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41 Next-Level Mobile Marketing Tools for 2022!

Mobile marketing is fire, so it only makes sense that there are mobile marketing tools to simplify your digital marketing journey.

Seriously, you can’t ignore mobile marketing. Then you’d fail to meet the increasingly mobile-first needs of your customers.

But you also can’t waste hours digging for the right mobile marketing tools.

That’s where we come in.

Here’s a comprehensive list of tools you’d need to hit your mobile marketing goals.

Top Mobile Marketing Tools for Savvy Marketers

1. GetResponse

mobile marketing tools - GetResponse

In GetResponse, you have a one-stop shop for online marketing tools.

Although the platform is primarily an email marketing tool that allows you to collect leads, build an email list, send automated emails, and more, it can power other online marketing campaigns through its robust features.

Features

Best for email marketing

Pricing

  • Free plan
  • Paid Plans start at $13.30/month

2. AppsFlyer

mobile marketing tools - AppsFlyer

AppsFlyer is a mobile advertising attribution and marketing analytics tool that helps businesses optimize their customer acquisition funnels.

It tracks the performance of all user acquisition channels and campaigns on a granular level using metrics such as acquired users, revenue, customer lifetime value, and more.

Features

  • Marketing analytics
  • User acquisition attribution
  • Revenue tracking
  • Retention tracking
  • Fraud protection
  • Cost aggregation
  • Deep linking
  • Integrations with marketing channels

Best for analytics and advertising

Pricing

  • Free plan
  • Paid plans start at 6 cents/conversion

3. Localytics

mobile marketing tools - Localytics

Localytics is a mobile app marketing tool that focuses on helping businesses drive better user engagement and deliver better experiences through granular in-app analytics on user behavior.

It also dabbles in mobile marketing campaign analytics, such as conversions, revenue, engagement, and retention.

Features

  • Real-time engagement analysis
  • Uninstall tracking
  • Retention tracking
  • Funnel analysis
  • Campaign ROI tracking
  • A/B testing

Best for analytics and advertising

Pricing

  • Quotation-based

4. Branch

mobile marketing tools - Branch

Branch is a cross-platform mobile attribution and deep linking tool that businesses use to get a bird’s eye view of the impact of their marketing efforts on mobile platforms and deliver an excellent user experience to drive engagement, growth, and revenue.

Features

  • Cross-platform attribution
  • Cross-platform deep linking
  • Custom links for QR codes, email, social media, and SMS
  • Cohort analysis
  • Fraud protection
  • Custom onboarding tools

Best for attribution and deep linking

Pricing

  • Free
  • Paid plans are based on custom quotes

5. Smartlook

mobile marketing tools - Smartlook

With Smartlook, you get a web and mobile analytics tool that helps businesses track and analyze how users interact with their mobile app or website to find opportunities to optimize these digital touchpoints.

Features

  • Session recordings
  • User heatmap
  • Events tracker
  • Funnels
  • Cross-platform measurement
  • Mobile app analytics

Best for in-app and onsite user behavior tracking

Pricing

  • Free
  • Paid plans start at $39/month

6. Oracle Responsys

mobile marketing tools - Oracle Responsys

Oracle Responsys empowers B2C businesses to deliver relevant and personalized messages to their target audience across devices, channels, and lifecycles using insights compiled by its advanced data analytics features.

Features

  • Email marketing
  • SMS marketing
  • Audience segmentation and targeting
  • Campaign analytics
  • Real-time digital content personalization
  • Customer journey mapping and optimization
  • A/B and multivariate testing for campaigns

Best for digital messaging and campaign management

Pricing

  • Quotation-based

7. Airship

mobile marketing tools - Airship

Trusted by some of the world’s biggest brands, including Vodafone, BBC, and Orange, Airship helps businesses deliver better mobile app experiences using tools and analytics that activate, retain, and monetize their app users without requiring ongoing technical support.

Features

  • In-app messaging
  • Predictive AI
  • Intelligent contact management
  • Marketing segmentation
  • A/B testing
  • Push notifications
  • Web notifications
  • App performance analytics
  • Integrates with several platforms, including Salesforce Marketing Cloud

Best for app experience management

Pricing

  • Starts at $25k

8. Instagram

Although primarily a social media platform, Instagram is one of the biggest mobile marketing platforms and drivers of mobile-driven eCommerce for small businesses and big brands.

The channel supports organic content sharing, audience building, paid ads, and onsite shopping.

Features

  • Content distribution
  • Social ads
  • Shopping tools such as product tags and catalogs, Instagram checkout, etc
  • Analytics

Best for social selling

Pricing

  • Free

9. Google AdMob

mobile marketing tools - Google AdMob

Google AdMob is a subsidiary of Google and another top digital marketing tool for mobile that enables you to place ads in target applications used by your audience.

