19 Best Email Marketing Software Tools for 2024! 📧

Are you looking to take your email marketing to the next level with email marketing software that increases your ROI?

But with all the choices out there, does choosing the perfect email marketing software send you into a tailspin?

Don’t panic! You’re in the right place.

We’re going to — calmly — guide you through some choices and help find the perfect solution for all email marketers.

Let's dive in!

Email Marketing Software Is Crucial for Your Marketing Campaigns

Choosing the best email marketing software to serve and build your email list of subscribers is a decision you can’t weigh lightly.

Why? Because the ROI (return on investment) for email marketing is epic.

For every dollar spent on an email marketing campaign, you will see an average ROI of $36.00.

That means when you spend $1.00, you will get back $36.00 in return.

Next, let’s consider the differing ratios amongst other industries to see how profitable email marketing campaigns can be:

• Media, publishing, events, sports, & entertainment: 32:1
• Software & technology: 36:1
• Marketing, PR, & advertising agency: 42:1
• eCommerce, & consumer goods: 45:1
• Travel, tourism, & hospitality 53:1

Taking the average ratios across these industries, you get an ROI of 42:1 — a statistic you cannot ignore.

Next, you may be thinking, can email marketing drive sales? You bet!

According to the Direct Marketing Association, 66% of consumers purchased a product due to an email campaign.

Hands down, email marketing, to the dismay of social media marketing, is the most lucrative way to reach your target audience today.

Some Things to Look for in Your Email Marketing Software 👀

Next, you’ll want to clarify your specific needs and know how you’d like to accomplish them through email marketing tools and software.

With so many email marketing platforms, you will want to focus on marketing tools that deliver core functionality and come at a reasonable price.

Good email marketing tools and software should offer the following basics:

• Engaging newsletters
• Drag and drop editors
• Customizable templates
• Marketing automation features and systems to send personalized emails
• Send bulk emails to a large number of subscribers.
• Managing and segmenting your users into specific groups via specific characteristics
• Track the performance of your emails like A/B testing that allows you to assess different combinations of features and messages
• Custom tags that will enable simple list segmentation
• Seamless integrations with your CRM to enable further list segmentation
• Offering a spam-proof way to send emails that get opened
• 3rd party eCommerce integrations
• Customer support that goes beyond an online database of FAQ’s

Email Marketing Software Platforms

Now that you know what to look for, let’s dive in and discover the best email marketing service and software platforms on the market today.

☝️Most pricing plans are based on the number of contacts and at a monthly rate; some plans offer a discount if billed annually.

1. Mailchimp

Mailchimp, designed in 2001 to be an all-in-one email marketing platform, is best known for championing small businesses with big business tools at an affordable price.

Key Features

• Simple user interface
• Drag and drop editor
• Professional templates and landing pages
• Pop-up signup forms to add to your website
• A/B testing
• Prebuilt and custom list segmentation
• Send-time optimization

Pricing

• Free Plan
• Essentials: $13/month
• Standard: $20/month
• Premium: $350/month

2. Omnisend

Omnisend is an email & SMS marketing automation software that helps eCommerce merchants understand their customers better, faster, and more effectively to help increase sales and customer loyalty.

Key Features

• Drag-and-drop email builder, including a library of pre-built templates customizable for your brand
• Pop-ups, landing pages, and various interactive signup forms that help you acquire more subscribers
• The Product Picker, which lets you add products directly into your email without having to leave the email builder
• Unique, auto-generated discount codes
• Flexible marketing segmentation that allows you to get as general or granular with your contacts as you’d like
• Powerful automations, including a library of pre-built templates to get started quickly
• Multiple channels, such as SMS and push notifications that can be added to campaigns, automations, etc.
• Facebook and Google audience sync, so you can create more targeted ads
• In-depth reporting so you can understand your customers better from a glance

Pricing

• Free plan
• Standard: $16/month
• Pro: $59/month

3. Drip

Drip, invented in 1992, was one of the originators of lead nurturing via marketing email autoresponders.

Drip is best known for supporting small to medium-sized eCommerce businesses.

Key Features

• Email, SMS, and social media marketing
• Dynamic eCommerce content marketing
• Retargeting
• Split testing sequences
• Discount codes
• Visual automation tool
• Reporting dashboards
• eCommerce marketing segmentation
• eCommerce store integrations with Shopify, Magento, and WooCommerce, and less well-known and custom online stores.
• Built-in revenue analytics

Pricing

• Starts at $39/month, and then pricing becomes a sliding scale as you add more contacts

4. Constant Contact

Constant Contact came on the scene in 1995 and is now a recognized leader in the email marketing platform space. They are best known for supporting small businesses.

