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46 Social Media Marketing Apps You Need in 2022

While your social media strategy depends on your ability to build and drive engagement with a community, finding the right social media marketing apps to maximize your digital marketing efforts is essential.

With social media marketing roles constantly evolving and social media marketing apps optimizing to keep up, marketers need to find new ways to connect with followers faster, analyze user interactions, create better content, and more.

With that in mind, we’ve rounded up some 45 of the best social media marketing apps you need to start your 2022 right!

Social Media Marketing Apps

1. Buffer

Buffer is one of the most popular social media marketing apps. It has customized scheduling, informative social media analytics, and team collaboration.

These features make it desirable for small and large businesses.

With Buffer, you can schedule on Twitter, Instagram, Facebook, LinkedIn, and Pinterest.

Available on Google Play and App Store

2. CoSchedule

CoSchedule is the one-stop for your marketing efforts overview. With customizable workflows, team tracking is more straightforward.

CoSchedule has best-time publishing features that automatically publish your content at the best time for engagement.

You can post on Twitter, Instagram, Facebook, LinkedIn, and WordPress.

Available on Google Play and Apple Store

3. Hootsuite

Hootsuite is a content management marketing tool that helps you manage multiple social media accounts, grow your audience and monitor conversations.

With its collaborative dashboard, a marketing team can schedule a social media post on LinkedIn, Facebook, Twitter, and Instagram while tracking industry trends and tweaking strategies on the go.  

Available on Google Play and Apple Store

4. Sprout Social

With features like social listening, advanced analytics, and smart box, Sprout Social is a favorite for large organizations with high-level deliverables.

Publishing, user engagement, and analytics features are not left out.

Sprout Social allows users to schedule posts on Twitter, Instagram, Facebook, LinkedIn, and Pinterest.

Available on Google Play and Apple Store

5. Sendible

Sendible’s social media management tool is great for agencies and provides users with various features to aggregate and manage multiple social network channels from one unified dashboard.

Its ‘Services’ feature allows users to create channels within their Sendible account and select relevant functions.  

Available on Google Play and Apple Store

6. Trello

Even social media managers need project management tools. Trello allows you to be on top of your tasks anytime with an offline feature. Users can track their social media management tasks and projects, assign tasks and keep the team updated.

Available on Google Play and Apple Store

7. Facebook Ads Manager

Running Ad campaigns is necessary for social media advertising but can be time-consuming. With Facebook Ads Manager, users can create, monitor, adjust, and optimize campaigns for Facebook and Instagram from mobile at any time.

Available on Google Play and Apple Store

8. Facebook Business Suite

Also known as Pages Manager, Facebook Business Suite offers a platform that allows users to manage multiple Facebook and Instagram accounts in one place.

Users can quickly see target audience insights, receive messages and comments, and respond to clients/customers promptly, all in one place.

Available on Google Play and Apple Store

9. SocialPilot

In addition to its content management and content analytics features, SocialPilot allows users to organize different accounts into relevant groups. It also allows users to add up to 10 team members, assign roles, and grant access for post approvals.

Available on Google Play

10. Hyperlapse

Hyperlapse is an easy-to-use app created by Instagram. It allows its users to shoot time-lapse videos and smoothen them out.

Hyperlapse allows you to control the pace of your videos and share straight to Instagram. Click, focus, speed up and share.

Available on Google Play

11. Iconosquare

Like similar social media management apps, Iconosquare users can schedule posts from Instagram, Facebook, Twitter, LinkedIn, and TikTok.

The social media channel also allows users to manage their strategy by uploading content, reposting from other users, analyzing insights, and even saving hashtags for subsequent posts.

Available on Google Play and Apple Store

12. BeLive.tv

Live Videos have proven to be an effective form of marketing that fosters engagement.

BeLive.tv gives viewers an optimized experience with split-screen interview formats and various branded frame features.

Its mobile app allows its users to broadcast to Facebook and Instagram anywhere.

Available on Apple Store

13. Later

Formerly known as Latergramme, Later makes marketing automation easy. It can schedule and auto-publish posts, photos, and videos on LinkedIn, Facebook, Twitter, and Pinterest. And, it has features that allow hashtag social media scheduling to avoid caption clutter in the comments.

Available on Google Play and Apple store

14. Layout

Layout is an app by Instagram that allows you to get the perfect graphic layout. Users can combine multiple images to create a single image by its drag, drop, pinch and zoom features.

Available on Google Play and Apple Store

15. Camera+ 2

Are you looking to take stunning images that increase engagement and optimize marketing efforts? Camera+ 2 2 is a great choice.