Features

  • Various in-app ad format
  • Ad analytics

Best for in-app advertising

Pricing

  • Access to the tool is free

10. Swrve

mobile marketing tools - Swrve

Swrve is one of the world’s leading integrated mobile marketing automation platforms.

It enables users to drive more in-app digital engagement, retention and revenue by delivering precise, personalized, and data-driven customer experiences, such as sending trigger messages based on user behavior or location.

Features

  • User behavior insights
  • Smart segmentation
  • Personalization
  • AI predictive system
  • Push notifications, embedded experiences, email, etc
  • Integration APIs

Best for customer engagement

Pricing

  • Quotation-based

11. Trello

mobile marketing tools - Trello

With Trello, you can easily plan and manage marketing tasks, visualize your workflow and collaborate with team members.

The easy-to-use project management tool lets you organize projects into boards and get a clear view of what needs to be done at a glance, even on a mobile device.

Features

  • Boards, lists, and cards with drag-and-drop functionalities
  • Workflow automation
  • Templates
  • Integrations

Best for project management

Pricing

  • Free
  • Paid plans start at $5 per user/month

12. Banana Splash

mobile marketing tools - Banana Splash

Banana Splash is a mobile web conversion improvement tool that helps businesses and mobile marketers optimize lead generation, sales, downloads, and registrations.

The platform does this using features that study audience behavior and deliver personalized and automated messages.

Features

Best for mobile web optimization

Pricing

  • Quotation-based

13. Google’s Mobile-Friendly Testing Tool

mobile marketing tools - Google Mobile-Friendly Test

With Google’s Mobile-friendly Test, you can quickly determine how well your website works on mobile devices.

Having a mobile-friendly website is integral to business success in this age where there’s a teeming population of mobile phone users accessing the web on their handy devices.

Features

  • Mobile-friendliness score
  • Website issues identification

Best for website testing

Pricing

  • Free

14. Mobile Pay Apps

Various digital wallets and payment service providers simplify online payments, and you should take advantage of them.

By integrating a mobile payment feature, you offer customers the option of paying automatically from their Apple, Google, Square wallets, or even PayPal accounts. That way, users can pay faster and with less friction, which amounts to a better experience.

Features

  • Online payments

Best for receiving payments

Pricing

  • Service provider dependent

15. Slack

mobile marketing tools - Slack

Slack is a team collaboration and communication tool that can simplify your marketing team’s work-related interactions.

It’s faster and more organized than options like email. And as a bonus for marketing teams, it integrates with SalesForce Cloud, so you can see and act on insights without leaving Slack.

Features

  • Workspace
  • Channels
  • Instant messaging
  • Voice and video calls
  • Tool integration
  • File sharing

Best for communication and collaboration

Pricing

  • Free
  • Paid plans start at $7.25/month

16. SlideShare

mobile marketing tools - SlideShare

SlideShare allows anyone to create, share and find PowerPoint Slides, PDFs, videos, and others in the form of presentations. For marketing purposes, it provides a content distribution avenue.

Features

  • Content library
  • Document storage
  • Content upload
  • File management
  • Document access controls and permissions

Best for content creation and distribution

Pricing

  • Free

17. Apptopia

mobile marketing tools - Apptopia

For marketing purposes, Apptopia is a competitive and market analysis tool that delivers insights into your market and the performance of your competitors across mobile devices.

It also offers insights that can be useful in improving mobile apps. Sales-wise, it also provides user data for improved lead generation and conversion.

Features

  • Competitor analysis
  • Target audience behavior analysis
  • Market trends
  • App store optimization
  • User review analysis

Best for competitive and market analysis

Pricing

  • Starter: $2000/month
  • Pro: $3,600/month

18. Google’s PageSpeed Tools

mobile marketing tools - Googe's PageSpeed

This is a collection of tools from Google designed to help optimize a website's performance.

There are four main components: PageSpeed Module, PageSpeed Insights, PageSpeed Service, and PageSpeed Chrome DevTools extension.

Features

  • Page speed insight
  • Website faults and improvement opportunities

Best for website optimization

Pricing

  • Free

19. Data.ai (Formerly App Annie)

mobile marketing tools - Data.ai

Data.ai is another comprehensive analytics tool for mobile apps.

It provides consumer and market data regarding the mobile app landscape alongside data about your app and its performance using AI. The goal is to give you the data you need to operate optimally in your industry.

Features

  • Competitor tracking
  • Market insights
  • Consumer analysis
  • App store optimization and paid search

Best for mobile app market research

Pricing

  • Free
  • Paid plans are custom-built

20. Wordstream's AdWords Performance Grader

mobile marketing tools - Wordstream Google Ads Performance Grader

Wordstream’s Google Ads Performance Grader uses a unique algorithm to deliver a report on the performance of your Google ads.

