40+ Affiliate Marketing Tools Every Marketer Needs in 2023!
Affiliate marketing is a booming industry for legit passive income, but you need the best affiliate marketing tools to get the job done.
Lucky for you, we’ve got the scoop on the best affiliate marketing tools to help you step up your digital marketing game.
The right affiliate marketing tools will help you track your commissions and conversion rates, build websites and landing pages, and so much more.
Let’s get started.
Benefits of Affiliate Marketing
Affiliate marketing is the act of promoting other people’s products or services and earning an affiliate commission.
There are many benefits to an affiliate marketing strategy:
- Massive industry with products and services in almost every niche
- Minimal costs to get started
- No loss to you if your affiliate product doesn’t sell
- No production costs or contracts
- You’re not responsible for customer service or order fulfillment
- Full-time passive income or a side hustle — you decide how much effort you put into it
- Flexible schedule — literally earn money while you sleep
Top Picks for Affiliate Marketing Tools
With so many platforms and options available, there’s no doubt you’ll find the best affiliate marketing tool to suit your needs on this list.
1. WP Forms
WP Forms is a WordPress drag-and-drop form builder with a wide variety of templates. Use their mobile-responsive forms to grow your email list and promote your affiliate products more efficiently.
With their pre-built templates, you can create customized forms within minutes and quickly put them to work on your site.
2. Hemingway Editor
The Hemingway App is an editing tool intended to reduce grammatical errors and wordy sentences.
You can copy and paste your work and do your editing directly on the Hemingway website. Or you can purchase and download the Hemingway editor to use when you don’t have an internet connection.
3. Thrive Leads
Thrive Leads is a WordPress plugin for building your email list. Features like A/B testing, advanced targeting, and robust reporting make it easier than ever to grow your list.
And with beautiful, conversion-optimized forms and designs, there is something to match every list building need.
Hootsuite is a social media management tool.
With Hootsuite, you can manage your Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube accounts all from one site.
Hootsuite also has marketing automation features to keep you informed on what your followers respond to and what’s trending on social media.
5. Jotform Sign
Jotform Sign is an electronic signature software that enables users to sign and fill documents online on any device.
Users can track the status of document signatures and automate workflows. The software offers a variety of features, including custom branding, form templates, audit trails, and more.
It helps businesses reduce the time and cost associated with traditional paper-based document signing while providing a secure and efficient way to manage their documents.
Anstrex gathers data about your competition’s native ads. You learn what’s working for them, so you know where to invest your advertising dollars and efforts.
Anstrex covers more ad networks in more countries at a lower price point than its competitors. Unfortunately, it does not do Facebook ads, a significant drawback.
OptinMonster is lead generation affiliate marketing software for small businesses.
OptinMonster helps you design responsive, branded opt-in forms for your mobile marketing that convert visitors into email subscribers. And it integrates with all the major email service providers, making it easy to set up.
If building a WordPress website intimidates you, Wix is an alternative affiliate marketing platform.
Wix has multiple templates to help you set a beautiful website or blog in minimal time. However, it lacks many customization features you get with a WordPress site.
The trade-off is getting started with minimal fuss.
9. Easy Affiliate
If you want to start an affiliate marketing program for your own digital products, check out Easy Affiliate.
Easy Affiliate is a WordPress plugin that helps you monitor your affiliate campaigns. You can track how each affiliate partner performs and which products get the most clicks and sales.
Easy Affiliate integrates with WooCommerce, PayPal, Pretty Links, and more.
Canva is an online design tool to create beautiful branded graphics for your marketing needs. And you don’t need a degree in graphic design.
If you get stuck for ideas, browse through Canva’s vast library of design templates or watch one of their many courses or tutorials.
Canva is an excellent option for DIYers who can’t afford to pay for graphic design services.
11. Pretty Links
You likely know the affiliate links you share are clunky, with a string of numbers and letters no one could remember.
Pretty Links is a WordPress plugin that turns your ugly, difficult affiliate links into pretty, branded links that are easy to share. And remember.
12. Constant Contact
If you want to be successful in your affiliate marketing efforts, you need to build an email list. And if you’re going to build an email list, you need an email service provider.
Constant Contact is an email marketing and software provider. They offer an easy-to-use drag-and-drop email editor and powerful segmentation tools that ensure you’re always reaching the right people with your affiliate offers.
