20 Top Picks for Sales Funnel Software for 2024 (+Pros & Cons)
Learning about the best sales funnel software for your business is essential to stay on top of your marketing game.
There are many options, but your digital marketing strategy needs a sales funnel builder with the right features at the right price point.
But before we get to our top sales funnel software picks, we’re going to walk you through what a sales funnel is and why you need one for your business.
What Is a Sales Funnel?
A sales funnel is the buyer’s decision-making journey that turns a potential customer into a paying customer.
You’ve got what they need to solve their problem — and you’re providing it at the best price, with the best customer experience.
A sales funnel draws a potential prospect in and leads them along the path of least resistance to buying your product or service.
And happy customers are repeat customers.
In a nutshell, that’s the goal of lead generation.
Your sales funnel software should streamline the process and get you the best return on your investment.
Benefits of Sales Funnel Software
If you’re just learning about sales funnel software, you’re probably wondering what it does and how it can help you turn more curious visitors into paying customers.
It all comes down to the customer journey. Anything that makes that experience better for your potential customers will likely result in more of them completing a purchase.
To that end, the sales funnel tools described in this post have some combination of the following:
- Landing page builders with customizable pre-built templates
- Email marketing automation
- Integrations with well-known eCommerce platforms
- Integrations with payment gateways like PayPal and Stripe
- A/B testing
Think about the best experiences you’ve had as a customer and keep that in mind as you look through the options listed below.
Some Things to Consider for Your Sales Funnel Software
An effective sales funnel starts with lead generation and moves through customer engagement to conversion, turning curious visitors into paying customers.
The goal of any sales funnel tool is to minimize, if not eliminate, any friction along that path. So, before we dive into the list of the best tools out there, let’s take a moment to consider the qualities that make for a friction-free conversion funnel.
Essential features
As with so many other things in life, there are “must-haves,” and there are “nice-to-haves.” Before you choose the best sales funnel software solution for your business, get clear on what you need from it.
Here are just a few ideas to get you started:
- Marketing automation
- Sales funnels with one-click upsells
- Facebook/social media syncing for ad personalization
- 24/7 customer service and tech support
Make your own list. Go through it and be honest about which items are must-haves and which are nice-to-haves.
User-friendly
Unless you have people on board who are good at coding and integrating software solutions, make sure your sales funnel software does not require any sophisticated technical skills.
You’ll want to go with something you know you would be able to work with right now.
Customer Support
Even the best sales funnel builder for your business is only as reliable as its customer support.
Do your research and find testimonials and reviews regarding the customer support behind the software.
It might sound trivial, but it matters how responsive they are on social media (Facebook, Twitter, etc.), as well as on their company website.
No matter how advanced the marketing tool is, if support is MIA, you’re more likely to find yourself losing hours or days of business from a single, unexpected hiccup in the code.
Compatibility
Before investing in a sales funnel management tool, take stock of the marketing software and payment platforms you’re using now and ensure your newest addition plays well with your current setup.
The last thing you need is the frustration of dealing with technical glitches that slow down your sales pipeline and send frustrated would-be customers to the competition.
Checking compatibility at the outset will save you considerable time and money in the long run.
Odds and Ends
Aside from the factors already mentioned above, you’ll want to consider the following details when reviewing your sales funnel options:
- Pricing — Does this software fit your budget for the functions it performs?
- Scalability or growth potential — Will it accommodate your growth goals?
- Number of users per account — Is there an added cost per user?
- User education — Does the service provide helpful tutorials, white papers, etc.?
- Security — Do you own the content? What happens if the site goes down?
Top Picks for Sales Funnel Software
🤓 Pricing plans are listed at their monthly rates (unless otherwise noted). Most offer discounts if billed annually. 😉
1. Avada Email Marketing
Avada Email Marketing is a beginner-friendly, email-focused, all-in-one automation tool. Designed for smaller eCommerce businesses, Avada specializes in helping you keep your customers engaged through multiple email campaigns.
