20 AI SEO Tools to Rank in 2025 (+ Features & Pricing)

AI SEO tools have changed the game of ranking on search engine result pages for marketers.

Even if you are an SEO specialist, it can be a challenge handling the various aspects of your SEO marketing strategy, from keyword research to site audits.

However, AI SEO Tools now allow digital marketers to streamline several of these processes, such as:

• Quickly analyze vast datasets for insights
• Automate repetitive tasks
• And adapt to algorithmic changes such as the recent Google HCU update.

Read on to discover some of the best AI SEO tools around!

AI Tools for SEO

🤓All pricing plans are listed at their monthly rates (unless otherwise noted); most tools offer a discount if billed annually. 😉

1. AlliAI

With AlliAI, users can carry out on-page search engine optimization updates with speed and ease.

The AI SEO tool enables anyone to automate SEO updates by creating site-wide optimization rules.

Its content editor allows instant and easy content optimization on any page and works on any content management system.

It also implements code changes even on individual pages with just a click — the magic of AI technology.

Best for

• Agencies
• Enterprises
• eCommerce businesses

Features

• Bulk on-page optimization
• Real-time on-page SEO deployment
• Live content editor
• Automated A/B testing
• Site speed optimizer
• Schema markups
• Interlinks

Pricing

• Free for ten days
• Consultant: $350/month
• Agency: $620/month
• Enterprise: $1,280/month

2. HubSpot

AI Search Grader helps you understand how your brand performs in AI-powered search engines like ChatGPT and Perplexity.

It analyzes brand sentiment and share of voice, showing you exactly where you stand in the AI search landscape.

The tool reveals gaps in your online presence and identifies growth opportunities, helping you adapt your strategy for the evolving way people search for information.

You get clear insights about your brand's visibility and can make data-driven decisions to improve your reach.

Best for

• Business owners monitoring competition
• Marketing teams tracking brand performance
• Digital marketers adapting to AI search trends
• SEO professionals expanding beyond traditional search

Features

• OpenAI integration
• Free unlimited usage
• Brand sentiment analysis
• Share of voice measurement
• Detailed performance reports
• Competitive analysis capabilities

Pricing

• HubSpot’s AI Search Grader is free to use as often as possible. Use it to analyze your brand or other companies in your industry to assess performance and visibility.

3. SEO.ai

If you’re looking for a tool to quickly generate search-engine-optimized content to help you rank high on search engine results pages, then you’ll love SEO.ai.

SEO.ai conducts extensive keyword research to uncover valuable content opportunities via Google SERP analysis.

It then proceeds to craft optimized content around those keywords with its proprietary AI algorithm.

The cherry on top is that it can do this in 50+ languages!

Best for

• Agencies
• Small businesses

Features

• Search-optimized article autogeneration
• Proper content formatting
• Google E-E-A-T content optimization (experience, expertise, authoritativeness, trustworthiness)
• Keyword researcher: competitor keyword analysis, keyword generator
• Machine learning-based SEO, including content optimization suggestions and real-time SERP analysis
• AI writing assistant

Pricing

• 7-day free trial
• Basic plan: $49/month
• Plus plan: $99/month

4. SE Ranking

SE Ranking offers a robust SEO ecosystem with AI and ML-powered tools, extensive databases, innovative industry studies, SEO Academy, free podcasts and webinars, and so much more. 

The platform integrates AI technologies to provide you with reliable insights and accurate information on organic traffic, search volume, search intent, etc. Its AI Insights Tool automatically detects fixes that can increase your website search visibility. 

With the help of AI Overviews Tracker, you can monitor and analyze AIOs for your keywords and investigate sources. The AIO SERP feature detection functionality is also integrated into its Competitive and Keyword Research. 

SE Ranking features an AI Writer that helps generate high-quality text drafts in one click and a SERP Analyzer to monitor top-ranking pages and analyze their content.

All this and much more is wrapped into a user-friendly and intuitive interface that’s super easy to navigate through.    

Best for

• Agencies
• Businesses
• SEO professionals

Features

• Keyword Rank Tracker
• Competitive & Keyword Research
• AI Overviews Tracker
• Website Audit
• On-Page SEO Checker
• SERP Analyzer
• Backlink Checker & Monitor
• Content Editor & AI Writer
• Local Marketing Module
• Agency Pack

Pricing

• 14-day free trial
• Essential: $65.00/month
• Pro: $119.00/month
• Business: $259.00/month

5. Pro Rank Tracker

Pro Rank Tracker is a specialized rank-tracking and reporting solution used by 60,000+ SEO agencies, enterprises, SEO professionals, and website owners.