Camera+ 2 allows you to control light and dark shots by setting exposure and focus separately. The app also has a variety of shooting modes, scenes, and effects.

Available on Apple Store

16. Restream.io

With Restream.io, users can share Live Videos on multiple platforms at once. Platforms such as YouTube, Instagram, Twitch, and Periscope.

To stream directly with Restream.io from mobile, users need to use companion apps to capture the screen. However, there’s an option to stream from Restream Studio and log in from your mobile device.

Use Restream.io here: Restream.io

17. Spark Camera

Spark Camera has a simple interface. It is a platform that allows users to take pictures and make videos in 1080p HD for Instagram Stories and Instagram TV (IGTV). It also has features that will enable easy access to camera controls, edits, and filters.

Available on Apple Store

18. Ripl

Ripl is another multimedia creating and sharing app that focuses on social media optimization. It tracks digital engagement and offers many templates to choose from, allowing users to create and share animated graphics straight from the app.

Available on Google Play and Apple Store

19. Smarp

Smarp is one of the favorite marketing apps for businesses. It’s an employee communication platform that allows users to publish or suggest shareable content on social media.

With employees having access to brand assets on the go, content distribution plans will be seamless.

Available on Google Play and Apple Store

20. Create

Create is an exciting multimedia creation app that sits tight with the social media marketing apps family because of its engagement improvement rates. It allows its users to create advanced graphics, logos, stickers, and filters with shapes, lines, icons, and advanced typography.

Available on Apple Store

21. Camera FV-5

Camera FV-5 is a professional camera application available on Android. With photographic settings like ISO, exposure and white balance, and a user interface available in 30 languages, Camera FV-5 is tailor-made for professional photographers and photography enthusiasts.

Available on Google Play

22. FilmoraGo

With video content now being an essential social media marketing strategy, a video editing tool is an excellent addition to social media apps for small businesses.

FilmoraGo doesn’t limit video length or leave watermarks, and its advanced video editing features are some of what makes it a favorite.

Available on Google Play and Apple Store

23. Amplifr

Amplifr is an AI-powered scheduling social media app with social media marketing as its focus. It ensures posts go out at the best times and shows detailed analytics to enable users to track insights. With Amplifr, you can publish on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Tumbler.

Available on Apple Store

24. MuseCam

MuseCam is a photo editing tool. Like other editing apps, it has features and presets that allow users to edit images professionally, and its advanced functions include access to advanced tools like HSL and Curves.

Available on Apple Store

25. Vidlab

VidLab is an editing app that will take your social media marketing efforts up a notch. It offers an all-in-one interface that allows users to create professional videos. You can add text and artwork, animate them and add music to videos for a complete experience.

Available on Apple Store

26. Splice by GoPro

Splice provides many features that help its users create stunning shareable videos that maximize social media marketing efforts. With Splice, users can trim videos, add effects, control speed, add titles and choose music and effects from a wide range of options.

Available on Apple Store

27. PromoRepublic

PromoRepublic makes for an exciting addition to your social media marketing tools arsenal. You can schedule and publish different post formats to the significant social media platforms and design graphics in the app. Users can also edit and customize about 100,000 existing post ideas to suit their needs.

Available on Google Play and Apple Store

28. Google Analytics

Your social media marketing strategy isn’t complete without proper social media monitoring and occasional website check-ins.

Google Analytics allows its users to monitor the impact of different marketing campaigns and their conversion. With the app, users can do these check-ins on the go.

Available on Google Play and Apple Store

29. Slack

Slack is the smart way to stay in touch with your team. Users can collaborate and communicate about specific tasks and projects with its social channel options.

The mobile app offers a range of features, from smart notifications to advanced searches to bot help.

Available on Google Play and Apple Store

30. REP

Reduce the hassle of promoting your posts and campaigns through influencer marketing with REP. REP is a marketplace where businesses and influencers can find each other to collaborate for free or paid. The social platform also offers analytics to track engagement.

Available on Apple Store

31. AgoraPulse

AgoraPulse offers a complete social media marketing experience, and users can schedule and post both singularly and in bulk. Its engagement and analytics capabilities are evident in its comprehensive inbox, followers grouping, and social listening functions.

Available on Google Play and Apple Store

32. GoDaddy

GoDaddy Studio (formerly Over)

Visual content creation is an essential social media marketing tool; therefore, graphic creation and editing apps always come in handy. GoDaddy Studio offers an easy-to-use graphic design platform to accompany social media posts with a wide range of templates.

