The 30 Best Landing Page Builders in 2021 (+ Pros for Each)

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Landing page builders are vital tools for digital marketing.

But, what is a landing page?

What are landing page builders?

And, what is the best landing page builder?

Landing pages are where you aim for visitors to take action. You might want visitors to buy a product or sign up for a newsletter, for example.

Yet, how do you know what’s working on your page? Get your landing page wrong, and you’ll waste resources without understanding why.

But, the choice of solutions is vast. What is the best free landing page builder? How much does it cost to build a landing page?

This article will help you find your ideal landing page builder.

Best Landing Page Builders

Landing Page Builders: Critical Features

Marketers and entrepreneurs wear many hats in their companies, which means you have no time to waste. And, with so many landing page builders available, it’s easy to feel overwhelmed.

To start with, look for common features among your shortlist. These features will save you time, money, and help you make better, faster decisions.

Here are four critical features to look for in your ideal landing page builder.

1. Easy-to-use visual builder.

There’s no need to build a landing page from scratch. The best page builders are easy to use and come with customizable templates.

You don’t need to learn any code to build effective landing pages. Look for drag-and-drop page builders so you can create pages in minutes.

2. Integration with CRM software.

You need to easily handle the leads from your marketing campaigns to follow them up efficiently.

Another critical feature of landing page builders is their integration with your CRM software. Integration into your workflow will make your marketing automation easier.

3. A/B testing and optimization.

Landing page builders must make A/B testing and optimization easy.

For example, it should help you to test two pages that are identical bar one element. You might want to test the difference between two images or a call to action.

A good landing page builder should make this a cinch.

So, how do you know what works best? Analytics, of course!

4. Analytic tools.

Analyzing which landing page works best should be painless too.

Good landing page builders include or integrate analytical tools to measure clicks, visits, and actions. Some builders integrate with specialist analytics tools, like Mouseflow, which record visitor journeys on each landing page.

Best Landing Page Builders

Now that you know the critical aspects to look for in a landing page builder, here are 30 of the best you can find in 2021.

1. HubSpot Landing Pages

Landing Page Builders - HubSpot

HubSpot has a free landing page builder, as well as its free CRM.

It’s simple to set up pages and analyze your landing page data. Deciding which page version works best is a breeze.

HubSpot has an easy-to-use page builder that integrates with all your other marketing tools.

HubSpot Landing Pages is suitable for individuals, small teams, large teams, and even agencies.

Features

  • 13 free, industry-specific landing page templates
  • A drag-and-drop editor
  • HubSpot CRM integration
  • Painless A/B tests
  • Basic analysis tools
  • Personalized visitor pages or content
  • SEO recommendations to optimize pages

Price

Free, although for advanced analytics, you need to upgrade. Plans start from $45 a month.

2. Landingi

Landing Page Builders - Landingi

Landingi is a favorite of professional marketers who like its design capabilities. You can create industry-specific landing pages quickly using their templates.

The visual editor is powerful, so you can build impressive landing pages quickly. If you know a little bit of HTML and CSS, you can tweak the pages too.

Landingi integrates with the most common CRM and email marketing systems.

It’s ideal for small business owners, professional marketers, and agencies.

Features

  • A wide selection of templates
  • Drag-and-drop editor
  • Export pages to WordPress
  • Clear data analysis tool
  • Straightforward A/B tests

Price

Try Landingi free of charge for 14 days. Paid options with A/B testing start at $127 a month.

3. OptimizePress

Landing Page Builders - OptimizePress

OptimizePress is a WordPress landing page plugin. It’s easy to install and build landing pages.

You can create landing pages without using subdomains or importing the pages from other builders.

OptimizePress integrates with many CRMs or via Zapier. There is no analysis package, so use Google Analytics. A/B tests are possible.

Features

  • Easy-to-install plug-in
  • Drag-and-drop editor
  • A large selection of templates
  • Suitable for individuals, small businesses, and agencies

Price

Prices start at $99 per year for a site.  But, for A/B tests, choose the “Suite” level, $199 a year or higher.  There is an agency option too.

4. GetResponse

Landing Page Builders - GetResponse

GetResponse is a combined marketing system, including its landing page builder.

