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44 Social Media Marketing Tools You Need to Kill It in 2023!

Social media marketing tools have been on the frontlines of digital marketing’s evolution for a long time.

Especially if you are in the ever-competitive world of social media marketing.

Every marketer needs an array of the right tools in their marketing toolbox to grow their social media presence.

The trends keep changing, but one remains constant.

There’s digital marketing software for almost anything.

But not every tool is suitable for every social marketing campaign. So, we’ll make your search easier.

This article will explore the best options, allowing you to choose the perfect social media tools for business.

Let’s get to it!

Top Picks for Social Media Marketing Tools

Here are the right tools to make your job easier and more productive.

1. Sendible

Sendible screenshot

A multipurpose social media tool that lets you manage all your social media accounts from one platform.


  • Enables bulk social media post scheduling
  • Optimizes content for each social media platform and posts when your audience is online to engage
  • Gives analytics and reports on your campaigns

Best for: Productivity and content creation


  • 14 days free trial
  • Creator - $29/ month
  • Traction - $89/ month
  • Scale - $199/ month
  • Expansion - $399/ month

2. SocialInsider

Social Insider screenshot

A social media analytics tool that measures your campaigns' performances across platforms.


  • Rating your brand’s social performance against competitors
  • Providing relevant content ideas
  • Social media data analysis

Best for: Social media analytics


  • 14-day free trial
  • Social media manager - $83/ month
  • Agency - $166/ month
  • Enterprise - Custom pricing

3. Crowdfire

Crowdfire screenshot

An easy-to-use social media management tool that helps you discover new and exciting content to share.


  • Schedules posts and manages all social accounts from one platform
  • Optimizes content to fit different social media platforms
  • Report builder tool that analyzes and builds a sharable campaign performance report

Best for: Content creation, analysis, and scheduling


  • Free
  • Plus - $9.99/ month
  • Premium - $49.99/ month
  • VIP - $99.99/ month

4. VistaCreate

Vista Create screenshot

VistaCreate lets you create professional-looking graphics across your social media platforms in just a few minutes.


  • Ready-to-use design templates
  • Interesting tools and template library

Best for: Graphics design by marketers with little design experience


  • Free version - gives you access to a variety of tools and templates
  • Pro - $10 monthly for unlimited access to the template library


Analisa screenshot is a TikTok and Instagram analytics tool. With AI, the social media marketing tool can analyze any profile or hashtag and offer insights into different profiles.


  • Hashtag and profile analytics
  • Monitoring audience demographics, competitors, and campaign performance
  • Connecting you with relevant influencers

Best for: Instagram and TikTok analytics


  • Basic - Free
  • Premium - $59.35/ month
  • Plus - $109.55/ month
  • Pro - $199.35/ month

6. OktoPost

Oktopost screenshot

Oktopost is an all-in-one platform that allows you to create content, measure its visibility and tie it to your company’s end goal.


  • Content curation and scheduling across all social media platforms
  • Manages and analyzes the effectiveness of campaigns
  • Easy-to-use social media calendar

Best for: B2B social media management


Pricing is available upon request

7. Khoros

Khoros screenshot

Khoros is also a customer care platform that offers a complete package of social media management tools.


  • Builds a space for clients and potential clients to ask questions, get answers, and share reviews
  • Digital customer engagement services
  • Social campaigns and performance tracker
  • Social media management and social listening tools

Best for: Customer support and retention


Pricing is available upon request

8. Audiense

Audiense screenshot

Audiense is a social intelligence gathering tool that collates information about your audience and feeds it to you.


Best for: Lead generation and user analytics


  • Free - $0.00
  • Twitter Marketing - $39/ month
  • Audience Insights - $696/ month

9. EveryPost

Every Post screenshot

EveryPost is an excellent content marketing tool. It helps to create relevant content by gathering ideas from different channels.


  • Content curation
  • Post scheduling
  • Content optimization across all platforms

Best for: Content management and productivity


  • Personal - Free
  • Pro - $9.99 monthly
  • Plus - $49.99 monthly
  • Advanced- $99.99 monthly

10. SociAlert

SociAlert screenshot

SociAlert is a social media SEO marketing tool that tracks hashtags, keyword mentions, and social accounts.

With SociAlerts, brands can gain more visibility with relevant keywords and hashtags.


  • Hashtag tracking and performance measurements
  • Trending hashtag search
  • Analytics and report generation
  • Report on reach and impression of hashtags and keywords

Best for: Social media SEO for new brands


  • Starter - $24.95/ month
  • Professional - $49.95/ month
  • Enterprise - $99.95/ month
  • Corporate - $199.95/ month

11. SocialFlow

Social Flow screenshot

SocialFlow is the go-to social media tool for scheduling and posting at relevant times.