Available on Google Play and Apple Store

33. Snapseed

Snapseed is a photo editing app. Its easy-to-use interface makes it a favorite among social media marketing apps. Users can manually or automatically enhance their photos professionally without connecting to a laptop.

Available on Google Play and Apple Store

34. Anchor FM

Take your content distribution strategy to another level with audio broadcasting. Anchor FM is an audio recording and broadcasting app that allows users to create original audio podcast content to share on social media.

Available on Google Play and Apple Store

35. Legend

With Legend, you can easily craft text animations. Social media management gets more manageable with its hundreds of typography, backgrounds, templates, and animations to work with. Your content pops out on your favorite newsfeeds.

Available on Google Play

36. Loomly

Loomly is a social media management app that offers an uncluttered interface with a guided tutorial that allows users to navigate easily. You can either publish through Loomly or use integrated apps like Buffer individually or as a team.

Available on Google Play and Apple Store

37. Canva

Another versatile and accessible platform for multimedia creation is Canva. With over hundreds of tweakable templates, stock photos, categories, effects, and resize options, users can design professional designs, graphics, and videos to suit social media needs and more.

Available on Google Play and Apple Store

38. Priime

Priime is a beginner-friendly photo editor that helps create stunning images. The app’s AI-powered features enable filter recommendations for its user based on color palette, exposure, and saturation.

Available on Apple Store

39. Manual

Manual takes photo editing to a professional level. With its RAW and JPEG formats options, users can save images without compression or compress them into shareable sizes. You can adjust shutter speed and exposure to get the specific effect you need.

Available on Apple Store

40. Falcon.io

Falcon.io is a social media management app that offers content editorial and publishing services and analytics. It has two plans that cater to different levels of users, offering various services.

The Essentials Plan includes a content calendar, social media campaign planner, advanced marketing analytics dashboards, community management, and in-app support.

On the other hand, the Full Suite offers features from the Essentials Plan, unlimited channels, and teams competitor benchmarking, approval flows, and custom onboarding. Falcon supports Instagram, Facebook, Linkedin, Twitter, etc.

Available on Google Play and Apple Store

41. Boomerang

Boomerang is one of the popular multimedia social media marketing apps for Instagram. It becomes a great storyteller when used right. It serially takes photos and creates a GIF in a loop – forward and then backward.

Available on Google Play and Apple Store

42. Halide II

Halide II brings RAW photography and camera details to your device. With access to advanced aspects of photography, pro-level photographers will appreciate it. However, its straightforward interface also makes it beginner-friendly.

Available on Apple Store

43. VSCO

Formerly known as VSCO Cam, VSCO is a photo editing app that allows users to edit, discover and share images. Users can sharpen their pictures and make them more appealing through filters and editing functions like saturation, temperature, skin tone, and tint.

Available on Google Play and Apple Store

44. IFTTT

IFTTT (meaning “if this, then that”) is an automation tool that lets you script actions to trigger interactions with your favorite social media apps – including Twitch, Twitter, Telegram, Instagram, Gmail, Google Drive, etc. You can customize shortcuts for you and your team.

Available on Google Play and Apple Store

45. Plann

Plann is a social media marketing app for Instagram. In addition to scheduling posts, users can create story templates with Canva.

It shows users the best times to post on Instagram and generates content ideas for over 50 industries.

Available on Google Play and Apple Store

46. Instasize

Instasize is a social media photo and video editor for most social platforms including Facebook, Instagram, Snapchat, Twitter, and Pinterest.

Instasize allows you to resize content to different aspect ratios while adjusting keyframe parameters such as brightness or color.

You can layer photos and videos, use filters or add borders filled with gradients, patterns, or other visual elements for a more cohesive look.

Available on Google Play and Apple Store.

Getting Started

Technology is constantly evolving.  A social media marketer’s need for integrated digital marketing apps will only get bigger.

With the right social media marketing apps in your arsenal, you can create, strategize, and execute social media marketing campaigns like a pro in 2022.

While it takes some experience to know which ones are right for you (and which ones aren’t), our specially curated list can get you started.

Dozie Anyaegbunam is a B2B content writer and strategist. A Cannes Lions certified storyteller, Dozie has crafted compelling content for brands such as Mirasee, SmartBlogger, Growth Mentor, and more. He's also Dodo and Ronan's dad, a proud flâneur, and a Felix Baumgartner wannabe. Don't miss his newsletter, Efikó, where he riffs about social and content strategy.