It’s easy to create attractive landing pages. You can also use Shutterstock images or Giphy GIFs to create stunning pages.

GetResponse integrates with well-known CRM systems to manage leads. It has A/B testing included. Use analytical tools like Facebook to measure your results.

GetResponse is so flexible it will appeal to solo marketers, small and large companies.

Features

  • Drag-and-drop editor
  • Built-in A/B testing
  • Attention-grabbing features
  • e-commerce packages
  • Pre-built marketing funnels
  • Publish to your domain or a custom domain

Price

Free for 30 days and then from $15 per month.

5. Mailchimp

Landing Page Builders - Mailchimp

Mailchimp started as an email marketing system. Now it’s a marketing platform, including the landing page builder.

Create your landing pages under one domain, and create landing pages from your existing Mailchimp audiences.

It’s ideal for individuals, start-ups, and larger companies. It’s easy and free to use. But, you need a paid account to get the analytics and A/ B testing.

Features

  • Drag-and-drop editor
  • Pre-installed templates
  • Unlimited landing pages
  • CRM integration
  • A/B testing
  • Integrated analytics

Price

Free basic account. The Essentials option starts at $9 a month for up to 50,000 contacts.

 6. Unbounce

Landing Page Builders - Unbounce

If you need a landing page creator without a website, use Unbounce.

It makes creating landing pages simple, quick, and effective. Unbounce comes with hundreds of templates, or you can create pages from scratch. Its analytics tool makes A/B testing easy.

Unbounce integrates with most CRMs, analytics tools, and content management systems.

It’s ideal for professional marketers, teams, and agencies.

Features

  • Drag-and-drop editor
  • Upload pages to WordPress
  • Use Unsplash images
  • 100’s of templates
  • Excellent CRM integration

Price

Unbounce has a 14-day free trial. For A/B testing, you need the Optimize package ($120 per month).

7. Instapage

Landing Page Builders - InstaPage

With search engines prioritizing mobile experiences, Instapage has AMP (Accelerated Mobile Pages) functionality.

That means your landing pages load quickly, and it’s easy to create superb user experiences for visitors.

The built-in analytics makes life easier for testing and analyzing your page performance too.

Another key Instapage benefit is the collaboration, so you can review, approve and launch pages easily.

This makes Instapage excellent for teams and agencies working with clients.

Features

  • A/B testing included
  • 500+ templates
  • CRM integration
  • Built-in analytics
  • Heatmaps

Price

Monthly pricing is $199. There’s no free trial.

8. Squarespace

Landing Page Builders - SquareSpace

Squarespace is mainly a website builder, but you can use it to build landing pages.

Squarespace makes it easy to build landing pages quickly. If you run a small business, Squarespace is an attractive option due to its built-in shop, email marketing, basic analytics, and templates.

Use Google Analytics and Google Optimize for detailed analytics and A/B tests. And use Zapier to integrate with your CRM.

Features

  • Simple drag-and-drop page building
  • Pre-built page templates
  • Basic analytics

Price

Pricing starts at $14 a month. To use Squarespace analytics, prices start from $21 a month.

9. Leadpages

Landing Page Builders - Leadpages

Making landing pages with Leadpages is straightforward enough. Yet, its visual editor is not as easy to use as the alternatives.

That said, you benefit from built-in analytics and templates, so you can set up and analyze tests quickly.

Integrating with other applications, like CRMs, is simple. However, you can’t export your landing pages to other websites.

Leadpages is ideal for teams, agencies or enterprises.

Features

  • Built-in analytics
  • Free custom domain
  • Unlimited A/B testing (on selected packages)
  • Unlimited traffic and leads

Price

Pricing starts at $37 a month. Pro-level gets you A/B testing at $79 a month.

10. Thrive Architect and Thrive Optimize

Landing Page Builders - Thrive Suite

Thrive Architect and Optimize are two WordPress tools within a suite for creating landing pages and A/B testing.

You build your first landing page with Thrive Architect and duplicate it with Thrive Optimize. Make the change to a variable on one page, publish it and measure the difference with Thrive Optimize.

