26 Email Marketing Tools for 2024 (+Features & Pricing)

Sure, email marketing is an excellent digital marketing strategy, but looking for email marketing tools is overwhelming.

With so many choices, it's hard not to suck up your precious time chasing down email tools that'll be the perfect fit.

We’ve been there, and we’ve got you covered.

This post will do the research for you.

And save you time by identifying legit email marketing tools to make your life easier.

So let’s dive in and pave your path to email utopia!

Email Marketing Tools

The following list will give you reputable email marketing tools — giving you the low down on features, pricing, and their best use.

🤓All pricing plans are listed at their monthly rates (unless otherwise noted); most tools offer a discount if billed annually.

1. Constant Contact

Constant Contact is an easy-to-use, all-in-one digital email and marketing platform.

Features:

• 100’s of pre-designed templates
• Drag and drop email builder
• Integrations with Salesforce, Shopify, Zapier, and more
• SMS marketing

What’s it Best For?

Constant Contact is recommended for small businesses, from freelancers to marketing agencies.

Pricing:

Pricing based on number of contacts

• Lite: $12/month
• Standard: $35/month
• Premium: $80/month

2. Omnisend

Omnisend is a comprehensive digital email and eCommerce marketing tool — while still being user-friendly.

Features:

• Email and automation workflows
• Drag and drop visual builder
• Email capture tools
• Integrations with Shopify, Wix, Woo Commerce, and more

What’s it Best For?

Omnisend is recommended for online stores of all sizes, serving various businesses.

Pricing:

• Free plan
• Standard: $16/month
• Pro: $59/month

3. MailerLite

MailerLite is not lite in its offerings – it’s a robust email and marketing automation tool with an intuitive interface.

Features:

• Marketing tools
• Email automations
• Landing pages, signup forms, email verifier
• eCommerce email marketing

What’s it Best For?

MailerLite is excellent for building professional campaigns and social media management.

Pricing:

• Free for up to 1,000 subscribers & 12,000 emails monthly
• Growing Business: $9 per month
• Advanced: $19 per month

4. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue) is a cloud-based, all-in-one digital marketing solution for B2C and B2B marketing.

Features:

• Email campaign
• Marketing automation
• CRM software with customizable reporting
• SMTP transactional email

What’s it Best For?

Sendinblue is excellent for small businesses and startups on a budget that can accommodate eCommerce marketing, enterprises, and agencies.

Pricing:

• Free plan
• Starter: $25/month
• Business: $65/month
• BrevoPlus: custom pricing

5. Easysendy

Easysendy is a cloud-based email marketing service that allows you to capture leads from your website.

Features:

• Searchable email lists
• Email templates with drag-and-drop builders
• Email marketing automation
• Email verification APIs

What’s it Best For?

Easysendy is best for businesses or professionals selling or promoting services online.

Pricing:

• Free plan
• Pro: $19/month

6. HubSpot

HubSpot marketing hub is a cloud-based CRM software with email marketing tools built-in.

Features:

• Customizable email templates
• Personalized emails based on customers' lifecycle
• Email automation
• Social media marketing tools

What’s it Best For?

HubSpot supports B2C and B2B email marketing across multiple industries to nurture, track, and analyze business metrics in one marketing hub.

Pricing:

• Professional: $890/month
• Enterprise: $3,600/month (billed annually)

7. Keap

Keap (formerly known as Infusionsoft) is another CRM that contains an all-in-one digital marketing platform.

Features:

• Marketing segmentation via the CRM to trigger automated email campaigns
• Automated emails and newsletters
• Ecommerce marketing features, including payment processing
• Integrations with Google Analytics, PayPal, Quickbooks, WooCommerce, and more

What’s it Best For?

Keap is an ideal email marketing platform and integrated CRM for small business owners and is especially helpful for new eCommerce businesses.

Pricing:

• Pro: $199/month
• Max: $289/month

8. AWeber

Founded in 1998, AWeber is one of the oldest email marketing tools boasting 100,000+ users.

Features:

• Importing subscriber lists
• Extensive collection of email templates
• Responsive email newsletter design
• Marketing autoresponders

What’s it Best For?

AWeber is an email marketing platform that works great for businesses with extensive lists looking to expand.

Pricing:

• Free plan
• Lite: $15/month
• Plus: $30/month
• Unlimited: $899/month

9. SendX

SendX is an affordable and feature-rich email marketing software.