Key Features

• A wide choice of free beautiful emails and templates
• Build your own branded templates based on your website or Facebook page
• A/B testing for subject lines
• Automated resends for subscribers who don’t open an email campaign
• Multi-step automated email series
• Tools for surveys and online donations
• Advanced segmentation based on links clicked in an email
• Create custom audiences based on user engagement or purchasing behavior
• In-depth engagement reporting showing you click-through rates and beyond
• eCommerce campaign marketing analytics

Pricing

• Lite: $12/month
• Standard: $35/month
• Premium: $80/month

5. AWeber

Since its inception in 1998, AWeber continues to be a formidable leader in the competitive world of email marketing service platforms — and is best known for supporting small businesses.

Key Features

• Create basic autoresponder sequences with the drag & drop builder
• A comprehensive library of email templates and stock images
• AI-powered design assistant that uses your website and social media accounts to brand your business’s email newsletters
• Segmenting customers via custom tags manually or automatically
• Email automation allows you to run your campaigns on autopilot
• Email marketing analytics

Pricing

• Free plan
• Lite: $15/month
• Plus: $30/month
• Unlimited: $899/month

6. HubSpot Marketing Hub

HubSpot is a marketing hub and email marketing service best known for supporting B2B marketing companies and sales-oriented businesses like SaaS.

Founded in 2006 by Brian Halligan and Dharmesh Shah, HubSpot uses inbound marketing to focus on helping the consumer versus driving sales first.

Key Features

• Email and landing pages
• Social media ads
• Live chat
• Video
• SEO marketing
• Content marketing
• Email tracking and scheduling
• WordPress plug-in that allows you to send email campaigns directly from your site
• Email deliverability
• A/B testing
• Detailed performance analytics
• Marketing automation

Pricing

• Free plan
• Starter: $20/month
• Professional: $890/month

7. Brevo (formerly Sendinblue)

Brevo is a complete email marketing service platform and SMS email marketing tool known for transactional emails.

Key Features

• Drag and drop email editor perfect for beginners
• Send transactional emails
• Create workflows for automatic follow-up emails
• Segment users
• AI algorithms detect the best time to send bulk emails
• Landing page builder
• Live chat
• Sales CRM
• Facebook ads integration

Pricing

• Free plan
• Starter: $25/month
• Business: $65/month
• Brevo plus: custom pricing

8. ConvertKit

Founded in 2013, ConvertKit is an email marketing software aimed at helping online content creators like bloggers and authors make a living online.

Key Features

• Easily offer content upgrades and incentives with email signup forms
• Easy to manage autoresponders that allow you to drip emails
• A visual way to set up email drip campaigns
• Segment subscribers by those interested and those who’ve purchased
• A/B testing
• Workflow editor shows you what sequences look like in action
• 98% deliverability rates — and 30% average open rates
• Subscriber tags to create customizable segmentation
• Automated email marketing funnel
• Performance statistics on every email

Pricing

• Free plan
• Creator: $15/month
• Creator Pro: $29/month

9. EmailOctopus

EmailOctopus, developed in 2014, capitalizes on the benefits of Amazon’s simple email service (SES) — and marries it with a user interface that is incredibly simple to use.

Key Features

• Pre-designed templates to customize with the easy-to-use email editor
• Import HTML templates
• Customizable forms for your website
• Landing page creation
• Simple drip campaigns
• Tag customers into target audiences
• Click and Bounce rate — simple reporting
• Integrations with Zapier, WordPress, Shopify, and more

Pricing

• Free plan
• Pro: $8/month

10. MailerLite

MailerLite, developed in 2010, is an email marketing software best known for supporting beginners, personal projects, freelancers, charities, and small businesses looking for simple, straightforward email tools.

As the name implies, MailerLite offers the basics to create stunning emails and simple automation — you will not find advanced features like a CRM here.

Key Features

• Drag and drop newsletter editor
• Newsletter templates
• Embedded signup forms
• A/B testing
• Email automation
• Sell digital products
• Interest group tagging
• eCommerce marketing automation
• Transactional emails sent through MailerSend
• Abandoned cart emails available for Shopify and WooCommerce

Pricing

• Free plan
• Growing Business: $10/month
• Advanced: $20/month
• Enterprise: custom pricing

11. Campaign Monitor

Campaign Monitor, founded in 2004, is an email marketing service from Australia that offers easy-to-use features and is best known for supporting beginners and small enterprises.

