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Instagram Analytics Tools to Up Your Marketing Game in 2022!

Great Instagram analytics tools can optimize your marketing resources. They ensure all the time, effort, and money you're pouring into your social media campaigns are paying off.

Analytics help you gather Instagram data such as:

The web is full of outstanding social media management and analytics tools. But which ones will help you best leverage your Instagram account?

All the tools listed below provide essential data-driven insights about your business account. And while there are plenty of paid Instagram analytics tools, some are entirely free to use.

The following list is in alphabetical order and not ranked in any other way.

*Unless otherwise indicated, all pricing is based on monthly billing. Annual billing discounts are available in each case.

1. Bitly


Bitly is a URL shortener and link management tool. It helps you create, customize, and share links that promote brand awareness. Track, analyze, and manage all your Instagram account links from a single dashboard.

Track link performance and view detailed Instagram metrics for each link over the past 30 days for free. Paid users can track links over a 1- or 2-year period and view each link's metrics from the past 60 or 90 days.

Create in-depth performance reports using real-time analytics. Bitly also integrates seamlessly with other digital marketing tools.


Free plan available; paid plans start at $35/month.

2. CrowdFire


Crowdfire discovers, curates, and manages content for all your social media profiles. It provides a daily analytics overview and offers advanced analytics and metrics comparison.

Compare your Instagram business account's current performance with that of a different period. Also, compare your account's performance with that of your competitors.

You can view performance data for any specified period up to 90 days. Customize detailed, professional reports and schedule weekly or monthly delivery to your inbox.

The free plan gives you social and advanced analytics data from the past 24 hours.


Free plan available; paid plans start at $9.99/month.

3. Curalate


Bazaarvoice acquired Curalate last summer, combining both social commerce suites under one umbrella.

Curalate curates user-generated content (UGC) that showcases your products. They display this content where people shop online to increase visibility and sales.

Curalate also transforms your social media's visual content into virtual shopping experiences.

Their Social Analytics tool tracks digital engagement rates, sales, tags, and mentions from your Instagram posts. It also runs Instagram Stories analytics.

The Premium Network Insights tool compiles UGC performance, sentiment, and competitor data. You can then download reports of all your data.


Contact Bazaarvoice for custom pricing.

4. Hootsuite


Hootsuite monitors extensive social media analytics for multiple accounts from a single dashboard.

Compare metrics with historical data and against competitors, and create visual, customizable reports.

Hootsuite's Instagram analytics app unlocks a full suite of analytics tools such as:

  • Adview—ads monitoring
  • Panoramiq Insights—performance analytics in your Hootsuite dashboard
  • Synapview—cross-channel hashtag and competitor monitoring
  • Panoramiq Watch—hashtag and competitor monitoring
  • Panoramiq Multiview—tags, comments, and mentions monitoring

Apps cost extra unless you have the Enterprise plan.

Try Hootsuite's Professional plan free for 30 days.


Free plan available; paid plans start at $49/month (billed annually).

5. HypeAuditor


Discover influencers with HypeAuditor's massive database of over 12 million members.

Over 35 metrics help you analyze influencers to determine the right fit for your campaign. HypeAuditor calculates each one's estimated post reach and price per post and story.

Fifteen metrics split into four categories determine an influencer's Audience Quality Score (AQS). Additionally, identify fake follower accounts, spot engagement fraud, and measure comment authenticity.

Free features include Engagement Calculator, Audit & Fake Follower Check, and Money Calculator. Tracking your own account's performance is also free.

Try HypeAuditor by requesting a demo.


Free plan available; paid plans start at $299/month.

6. Iconosquare


Iconosquare offers advanced analytics for Instagram Stories, engagements, tags, mentions, audience, competitors, hashtags, and profile links.

View metrics for organic posts vs. promoted posts, and learn the best days and times to post. Create automated reports on-demand or schedule regular delivery to your email.

Free tools include:

  • Instagram Audit—an audit of your business account and past 30 days of posts
  • Omnilink—a link in bio manager

Try Iconosquare's Pro plan free for 14 days; no credit card required. The Pro dashboard shows user engagement rate, follower stats, and Instagram Stories data.


Plans start at $59/month.

7. Instagram Insights

Instagram Insights

Instagram Insights is Instagram's native analytics tool. To access it, you must have a creator or business account as well as the Instagram mobile app.

Instagram Insights analyzes overall follower trends and content performance. It tracks audience activity and gauges your account's impression and reach.

View a general summary or select specific metrics for performance data from individual posts, stories, and IGTV videos. See insights over a 7- or 30-day period.

