20 AI Tools for Social Media to Try In 2024!

Artificial intelligence is a game changer for social media marketing, so naturally, it's time to talk about AI tools for social media!

Of course, the hype about AI tools for social media equates to that of Barbenheimer.

The difference?

Most of these solutions are sketchy or not up to scratch.

So, savvy social media marketers must spend time separating the wheat from the chaff to decide on the AI marketing tools worth relying on.

This piece outlines 19 must-check-out AI tools for social media.

From AI content generation tools to centralized social media management platforms, we cover almost every category.

What You Should Look for When Choosing AI Tools for Social Media

AI-driven social media tools are like a social media marketer’s equivalent of Thor’s Hammer.

They can help automate mundane tasks such as writing or unlock insights into consumer behavior on social platforms.

These intelligent solutions enable marketers to:

• Save time
• Optimize content marketing strategies
• Deliver personalized experiences to their target audience

If you want to harness the benefits of AI tools for social media, you must ensure the options you’re considering have some critical features outlined below.

1. Artificial Intelligence features

One key benefit of AI tools for social media is to take advantage of the AI technology’s ability to manage, execute and optimize your content marketing strategy.

So, when selecting artificial intelligence tools for social media, you should look for essential features like natural language processing (NLP) and sentiment analysis.

NLP and sentiment analysis capabilities allow AI tools to understand and analyze the intent behind user content and interactions.

And gauge how users feel about your brand, product, or a particular topic.

2. Easy to use

With several marketing activities jostling for your attention, you want to choose simple-to-use social media AI tools.

The reason is opting for an AI marketing tool that prioritizes ease of use can enhance your productivity and reduce potential implementation hurdles and the need for extensive training.

Ensure any software you choose has a user-friendly interface and intuitive functionalities that allow tech-savvy and non-technical users to navigate and take advantage of its features easily.

3. Integration with all your social channels

When selecting artificial intelligence tools for social media, consider their integration capabilities.

To streamline your social media marketing efforts, you need social media AI tools that can interact with multiple platforms, such as Facebook, Twitter, Instagram, Linkedin, and more.

Choosing tools with comprehensive integration capabilities means you save time and avoid needing multiple logins.

Depending on the tool, you also gain a bird’s-eye-view of your social media performance, enabling you to make data-driven marketing decisions.

4. Automation

Marketing automation is a MUST when evaluating AI tools for social media management.

The ideal AI tool offers robust marketing automation features to streamline repetitive tasks such as:

• Content scheduling
• Posting
• Responding to routine customer queries

Intelligent marketing automation also ensures consistent and timely interactions with your audience. You're better positioned to build a solid online presence.

☝️Here’s a little caveat: balancing automation and personalized engagement is essential, as excessive automation may lead to a lack of authenticity and disconnect with followers.

5. Analysis and reporting

Access to relevant data is at the heart of effective marketing. That’s why you should opt for social media AI tools that provide data on relevant social media metrics, including reach, impressions, click-through rates, sentiment analysis, etc.

Robust analysis and reporting features ensure you can measure the effectiveness of your social media efforts, refine your marketing strategies, and achieve your social media goals more effectively.

AI tools for social media

1. Invideo

Boosting over 7 million users across 190 countries, Invideo is your all-in-one video content creation tool.

One of its most prominent features is the AI-powered text-to-video feature that allows you to generate a script in-app using text prompts or upload your script and convert it to a video in minutes.

Best For

• Video editing
• Video creation
• Video script generation

Features

• 5000+ video templates
• AI-powered text-to-video tool
• Stock media library
• Voiceover recorder
• Features for collaboration

Pricing

• Free plan
• Business: $30/month or $15/month when billed yearly
• Unlimited: $60/month or $30/month when billed yearly

2. Magic Studio

True to its name, Magic Studio gives you fantastic tools to create stunning photos so quickly and easily that it almost feels like magic.

Its AI photo creation features allow you to create product photos, generate creative images with text prompts, and even produce high-quality profile pictures.

Its editing features let you remove unwanted objects from your photos, change backgrounds and enlarge your images without losing their quality.

It’s the dream tool for creating quality visuals for your social media activities.

Best For

• Product photo creation
• AI image generation
• Photo editing

Features

• Product photo creator
• Background eraser
• Object eraser
• Image enlarger
• Creative image generator
• Profile picture generator

Pricing

• Free, but with restrictions
• Each feature costs $9.99/month or $3.99/month (when billed yearly), except the product photo generator, which goes for $29.99 or $14.99 (when billed yearly and the profile picture creator, which costs $4.99/month

3. Emplifi

Trusted by over 20,000 brands, including Mercedes-Benz, Domino’s, and PSG, Emplifi is an AI-powered social media engagement and analytics platform.

Its social marketing features allow you to research, schedule and publish impactful content across popular social media platforms from one dashboard.

You also get relevant insights to help you create more engaging content, the ability to quickly find user-generated content, analyze your target audiences’ customer journey on social media platforms, access a database of over 30 million influencers, and manage your influencer marketing efforts.