Feature

  • Google ad performance grade

Best for ad performance measurement

Pricing

  • Free

21. App Radar

mobile marketing tools - App Radar

App Radar is an app store optimization and advertising tool that enables businesses with apps to reach more smartphone users through organic and paid strategies.

Features

  • App store keywords discoverer
  • App store listing editor
  • Reviews and rating tracker
  • Apple Ad and Google UAC optimization

Best for app store optimization and advertising

Pricing

  • Free
  • Paid plans start at $41/month

22. Vibes

mobile marketing tools - Vibes

When listing top mobile engagement platforms, you can’t skip Vibes.

The platform helps brands build customer relationships using tailored mobile messages through channels like SMS, MMS, mobile wallet, app inbox, push notifications, and other elements of a mobile marketing strategy.

Features

  • Messaging for the aforementioned channels
  • Audience and experience management
  • Analytics and insight

Best for messaging

Pricing

  • Quotation-based

23. Optimizely

mobile marketing tools - Optimizely

Optimizely is a digital experience platform supplying the tools businesses need to test and optimize their website, manage app features and content, and create an online store.

Features

Best for digital experience optimization

Pricing

  • Free for some features
  • Paid plans require quotes

24. Apptentitve

mobile marketing tools - Apptentive

With Apptentive, you have a platform that allows you to monitor user behavior and preferences and collect actionable feedback to help improve customer experience.

Features

  • Sentiment analysis
  • Ratings and reviews management
  • Smart surveys
  • Analytics
  • Message center
  • Notes
  • Integrations

Best for customer feedback gathering

Pricing

  • 30-day free trial
  • Paid plans require quotes

25. Leanplum

mobile marketing tools - Leanplum

Leanplum enables app-first companies to personalize and optimize on-app and off-app digital touchpoints for mobile users.

Features

  • Message optimization
  • Multi-channel personalized messaging
  • User data aggregator
  • Data-driven customer persona builder
  • Campaign analytics
  • Website and mobile A/B testing

Best for customer engagement

Pricing

  • 14-day free trial
  • Paid plans start at $330/month for 25k MAUs

26. Yelp

mobile marketing tools - Yelp

Yelp is a business listing and review website that allows businesses to maintain a company profile page and real customers to leave reviews and ratings.

It’s great for mobile marketing since it is a go-to site for potential customers looking for businesses to engage with.

Features

  • Business listing
  • Customer reviews and ratings
  • Ads

Best for business listing

Pricing

  • Free

27. Passworks

mobile marketing tools - Passworks

Passworks enables businesses to engage with customers in real-time based on their location using beacon technology and coupons, store cards, loyalty cards, event passes, and more connected to mobile wallets such as Apple Wallet and Android Pay.

Features

Best for mobile wallet marketing

Pricing

  • A 7-day free trial
  • Paid plans start at €29/month

28. Appfigures

mobile marketing tools - AppFigures

Appfigures offers tools for app store optimization, app intelligence, and analytics for businesses to drive more app downloads and conversions.

Features

  • Universal app analytics (all your app analytics in one place)
  • App store optimization tools
  • Reviews and rating monitoring
  • App market research conductor

Best for app optimization

Pricing

  • Free trial
  • Paid plans start at $7.99/month

29. WordPress/Medium

WordPress lets you build a website or set up a blog for free. Medium is also a free blogging platform with a paid plan.

There were formerly plugins that allowed users to display their Medium articles on WordPress and vice versa, but they’ve been phased out.

Still, it’s possible to feature highlights of your Medium article on WordPress.

Features for both

Best for content marketing

Pricing for both

  • Free
  • For Medium, you need to be a paid member to create a publication (different from a personal account). Membership costs $5/month.

30. AppSamurai

mobile marketing tools - AppSamurai

AppSamurai is an AI-powered mobile advertising platform that helps apps improve their visibility on app stores and get more users through ads and app placements on devices.

Features

  • User acquisition management
  • On-device recommendation engine campaigns
  • Campaign analytics

Best for mobile app advertising

Pricing

  • Quotation-based

31. Tapstream

mobile marketing tools - Tapstream

Tapstream is an app marketing and analytics platform that helps businesses to grow their user base and improve customer engagement.

Features

Best for analytics and campaign management

Pricing

  • Starts at $199/month

32. Iterable

mobile marketing tools - Iterable

Where cross-channel marketing is concerned, Iterable is a go-to for mobile marketing software.

It will help you to deliver cohesive and personalized digital messaging to your audience and execute your mobile marketing strategy.