This tool also tracks profile visits, website clicks, and button taps. It shows your audience's demographic info, when they're online, and how they found your posts.



8. Keyhole


Keyhole offers social listening, influencer tracking, and social media analytics across all platforms.

It tracks brand mentions, Instagram hashtag analytics and keyword data, and influencers' metrics. It also analyzes Instagram Stories' metrics.

Keyhole reports all tracking data in real-time. Create customizable PDF or CSV reports for download or email, or view via the live dashboard. Share the dashboard with others using your tracker URL.

Try Keyhole free for 7 days; no credit card required. Your trial period includes a 1,000-post limit, 3 hashtag and keyword trackers, and 3 account trackers.


Plans start at $99/month, with a 30-day money-back guarantee.

9. Later


Later performs an overall account audit and detailed analysis of each Instagram post and story. It also automatically reports your 7 best posting times and top time zones.

Later also runs analytics from the past 3 months for its tool. mirrors your Instagram feed and links visitors from your Instagram content to your external products or content.

View data weekly or monthly, and export reports as CSVs. Access to Instagram analytics requires an Instagram creator or business account. It's only accessible online, not on Later's mobile app.


Free plan available; paid plans start at $15/month.

10.'s Instagram analytics track key performance metrics such as follower data, growth, and engagement over time. View daily audience changes, hourly media updates, and the best and worst times to post.

You can also analyze your Instagram Story and IGTV videos.

Advanced features include:

Export automated reports as CSV, PDF, XLS, or PPTX. You can also schedule reports to send to your inbox daily, weekly, or monthly. Some plans also include Slack integration.


Plans start at $9/month/profile.

11. Phlanx


Phlanx's host of tracking tools and calculators analyze engagement, post likes, brand mentions, competitor performance, and influencer campaigns. They also spot fake followers and illegitimate engagement.

Phlanx carries an influencer directory and influencer auditor. Create PDF or JPG contracts for your influencer campaigns using the contract generator.

The Instagram Auditor tool runs unlimited business account audits and creates downloadable reports.

All plans include unlimited site access. The only difference among them is the number of user accounts allowed. Phlanx offers a 30-day free trial, but you will need a Paypal account to subscribe.


Plans start at $35/month.

12. Pixlee


Pixlee curates relevant UGC, makes it shoppable and presents it to your audience in the most effective manner.

With Pixlee, track your overall performance as well as your performance by region, product, content, and category. Track views, engagement rate, follower growth, and conversion to measure your ROI.

You can also view advanced influencer and audience analytics. Identify your top-performing content with post monitoring and hashtag tracking, and stats.

Pixlee's free Instagram Analytics tool uses various metrics to evaluate account performance and audience engagement. Then it emails custom reports weekly. This tool is available even without a Pixlee account.



13. Rival IQ

Rival IQ

Rival IQ provides in-depth analytics of competitors, influencers, social media posts, and hashtags. Connect your business account for Instagram Insights integration.

Schedule regular email exports of reports and dashboards in any format. Some plans include reporting via Google Analytics and Google Data Studio.

The free Instagram Head-to-Head Snapshot tool compares your business profile with one competitor. It compares account activity, engagement, and audience metrics.

Try Rival IQ free for 14 days, no credit card required, or request a demo.


Plans start at $199/month. An extra $50/month applies for every 5 additional companies tracked without updating your plan.

14. SmartMetrics


SmartMetrics tracks over 30 Instagram account metrics, with data updated hourly. This includes engagement, audience, visitors, posts, stories, and competitor metrics.

They also track over 20 hashtag metrics, with data updated daily. Track brand mentions in real-time and then respond directly through Smartmetrics' interface.

Receive a 7- or 30-day overview of changes in Instagram followers and posts for all your accounts.

Schedule automatic email reports, share reports via a secret email link, or export as PDFs or CSVs. You can also export charts.

Try SmartMetrics free for 14 days; no; no credit card required.


Plans start at $9/month.

15. Socialbakers


Socialbakers offers advanced analytics of competitors, influencers, audience, content performance, and paid ad campaigns. View metrics across multiple accounts or multiple platforms in a single dashboard.

Free tools include:

  • Instagram Performance Quadrant Report: Compare your Instagram account's performance over the past 90 days to that of up to 5 competitor accounts.
  • Instagram Tracker for Business: Track stats on your followers, posts, and stories all on one dashboard. Track your progress and see what content resonates most with your audience.

Socialbakers offers a free trial period, or you can request a demo of the platform.


Plans start at $200/month.

16. SocialFox


SocialFox offers advanced, real-time analytics for competitors, followers, Instagram Stories, and hashtags.