Thrive tools are easy to use and make it easy to create and test landing pages. Thrive is ideal for small or large businesses with WordPress websites. CRM integration is not included.

Features

  • Simple visual editor
  • Pre-built templates
  • Analytics included
  • Unlimited tests

Price

Thrive Optimize is an add-on to Architect. Prices start at $30 per month, paid quarterly.

11. Lander

Landing Page Builders - Lander

Lander has a simple interface. Its visual editor is clean and intuitive, making it effortless.

It includes integrated analytics and A/B testing. Lander integrates into CRMs and email marketing systems like Salesforce and Mailchimp. For other integrations, use Zapier.

An important time-saving feature is the dynamic text replacement that inserts PPC ad text into your ad landing pages.

Lander suits small businesses and marketing teams.

Features

  • Create mobile landing pages
  • Multiple template options
  • Unlimited landing pages
  • Email integration

Price

Lander costs $49 for the base package. For more features, get the Pro package for $99 per month.

12. LaunchRock

Landing Page Builders - Launchrock

LaunchRock is a specialized landing page builder aimed at particular business type-startups.

If you have a business to start but don’t have an audience yet, LaunchRock is a good fit. It helps you create a landing page, optimize it, analyze the data, capture, and market to your leads before you start.

LaunchRock also offers comprehensive training and support to help your startup business.

Features

  • Easy optimization
  • Pre-built templates
  • WYSIWYG page builder
  • Integrated Analytics, Email & CRM
  • Use custom domains or subdomains

Price

LaunchRock costs $29 a month to use the tools. The Education is free.

13. KickOffLabs

Landing Page Builders - KickoffLabs

KickoffLabs has an intriguing viral approach to creating landing pages. It helps you market your landing page via social media influencers by offering them incentives. The more people share your site, the more rewards you can give them.

You start with a campaign goal and create a suitable landing page. The builder is easy to use if you start from scratch. Or, use one of over 60 templates. Kickofflabs suits hobbyists, small and big businesses.

Features

  • Publish pages to WordPress & custom domains
  • Integrated analytics and A/B testing
  • Use popups to help conversions
  • Social media integration
  • Demographic data
  • Lightweight CRM
  • Email marketing

Price

Sign up for free, and then prices start at $29 per month.

14. ShortStack

Landing Page Builders - Shortstack

When social contests, quizzes, or giveaways are part of your promotional strategy, take a look at Shortstack.

The integrated system enables you to create landing pages quickly, promote them through social media, analyze the data and handle email marketing campaigns.

Shortstack integrates with external apps, including Google Analytics, Shopify, and Facebook. Shortstack is ideal for small businesses, agencies, and brands.

Features

  • Team collaboration tools (on Agency & Enterprise levels)
  • Use integrated or external analytics
  • Embed landing pages on websites
  • Run social media contests
  • Email marketing

Price

Try ShortStack for free. Prices start from $99 a month.

15. ConvertFlow

Landing Page Builders - Convertflow

Convertflow has the features you would expect in a landing page builder app and more. For example, your pages can include conditional actions that adapt to how visitors react to them.

You can automate your landing pages to trigger other built-in apps, including your email marketing system or CRM. This makes it easy to synchronize your lead generation and use your existing systems.

The Convertflow pricing options and features make it attractive to individuals, e-commerce websites, agencies, and marketing teams.

Features

  • A/B Testing
  • Mobile responsive pages
  • Good integration capability

Price

Start with a free account if you’re a blogger. The Pro package starts from $29 a month.

16. involve.me

Landing Page Builders - involve.me

Involve.me takes a different approach to create landing pages. It’s about helping you to build an “interactive funnel” that adapts to each customer. One of the tools they offer is a lead-page builder.

Create lead pages with the drag-and-drop editor to use as a standalone page or embed it on your website.

Involve.me integrates with leading CRMs, email marketing platforms, and analytical tools. Its pricing makes it attractive to individuals, teams, and companies.

Features

  • Easy interactive element creation
  • Ready-made templates
  • Built-in analytics
  • A/B testing
  • Team tools

Price

Start for free. Paid options start from $25 a month.