It tracks your target audience to know when they’ll be online, allowing you to post at the right time.


  • Optimized post-scheduling
  • Tracks social engagement for different content types across all platforms

Best for: Marketers looking to grow brand awareness on their social media account


Pricing is available upon request

12. Tweepi

Tweepi screenshot

This platform is a Twitter-specific followers acquisition tool. It helps you find Twitter users that might be interested in your brand's social media content.


  • Uses AI to build your Twitter account
  • Unfollows inactive Twitter users

Best for: Lead generation for Twitter audiences


  • Silver - $12.99 monthly
  • Platinum - $24.99 monthly

13. Talkwalker

Talkwalker screenshot

Talkwalker is a social listening tool that maintains the social relevance of your brand.


Best for: Brand monitoring


  • Pricing is available upon request

14. Post Planner

Post planner screenshot

Post Planner is a multi-faceted social media management tool. It mainly does a great job of taking the work out of planning your posts.


  • Content curation and planning
  • Scheduling and publishing posts at the optimal time for better engagement
  • Content analytics

Best for: Content management and scheduling


  • Starter - $6/ month
  • Solo - $19/ month
  • Business - $39/ month
  • Venture - $79/ month
  • Enterprise - $349/ month

15. Hootsuite

Hootsuite screenshot

Hootsuite is a one-stop shop for social media marketing needs. Its features make it a widely acclaimed social media marketing tool for most marketers.


  • Post scheduling across all social media platforms
  • Monitoring hashtags and keywords ranking
  • It gives detailed analytics on posts and campaigns

Best for: Marketers that need one tool for their social management needs


  • Professional - $49/ month (Option of 30 days free trial)
  • Team - $129/ month (Option of 30 days free trial)
  • Business - $739/month (Option of requesting a demo)
  • Enterprise - Custom pricing

16. Canva

Canva screenshot

Canva is one of the industry's best social media tools for visuals. It helps create beautiful visuals that can completely transform your content game.


  • Customizable design templates that marketers can use across all platforms
  • Easy-to-use design elements for creating new designs from scratch
  • An extensive library of design elements

Best for: Marketers that have basic or no design experience


  • Free
  • Canva pro - $9.99/month
  • Canva Enterprise - $30/user/month

17. Buffer

Buffer screenshot

Buffer is a popular marketing tool with an all-in-one platform to help build and manage your social media audience.


  • Content scheduling and marketing automation across all social media platforms
  • Post performance analysis and insights

Best for: Marketers looking for an easy social management tool


  • Free - $0
  • Essentials - $6/ month per channel
  • Team - $12/ month per channel
  • Agency - $120/month per channel

18. ZeroFOX

Zero Fox screenshot

ZeroFox is like that agent that protects your social media accounts from hackers. It also protects your followers from scammers.


  • Brand and domain protection
  • Dark Web monitoring
  • Spam filter
  • Automated takedowns to prevent future attacks

Best for: Social media security


  • Pricing is available upon request

19. Tagboard

Tagboard screenshot

Tagboard is a social listening tool that monitors your brand and competitors to help you build a cohesive social media strategy.


Best for: Social monitoring


  • Pricing is available upon request

20. SocialStatus

Social Status screenshot

This is a social media management tool that takes analytics to another level. It automates the whole process and gives scheduled reports.


  • Full analysis of social profiles, ads, influencers, and competitors
  • Compatible with YouTube, Facebook, LinkedIn, Instagram, and Twitter
  • Live stats on the dashboard

Best for: Social media analytics


  • Free
  • Starter - $29/ month
  • Pro - $199/ month
  • Business - $399/ month
  • Corporate - $599/ month
  • Enterprise - $1499/ month

21. SocialElephants

Social Elephants screenshot

Social Elephant is a multi-functional social media management tool. It’s best known for managing social media campaigns. content management, insights, and competitor analysis


  • Monitoring well-performing competitor’s campaigns
  • Social listening targeted at specific keywords and hashtags
  • Customer analysis and reports
  • Post scheduling and publishing

Best for: Improving your relationship with your audience


  • Start - 39€/month
  • Grow - 199€/month
  • Large - 499€/month
  • Custom - Price available on request

22. Hubspot

HubSpot screenshot

Hubspot is a household name when it comes to every aspect of digital marketing.


  • Managing and publishing content across all platforms
  • Monitoring brand social mentions
  • Social media campaign performance reporting and post performances at different posting times

Best for: Social media management needs in one place


  • Professional - Starts from $800/ month
  • Enterprise - Starts from $3200/ month

23. Brand24

Brand 24 screenshot

Brand24 is the digital ear with which you can listen to what people say about your brand across the internet.


