16 Awesome eCommerce Marketing Automation Tools for 2024

Upscaling an eCommerce store these days can hardly go without streamlining the marketing process using eCommerce marketing automation tools.

What drives revenue and growth for your eCommerce marketing is largely dependent on how you interact with your customers, both prospective and loyal customers.

Marketing automation software is your knight in shining armor.

But how do you pick the right one?

Well, we are about to show you a number of awesome eCommerce marketing automation platforms, so keep reading!

What is eCommerce Marketing Automation?

Regularly dreaming about waking up each morning to find that a devoted house-elf looked after your eCommerce marketing overnight?

Well, your dream scenario is closer to reality than you think, and it’s called marketing automation!

Which is a technology that helps you automatically manage your digital marketing processes and marketing campaigns across multiple channels.

It not only helps with lead generation, nurturing, and scoring but also with measuring the overall ROI of your campaigns. And much more!

Bring in the marketing software to streamline the process and let the eCommerce automation tools take care of those tedious, repetitive marketing tasks!

Benefits of eCommerce Marketing Automation

A smooth-running marketing automation tool will be the backbone of your thriving eCommerce organization.

Check out this impressive list of benefits:

• Saves your marketing team and CRM managers tons of time
• All the customer segmentation options
• Optimizes your eCommerce marketing strategy
• Generate more and better quality leads
• Boosts conversion rates and ROI
• Uplifts customer engagement by personalizing their experience
• Significant increase in customer retention
• Reduction in cart abandonment and more deals closed
• Accurate reporting and thus more reliable stats

Choosing eCommerce Marketing Automation Software

With an endless amount of eCommerce marketing automation platforms at your disposal, it's not always easy to still see the forest for the trees.

Pay attention to:

1. Ease of use

A no-brainer, because who needs complexity?

An easy and intuitive interface is key when it comes to picking your eCommerce platform. A good idea is to always request a demo upfront, even when you’re a techie by nature.

Is the marketing tool self-explanatory? What’s the ease of use of setting up a workflow? And is there any support offered?

Simplicity is key.

2. Integrations

What you’re looking for is seamless integration with your existing marketing software.

Efficient integrations result in expanding the functionality of your marketing automation software and eliminate the need to switch back and forth between different systems.

3. Customer support

Ecommerce is a year-round 24/7 operation, and there’s nothing more annoying than any hick-ups not being dealt with instantly.

Look out for - preferably - omnichannel support, which allows you to always get in touch with a specialist, whether it be via live chat, email, or phone.

4. Price

Determine what your online store needs and set a budget.

With all that’s currently on offer in the eCommerce marketing automation world, you can make it as extravagant as you wish.

Having a clear budget will avoid signing up for features you’ll never use.

Many quality platforms offer a free 14-day trial. Make use of it!

🤓 Pricing plans are listed at monthly rates; most offer a discount if billed annually. 😉

eCommerce Marketing Automation Software

1. HubSpot

For years now, HubSpot tops the charts when it comes to marketing automation. It’s an all-in-one tool that will make any marketer’s life easier.

Features:

• Attract visitors through blogging, social media, ads, and more
• Convert visitors into loyal customers with landing pages, automated email, ABM, and more
• Track ROI with revenue attribution reporting
• Personalization at scale

Best for:

Hubspot allows you to run complete inbound marketing campaigns with an all-in-one, easy-to-use automation platform.

Pricing:

For individual or small teams

• Free: $0
• Starter: $20/mo
• Professional: $890/mo

For businesses and enterprises

• Professional: $890/mo
• Enterprise: $3600/mo (billed annually)

2. Drip

Fully orientated on eCommerce businesses, Drip can put your email campaigns and customer experience on autopilot.

Drip gives you an easy point-and-click visual workflow builder for automated, pre-scheduled sends. And all without any coding!

Features:

• Pre-built workflows
• Forms and pop-ups to grow your target audience
• Segmentation and personalization
• 100+ integrations

Best for:

Creating powerful automated email marketing campaigns.

Pricing:

Drip offers simple, flexible pricing without having to choose a specific plan.