Users can track site rankings on search engine results pages, analyze SEO efforts, and get data-driven reports.

When your run-of-the-mill SEO tracking tools just won’t cut it, PRT is your best bet.

What can you expect? Spot-on SERP ranking data, robust marketing analytics tools and reporting, valuable insights to boost ranking, and more. It’s a must-have AI SEO marketing tool.

Best for

• Agencies
• Enterprises

Features

• Rank tracking
• Local and mobile tracking
• Keyword suggestions tool
• Competitor rank tracking (Top 100)
• Extensive reporting center
• Multi-user management through sub-accounts
• API access
• Multi-lingual support
• Mobile apps

Pricing

• Free
• Starter: $13.9/month
• Pro: $89/month
• Agency: $180/month

6. Frase

Frase is another AI-powered SEO tool. It combines AI’s extensive data analytics abilities to conduct SEO research.

It features a smart writer tool that creates search-optimized content and enriches it with facts and background research from SERPs.

The great thing about Frase is its systematic approach to SEO content creation. It starts with keyword and topic research, including detailed competitor analysis, and provides SEO content briefs, detailed outlines, and optimized drafts.

Best for

• Businesses

Features

• SERP result analysis
• SEO keyword research tool
• Topic discovery
• Outline builder
• AI writer

Pricing

• 5-day trial for $1
• Solo: $14.99/month
• Basic: $44.99/month
• Team: $114.99/month

Unlimited AI content plus other premium features cost an additional $35/month.

7. NitroPack

Apart from creating SEO content, the speed and performance of your site also require your attention.

NitroPack is a comprehensive site speed solution for enhancing the speed of websites.

It uses everything from advanced caching and image optimization to code optimization, built-in global CDN, lazy loading, and more.

Once set up, the system automatically optimizes your website and keeps it fast all year round.

To top it off, you don’t need any tech or coding experience to set up NitroPack.

Best for

• Businesses
• Agencies

Features

• Advanced caching mechanism, including smart cache invalidation, device and cookie-aware caching, and more
• Complete image optimizations stack, including image compression, advanced lazy loading, adaptive image sizing, and more
• Built-in global content delivery network (CDN)
• Proprietary speed algorithm
• HTML, CSS, and JS minification and compression

Pricing

• Free plan
• Business plan: $21/month
• Growth plan: $51/month
• Scale plan: $176/month
• Custom plan

8. PageSpeed Insights

PageSpeed Insights is one of Google’s AI marketing tools for helping developers and website owners create faster websites. It checks how fast a website loads and gives it a score.

All you have to do is provide your website URL to get this report.

It also provides suggestions on how to make the website load faster. This way, you can understand and improve the speed of your web pages, which can lead to better user experiences and search engine rankings.

Combine PageSpeed Insights with Google Search Console and Google Analytics, and you have a trifecta of free tools to at least get your SEO marketing strategy off the ground.

Best for

• Small businesses

Features

• Page speed score
• Lab data: First Contentful Paint (FCP), Largest Contentful Paint (LCP) etc
• Field data: First Input Delay (FID) and Cumulative Layout Shift (CLS) etc
• Core Web Vitals
• Mobile and desktop analysis
• Site improvement suggestions

Pricing

• Free

9. Surfer SEO

What does Surfer SEO promise?

A suite of AI SEO tools that enables you to research, create, audit, and optimize content for search engines in minutes.

The result is an improvement in your ranking on the search engine results. And a boost to organic traffic to your website.

You can do everything from big-picture tasks such as keyword research to micro-level tasks like content optimization.

Think of Surfer SEO as your all-in-one writing assistant but for results-driven, traffic-boosting SEO content. It’s one of the best AI tools for SEO.

Best for

• Agencies
• Content creators
• SEO professionals

Features

• Content Editor
• Keyword research
• Audit
• AI outline generator
• Surfer AI (for optimized content generation)
• Keyword surfer extension

Pricing

• Essential: $89/month
• Advanced: $179/month
• Max: $299/month
• Enterprise: Custom

Yearly subscriptions come with a discount.

10. Diib

Boasting over 500k members in 160 countries, the AI SEO software tool Diib helps users automate their SEO efforts for better search engine ranking and traffic.

Diib is unique because it provides a comprehensive digital marketing business growth plan beyond SEO marketing automation.

