster and in over 25+ languages. It even includes an AI art generator to create custom images for your writing.

Best For

• Content generation

Features

• Templates for different content forms
• Extensions for CMS, website, and social media
• Jasper API
• Brand voice simulator
• 30+ languages
• AI art generator
• Jasper chat
• Data protection features

Pricing

• Includes a 7-day free trial
• Creator: $49/month (or $39/month when billed annually)
• Teams: $125/month (or $99/month when billed annually)
• Custom pricing for large businesses

3. Acrolinx

Born from an idea that started at the German Center for Artificial Intelligence, Acrolinx is an enterprise content governance tool.

In simpler terms, the AI tool ensures that every piece of content created by human writers or AI aligns with a company’s pre-established goals and guidelines.

This means you can create content that is always consistent across all platforms in terms of clarity, tone of voice, inclusivity, and more, irrespective of who makes it.

Best For

• Content governance and editing

Features

• Content analyzer and editor
• Integrations and extensions
• Content performance analytics

Pricing

• Quotation based

4. HubSpot

Using machine learning, Hubspot’s SEO marketing software delivers SEO recommendations for websites and data-backed content ideas.

It scans the web to discover topic clusters worth writing about to help you connect with your target audience, stand out from your competitors, and rank on search engine results pages.

Best For

• Content strategy creation
• Search engine optimization

Features

• SEO recommendations – keywords and other on-page optimization suggestions
• Topic suggestions
• SEO marketing analytics

Pricing

The SEO strategy tool comes bundled with other tools packaged as a Marketing Hub, which costs:

• Starter – $45/month
• Professional – $800/month
• Enterprise – $3600/month

5. Concured

Like Hubspot’s SEO tool, Concured is also an AI-powered platform that looks to drive more digital engagement and ROI for content producers but in a slightly different way.

Using artificial intelligence, machine learning, and deep learning, it delivers personalized content recommendations to your audience to increase user engagement and conversions.

It builds a profile for each reader on your website and immediately begins to recommend the most relevant content pieces to them based on their interests.

Best For

• Content recommendation and promotion
• Content strategy

Features

• Engagement bar
• API for integration to your website
• Content performance analytics
• Competitive content analysis

Pricing

• Includes a free trial
• Provided on demand

6. Grammarly

Grammarly is an AI writing assistant designed to finetune your writing by checking for grammatical and spelling errors and providing feedback on clarity, tone, style, and word choice alongside suggestions to improve each element.

Best For

• Content writing and editing

Features

• Grammar and correctness checker
• Clarity enhancer
• Plagiarism checker
• Tone detector
• Word choice suggestions
• Readability score
• Extensions and integrations: works on Gmail, social media, Google Docs, Word, etc

Pricing

• Free plan
• Premium — $12/month
• Business — $15/month

7. MarketMuse

In MarketMuse, you have an AI content planning and optimization tool.

MarketMuse focuses on helping you to discover what to write about and how best to write about it for visibility on search engine results pages.

It provides everything from relevant keyword ideas and existing content audits to SEO-driven content outlines for blog posts.

Best For

• Content planning and optimization

Features

• Content planner
• Content auditor
• Topic cluster generator
• Competitive content analysis
• SEO keyword research tool
• Content briefs generator

Pricing

• Free
• Standard – $149/month or $1,500/year
• Team – $399/month or $3,900/year
• Premium – custom annual agreements

8. Copy.ai

Copy.ai is another prominent member of the AI content writing tools club.

Filled with loads of templates, the tool can help quickly generate several forms of content, including blog posts, emails, social media copy, digital ad copy, website copy, and more.

All you have to do is select the type of content you want to create, provide some context, e.g., your key points or product features, choose from the multiple content options generated by copy ai and edit to your taste.

Best For

• Content writing

Features

• 90+ writing templates
• Content editor
• Content idea generator
• Supports 29+ languages

Pricing

• Free
• Pro – $49/month or $432/year
• Enterprise – quotation-based

9. Describely (formerly Copysmith)

Describely (formerly Copysmith) is another AI-driven content creation tool, except it specializes in short-form content such as social media content, landing page copy, ad copy, product descriptions, and emails.

It’s an excellent choice for eCommerce marketing purposes.

Best For

• Ecommerce content generation

Features

• Bulk content generator
• Bulk product descriptions
• AI image generator
• Chrome extension and API
• Collaboration tool
• Campaign builder
• Integrations: HootSuite, Shopify, Amazon, BigCommerce, Google ads, etc

Pricing

• 7-day free trial
• Starter – $19/month or $228/year
• Pro – $49/month or $490/year
• Enterprise – customized quotation

10. Cobomba

Cobomba is an AI-backed content intelligence provider that enables marketers to discover what content to create to achieve their goals and track the performance of such a piece of content.