ThirstyAffiliates is another WordPress plugin and affiliate link management tool.
ThirstyAffiliates offers advanced reporting, auto-linking to chosen keywords, 404 error checkers, and geolocation linking.
If you find Pretty Links lacks the features you want, ThirstyAffiliates might be a better fit for you.
Rebrandly is a link management affiliate tool that helps you make and track custom, branded URLs for your affiliate program.
Instead of having a link like pepsi.com/algidfnkc591zioqp824wrv, you can create a playful, memorable link like pep.si/drink-this. According to Rebrandly, branded links have a click-through rate 39% higher than generic links.
Tailwind is a scheduling tool for Pinterest and Instagram. Instead of manually publishing your Pinterest pins and Instagram posts, use Tailwind to post automatically.
In addition, Tailwind has analytics and reporting tools that tell you what posts are doing well and what your audience is responding to.
AffJet is an affiliate marketing tool that allows you to track your affiliate relationships through one dashboard.
If you work with nine different affiliate networks, logging into each network becomes time-consuming. With AffJet, you only need one dashboard to track your affiliate accounts.
MonsterInsights is a Google Analytics plugin for WordPress.
With MonsterInsights, you can see how people find your website and where they’re most engaged.
And with the link tracking, you’ll have access to data about your affiliate links and how well they’re working.
Not every email service provider is open to affiliate email marketing. In fact, some, like MailChimp, have banned affiliate marketers from using their service.
AWeber is a robust email marketing tool that is affiliate marketing friendly.
AWeber has features like detailed reporting, targeted marketing segmentation, and drag-and-drop email builders and is an affordable email service provider.
19. Tiny PNG
You probably use photos in your blog posts to help sell your affiliate products.
Tiny PNG takes your large photo files and compresses them, so they use less data and storage space. The process does not affect photo quality. It just keeps your site running optimally.
Suppose you’re running ads on your website to your affiliate products. In that case, you want a tool to help manage your different ad networks.
AdSanity is a beginner-friendly, lightweight ad management plugin for WordPress. Simply purchase your license and download the plugin to your WordPress website.
21 . MobileMonkey
While you can’t be available 24/7 to reply to potential queries and follow up with everyone who visits your social media profiles, MobileMonkey can.
MobileMonkey is chatbot software. With their live chat tools, you can use chat software to answer customer questions. It will also capture contact information from potential leads, run re-engagement campaigns, and auto-respond to direct messages.
Unbounce is a landing page builder.
Use Unbounce’s classic drag-and-drop builder for your landing pages, popups, and sticky bars.
Or try their Conversion Intelligence Platform, which uses AI technology “to identify and act on conversion opportunities you normally can’t see on your own.”
23. WP RSS Aggregator
WP RSS Aggregator is a WordPress RSS plugin. Use it for content curation.
With the WP RSS Aggregator, pull syndicated content from your affiliate network.
Add your own thoughts and ideas to their post, and you’ve created new content around your affiliate products you can share with your readers and followers.
BuzzSumo is an online tool for researching and monitoring content on the internet.
You can use it to track content across social platforms like Twitter, Pinterest, or Reddit. Capitalize on the trends and shape your digital marketing strategy. Use the content discovery tool to find new content ideas. Use the influencer tool to find influencer marketing creators with whom you can collaborate.
AdThrive is an ad management network in the lifestyle space. They manage the ads on your website, giving you custom ad placement and optimization.
This customized approach gives you a higher click-through rate on the ads you run on your website.
AAWP stands for Amazon Affiliate for WordPress, and it’s, and it’s a WordPress plugin for affiliates promoting Amazon products.
With AAWP, you can generate visually appealing product boxes to match your website’s style.
You can also create Bestseller or New Releases lists. And you can display product information right on your site.
To make sure your work is error-free, use Grammarly.
Grammarly is an online writing assistant and editing software. It scans your written work for misspelled words, grammatical errors, and improper punctuation.
Grammarly also points out sentences that are hard to understand and makes suggestions for fixing them.
Sumo is an email marketing tool. Use Sumo forms to gather email addresses and grow your email list. They offer popups, welcome mats, share buttons, and smart bars.
There is a free option with limited features, or you can upgrade to the paid option.