  • Custom reports
  • Hashtag search
  • Brand mention monitoring
  • Influencer marketing
  • Media monitoring

Best for: Social listening


  • 14-day free trial
  • Plus - $49/month
  • Premium - $99/month
  • Max - $199/month

24. SocialOomph

Social Oomph screenshot

A great social media scheduling tool that makes posting across all the social media platforms you manage a walk in the park.


  • Multiple post scheduling
  • Intuitive user engagement rate analysis
  • Post-flood control

Best for: Post scheduling and customer engagement


  • Business suite - $55/month
  • Professional suite - $25/monthly
  • Advanced suite - $15/monthly
  • Personal suite - Free

25. Visage

Visage screenshot

For your campaigns to do well on each social platform, your images must be optimized to each platform's requirements. That's where Visage comes in.


  • Optimizes graphic designs for each platform
  • Adopts brand tone and style for consistency

Best for: Productivity and design needs


  • Free version
  • Visage Basic - $50/user/month

26. Empilifi

Emplifi screenshot

The tool lets you manage several aspects of social media management from a single place.


Best for: Optimized social media marketing


  • 10 Profiles - $240 monthly
  • 20 Profiles - $480 monthly

27. Awario

Awario screenshot

It’s a listening tool that lets you plug into what is being said about your brand online.


  • Social selling
  • Tracking and measurement of brand mentions
  • Boolean search

Best for: Social listening and growth tracking


  • Starter - $39/ month
  • Pro - $119/ month
  • Enterprise - $399/ month

28. Zoho Social

Zoho Social screenshot

Forbes named this tool the best social media management software of 2022. This affordable tool has features built for almost every social media need.


  • Post scheduling and intuitive posting
  • Content calendar
  • Real-time dashboard for social platforms monitoring
  • Content curation
  • Collaborative workflows

Best for: Single-platform social management


  • 15-day free trial
  • Standard - $10/ month
  • Professional - $25/ month
  • Premium - $37.5/ month
  • Agency - $275/ month
  • Agency Plus - $400/ month

29. CoSchedule

CoSchedule screenshot

An easy-to-use social media productivity tool that helps marketers schedule posts.


  • Bulk uploading and scheduling
  • Marketing calendar to improve productivity
  • Chrome extension option

Best for: Productivity and scheduling needs


  • Marketing calendar - Free
  • Marketing Calendar Pro - $29/ user/ month
  • Marketing Suite - Contact CoSchedule

30.  Twitter Analytics

Twitter Analytics screenshot

If your brand uses Twitter for marketing, then Twitter Analytics should be part of your social media marketing tools.


  • Measures and monitors tweet interactions - likes, comments, quoted tweets, and retweets
  • Campaign analysis and insights

Best for: Brands with medium to large Twitter audiences



31. SocialPilot

Social Pilot screenshot

SocialPilot is an affordable platform that lets you manage all your social accounts from one platform.


  • Scheduling and analyzing social posts across platforms
  • Detailed analysis of campaigns and posts across platforms
  • Improves client engagement

Best for: Scheduling and client engagement


  • 14 days free trial
  • Professional - $30/ month
  • Small team - $50/ month
  • Studio - $100/ month
  • Agency - $125/ month

32. SproutSocial

Sprout Social screenshot

This tool helps you understand your audience to create relevant content for them.


  • Social listening
  • Post scheduling
  • Managing and monitoring campaigns
  • Controlling and managing posts across several social media platforms

Best for: Complete social media management


  • 30 days free trial
  • Standard - $99 per user/month
  • Professional - $149 per user/month
  • Advanced - $249 per user/month

33. Feedly

Feedly screenshot

This social media marketing tool does an amazing job of gathering relevant content from different sources. Then, it brings them together for you to read.


  • Tailored content curation for your feed
  • Content sharing
  • Insight tracking

Best for: Content monitoring and curation


  • Free trial
  • Pro - $6/ month
  • Pro+ - $8.25/ month
  • Enterprise - Custom pricing

34. SocialBee

Social Bee screenshot

This tool helps small businesses and entrepreneurs track and manage all their social media accounts from one platform.


  • Manages Facebook, google my business, Pinterest, LinkedIn, Instagram, Twitter, and Tiktok accounts for businesses
  • Canva integration from the platform and direct sharing to social accounts
  • Runs social media analytics across all accounts

Best for: Managing multiple social media platforms


  • Bootstrap - $19/ month
  • Accelerate - $39/ month
  • Pro - $79/ month
  • Pro25 Small - $79/ month
  • Pro25 Medium - $149/ month
  • Pro100 Large - $279/ month
  • Pro150 Extra Large - $379/ month

35. AgoraPulse

AgoraPulse screenshot

This tool allows you to schedule social media posts and analyze their performance.