Best For

• Streamlined social media management
• Content marketing strategy optimization
• Audience analysis and social listening

Features

• Research tool
• Content publisher and scheduler
• Analytics tool
• Social listening tool
• Influencer management tool

Pricing

• Free trial
• Pricing for paid plans is delivered on demand

4. FeedHive

In Feedhive, you have an AI-powered social media content creation and scheduling platform that allows seamless social media management.

FeedHive offers features such as an AI writer, a scheduling tool, a content recycler, and a centralized dashboard for replying to your target audience on social media platforms to enable content creation and distribution at scale.

FeedHive also offers analytics to help you create social posts likely to perform well. And an AI-powered conditional post generator will create follow-up posts, such as offers based on the performance of the initial post.

Best For

• Content recycling
• Content scheduling

Features

• Content scheduler
• Analytics
• AI writing assistant
• AI content performance predictor
• AI hashtag generator

Pricing

• Starts at $19/month or $15/month when billed annually

5. Freepik

Freepik, a web-based creative platform, prides itself on providing top-of-the-range visuals for those pursuing high engagement and traffic in their social media feeds. 

With an asset library teaming with stock images, customizable templates, and an expanding arsenal of AI features, this website has you covered no matter what level of creative skill. 

Yet, for those looking to make waves in the social media pool, look no further than Freepik’s AI image generator. This powerful text-to-image AI model will make dreamlike visions come to life, no matter how imaginative your detailed description might be. 

Further empowering the user, Freepik’s reimagine feature allows you to edit created or uploaded images by editing the prompt they generate. It's like speaking to your own designer! 

Built by creatives, for creatives, Freepik’s expansion into the future provides the perfect environment for tomorrow's social media feed. 

Best for

• AI image generation
• Photo editing
• Creating functional social media designs within the web-browser

Features

• AI image generator (text-to-image)
• Reimagine (image-to-image AI tool): Editing and creating image variations
• Background removal
• Sketch to image 
• Mockup editor
• Template editor

Pricing

• Free plan
• Premium plan: $19.99/month or $12/month when billed yearly

6. Sprout Social

Sprout Social describes itself as an “all-in-one social media management platform,” and that description couldn't be any more accurate.

It has everything from scheduling and social listening tools to analytics features and a central dashboard for replying to customer messages across several platforms.

Sprout also boasts AI and marketing automation solutions for social media.

Best For

• Streamlined social media management
• Community management

Features

• Publishing and scheduling tools
• Social listening tool
• Unified social inbox
• AI-powered autoresponder
• Analytics
• Social media automation

Pricing

• Free 30-day trial
• Paid plans start at $249, with each additional user costing $199/per month

7. Synthesia.io

Synthesia’s promise is simple: it gives you everything you need to create high-quality professional videos in minutes.

The AI-powered video creation platform allows you to convert text to videos with AI avatars capable of delivering voiceovers in over 120 languages.

It also offers several templates you can easily customize for different video types. And an AI script generator and several features for customizing your video.

Best For

• Social media video marketing

Features

• AI avatars
• 120+ languages for voiceovers
• Text-to-speech tool
• AI script assistant
• Screen recorder
• Media library
• Caption generator

Pricing

• Plans start at $30/month or $22.50/month when billed annually

8. Meltwater

Meltwater is a social listening tool for uncovering valuable insights about your target audience on social media and online.

You can also use it to execute your community management strategy.

Best For

• Social listening
• Market research

Features

• Media monitoring
• Social media monitoring
• Social media publishing
• Analytics
• Consumer insights

Pricing

• Delivered on demand

9. VistaSocial

Think of VistaSocial as the HQ of your social media efforts, a centralized platform that connects all your social media accounts and allows you to access all of them in one place.

Its AI features include an AI writing assistant powered by ChatGPT.

And tools that tailor your main idea to the special requirements of each platform so you don’t have to finetune your content for each social media channel manually.

Best For

• Streamlined social media management

Features

• Publishing tools: Content scheduler, AI writing assistant, Content finder, Media library, and more
• User engagement tools: unified social inbox, task assignment, message tagging, and more
• Analytics: social profile performance, social post-performance report, competitor report, and more
• Social media listening tool

Pricing

• 14-day free trial
• Paid plans start at $15/month or $144/year

10. ContentStudio

ContentStudio is another AI tool for social media that provides an integrated platform for managing all your social media accounts.

With it, you plan, schedule, and publish content quickly, generate social media captions with an AI writing assistant, manage messages in one place, and even find the best-performing content in your industry to reshare content ideas to explore.

Best For

• Social media management

Features

• Content planning and scheduling tools
• AI caption templates
• AI image and hashtag generator
• Social media analytics and reporting
• Unified social inbox
• Content finder and curator

Pricing

• 14-day free trial
• Paid plans start at $25/month or $20/month (billed annually)

11. Stockimg

With Stockimg, you can say goodbye to rifling through stock image websites for the perfect photo for your social media post.

Stockimg’s AI-powered image generation tool will create stunning photos for you by inserting your prompt in a search bar.