Features:

• 24/7 support for trial and paid users
• Free deliverability counseling
• Marketing automation
• A/B testing

What’s it Best For?

Sendx’s email marketing platform serves small to medium-sized businesses that want a simple tool to automate campaigns.

Pricing:

• Custom pricing

10. MotionMail

MotionMail is a countdown timer tool that can add urgency to your email marketing software.

Features:

• Insert customizable email timers with simple short code snippets
• International use provides the recipients proper time zone
• Multiple languages supported
• The countdown timer can match your brand’s colors, fonts, and appearance

What’s it Best For?

MotionMail is a perfect fit to communicate limited-time offers, sales alerts, and events.

Pricing:

• Free plan
• Bootstrap: $10/month
• Startup: $60/month
• Enterprise: $200/month

11. Mailgun

Mailgun is a cloud-based email delivery platform for developers and businesses who want to send, receive, and track online transactional correspondence quickly and reliably.

Features:

• Easy SMTP integration
• Real-time email verification API
• Managed email delivery for high-volume senders
• Send bulk emails and focused transactional email

What’s it Best For?

Mailgun is built for developers looking to integrate large-scale and reliable email into their apps and beyond.

Pricing:

• Foundation: $35/month
• Scale: $90/month
• Custom: upon request

12. Mailjet

Mailjet is an email marketing software powered by Mailgun.

Features:

• Intuitive drag-and-drop email editor
• Collaboration tools in real time
• Professionally designed email templates
• Targeted email marketing via personalization

What’s it Best For?

Mailjet best serves marketers and developers looking to accelerate their business growth with large-scale email.

Pricing:

• Free plan
• Essential: $15/month
• Premium: $25/month
• Custom: upon request

13. Mailchimp

Mailchimp is a cloud-based email marketing automation platform.

Features:

• Create demographic segments of customers based on their lifetime value and likelihood to purchase
• Intelligent predictions to tighten your targeting strategy
• Integrations with SalesForce, Instagram, Zapier, Shopify app store, and more
• Automate with pre-built customer journeys

What’s it Best For?

Mailchimp is an affordable marketing automation software for small and large businesses providing scalability and flexibility.

Pricing:

• Free plan
• Essentials: $13/month
• Standard: $20/month
• Premium: $350/month

14. Drip

Drip is an email marketing software tool aimed at eCommerce platforms.

Features:

• Next-level segmentation based on customer engagement and actions
• Deeper personalization through easily approachable data analysis
• Pre-built templates
• Email automations, including SMS marketing campaigns

What’s it Best For?

Platforms looking for eCommerce marketing automations and email that can expand their reach and ROI.

Pricing:

• Custom pricing

15. ReachMail

ReachMail is an email marketing service focusing on specialized offerings based on customers’ needs.

Features:

• Drag and drop message builder
• Drip campaigns with auto messages
• Marketing automation feature
• Secure transactional email

What’s it Best For?

ReachMail has expertise in helping small businesses, large companies, marketing firms, and those with high-volume email needs.

Pricing:

• Free plan
• Basic 5K: $9/month
• Pro 5K: $29/month

16. Campaign Monitor

Campaign Monitor is an email marketing service and automation tool that allows you to track long-term performance.

Features:

• Drag and drop email builder
• All email templates are mobile responsive
• Hundreds of professionally designed templates
• Customer journey marketing automations

What’s it Best For?

Beginner and experienced marketers will benefit from Campaign Monitor’s intuitive design with built-in team collaboration.

Pricing:

• Lite: $11/month
• Essentials: $19/month
• Premier: $149/month

17. Albacross

Albacross is a B2B marketing platform that allows you to export targeted leads to your email outreach tool or CRM.

Features:

• Identifies unknown website visitors
• Real-time alerts
• Proprietary database maps — 3+ billion events monthly
• Two-way native integrations

What’s it Best For?

Albacross is best for B2B companies wanting intel on website visitors.

Pricing:

• Self-service: €79/month
• Growth: custom pricing

18. Mailmodo

Mailmodo is an interactive email marketing software that allows you to create an app like forms and widgets without coding — a technology known as AMP.

Features:

• Easy and coding-free AMP emails
• Drag and drop AMP blocks in a WYSIWYG editor to design emails
• Upload your HTML file or other code-snippets
• Drag and drop visual journey builder

What’s it Best For?

Marketers built Mailmodo to help them engage users at every step of the customer journey.