17. Systeme.io

Landing Page Builders - Systeme.io

To start your online business, you need several systems. It can be overwhelming and expensive. You need a website, a blog, email marketing, landing pages, analytics, and more.

Systeme.io tackles this challenge with its all-in-one service. It saves you time and money. Systeme.io is easy to use and lightning-fast to build blogs and pages.

The system is perfect for affiliate marketers, dropshippers, or people selling courses.

Features

  • Integrated e-mail marketing & analytics
  • Run your own Affiliate Program
  • Build sales funnels
  • Take payments
  • A/B testing

Price

Free for 14 days, then $27 a month for a basic account.

18. Wishpond

Landing Page Builders - WishPond

Wishpond helps you generate leads on landing pages, pop-ups, or quizzes.

In addition to real-time analytics, you can monitor your site’s visitor actions, and segment leads into lists. It’s easy to set up A/B tests. And the system helps you optimize pages for mobile devices and search engines.

Wishpond is ideal for agencies, small and medium-sized enterprises.

Features

  • Email and marketing automation included
  • Integrated analytics & A/B testing
  • Drag-and-drop page builder
  • Extensive CRM integration
  • Custom domains

Price

Start with a free trial. Prices start at $69 a month.

19. Ucraft

Landing Page Builders - Ucraft

Learn how to create a landing page without a website with Ucraft. Why? Because it’s free.

Landing page pricing can be an obstacle. Since start-up funds are usually tight, Ucraft is an appealing option. Create a landing page with one of the templates, or start from scratch.

Analyze your results with Google Analytics, integrate them with the free Hubspot CRM, and you have a powerful landing page building system for nothing. The only missing feature is built-in A/B testing.

Features

  • Free hosting and custom subdomain
  • Visual page builder
  • Multiple templates

Price

Start for free. Personal sites cost $120 a year.

20. ClickFunnels

Landing Page Builders - ClickFunnels

No website? No problem. Clickfunnels is a marketing platform that helps you create high-converting landing pages, sales pages, follow-up pages, as well as upsell, order, and thank you pages.

You can analyze your leads and perform A/B tests in one system. And then follow-up leads from the contact database.

Clickfunnels is ideal for bloggers, affiliate marketers, local and small businesses.

Features

  • Integrated analysis and tests
  • Drag-and-drop page builder
  • Ready-made templates

Price

14-day free trial. Prices start from $97 a month.

21. Wix

Landing Page Builders - Wix

Wix is mainly a website-building tool with landing page templates.

Nevertheless, it has most of the tools you need to build landing pages, including analytics and an integrated CRM. However, it lacks A/B testing.

Building a Wix landing page is simple, making it ideal for solopreneurs and small businesses.

Features

  • Built-in analytics, CRM, and email marketing
  • Free domain with a paid plan
  • Drag-and-drop page design

Price

Prices start from $8 a month.

22. Carrd

Landing Page Builders - Carrd

Carrd is another option for tight budgets. Create landing pages for free with Carrd’s simple, intuitive interface to test your ideas.

You need to use Google Analytics or Facebook Pixels to track and analyze your results. And, you can integrate Carrd with many well-known CRMs. One letdown is the lack of A/B testing.

Carrd is ideal for both individuals and small businesses.

Features

  • Create multiple landing pages
  • Easy-to-use page builder
  • Use custom domains

Price

Start for free. Paid versions start from $9.

23. Google Sites

Landing Page Builders - Google Sites

If you don’t have a budget for creating landing pages, try Google Sites. All you need is a Google account, and you can create simple landing pages for free.

With its simple drag-and-drop editor and templates, it’s easy to design pages. You can use a custom domain name and Google Analytics to understand what works.

Unfortunately, it lacks A/B testing. And, integration with external CRMs is not simple.

Google Sites is best suited to individuals and small businesses.

Features

  • Simple drag-and-drop page builder
  • Integrates with Google products like Forms
  • Analysis with Google Analytics

Price

Free.

24. SendinBlue

Landing Page Builders - SendinBlue

SendinBlue‘s landing page builder is part of a complete marketing system.

Still, its page builder has a smooth user interface that makes it easy to create pages.

Built-in A/B testing, CRM, and analytics make it an appealing choice for small businesses.