View your audience demographics data as well as reach, growth, and engagement metrics. Learn the best times to post and the best post frequency. Discover which of your content performs best.

Some plans include promoted post analytics and tracking data on tags and mentions. All data updates daily.

SocialFox displays data in your custom, user-friendly dashboard with easy-to-read graphs. Export reports as PDF or XLS files.

Try SocialFox free for 14 days; no credit card required. Your trial includes all premium features.


Plans start at $9/month

17. SocialRank


SocialRank provides a highly detailed follower analysis. See demographics info, recent activity from followers, and your fake follower percentage.

View your audience alphabetically or chronologically.

Sort by value, follower size, engagement rate, or average comments or likes per post.

Filter by post and bio keywords, profanity usage, account verification status, and language.

The audience library holds pre-existing reports for search, study, and comparison. Premium and Enterprise plans include access to Instagram Cerebro, a massive database of Instagram users.

Unlimited PDF report downloads come standard with all plans. Create CSV reports for an extra fee.


Plans start at $199/year.

18. Sprout Social

Sprout Social

Sprout Social's Instagram analytics tool uses numerous metrics to assess your business profile and individual content. It also analyzes response rates and times and indicates the best posting times.

Create various general or specific reports to download as PDFs or export as CSVs. Select profile number and timeframe to compare data across products, services, brands, or locations.

Premium Analytics includes additional metrics, customizable reports, and interactive charts and graphs. Add it to any plan for an extra fee.

Try Sprout Social free for 30 days, no credit card required, or request a demo.


Plans start at $99/month.

19. Squarelovin


Squarelovin's Instagram analytics tool assesses each post and story on your creator or business profile. It provides detailed engagement, reach, and impressions insights.

Its separate analysis of photo and video stories highlights which content performs best. Follower insights such as demographics, activity, and hashtag engagement reveal the best and worst times to post.

Squarelovin sends detailed reports to your inbox weekly. Paid plans include custom date ranges, campaign reports, and downloadable PDF or XLS reports.

Try Squarelovin free for 14 days, no credit card required, or request a demo.


Free plan available; contact Squarelovin for pricing on paid plans.

20. TapInfluence


TapInfluence is a database of over 550 thousand influencers for marketers to hire. Filter by industry or by specific tags to conduct your search.

View personal info, content, social media connections, pay rates, and cost per engagement for each influencer. You'll also see their audience insights and demographics info, as well as engagement rates.

Manage your influencers' campaign performance and click traffic instantly with automated real-time tracking. Tapinfluence also identifies any fraud activity. You can download all campaign analytics as a CSV file.

Try out TapInfluence by signing up for a self-guided product tour.


Starts at $1999/month

21. Union Metrics

Union Metrics

Union Metrics' Instagram analytics tool tracks your audience, posts, stories, engagement, URLs, and mentions. You'll also receive detailed reporting on comments, sentiments, and influencers. All data reports in real-time.

The free Instagram Account Checkup tool offers a monthly checkup of your business account. Identify the best time to post, which hashtags to use to increase engagement rate, and which content to post more or less of.

Union Metrics produces interactive reports, which you can save as PDFs. Some plans also include exports of summary data.

Try out Union Metrics by requesting a demo.


Plans start at $49/month.

22. Whatagraph


Whatagraph specializes in cross-channel campaign tracking and customizable visual reports. It's a straightforward, easy-to-use reporting solution.

Connect your business account for Instagram Insights integration. Whatagraph automatically pulls real-time data from your account to create performance reports.

View data from different accounts, campaigns, or sources on one page with multisource reporting.

Use widgets and templates to customize your reports, and add custom branding. Reports send automatically to your inbox in your chosen format and at your desired frequency.

Try Whatagraph free for 7 days, no credit card required, or request a demo.


Plans start at $139/month (billed quarterly).

Take Your Instagram Marketing to the Next Level

Instagram analytics tools help you gauge your social media strategy and pinpoint where to make changes.

Focus on your goals and needs to pick the marketing tools that best serve your purposes. Take advantage of demos and free trials to see which ones are the right fit.

Are you ready to optimize the resources you're pouring into your business account?

Are you ready to learn what's resonating with your audience and what's falling flat?

Are you ready to discover top influencers, grow your following, and outpace the competition?

Equip yourself with the right tools, and boost your marketing game big time!

Tiffany Lewis is a SmartBlogger-certified Content Marketer and budding freelance writer. She writes about Faith, Family, Furbabies, and Wellness. Yes, the broken alliteration in that sentence bothers her. Find her on LinkedIn.