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26 Email Marketing Tools for 2023 (+Features & Pricing)

Yeah, email marketing is an excellent digital marketing strategy, but looking for email marketing tools is overwhelming.

With so many choices, it's hard not to suck up your precious time chasing down email tools that'll be the perfect fit.

We’ve been there, and we’ve got you covered.

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This post will do the research for you.

And save you time by identifying legit email marketing tools to make your life easier.

So let’s dive in and pave your path to email utopia!

Email Marketing Tools

The following list will give you 26 reputable email marketing tools — giving you the low down on features, pricing, and their best use.

1. Constant Contact

email marketing tools - Constant Contact screenshot

Constant Contact is an easy-to-use, all-in-one digital email, and marketing platform.

Features:

  • 100’s of pre-designed templates
  • Drag and drop email builder
  • Integrations with Salesforce, Shopify, Zapier, and more
  • SMS marketing

What’s it Best For?

Constant Contact is recommended for small businesses, from freelancers to marketing agencies.

Pricing:

  • 60-day free trial available
  • Core plan: is $9.99 per month
  • Plus plan: is $45 per month

2. Omnisend

email marketing tools - Omnisend screenshot

Omnisend is a comprehensive digital email and eCommerce marketing tool — while still being user-friendly.

Features:

  • Email and automation workflows
  • Drag and drop visual builder
  • Email capture tools
  • Integrations with Shopify, Wix, Woo Commerce, and more

What’s it Best For?

Omnisend is recommended for online stores of all sizes, serving various businesses.

Pricing:

  • Free plan with 500 emails per month
  • Standard plan: is $16 per month
  • Pro plan: is $59 per month

3. MailerLite

email marketing tools - Mailerlite screenshot

MailerLite is not lite in its offerings – it’s a robust email and marketing automation tool with an intuitive interface.

Features:

What’s it Best For?

MailerLite is excellent for building professional campaigns and integrating social media.

Pricing:

  • Free for up to 1,000 subscribers & 12,000 emails monthly
  • Growing Business: $9 per month
  • Advanced: $19 per month

4. Sendinblue

email marketing tools - Sendinblue screenshot

Sendinblue is a cloud-based, all-in-one digital marketing solution for B2C and B2B marketing.

Features:

What’s it Best For?

Sendinblue is excellent for small businesses and startups on a budget that can accommodate eCommerce, marketers, enterprises, and agencies.

Pricing:

  • Free $0 per mth. including 300 emails/per day
  • Starter $25 per month
  • Business $65 per month
  • Enterprise $1,000 per month

5. Easysendy

email marketing tools - Easysendy screenshot

Easysendy is a cloud-based email marketing service that allows you to capture leads from your website.

Features:

  • Searchable email lists
  • Email templates with drag-and-drop builders
  • Email marketing automation
  • Email verification APIs

What’s it Best For?

Easysendy is best for businesses or professionals selling or promoting services online.

Pricing:

  • Free: up to 2,000 subscribers and unlimited emails per month
  • Pro: $19 per month base tiered up based on subscribers

6. HubSpot

email marketing tools - HubSpot screenshot

HubSpot marketing hub is a cloud-based CRM software with email marketing tools built-in.

Features:

What’s it Best For?

HubSpot supports B2C and B2B marketing across multiple industries to nurture, track, and analyze business metrics in one marketing hub.

Pricing:

  • Starter: $45 per month
  • Professional: $800 per month
  • Enterprise: $3,600 per month

7. Keap

email marketing tools - Keap screenshot

Keap (formerly known as Infusionsoft) is another CRM that contains an all-in-one digital marketing platform.

Features:

  • Marketing segmentation via the CRM to trigger automated email campaigns
  • Automated emails and newsletters
  • Ecommerce features, including payment processing
  • Integrations with Google Analytics, PayPal, Quickbooks, WooCommerce, and more

What’s it Best For?

Keap is an ideal email marketing platform and integrated CRM for small business owners and is especially helpful for new eCommerce businesses.

Pricing:

  • 14-day free trial
  • Pro: $129 per month
  • Max: $199 per month

8. AWeber

email marketing tools - Aweber screenshot

Founded in 1998, AWeber is one of the oldest email marketing tools boasting 100,000+ users.

Features:

  • Importing subscriber lists
  • Extensive collection of email templates
  • Responsive newsletter design
  • Marketing autoresponders

What’s it Best For?

AWeber is an email marketing platform that works great for businesses with extensive lists looking to expand.

Pricing:

  • Aweber Free: up to 500 email subscribers
  • Aweber Pro: base price $16.50 per month

9. SendX

email marketing tools - SendX screenshot

SendX is an affordable and feature-rich email marketing software.

Features:

What’s it Best For?

Sendx’s email marketing platform serves small to medium-sized businesses that want a simple tool to automate campaigns.

Pricing:

  • 1,000 subscribers $7.49 per month
  • 1,001 - 2,500 subscribers $14.99 per month
  • 2,501 - 5,000 subscribers $29.99 per month

10. MotionMail

email marketing tools - MotionMail screenshot

MotionMail is a countdown timer tool that can add urgency to your email marketing software.