Price starts at $39/mo for 1-2500 contacts. The more contacts, the higher the price, and the more features are offered.

3. Sender

When you need a powerful automated email marketing campaign but you’re not an email automation pro, Sender could be your go-to. The era of manual email sending is hereby over!

Features:

• High email deliverability
• Smart automation
• Superb looking templates
• Advanced email marketing analytics tools

Best for:

Sender offers a complete package for effective email marketing automation, with powerful features to build your email list.

Pricing:

• Free Forever: $0
• Standard: $19/mo
• Professional: $35/mo
• Enterprise: custom pricing

4. Omnisend

Omnisend is a single, eCommerce-focused automation platform that helps you drive sales on autopilot.

It lets you reach out to your potential customers on their preferred messaging channel, whether it be email, SMS, or web push notifications.

Features:

• Email marketing
• SMS marketing
• Web push notifications
• Popups & Forms
• Segmentation

Best for:

eCommerce email marketing, SMS marketing, and email automation.

Pricing:

• Free Plan: $0
• Standard: $16/mo
• Pro: $59/mo

5. Dotdigital

As a versatile cross-channel marketing platform, Dotdigital offers a powerful customer data solution.

Get ready to create deeper relationships with your existing customers.

Features:

• Email and SMS marketing campaigns
• Landing pages and forms
• Live chat
• Personalization
• Segmentation
• Social & search retargeting
• Global capabilities

Best for:

Acquisition through forms and landing pages, effective lead generation, and loyal customer engagement tools.

Pricing:

• Custom pricing

6. Hunch

Are you a brand or agency, active and ready to grow on paid social? Then Hunch may be your preferred eCommerce marketing automation platform.

Hunch lets you automate creative production through the use of dynamic templates.

Features:

• Dynamic image templates
• Faster creative testing
• Dynamic video marketing
• Dynamic video templates
• Third-party data integrations
• Advanced feed management solutions

Best for:

Building highly contextual customer journeys on Facebook and Instagram.

Pricing:

• Custom pricing

7. ActiveCampaign

ActiveCampaign is a highly affordable choice for your eCommerce marketing automation desires.

Are there obstructions in your customer journey? Do you want to pull contacts to the right stage of the funnel? Do you want a complete omnichannel marketing automation strategy that optimizes the customer experience?

Then ActiveCampaign might be for you.

Features:

• Email marketing
• Dynamic content
• Segmentation
• Advanced reporting
• Automated lead nurturing
• CRM software
• Lead magnets and forms
• Engagement tracking

Best for:

Email marketing and CRM & sales automation

Pricing:

• Lite: $39/mo
• Plus: $70/mo
• Professional: $187/mo
• Enterprise: custom pricing

8. Ortto

Ortto offers eCommerce marketing automation software that lets you interact directly with your customers and automates each campaign.

For abandoned cart recovery, upsell or cross-sell recommendations, and welcoming new customers, Ortto has the solution.

Whether you’re a Shopify, Woocommerce, or BigCommerce-powered eCommerce store, Ortto helps you grow your brand faster.

Features:

• Powerful marketing segmentation
• Intelligent testing
• Omnichannel integrations
• Brand book builder

Best for:

Omnichannel marketing automation

Pricing:

• Professional: $599/mo
• Business: $999/mo - fast-growing businesses
• Enterprise: $1999/month

9. SharpSpring

Combining marketing automation, sales automation, and CRM, SharpSpring can be a game-changer for those looking to scale growth.

It’s a powerful, flexible tech stack that integrates seamlessly with your current systems like Shopify, Google Ads, Zapier, and many more.

Features:

• Chatbots
• Campaign tracking
• Dynamic form builder
• Dynamic landing pages
• Reporting and analytics
• CRM & Sales automation
• Behavior-based email

Best for:

All-in-one email and CRM marketing automation and lead generation.

Pricing:

• Custom pricing

10. EngageBay

EngageBay is a great choice for start-ups and small eCommerce businesses. Their all-in-one suite offers you a plethora of options for all your marketing, sales, and support teams.