Key Features
- Drag-and-drop email builder with professional, pre-made templates
- Detailed reports for each marketing campaign
- Unlimited number of automated email campaigns
- Supports Shopify, Magento 2, and Bigcommerce
Pros
- Startup- and small-business-friendly
Cons
- Limited to email marketing
Pricing
- Free: $0/month
- Pro: $16/month
- Advanced: $47/month
- Enterprise: custom pricing
2. ClickFunnels
The folks behind ClickFunnels created this software with inexperienced users in mind. With its easy-to-use interface and drag-and-drop web page builder, along with its detailed tutorials, this well-known tool makes it easy to unite your marketing efforts on one page.
Key Features
- Mobile-responsive web page builder
- All-in-one solution with in-depth analytics and A/B split testing
- Email marketing automation
- Email marketing funnel
- Integrates with Google Analytics
Pros
- Good visual representation of marketing efforts
Cons
- No 24/7 customer support
- Limited template selection
- Doesn’t support third-party web hosting
Pricing
- Basic: $147/month
- Pro: $197/month
- Funnel Hacker: $497/month
3. ConvertKit
Freelancers and small businesses love ConvertKit for its powerful subscriber management and segmentation. Users with a knack for technology and code may find this the most cost-effective tool for email marketing automation.
Key Features
- Landing pages, link pages, and sign-up forms
- Email editor, subscriber management, and powerful sales funnels
- Detailed reports with in-depth analytics into customer behavior
Pros
- Offers a free plan
- Provides free courses on ConvertKit’s features
Cons
- No link-check, spell-check, preview, etc.
- Less user-friendly than MailChimp
- No drag-and-drop functionality
Pricing
- Free: $0/month
- Creator: $15/month
- Creator Pro: $29/month
4. EngageBay
EngageBay offers free CRM automation software for small businesses and startups. With 50+ features and advanced sales tools, it’s one of the best and most affordable all-in-one options for solopreneurs and small enterprises with modest marketing budgets.
Key Features
- Easy automation setup for email triggers
- Appointment scheduling with reminders and calendar integrations
- Predictive lead scoring highlights most engaged prospects
Pros:
- Possible to call customers directly from the sales and CRM software
- Gamification with leaderboards incentivize engagement
Cons
- Limited number of integrations with third-party software
Pricing
- Free: $0/month
- Basic: $14.99/month
- Growth: $64.99/month
- Pro: $119/month
5. GetResponse
GetResponse covers everything from social media marketing to webinars to landing pages to email campaigns, making this a comprehensive all-in-one sales funnel management tool. Sell your products directly from GetResponse or integrate your account with the eCommerce platform of your choice.
Key Features
- Provides a collection of professional newsletter and landing page templates
- Shows customer progress through your sales funnel stages
- Integrates with eCommerce platforms to streamline your sales process
Pros
- Free for 30 days
- Comprehensive all-in-one sales funnel solution
Cons
- You pay based on your number of contacts, so GetResponse can get pricey as you grow
Pricing
- Email Marketing: $19/month
- Marketing Automation: $59/month
- Ecommerce Marketing: $119/month
- GetResponse Max: $99/month
6. GrowSurf
Designed for B2B and B2C tech companies, GrowSurf helps you sell your product and grow your business through your own personal referral program. It also gives you the option of motivating subscribers with milestone rewards.
Key Features
- Automatic link generators
- Email automation
- Landing page builder
Pros
- Free trial available for any plan
- Integrates easily with other marketing tools
Cons
- Pricey for solopreneurs and startups
Pricing
- Startup: $450/month
- Business: $650/month
- Elite: $1050/month
- Enterprise: custom pricing
7. HubSpot Lead Management
HubSpot Lead Management starts with exceptional CRM software and builds on it, tying all your business’s marketing, sales, and customer service needs together on one multi-tasking platform.
Key Features
- Landing page templates
- Email automation
Pros
- Plans start free
- Tailored for companies of every size
Cons
- Some users have reported a steep learning curve
Pricing
- Professional: $890/month
- Enterprise: $3600/month (billed annually)
8. Instapage
Instapage is ideal for businesses needing software for building professional landing pages with A/B testing and unique features like personalization and heat maps.