Features:

  • Insert customizable email timers with simple short code snippets
  • International use provides the recipients proper time zone
  • Multiple languages supported
  • The countdown timer can match your brand’s colors, fonts, and appearance

What’s it Best For?

MotionMail is a perfect fit to communicate limited-time offers, sales alerts, and events.

Pricing:

  • Free: $0 per month
  • Bootstrap: $10 per month
  • Startup: $60 per month
  • Enterprise: $200 per month

11. Mailgun

email marketing tools - Mailgun screenshot

Mailgun is a cloud-based email delivery platform for developers and businesses who want to send, receive, and track online transactional correspondence quickly and reliably.

Features:

  • Easy SMTP integration
  • Real-time email verification API
  • Managed email delivery for high-volume senders
  • Send emails in bulk and focused transactional email

What’s it Best For?

Mailgun is built for developers looking to integrate large-scale and reliable email into their apps and beyond.

Pricing:

  • Trial: $0 for the first month, including 5,000 emails
  • Foundation: $35 per month
  • Growth: $80 per month
  • Scale: $90 per month

12. Mailjet

email marketing tools - Mailjet screenshot

Mailjet is an email marketing software powered by Mailgun.

Features:

  • Intuitive drag-and-drop email editor
  • Collaboration tools in real time
  • Professionally designed email templates
  • Targeted communication via personalization

What’s it Best For?

Mailjet best serves marketers and developers looking to accelerate their business growth with large-scale email.

Pricing:

  • Free: $0 per month forever, including 200 emails per day
  • Essential: $15 per month
  • Premium: $25 per month
  • Custom: Upon request

13. MailChimp

email marketing tools - Mailchimp screenshot

MailChimp is a cloud-based email marketing software and automations platform.

Features:

  • Create segments of customers based on their lifetime value and likelihood to purchase
  • Intelligent predictions to tighten your targeting strategy
  • Integrations with SalesForce, Instagram, Zapier, Shopify app store, and more
  • Automate with pre-built customer journeys

What’s it Best For?

Mailchimp is an affordable marketing automation software for small and large businesses providing scalability and flexibility.

Pricing:

  • Free: $0 per month, including 2,500 email sends
  • Essentials: $11 per month
  • Standard: $17 per month
  • Premium: $299 per month

14. Drip

email marketing tools - Drip screenshot

Drip is an email marketing software tool aimed at eCommerce platforms.

Features:

  • Next-level segmentation based on customer engagement and actions
  • Deeper personalization through easy approachable data analysis
  • Pre-built templates
  • Email automations, including SMS marketing campaigns

What’s it Best For?

Platforms looking for eCommerce marketing automations and email that can expand their reach and ROI.

Pricing:

  • 14-Day free trial
  • Pay as you go starting at $39 per month

15. ReachMail

email marketing tools - ReachMail screenshot

ReachMail is an email marketing service focusing on specialized offerings based on customers’ needs.

Features:

  • Drag and drop message builder
  • Drip campaigns with auto messages
  • Marketing automation feature
  • Secure transactional email

What’s it Best For?

ReachMail has expertise in helping small businesses, large companies, marketing firms, and those with high-volume email needs.

Pricing:

  • Free: $0 a month, including 7,500 email sends
  • Basic 5K: $9 per month
  • Pro 5K: $29 per month

16. Campaign Monitor

email marketing tools - Campaign Monitor screenshot

Campaign Monitor is an email marketing service and automation tool that allows you to track long-term performance.

Features:

  • Drag and drop email builder
  • All email templates are mobile responsive
  • Hundreds of professionally designed templates
  • Customer journey marketing automations

What’s it Best For?

Beginner and experienced marketers will benefit from Campaign Monitor’s intuitive design with built-in team collaboration.

Pricing:

  • Basic: $9 per month
  • Unlimited: $29 per month
  • Premier: $149 per month

17. Albacross

email marketing tools - Albacross screenshot

Albacross is a B2B lead generation platform that allows you to export targeted leads to your email outreach tool or CRM.

Features:

  • Identifies unknown website visitors
  • Real-time alerts
  • Proprietary database maps — 3+ billion events monthly
  • Two-way native integrations

What’s it Best For?

Albacross is best for B2B companies wanting intel on website visitors.

Pricing:

  • Pricing is based on a case by case requests

18. Mailmodo

email marketing tools - Mailmodo screenshot

Mailmodo is an interactive email marketing software that allows you to create an app like forms and widgets without coding — a technology known as AMP.

Features:

  • Easy and coding-free AMP emails
  • Drag and drop AMP blocks in a WYSIWYG editor to design emails
  • Upload your HTML file or other code-snippets
  • Drag and drop visual journey builder

What’s it Best For?

Marketers built Mailmodo to help them engage audiences at every step of the customer journey.

Pricing:

  • Silver: $99 per month
  • Gold: $249 per month
  • Platinum: $599 per month
  • Custom: Create your own plan

19. GetResponse

email marketing tools - GetResponse screenshot

GetResponse is an online email marketing software with website builders and eCommerce.