Using the 'Answer Machine', the platform provides a comprehensive analysis of your website, competitors’ websites, and industry benchmarks.

The marketing tool uses data from the insights to provide you with suggestions on how to grow your business.

And it only takes 54 seconds to get your report!

Best for

• Businesses

Features

• Digital business growth plan
• Keywords and backlink tracking
• Competitor ranking and tracking
• Keyword and content idea generation
• Benchmarking
• Website monitoring: speed and security changes, ranking changes, and more

Pricing

• Free
• Pro: $7.99/month

11. Prepostseo

With Prepostseo, you get a full toolkit for SEO optimization, from plagiarism detection to keyword density checks.

Known for its versatility, Prepostseo offers a suite of over 150+ tools, making it a comprehensive platform for both beginners and professionals looking to boost their SEO game.

Whether you need assistance with content analysis, backlinks, or keyword research, Prepostseo is designed to help you improve your website's visibility and performance.

Plus, it provides a paraphrasing and grammar-checking tool, making it a popular choice among content creators aiming for top-quality, search-optimized work.

Best for

• Content creators
• SEO professionals
• Small businesses

Features

• Plagiarism Checker
• Keyword Density Checker
• Backlink Checker
• Grammar Checker
• Domain Authority Checker
• Paraphrasing Tool
• Readability Score Checker
• Article Rewriter

Pricing

• Free Plan
• Standard plan: $10/month
• Professional plan: $20/month
• Enterprise plan: $45/month

12. Copy.ai

While Copy.ai is not primarily SEO-focused, it’s a great writing tool for generating rich AI content based on your SEO content research.

Trusted by companies like LinkedIn and Zoom and over 10 million users, Copy.ai is one of the most widely used generative AI tools for content marketing. And for good reason.

It lets you create everything from content briefs and articles to product descriptions and marketing copy.

You can select your preferred workflow and perform critical tasks under that activity. The SEO workflow, for instance, lets you generate long-form articles, build content calendars, and brainstorm topic ideas with keyword clusters.

Best for

• Businesses

Features

• AI writer
• AI Chat
• Automated workflows: eCommerce marketing, SEO, social media, and sales
• Brand Voice

Pricing

• Free
• Pro: $49/month
• Enterprise: Custom

13. SEMRush

SEMRush is a household name in the world of AI SEO tools, right up there with the likes of Yoast SEO and Squirrly SEO.

Used by 30% of Fortune 500 companies, the industry juggernaut enables reliable and extensive keyword research, SERP tracking competitive analysis, technical audits, backlink tracking, and comprehensive insights regarding a website’s visibility.

Best for

• Businesses
• Agencies

Features

• Keyword research tools
• On-page SEO tools
• SEO writing assistant
• SEO content template
• Topic research
• Competitor analysis
• Rank tracking
• Local SEO
• Competitor SEO analysis
• Link building
• Content optimization
• PPC Keyword research

Pricing

• Free
• Pro: $129.95/month
• Guru: $249.95/month
• Business: $499.95/month

14. Outranking

As its name suggests, Outranking aims to help users outrank their competitors with:

• Auto-generated AI SEO content
• On-page optimization
• And SEO content marketing strategy creation.

The platform uses artificial intelligence and machine learning to enable several functionalities, including automatic on-page SEO optimization, SERP analysis, content gap analysis, keyword research, AI writing, and more.

Best for

• Solo content writers
• Content teams

Features

• Auto on-page optimization
• SEO outlines and content briefs
• Content strategy and planning
• AI SEO content writer
• Internal linking
• Keyword clustering
• Content workflows and collaboration tools

Pricing

• SEO Writer: $69/month
• SEO Strategist: $129/month
• Custom Plan: Custom

15. RankIQ

RankIQ is a suite of SEO tools focused primarily on AI content creation and optimization.

It guides the content and title elements to include in your post, enabling you to create well-optimized AI content efficiently.

Its title generator tool is fascinating. In 90 seconds, it provides a search engine-optimized title for any article.

RankIQ also offers a curated selection of high-traffic keywords with minimal competition for various niches, so you can quickly boost your SEO ranking.

Best for

• Bloggers
• Businesses

Features

• AI writing assistant
• SEO blog post outline generator
• AI content optimization tool
• SEO article title creator
• Keyword library (research tool)
• Ranking tracker

Pricing

• Starts at $99/month

16. NeuronWriter

NeuronWriter is another prominent AI SEO tool focused on content optimization.