Key Features
- Built-in A/B testing with heat maps that show visitor behavior
- Seamless integration with Salesforce, Marketo, and 40+ other platforms
- Personalized landing page experience for each visitor
Pros
- Free 14-day trial
- Fairly complete as a landing page builder
Cons
- Not ideal for businesses needing more than a landing page builder
- As a landing page builder, it’s more expensive than Landingi
Pricing
- Build: $299/month
- Convert: custom pricing
9. Kartra
Kartra is an all-in-one marketing platform designed as much for beginners as for advanced marketing software users. Account holders receive a checklist that guides them through every step within their dashboard.
Key Features
- CRM software with website and landing page builder
- Email marketing automation
- Video hosting and optimization tools
Pros
- Checklist makes it easy to work through the steps
- Training portal with helpful video tutorials
Cons
- Limited selection of templates and third-party integrations
- Limits video bandwidth usage
Pricing
- Starter: $119/month
- Growth: $229/month
- Professional: $549/month
10. Keap
Designed for smaller businesses, Keap is CRM software with marketing automation, a landing page builder, and related tools. It integrates smoothly with well-known eCommerce platforms and offers coaching services.
Key Features
- Simple and easy-to-use visual sales funnel builder
- Easy integrations with Shopify, Magento, WordPress, etc.
Pros
- Plenty of options for building your marketing funnel
Cons
- May be pricey for small business marketing budgets
- Additional one-time payment of $499 for coaching
Pricing
- Pro: $199/month
- Max: $289/month
- Ultimate: $349/month
11. Landingi
Landingi offers the fastest and easiest way to build high-converting, mobile-responsive landing pages. Since its main focus is landing pages, you’ll need other software for lead generation, email marketing automation, and comprehensive funnel-building.
Key Features
- 400+ fully customizable and mobile-responsive templates
- Friendly, supportive customer service team with live chat option
- Seamless integration with other marketing tools
Pros
- Cost-effective product plans
Cons
- Integrations and sections are difficult to find
- Limited sales funnel-building options
Pricing
- Lite: $29/month
- Professional: $49/month
- Agency: $149/month
- Unlimited: $1000/month
12. Leadpages
Leadpages is a cost-effective marketing tool for startup and mid-sized businesses looking for help in building modern, high-converting websites and landing pages.
Key Features
- Unlimited lead collection for every pricing plan
- Beautiful, customizable pre-built templates
- Drag-and-drop builder for landing pages and websites
Pros
- Pay the same regardless of the number of your subscribers
- Modernized and effective funnel template sections
Cons
- Not an all-in-one solution; no email marketing or automation
- Takes time to integrate with other essential marketing tools fully
Pricing
- Standard: $49/month
- Pro: $99/month
- Advanced: custom pricing
13. MailChimp
MailChimp’s free plan has all the basic tools you need to get your company’s marketing off the ground. Send as many as 10,000 emails a month to 2,500 subscribers at no cost. Paid plans provide essential tools for growing businesses.
Key Features
- “Free forever” plan provides basic marketing automation tools
- User-friendly design tools and sales funnel templates
- Automated email messages sent at exactly the right moments
Pros
- “Free forever” plan with basic features for up to 2,000 contacts
Cons
- Limited customer support for lower pricing tiers
- Pricing goes up with the number of subscribers
Pricing
- Free: $0/month
- Essentials: $13/month
- Standard: $20/month
- Premium: $350/month
14. Moosend
Moosend’s standout feature is its omnichannel functionality. Add multiple channels — SMS, Facebook Messenger, email, push notifications, etc. — into the same automation workflow to maximize your reach and respond quickly to your customers.