Features:

  • Drag and drop email builders
  • Send time optimization
  • Autoresponders triggered by behavior
  • Newsletter templates

What’s it Best For?

GetResponse is an email marketing solution that serves single users and mid to large companies.

Pricing:

  • Free: $0 for up to 500 contacts
  • Email Marketing: $15.58 per month
  • Marketing Automation: $48.38 per month
  • Ecommerce Marketing: $97.58 per month
  • Max & Max2 for mid to large companies: custom pricing

20. Convertkit

email marketing tools - ConvertKit screenshot

Convertkit is an email marketing software for content creators.

Features:

What’s it Best For?

Convertkit supports creators looking to build, streamline, and automate an online audience with nurturing campaigns.

Pricing:

  • Free: $0 per month for 300 subscribers
  • Creator: $9 per month
  • Creator Pro: $25 per month

21. Monday.com

email marketing tools - Monday.com screenshot

Monday.com is a cloud-based workflow management platform that allows you to manage, organize, and track your email campaigns visually.

Features:

  • Customizable CRM based on your sales cycle
  • Personalized email template
  • Automatically log sent emails and keep track of interactions
  • Get notified when a lead opens an email

What’s it Best For?

Monday.com is ideal for businesses that want to automate workflows and manage tasks, projects, and resources all in one place.

Pricing:

*All pricing is based on team size — with the base team consisting of 3 members.

  • Individual: $0 and free forever for up to 2 team members
  • Basic CRM: $30 per month
  • Standard CRM: $42 per month
  • Pro CRM: $72 per month
  • Enterprise CRM: contact sales

22. SendPulse

email marketing tools - SendPulse screenshot

SendPulse is a marketing automation tool with a robust CRM, built-in email, and an online course creator platform.

Features:

  • Customer interaction history all in one place
  • Automated emails triggered by behavior
  • Email flows paired with chatbots and SMS
  • Drag and drop email editor

What’s it Best For?

SendPulse focuses on small to medium-sized businesses.

Pricing:

*The following prices represent the subscription plan*

  • Free: $0 for up to 500 subscribers
  • Standard: $7 per month
  • Pro: $8 per month
  • Enterprise: $11 per month

23. Sender

email marketing tools - Sender screenshot

Sender is an email marketing software focused on efficiencies and a user-friendly experience.

Features:

  • High email deliverability with a dedicated IP address and expert consulting
  • No-coding required templates that mobile compatible
  • Built-in image editor
  • Customer segmentation based on profile and reading patterns

What’s it Best For?

Sender is best for eCommerce and small businesses.

Pricing:

  • Free: $0 forever, including 2,500 subscribers
  • Standard: $8.33 per month
  • Professional: $29.17 per month
  • Enterprise: custom price

24. Moosend

email marketing tools - Moosend screenshot

Moosend is an all-in-one, affordable email marketing and automation software.

Features:

What’s it Best For?

Moosend is excellent for email marketing campaigns that require eCommerce, SaaS, agencies, travel, and publishers.

Pricing:

  • 30-day free trial, including unlimited email sends
  • Pro: $9 per month for 500 subscribers and scales up from there
  • Enterprise: custom quote

25. Zoho Campaign

email marketing tools - Zoho Campaign screenshot

Zoho Campaign is an email marketing software designed to meet a prospect at every stage of the buyer’s journey.

Features:

  • Email interactivity by using elements like polls, surveys, attachments, GIFs, images, videos, and reply tracking
  • A/B testing: which version of your email marketing campaign performs best
  • Contact path tracing: tracking the customer journey and the time spent at each phase

What’s it Best For?

Zoho Campaigns support agencies as well as small, medium, and large businesses looking to automate, test performance, and integrate eCommerce into their email marketing campaigns.

Pricing:

  • Forever free: $0 per month, including 2K contacts
  • Standard: $3 per month
  • Professional: $4.50 per month

26. ActiveCampaign

email marketing tools - ActiveCampaign screenshot

ActiveCampaign is an email marketing software and automation platform complete with its own CRM.

Features:

  • Broadcast emails; speaking to everyone on your email list
  • Targeted emails via segmentation
  • Email autoresponders, welcome series, or lead magnets
  • Transactional emails

What’s it Best For?

ActiveCampaign best serves small and medium-sized businesses looking for a solid email service provider and sales automation features to fuel their email marketing campaigns.

Pricing:

  • Lite: $29 per month
  • Plus: $49 per month
  • Professional: $149 per month
  • Enterprise: custom quote

Email Marketing Tools To Rule Them All

Did you find some email marketing tools that fit your business’s needs?

Or at least have you narrowed down your choices?

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We know this can be an agonizing search, but now you have some excellent options to laser into your quest for the best email marketing service.

So go forth, choose an email marketing tool, and get on your way to increased growth, digital engagement, and revenue.

A certified content marketer with Smart Blogger, Kris Freeman, knows how to please the ‘Google Gods’ so that your content gets noticed, is cool to read, and starts to rank in Google. As a business owner, Kris has seen firsthand how mediocre businesses become unstoppable pursuits when Google starts to consider you relevant. You can find more of Kris's work at kriscfreeman.com or at her personal blog.