  • Creation of quizzes, contests, and promotions
  • Campaign insights and analysis
  • Lead generation
  • Team collaboration
  • Insight reporting

Best for: Lead generation and analysis


  • Free
  • Pro - $79/month (30 days free trial available)
  • Premium - $199/month (30 days free trial available)
  • Enterprise - Custom pricing

36. Animoto

Animoto screenshot

Videos are great forms of content because they hold people's attention longer than other forms. Animoto is a social marketing tool that helps you create professional videos, even without prior knowledge of video making.


  • Customizable video creation tools
  • Video templates bank
  • Available stock images and music

Best for: Video content creation


  • Free version
  • Basic- $8/month
  • Professional- $15/month
  • Professional Plus- $39/month

37. MeetEdgar

Meet Edgar screenshot

MeetEdgar is a social media scheduling and content marketing tool that also recycles your old posts.


  • Content scheduling.
  • Content sorting and categorizing.
  • Automated content recycling.

Best for: Content curation and scheduling


  • Eddie Annual Plan - $24.91/ month for five social accounts
  • Edgar Annual Plan - $41.58/ month for 25 social accounts

38. BuzzSumo

BuzzSumo screenshot

This is one of the finest social media marketing tools in the market in 2022. It's a direct plug to trending topics and keywords in your niche.


Best for: Content curation and influencer marketing


  • Free plan
  • Pro - $99/ month
  • Plus - $179/ month
  • Large - $299/ month

39. Brandwatch

Brandwatch screenshot

This is another one-stop platform for social media management solutions. It covers everything from post scheduling to campaign analytics.


  • Client engagement
  • Single social inbox for managing conversations and engagements across all platforms
  • Brand monitoring and social listening
  • Campaign analytics
  • Optimized content creation

Best for: Large brands that need one tool to track all their social media metrics.


  • Essentials - From $108/ month
  • Contact Brandwatch for price details of full social media tools

40. eClincher

eClincher screenshot

eClincher is a user-friendly platform that helps business grow their audiences. It also helps in brand reputation management on multiple social networks.


  • Brand Monitoring
  • Social network publishing and editing
  • Unified platform
  • Free media libraries
  • Analytics

Best for: Productivity, marketing team & client collaboration


  • Basic - $59/month
  • Premier - $119/month
  • Agency - 219/month

41. Tailwind

Tailwind screenshot

Tailwind is a content creation tool specifically for Instagram and Pinterest. It allows you to upload multiple posts at once, then schedule them.


  • Streamlined workflows
  • Single calendar for all networks
  • Automated Social publishing & email follow up

Best for: Productivity and organization


  • Free Forever - $0.00
  • Max - $39.99/ month
  • Advanced - $19.99/ month
  • Pro - $9.99/ month

42. Sprinklr

Sprinklr screenshot

This is perhaps one of the most complex social media marketing tools but a powerful tool nonetheless. It lets you control so much from just one platform.


Best for: Marketers who need a unified customer experience management platform


  • Prices are available upon request.

43. MavSocial

MavSocial screenshot

Mavsocial is a social media management tool that allows you to schedule a post to multiple profiles. Brands with multiple locations mostly use it.


Best for: Brands with multiple profiles and networks


  • Pro - $78/month
  • Business - $199/month
  • Enterprise - Custom

44. Followerwonk

Followerwonk screenshot

This social media marketing tool is great for Twitter. It aids social media marketing by analyzing your audience and connecting you to relevant influencers.


  • Social profile optimization
  • Follower sorting
  • Profile analysis
  • Tweeting schedule
  • Follower tracking

Best for: Brand monitoring against competitors on Twitter


  • Connect - Free
  • Target - $29/ month
  • Multitask - $79/ month

There’s A Social Media Tool For Every Need

The right social media marketing tools help you get more done.

In less time.

There are tools for every social media marketing need you may have.

And once you are clear about what sort of value you plan to get out of your digital marketing software, picking one or more depending on your needs from this list shouldn’t be tough.

Don’t forget to share this post if (we hope you did! 😉) you found it helpful.

Dozie Anyaegbunam is a B2B content writer and strategist. A Cannes Lions certified storyteller, Dozie has crafted compelling content for brands such as Mirasee, SmartBlogger, Growth Mentor, and more. He's also Dodo and Ronan's dad, a proud flâneur, and a Felix Baumgartner wannabe. Don't miss his newsletter, Efikó, where he riffs about social and content strategy.