Key Features
- WYSIWYG drag-and-drop visual builder and templates
- Free plan for basic email marketing
- Customer behavior analysis with personalized newsletters
Pros
- Free forever plan available with premium features
- Detailed marketing analytics and reporting
Cons
- Less user-friendly interface than some other options
Pricing
- Pro: $9/month
- Enterprise: custom pricing
15. PlusThis®
As an add-on that integrates well with automation software (like HubSpot, ActiveCampaign, etc.) PlusThis® is a great resource for smaller business owners not wanting to sacrifice quality or innovation for budget-friendliness.
Key Features
- Over 60 tools you can add to your marketing automation
- Automated registration and follow-up for webinars
- Expiring offers and content (with countdown timers)
Pros
- Personalized ads based on each customer’s position in your campaign
- Free 30-day trial for any plan
Cons
- Some users have found the pricing complicated or confusing
Pricing
- Starter: $39/month
- Pro: $69/month
- Max: $99/month
16. SamCart
SamCart is suitable for selling physical and digital products and enables you to create an optimized customer checkout page experience.
Key Features
- Articles and videos for user education
- Accessible service via live chat and email
- Customize checkout with upsell offers and order bump options
- Affiliate marketing for product promotion
Pros
- 14-day free trial with every plan
- User-friendly with excellent support videos and articles
Cons
- Supports only PayPal and Stripe and doesn’t offer sales tax calculation
- Pricey for small businesses and start-ups
Pricing
- Launch: $79/month
- Grow: $159/month
- Scale: custom pricing
17. Systeme.io
Designed specifically for entrepreneurs, Systeme.io is an all-in-one marketing software package that includes a sales funnel builder, an autoresponder, business automation, dropshipping services, and more to get you started.
Key Features
- Build automated sales funnels and landing pages in under a minute
- Built-in, customizable email autoresponder
- Well-suited to making online courses
Pros
- Free forever plan with up to 2,000 contacts and up to 3 sales funnels
- Unlimited emailing and unlimited membership site members
Cons
- Limited design flexibility
- No integrations with external tools and services
Pricing
- Free: $0/month
- Startup: $29/month
- Webinar: $47/month
- Unlimited: $97/month
18. ThriveCart
ThriveCart makes the best shopping cart software, allowing you to customize the checkout and sales page, no matter what you’re selling. The user-friendly platform integrates seamlessly with all well-known payment gateways.
Key Features
- Customization features
- Built-in local sales tax calculation
- High-converting one-click upsell funnels
Pros
- 99% uptime guaranteed
- Flexible subscriptions
- Recurring sales
Cons
- No free plan or trial offer
- Not an all-in-one sales funnel solution
Pricing
- Lifetime Account for a one-time payment of $495
19. ThriveSuite
ThriveSuite gives you all the standout features of high-converting sales funnel software at just $30 a month (or $19 with the annual payment option).
Key Features
- Instant drag-and-drop page editing
- Landing page templates that don’t require design or coding skills
- Pre-built lead generation tools and conversion rate boosters
Pros
- Best option for startups and SMEs
- Best option for businesses selling courses online
- Thrive theme
- Thrive leads
Cons
- Doesn’t provide email marketing and automation
- No free trial available
Pricing
- Quarterly: $149
- Yearly: $599
20. WishPond
WishPond focuses on four essential marketing tools: a landing page builder, lead generation tools like popups and forms, contests and promotions, and marketing automation.
Key Features
- Well-built templates and drag and drop functionality for landing pages, etc.
- Lead-categorization and segmentation for personalization
- Marketing automation with customization and A/B testing
- Unlimited landing pages
Pros
- Integrates with MailChimp, Active Campaign, etc.
Cons
- Not a complete all-in-one sales funnel solution
- The start plan is priced low but has significant limits
Pricing
- Request a demo for plan and pricing info.
Which Sales Funnel Software Options Fit Your Business?
A sales funnel is essential to your business, and you need sales funnel software to build beautiful, streamlined sales funnels.
You want your buyer’s journey to be a seamless customer experience.
Now that you’ve looked through all of our top picks for sales funnel management solutions, which ones made your shortlist?
Choose one and watch those conversions skyrocket!