Features

  • Integrated CRM, analytics, and A/B testing
  • Use multi-channels for your campaigns
  • Marketing automation included
  • Super-smooth page builder
  • Lead segmentation

Price

To build up to five landing pages, you need the Premium option, $58 per month.

25. Gutenberg (WordPress 5)

Landing Page Builders - Gutenberg

The Gutenberg update to the WordPress interface transformed the popular content management system for users. With its drag-and-drop interface, users can now design web pages with ease.

And that includes building landing pages effortlessly.

The Gutenberg interface, however, is only a design tool. You need a theme, other tools, plugins, and integrations for A/B testing, CRM, and analytics.

Yet, creating an effective landing page in WordPress is now much easier.

Features

  • Drag-and-drop page builder
  • Rich media blocks to build effective pages

Price

Gutenberg is a part of WordPress 5, which is free.

26. Divi

Landing Page Builders - Divi

Divi is a WordPress theme that includes a drag-and-drop page builder. With Divi, you no longer need a web designer to create effective landing pages in WordPress.

However, Divi is only one element in your landing page toolkit. For Divi, you need analytics, A/B testing, and CRM integration plugins to have a complete solution.

Individuals, web designers, and small businesses will find Divi helpful.

Features

  • Flexible page design
  • Low cost

Price

Divi prices start at $89 a year.

27. Launchaco

Landing Page Builders - Launchaco

You can create unlimited landing pages on Launchaco, hosted on subdomains. For a modest annual fee, you can use customized domains for your pages, and Launchaco removes its branding.

Building basic pages takes a few minutes. It’s easy to add basic page elements, including text, videos, images, and call-to-action buttons. The platform has no A/B testing capability or external CRM integration, although you can use Google Analytics to study the data.

Launchaco is suitable for individuals and small businesses.

Features

  • Create unlimited pages
  • Rapid page creation
  • Responsive pages

Price

Free to use. The premium version is $49 a year.

28. Landing Lion/Makeswift

Landing Page Builders - Makeswift

Landing Lion is now Makeswift. Landing Lion helped you to create landing pages quickly and easily. At the time of writing, Makeswift asks interested visitors to register early to access its new form as a website builder.

If its new form is like its previous incarnation, Makeswift has a reputation as a practical, easy-to-use landing page builder.

Its integrated split tests, analytics, and connections to email marketing tools like Mailchimp made it a popular choice for marketers.

In addition, the price made it accessible to individuals and businesses.

Features

  • Integrated A/B testing and analytics
  • Zapier integrations with other apps
  • Customizable templates
  • Drag-and-drop editor

Price

Free trial. Starting from $29 a month

29. Elementor

Landing Page Builders - Elementor

Anyone with a WordPress website who needs to build landing pages should consider Elementor. It’s a free plugin that helps you design pages rapidly. And, you have total control over how your landing page looks.

There are no integrated A/B testing capabilities, CRM, nor email marketing tools. Yet, Elementor makes it easy to integrate your favorite tools like Mailchimp, HubSpot, or Google Analytics.

Its pricing and ease-of-use mean Elementor is suitable for individuals and businesses alike.

Features

  • Drag-and-drop page editor
  • Customizable templates
  • Form builder included
  • Free to use

Price

Free to use. The Pro version starts at $49.

30. Themify

Landing Page Builders - Themify

Another option to build landing pages on your WordPress site is Themify’s Builder plugin.

It’s a drag-and-drop landing page tool that, after some practice, helps you build attractive landing pages quickly.

You can use your existing site analytics, A/B testing, and CRM integration to analyze the data.

Features

  • No need to use Themify WordPress themes
  • WYSIWYG interface
  • SEO-friendly pages

Price

Free plugin.

Which Is the Best Landing Page Builder for You?

When you started reading this post, you had probably heard about landing pages and landing page builders. But, perhaps, you didn’t know which page-building solution is best for you.

As you can see, there are dozens of landing page builders on the market. It’s essential to choose the right tool for your business. Whatever you choose, it needs to help you learn how to get the best results from people visiting your landing pages.

Selecting the ideal solution for your business should now be much easier.

Now go out there and start building those high-converting landing pages for your business!