Intuitive and easy-to-set-up software to turn web visitors into happy customers.

Features:

• Drag and drop visual workflow builder
• Drip campaign
• Predictive lead scoring
• Smart customer segmentation
• Email personalization

Best for:

Customer retention, lead nurturing, lead scoring

Pricing:

• Free: $0
• Basic: $14.99/mo
• Growth: $64.99/mo
• Pro: $119.99/mo

11. Act-On

Act-On offers marketing automation software for the full customer lifecycle. With their automation tool, you can create amazing brand experiences and nurture your customers to the max.

The Act-On email automation design feature uses a simple drag-and-drop interface while also offering ready-to-go templates.

Features:

• Lead scoring and segmentation
• Sophisticated email & SMS marketing
• Multichannel lead generation
• Automated nurturing programs

Best for:

Customer engagement tools

Pricing:

• Professional: $900/mo
• Enterprise: custom pricing

12. Mailchimp

It’s quite unlikely you have never heard of Mailchimp. It’s one of the most popular and widely used email marketing automation solutions available.

It’s more than just email, though.

From getting your business online to high-tech insights and marketing analytics, Mailchimp has got your back.

Features:

• Behavior-based automation
• Segmentation
• Transactional email
• RSS-to-email
• Landing pages
• Digital ads
• A/B testing

Best for:

Email marketing and email automation.

Pricing:

• Free: $0/mo
• Essentials: $13/mo
• Standard: $20/mo
• Premium: $350/mo

13. Brevo

From marketing automation to targeted email marketing, SMS marketing, and sales CRM, Brevo does it all.

Sendinblue is an all-in-one marketing platform that lets you attract, engage, and nurture potential customers.

Features:

• Transactional emails
• Segmentation
• Landing pages
• FB ads
• Intuitive drag & drop builder

Best for:

Email marketing and email services

Pricing:

• Free: $0/mo
• Starter: $25/mo
• Business: $65/mo
• BrevoPlus: custom pricing

14. Keap

Keap is a CRM platform with a focus on lead conversion. You can hit them up for email and text marketing, lead management, reporting and analytics, CRM and billing software for eCommerce, and much more.

Features:

• Drip campaign
• Lead nurture campaign
• Text and email follow-up messages
• Automatic invoices
• Payment reminders

Best for:

Lead conversion with CRM and sales automation

Pricing:

• Pro: $199/mo
• Max: $289/mo
• Ultimate: $349/mo

15. Klaviyo

As an eCommerce-focused platform, Klaviyo offers powerful software for email and SMS campaigns and eCommerce automation, such as abandoned cart email and back-in-stock messages.

It integrates with all the major eCommerce platforms.

Features:

• Drag-and-drop automation builder
• Built-in forms and pop-ups
• 220+ pre-built integrations
• Automated A/B testing
• Precise multi-channel attribution
• Detailed customer behavior analysis

Best for:

Email marketing for eCommerce.

Pricing:

• Free: $0/mo
• Email: $45/mo
• Email and SMS: $60/mo

16. Rejoiner

Rejoiner markets itself as being the best eCommerce email marketing platform available.

They can help you with list reactivation, a newsletter strategy, data consolidation, copywriting, scheduling & delivery, and much more.

Features:

• Abandoned cart
• Abandoned browse
• Intuitive visual journey builder
• A/B test email & branches
• Segmentation
• Dedicated IPs

Best for:

Email marketing for every stage of the customer journey

Pricing:

• Essential: $25/mo
• Growth: $695/mo
• Enterprise: custom pricing

eCommerce Marketing Automation To The Rescue!

Customer pampering is an extra day job, agreed?

Though, customers and customer loyalty are what hold together your eCommerce business. It’s vital you do everything in your power to provide them with the journey of a lifetime.

But what if you’re not so tech-savvy, and all the extra manual work makes you soon spiral into a marketing meltdown?

Not necessary!

Here’s where eCommerce marketing automation steps in to make your digital marketing efforts easier.

Go check out all the options, pick one, and go for it!