Beyond stock images, you can also generate art, illustrations, logos, wallpapers, posters, and more.

Best For

• Photo generation

Features

• AI photo generator for multiple phototypes

Pricing

• Free plan
• Paid plans start at $19/month or $190/year, billed annually

12. Hootsuite

Hootsuite is a household name among social media managers and marketers.

The value-packed AI tool for social media has all you need to effectively manage your social media presence across multiple channels in one place.

It includes an AI writing assistant called OwlyWriter, which quickly generates social media captions, content ideas, and even content from links.

Hootsuite also employs AI to help you figure out hashtags and the best times to post so you can reach your audience.

Best For

• Social media content generation
• Customer engagement

Features

• Content planner
• Content scheduler
• Best time to post feature
• AI writing assistant
• Hashtag generator
• Unified message inbox
• Autoresponders
• Social listening tool
• Analytics

Pricing

• 30-day free trial
• Paid plans start at $99/month

13. Lately

If you want to scale your content repurposing efforts, Lately is the tool to turn to.

The AI tool for social media first learns your brand voice or that of an individual writer.

It then converts long-form content, including videos and podcasts, to highly engaging social media posts in that voice, thus repurposing existing content.

Best For

• Content repurposing

Features

• Web copy generator
• Podcast clip generator
• Video clip generator
• Brand voice emulator
• AI SEO tool and keyword optimizer
• Analytics

Pricing

• Plans start at $119/month or $99/month, billed annually

14. Cortex

Cortex scours your social media accounts, analyzes your content, and identifies the elements that drive digital engagement.

Using the data extracted, Cortex can suggest when to post and even select the best photo to use from your uploads based on the colors your audience engages with the most.

Best For

• Social media performance analysis
• Content optimization

Features

• Content marketing analytics
• Industry trend and audience analysis

Pricing

• Provided upon request

15. WordStream

If social media advertising is a big part of your digital marketing strategy, you should check out WordStream.

Using machine learning, the AI tool analyzes digital ads and provides actionable insights for optimization.

It also delivers comprehensive social media campaign reports so you can measure the success of your efforts.

Best For

• Digital ad analysis
• Ad optimization

Features

• Search, display, video, and social ads executor
• Google ads performance grader
• Keyword tool
• Facebook ads performance grader

Pricing

• Offers multiple free tools
• Price for paid plans is based on a customized quotation

16. ChatGPT

Regarding AI tools for social media, ChatGPT is one of the newest kids on the block.

But boy, is it making waves! OpenAI, makers of the generative AI tool, have trained the tool on tons of data on several subjects.

And it can whip up short- and long-form content (for content marketing) on demand.

Using prompts, you can generate social media content and ideas for various purposes on ChatGPT.

Best For

• AI content creation
• Content idea generation

Features

• Natural language understanding
• Text generation

Pricing

• Free
• $20/month for faster responses and priority access to new features

17. HubSpot

HubSpot is another household name in the AI social media tool arena.

Like HootSuite, it provides a central location to manage your social media accounts with tools such as an AI-powered content generator, content publishing, and keyword monitoring.

It even includes a feature that lets you connect your blog to your social media accounts so blog posts are automatically shared across your social accounts.

Best For

• Social content creation
• Social media management

Features

• AI content generator
• Content publisher
• Keyword monitor
• Social media marketing report

Pricing

• Pricing for the plans with HubSpot’s social media management tool starts at $50/month

18. Audiense

Specialized social listening tools can take your social media marketing efforts from 100 to 1000 because they provide data that can inform your social media strategy.

Audisense is one such tool. While it has a general audience intelligence tool, Audisense uncovers relevant insights about your Twitter content and audience using its AI and machine learning capabilities.

Best For

• Social listening on Twitter

Features

• Community management tool
• Followers analytics
• Hashtag analytics
• General Twitter analytics

Pricing

• Free
• £39/month or £384/month billed annually

19. Copy.ai

Copy.ai falls in the same category as the likes of ChatGPT. It’s an AI writing assistant that can help you generate content and copy tailored to any social media platform.

All you have to do is indicate what platform you’d like to create content for, give the writing assistant some context regarding what you need, choose from the options generated, and polish it to your taste.

Best For

• Social content creation

Features

• AI writing assistant
• Platform-specific content generator

Pricing

• Free
• Paid plans start at $49/month or $36/month, billed annually

20. Riffusion

With Riffusion, you can make your music for your video content. All you need to do is insert the description of the sound you want and wait for the AI tool for social media to do its magic.

You can then add the sound to your video and upload it on any platform you choose.

Best For

• Audio sound generation for video content

Features

• Original audio creator

Pricing

• Free

AI tools for social media are here to stay

While many builders are still fine-tuning their AI-powered social media tools and AI digital marketing tools, the underlying technology is solid.

It has spawned several great tools already, such as AI chatbots and the HubSpots and HootSuites of this world, and will continue to do so.

As you experiment with the current tools, keep your eyes peeled for improved versions and new tools that may promise even better results.