Semrush is online software that gives you detailed reports about PPC, SMM, SEO, content marketing, keyword and competitor research, and more.
With Semrush’s detailed analytics, you can see how your content is performing and make changes to improve your results.
AdPlexity is an ad spying tool that allows you to track how your competitor’s ads perform.
With this information, you can see what’s working as you craft your own ad campaigns. Suppose you see a particular trend is no longer converting for your competitor. In that case, you’ll know to stay away from that technique in your own affiliate marketing campaign.
If you do any work from a coffee shop or anywhere with a public Wi-Fi network, you need a VPN.
VPNs, or virtual private networks, allow you to work securely no matter your location. And with 160 VPN locations in 94 countries around the world, ExpressVPN offers reliable service wherever you may be.
Another VPN option is Surfshark.
You can use Surfshark on an unlimited number of devices, and the annual prices for Surfshark are lower than the competitors.
A third VPN option to consider is NordVPN.
According to ZDNet, NordVPN is the fastest of the three VPN options. So if speed is important to you, NordVPN is your best choice.
For a detailed comparison of the three VPN options we listed, check out this comparison post by ZDNet.
If our other landing page suggestions don’t excite you, look at Instapage.
Instapage is a pricey option for landing pages, but the tools they offer may make it a worthwhile investment.
A/B testing, heatmaps, and personalization allow you to gather powerful data for building high-converting landing pages.
Keyword and competitor research is a critical aspect of affiliate marketing.
But if the price point of Ahrefs or Semrush is prohibitive to you, Ubersuggest is a lower-cost alternative.
The information you get won’t be as extensive since Ubersuggest doesn’t have the bells and whistles like Ahrefs and Semrush, but it is more budget-friendly.
Building a website from scratch is a significant time investment. A way around this is to buy an existing website.
Flippa is a marketplace where you can purchase websites that already have content and domain authority.
This shortens the time it takes for Google to find your site and its content, which may help your affiliate marketing blog posts rank faster.
WordPress is your best option for building a website to promote your affiliate products.
A site built on WordPress (wordpress.com, not wordpress.org) will give you the most choices for customization and integration with the other tools you need for affiliate marketing.
WordPress comes with a learning curve, but the benefits are worth the time invested.
RafflePress is a WordPress plugin that allows you to run giveaways and contests on your website. These giveaways and contests are used to grow your email list, social media following, and more.
Voluum is affiliate tracking software for affiliate marketers.
Use it to track, analyze, and optimize your affiliate marketing campaigns so you can make improvements each time you run a new campaign. Rule-based traffic direction gets you targeted affiliate campaign results.
Voluum integrates with Google Ads, Facebook, Instagram, and more.
Zeropark is a self-serve ad network with three ad formats — push notification, domain redirect, and pop.
If you are new to affiliate marketing, Zeropark has multiple free resources on its blog. They also have case studies and on-demand webinars to help you get started.
Ahrefs is a software tool for keyword research, link building, competitor analysis, and site audits.
Ahrefs and Semrush offer many similar features and have similar price points. You don’t need to use both, so your choice will come down to user preference.
Shane Barker has an excellent article that breaks down the difference between the two choices.
ClickBank is an affiliate marketplace where you can find different affiliate products that fit your marketing niche.
ClickBank has been around for over 20 years and paid out more than $4 billion in commissions to affiliates.
And with over 4000 products in their offerings, you will find something that’s a good fit for your specialty.
43. Google Keyword Planner
Google Keyword Planner is another place you can find keywords to target. The keyword search tool gives you a word’s search volume and trending history. Best of all, it’s free to use.
ShareASale is another affiliate marketing network where you can connect with brands and promote products.
ShareASale’s sign-up process is very simple. And compared to many other affiliate marketing networks, their filtering options make finding good affiliates quick and painless.
Which Affiliate Marketing Tools Will You Use?
Our list of affiliate marketing tools is sizable. Don’t feel you need to use them all. Pick the tools that suit your current needs.
These are the best tools for a successful affiliate marketer wherever you are in your adventure.
If you’re just starting out, maybe focus on building your email list. If you have more experience, perhaps you’re ready to experiment with ads.
Which ones will you use?
Jennifer Ayling is a freelance SEO content writer. She specializes in creating blog content for female entrepreneurs in the online business and digital marketing spaces.