Features

  • Centralized data dashboard
  • Advanced personalization tools
  • AI-powered customer journey optimization
  • Mobile messaging
  • APIs for data sharing

Best for cross-channel marketing

Pricing

  • Requires a quote

33. AppFollow

mobile marketing tools - AppFollow

AppFollow allows businesses to easily track app user reviews and ratings, leave responses and optimize their app’s profile on app stores based on data.

Features

  • Customer feedback monitoring
  • Competitor insights
  • In-depth app analytics
  • Advanced app store optimization tools

Best for App review tracking

Pricing

  • 10-day free trial
  • Paid plans start at $143/month

34. CleverTap

mobile marketing tools - CleverTap

CleverTap offers app-first businesses the tools and insights required to improve user retention, customer lifetime value, and engagement.

Features

  • Real-time analytics
  • Automated user segmentation
  • Omni-channel engagement
  • A/B testing
  • Push notifications, email marketing, SMS, WhatsApp, in-app messaging
  • Campaign optimization
  • Customer lifecycle optimization

Best for customer retention

Pricing

  • Requires a quote

35. Buffer

mobile marketing tools - Buffer

Buffer is a social media management tool that enables post creation and scheduling, access to critical social media analytics, and engagement for Facebook, Twitter, Linkedin, Google Business profile, TikTok, Instagram, and Pinterest.

Features

  • Post planner and scheduler
  • Analytics, reports, and recommendations
  • In-app tool for social media replies
  • Link in bio landing page for social media bios

Best for social media marketing

Pricing

  • Free
  • Paid plans start at $6/month/channel

36. AppTweak

mobile marketing tools - AppTweak

AppTweak delivers top app store optimization functionalities backed by data science.

The platform offer insights, data, and tools required to improve app visibility and downloads.

Features

  • App store and search ad insights
  • Advanced app store optimization
  • App performance measurement
  • Market Intelligence
  • API for data sharing

Best for app store optimization

Pricing

  • Free trial
  • Paid plans: require quotes

37. SlickText

mobile marketing tools - SlickText

SlickText powers seamless mass text messaging campaigns to drive customer engagement and conversions.

The mobile marketing software also delivers full-scale SMS marketing strategies, including list building.

Features

  • Text to join service
  • Text to win service
  • Text survey
  • SMS autoresponders
  • Website popups
  • Automated workflows

Best for mass text messaging

Pricing

  • 14-day free trial
  • Paid plans start at $29/month

38. SEMRush

mobile marketing tools - SEMRush

SEMRush enables digital marketers to conduct SEO keyword research and access online ranking data and digital asset optimization tools to gain insights about and improve their SEO digital marketing efforts and visibility.

Features

Best for SEO digital marketing

Pricing

  • Free trial
  • Paid plans start at $119.95/monthly

39. Facebook Mobile Ads

mobile marketing tools - Facebook Ads

With Facebook’s ads manager app, you can run ads directly on mobile to promote your business.

You also have Facebook mobile app ads designed to drive installs and engagement with your app.

Features

  • Ad creator and publisher
  • Ad performance tracker

Best for Facebook marketing

Pricing

Campaign dependent

40. Google Analytics

Another handy Google mobile marketing software is Google analytics for mobile apps.

It can integrate with your app and deliver insights on your users, their actions, in-app payments, revenue, and other critical data points.

Features

  • User insights - actions, journey, etc.
  • Payments and revenue
  • Custom reports

Best for web analytics

Pricing

  • Free

41. Marketo Mobile by Adobe

mobile marketing tools - Marketo by Adobe

Another mobile marketing tool worth mentioning is Adobe's Marketo Mobile.

It includes an SDK that integrates with your app and enables listening and responding to customers on mobile via push notifications and in-app messaging.

Its second element is a mobile marketing platform that allows viewing audience analytics, defining audience segments, and delivering targeted messaging.

Features

  • Push notifications
  • In-app messaging
  • Customer analytics
  • User profile

Best for analytics and customer engagement

Pricing

  • Quote dependent

Win With Mobile Marketing

A quick note of caution: You need a mobile marketing strategy to align your tactics with your goals.

Fancy mobile marketing tools are great but don't automatically translate to marketing success.

But when you're ready for the big time, refer to this post for all the tools you'll need to execute your mobile marketing with precision.

Dozie Anyaegbunam is a B2B content writer and strategist. A Cannes Lions certified storyteller, Dozie has crafted compelling content for brands such as Mirasee, SmartBlogger, Growth Mentor, and more. He's also Dodo and Ronan's dad, a proud flâneur, and a Felix Baumgartner wannabe. Don't miss his newsletter, Efikó, where he riffs about social and content strategy.