Pricing:

• Lite: $39/month
• Pro: $99/month
• Max: $249/month

19. GetResponse

GetResponse is an online email marketing software with website builders and eCommerce.

Features:

• Drag and drop email builders
• Send time optimization
• Autoresponders triggered by behavior
• Newsletter templates

What’s it Best For?

GetResponse is an email marketing solution that serves single users and mid to large companies.

Pricing:

• Free plan
• Email Marketing: $19/month
• Marketing Automation: $59/month
• Ecommerce Marketing: $119/month

20. ConvertKit

ConvertKit is an email marketing software for content marketing.

Features:

• Convert followers from social media, YouTube, and beyond
• Creator profile allows you to build a hub for your channels, products, and newsletter feed
• Segment customer pathways based on behavioral segmentation

What’s it Best For?

Convertkit supports creators looking to build, streamline, and automate an online audience with nurturing campaigns.

Pricing:

• Free plan
• Creator: $15/month
• Creator Pro: $29/month

21. Monday.com

Monday.com is a cloud-based automation workflow management platform that allows you to manage, organize, and track your email campaigns visually.

Features:

• Customizable CRM based on your sales cycle
• Personalized email template
• Automatically log sent emails and keep track of interactions
• Get notified when a lead opens an email

What’s it Best For?

Monday.com is ideal for businesses that want to automate workflows and manage tasks, projects, and resources all in one place.

Pricing:

*All pricing is based on team size — with the base team consisting of 3 members.

• Free plan
• Basic: $10/month
• Standard: $12/month
• Pro: $20/month
• Enterprise: custom pricing

22. SendPulse

SendPulse is a marketing automation tool with a robust CRM, built-in email, and an online course platform.

Features:

• Online course creation
• Automated emails triggered by behavior
• Email flows paired with chatbots and SMS
• Drag and drop marketing email editor

What’s it Best For?

SendPulse focuses on small to medium-sized businesses.

Pricing:

• Free plan
• Standard: $8/month
• Pro: $9.60/month
• Enterprise: $13.44/month

23. Sender

Sender is an email marketing software focused on efficiencies and a user-friendly experience.

Features:

• High email deliverability with a dedicated IP address and expert consulting
• No-coding required templates that mobile compatible
• Built-in image editor
• Customer psychographic segmentation based on profile and reading patterns

What’s it Best For?

Sender is best for eCommerce and small businesses.

Pricing:

• Free plan
• Standard: $10/month
• Professional: $24/month
• Enterprise: custom pricing

24. Moosend

Moosend is an all-in-one, affordable email marketing and automation software.

Features:

• Drag and drop editor
• Email list segmentation
• Real-time email marketing analytics and reporting
• Automated workflows, autoresponders,

What’s it Best For?

Moosend is excellent for email marketing campaigns that require eCommerce, SaaS, agencies, travel, and publishers.

Pricing:

• Pro: $9/month
• Enterprise: custom pricing

25. Zoho Campaign

Zoho Campaign is an email marketing software designed to meet a prospect at every stage of the buyer’s journey.

Features:

• Email interactivity by using elements like polls, surveys, attachments, GIFs, images, videos, and reply tracking
• A/B testing: which version of your email marketing campaign performs best
• Contact path tracing: tracking the customer journey and the time spent at each phase

What’s it Best For?

Zoho Campaigns support agencies and small, medium, and large businesses looking to automate, test performance, and integrate eCommerce into their email marketing campaigns.

Pricing:

• Free plan
• Standard: $4/month
• Professional: $6/month

26. ActiveCampaign

ActiveCampaign is an email marketing software and automation platform with its own CRM.

Features:

• Broadcast emails; speaking to everyone on your email list
• Targeted marketing emails via segmentation
• Email autoresponders, welcome series, or lead magnets
• Transactional emails

What’s it Best For?

ActiveCampaign best serves small and medium-sized businesses looking for a solid email service provider and sales automation features to fuel their email marketing campaigns.

Pricing:

• Plus: $49/month
• Professional: $149/month
• Enterprise: custom pricing

Email Marketing Tools To Rule Them All

Did you find some email marketing tools that fit your business’s needs?

Or have you narrowed down your choices for the best email marketing software?

We know this can be an agonizing search, but now you have some excellent options to laser into your quest for the best email marketing service.

So go forth, choose an email marketing tool, and get on your way to increased growth, digital engagement, and revenue.