This way, you can build a reliable content strategy and track results in one place.

Best For

• Content strategy creation
• Content performance analysis

Features

• Content auditor
• Topic generator
• Content performance tracker

Pricing

Reports on third-party websites suggest it offers a free trial while paid plans start at $250/month

11. Frase

Frase focuses on using AI technology to research topics, generate outlines, and write articles to increase their chances of ranking high on search engine result pages.

Consider it a cross between SEO research tools like Surfer SEO and AI writers like Article Forge.

With Frase, you can spend time researching high-value content ideas, get your outlines, and even quickly create a search engine-optimized first draft.

Best For

• Content strategy and ideation
• SEO content writing

Features

• Research tool
• Article outline generator
• AI content generator
• Content optimization tool
• SEO template
• Editing tool

Pricing

• 5-day trial for $1
• Solo – $14.99/month or $12.66 if billed annually
• Basic – $44.99/month or $38.25 if billed annually
• Team – $114.99/month or $97.75 if billed annually

There’s the option of adding the Pro Add-on to any of your plans for more features for an additional $35/month.

12. Crayon

If you’re looking to snoop around your competitor’s digital assets to understand how they are approaching content marketing, then Crayon is a handy tool you can turn to.

The AI-backed competitive intelligence platform uncovers insights about your competitors’ marketing and content efforts, including their go-to-market strategy, online positioning, product reviews, help articles, written, visual, social media content, etc.

Best For

• Competitive analysis
• Content strategy creation

Features

• Analysis engine
• Multi-platform insights aggregator
• Real-time competitive insights provider
• Integrations: Slack, Teams, Salesforce, etc

Pricing

• Provided on demand

13. Synthesia

If you were hoping to find a tool for AI video content creation on our list, you’re in luck; meet Synthesia.

With Synthesia, you can type in your text and leave with an AI-generated video in minutes.

The video will feature one of over 140 AI avatars reading the text you previously provided. The text-to-speech can deliver the audio part of your content in over 120 languages.

Best For

• Video content creation

Features

• Text to video
• Diverse video avatars
• Custom avatars
• Templates for different use cases
• Voiceovers in over 120+ languages
• Collaboration capabilities

Pricing

• Personal – $30/month or $270 when billed annually
• Enterprise – custom quotes

14. Descript

Descript describes itself as simple and powerful, and we couldn’t agree more.

The AI content tool offers extensive video and audio editing features powered by artificial intelligence, making polishing your work feel like editing presentation slides.

You can edit your podcast and video audio by editing transcriptions and including new visuals in your video.

Best For

• AI audio and video editing

Features

• Video editing
• Podcast editing
• Overdub (Voice cloning)
• Studio-level audio enhancement tool
• Transcription
• Screen recording
• Social clips and templates
• Subtitles and captions
• Publishing tools

Pricing

• Free
• Creator – $15/user/month or $12/user/month when billed annually
• Pro – $30/user/month or $24/user/month when billed annually
• Enterprise – custom

15. Writesonic

Writesonic is a jack of all (written content) trades and a master of all.

As an AI content writer, it can help you generate everything from short-form content such as social media posts, advertising copy for various platforms, and product descriptions to long-form content like SEO blog posts.

Best For

• Short- and long-form content writing
• Content ideation

Features

• AI writer
• 80+ content templates
• Paraphrasing tool
• Text summarizer
• Editing tools
• AI art generator
• Integrations – Zapier and Surfer SEO

Pricing

• Free trial (10,000 words)
• Pro – starts at $12.67/month (when billed annually) or $19/month (monthly billing)
• Enterprise – custom

16. HyperWrite

We are wrapping the list with yet another AI writing assistant – HyperWrite.

Like several previously listed AI writing tools, HyperWrite helps you generate content for different purposes, but it has a unique selling point.

It can learn about your writing preferences and create tailored suggestions for your content that match your voice, tone, style, and more.

Best For

• Personalized content generation

Features

• AutoWrite
• Summarizer
• Topic simplification tool
• Content rewriter
• Email responder
• Content editor
• Dedicated tools for specific content types
• Chrome extension

Pricing

• Free forever (15 generations/month)
• Premium – $19.99/month
• Ultra – $44.99/month

Embrace the future of content creation

Savvy marketers who learn to wield AI content creation tools appropriately will have an advantage over others, especially in how fast they’d be able to create high-quality content at scale.

You don’t want to be left behind, so do some more reading on AI content creation, figure out how best to integrate AI tools into your content creation process, and start enjoying the perks of your willingness to adapt.