Its content editor uses semantic models, research from the Google SERPS, and competitor data to plan, write, and optimize content.

With NLP term suggestions, user intent analysis, and more, you can also get keywords from competitors you can write on.

In minutes, a built-in article draft generator will have an outline ready, which you can execute with the GPT-3-powered AI writer.

As you write, you also get a content score that lets you understand how your content fairs when judged with key metrics such as the usage of suggested SEO terms.

Best for

• SEO agencies
• SEO experts
• Businesses

Features

• AI writer
• NLP-based topic recommendations
• Article outline generator
• Content score
• Content planner
• AI Content designer and AI templates
• Multi-lingual support

Pricing

• Bronze: $23/month
• Silver: $45/month
• Gold: $69/month

17. MarketMuse

In the AI SEO tools cluster, MarketMuse specializes in SEO content strategy creation based on personalized insights.

MarketMuse includes an automated system for content inventory and audit, offering valuable assistance in conducting thorough research on your website's pages and subjects.

It gathers the specific pages you choose, assesses their quality, and evaluates your domain's authority on relevant topics. It then arranges your content for seamless planning, enabling you to improve your SEO ranking.

Best for

• Content writers
• SEO strategists
• Agencies

Features

• Competitive content analysis
• Auto content audits
• Topic clusters
• Content planning
• Content briefing
• Keyword research
• Content optimization

Pricing

• Free
• Standard: $149/month
• Team: $399/month
• Premium: Custom

18. Jasper.ai

Jasper.ai is in the Copy.ai class. It features sophisticated AI writing tools that deliver various content forms.

From advertising copy and social media captions to long-form SEO content, Jasper’s AI writing tool is up to the task.

One of its most impressive superpowers is its ability to understand your brand voice and align with it while creating all content forms.

In its SEO package, Jasper offers keyword-optimized article outlines and first drafts.

You also get the ability to build a content workflow alongside integrations such as Zapier, Google Docs, Webflow, etc., and more.

Best for

• Enterprises
• Content writers

Features

• AI content writer
• SERP and content analysis
• SEO content outline
• Content templates
• AI chat
• Plagiarism checker
• Schema markup generator
• Integrations
• AI art generator

Pricing

• Free trial
• Creator: $49/month
• Teams: $125/month
• Business: Custom

Yearly subscriptions come with a discount.

19. Pictory

Videos are quality content pieces that can also aid SEO ranking. But they can be demanding to create and might require technical skills.

Pictory solves that issue. This AI tool enables users to create and edit videos using text.

What does this mean for SEO content writers and content marketers? With Pictory, they can repurpose a long-form piece into a video or convert a script into video content without needing technical expertise.

Best for

• Content marketers
• SEO Specialists
• Agencies

Features

• Text-based video editor
• Script to video tool
• Blog post to video tool
• Video highlights creator for social media
• Auto caption for videos
• Auto video transcription

Pricing

• Free trial
• Standard: $23/month
• Premium: $47/month
• Teams: $119/month

Yearly subscriptions come with a discount.

20. Scalenut

Scalenut is your one-stop shop for all your SEO content marketing needs.

Its unique selling point is that it offers a comprehensive solution for automating the entire content lifecycle, enabling individuals and businesses to improve their organic traffic.

The platform automates and streamlines content planning, research, writing, optimization, and publishing using artificial intelligence.

It provides a single platform for these tasks. It includes handy features such as a one-click content planner, SERP-based topic clusters, and more.

Best for

• Businesses
• SEO Strategists
• SEO content writers

Features

• Keyword planner
• One-click content plan
• SERP-based topic cluster recommendations
• Competition analysis
• Content outline generator
• AI SEO content writer
• NLP key terms recommendations
• Auto content optimization
• Real-time SEO scores
• Real-time published content monitoring
• Traffic analyzer

Pricing

• Free trial
• Essential: $39/month
• Growth: $79/month
• Pro: $149/month
• Enterprise: Custom

Yearly subscriptions come with a discount.

Partner with AI SEO Tools to Scale Your SEO Efforts

Whether you're a seasoned SEO professional or just starting, AI SEO tools empower you to work smarter, not harder.

They enable you to focus on strategic decision-making, content creation, and the big-picture aspects of your AI marketing strategy.

And the marketing tools handle the technical intricacies.

The result? Enhanced efficiency, more informed decision-making, and the ability to confidently navigate modern SEO's complexities.

Begin or expand your partnership with artificial intelligence for SEO with some of the AI tools we’ve highlighted.