Key Features

• Wide range of responsive email templates
• Drag and drop editor to customize templates
• Easy to add personalizations
• Send time optimization
• Visual journey editor to drag and drop your email into a sequence
• Email sequencing based on subscriber behavior and past interactions

Pricing

• Lite: $11/month
• Essentials: $19/month
• Premier: $149/month

12. GetResponse

GetResponse is a suite of marketing tools and an email marketing service — best known for helping small businesses expand their audiences.

Key Features

• Free professionally designed email templates
• Drag and drop editor to craft branded emails
• Proven 99% deliverability
• Perfect content marketing tool delivering content at your audience’s preferred time
• Custom segments based on subscriber behaviors
• A/B test subject lines, different images, and CTA buttons
• Automation tools, including drip campaigns

Pricing

• Free plan
• Email Marketing: $19/month
• Marketing Automation: $59/month
• eCommerce Marketing: $119/month

13. ActiveCampaign

ActiveCampaign is an email marketing service, marketing automation platform, and CRM software for small businesses and enterprises.

Key Features

• Personalize emails using contact data
• Split-test 5 different email versions to see what performs best
• Built-in spam tester to check if emails are heading to the junk file
• Audience segmentation based on user behavior
• Large selection of pre-made workflows
• Custom automation from scratch using specific triggers
• Score contacts based on digital engagement
• Broadcast, triggered, and targeted emails
• Autoresponders, marketing funnels, and scheduled emails

Pricing

• Plus: $49/month
• Professional: $149/month
• Enterprise: custom pricing

14. Moosend

Moosend is an email marketing service that caters to small businesses and is best known for its affordability.

Key Features

• Drag-and-drop email editor
• Data Analytics
• A/B testing
• Email list segmentation
• Email automation templates
• Drag and drop automation editor
• Weather-based recommendations to trigger emails
• Customizable subscription forms
• Subscription form visibility options for mobile and desktop and more
• Integrations with WooCommerce, Shopify, WordPress, and more

Pricing

• Pro: $9 per month, including everything from the Free Trial plus an SMTP server.
• Enterprise: custom pricing

15. Klaviyo

Klaviyo is an email and marketing service platform that supports eCommerce shops with SMS and advanced email functionality to increase profits.

Key Features

• Library of data-proven templates customizable to your brand
• Top eCommerce flows, including price drop triggers, back-in-stock alerts, cross-sells, and upsells
• Emails and texts catering to your customer’s shopping habits and communication preferences
• SMS messaging with compliance built-in
• Recent sales, product launches, or seasonal collection campaigns
• Social media marketing, including lookalike audiences
• Transactional, promotional, and lifecycle templates
• Automations, including self-sending emails and texts
• ROI based reporting
• Facebook and Instagram advertising

Pricing

• Free plan
• Email: $40/month
• Email & SMS: $60/month

16. Zoho

Zoho is email marketing software perfect for selling products and customer engagement. Zoho campaigns have advanced email automation features for workflows and drip campaigns.

Key Features

• Subscriber management from multiple sources, including Zoho CRM, Eventbrite, and G Suite
• A/B testing
• Personalized newsletter templates
• Pre-designed email templates
• Drag-and-drop editor
• Automation
• eCommerce marketing management

Pricing

• Free plan
• Standard: $3/month
• Professional: $6/month

17. Benchmark Email

Benchmark is an email marketing software that helps attract potential customers with powerful AI tools, marketing automation, landing pages, and more.

Key Features

• Drag-and-drop builder
• HTML editor
• RSS emails
• Marketing automation
• Landing page builder
• eCommerce marketing features

Pricing

• Free plan
• Lite: $9.99/month
• Pro: $15/month
• Enterprise: custom pricing

18. Salesforce Marketing Cloud

Salesforce is a digital marketing platform that has robust AI email marketing features, from basic campaign management to more advanced email marketing campaigns.

Key Features

• Customizable templates
• Customer journey engagement
• Optimized for mobile marketing
• Drag-and-drop editor
• Automation workflow
• Personalized AI marketing features

Pricing

Salesforce pricing plans are billed annually

• Pro: $1250/month
• Corporate: $4200/month
• Enterprise: custom pricing

19. Agile CRM

With Agile CRM, you can create, send, and track professional emails and newsletters.

Key Features

• Prepackaged and custom templates
• Targeted messaging
• Lead scoring
• Tracking and metrics
• A/B testing
• Drag-and-drop editor
• Social sharing

Pricing

• Free plan
• Starter: $14.99/month
• Regular: $49.99/month
• Enterprise: $79.99/month

Email Marketing Software That Doesn’t Disappoint

Remember that email marketing software drives sales when aligned with your digital marketing goals.

And from this list, you’ve probably narrowed down a good fit for your email marketing solution.

So pick a winner, start nurturing your audience with focused email campaigns, and see how easily you convert them into customers.