31 Awesome Social Media Management Tools (2021)

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What is the best social media management tool?

That’s like asking what the best soup is, the best car or who your favorite Star Wars character is.

To answer, you must consider many factors.

What problem are you trying to solve? What is your budget? How much tweaking and hand-holding do you need?

Every business has different requirements. The perfect social media management tool for one company may be entirely ill-suited for the next. A solopreneur won’t be looking for the same features or price points as a large, multi-site corporation.

It’s not one size fits all. Fortunately, you have many options available.

But before we get too far, let’s set the groundwork.

What is Social Media Management?

Social media management (SMM) is the process of using social media to establish two-way communication with your audience.

Each social media platform has its unique rules and usage, and your social media management strategy should adapt accordingly.

Using a social media manager can save you time and money and help you increase user engagement and retention.

Social media management also provides insights and recommendations that improve user experience with your brand, leading to more sales.

Your social media management strategy can cover the following aspects:

  • Multiple social networks and accounts (mainly Facebook, Instagram, LinkedIn, Twitter, and Pinterest)
  • Content planning and scheduling
  • Monitoring and responding to posts as quickly as possible
  • Analyzing the performance of your posts in terms of reach, engagement, and perception
  • Evaluating the impact of your posts on your social media marketing campaigns
  • Collaboration with internal teams and clients

It is not a simple task and increasingly requires specific expertise.

According to the US Bureau of Labor Statistics, social media manager jobs have come into their own with a faster-than-average outlook.

It shows that companies are putting greater importance on their social media marketing efforts.

But to implement successful social marketing campaigns, businesses must invest in the right people and the appropriate tools.

Why Do You Need Social Media Management Tools?

With more than 3.8 billion people using social media, you can’t implement SMM haphazardly.

When you’re managing multiple social media accounts and posting updates regularly, it can quickly become overwhelming.

While you could get by with an Excel sheet and lots of elbow grease just a few years ago, it is no longer possible.

That is why social media management tools are crucial to your social media strategy.

These tools help you:

  • Schedule posts in advance
  • Automatically post content
  • Have an overall view of all your social media activities
  • Interact directly with your target audience from a single inbox
  • Gather statistics and build reports on the content you posted
  • Improve the results of your campaigns

Social media management tools are your best option to increase sales through your social media platform.

Whether you manage multiple profiles, multiple clients, or need more automation, the social media management tools below will help boost your social media networks.

Best Social Media Management Tools

We present our list in alphabetical order. For each tool, we list:

  • Social Networks
    • Big Four: Facebook, Instagram, LinkedIn, and Twitter
    • Big Five: Big Four + Pinterest
    • Other networks
  • Platforms
    • If a tool has no mobile app or browser extension, we put “Web.”
  • Key Features
  • Pricing
    • Monthly cost in USD, without yearly discounts.

1. Agorapulse

Social Media Management Tools - Agorapulse

Agorapulse is a social media management tool for agencies or larger social media teams. You need at least two users to get the most out of your subscription.

  • Social Networks
  • Platforms
    • Web
  • Key Features
    • Automated inbox management
    • Bulk scheduling
    • Share publishing calendars with clients
    • Approval and delegation flows
    • Built-in and customized reports
    • Competitor monitoring
    • Customer service auditing
    • Identify influencers for your brand
  • Pricing 
    • 30-day free trial
    • Pro: $99
    • Premium: $199
    • Enterprise: Custom (contact Agorapulse)

2. Buffer

Social Media Management Tools - Buffer

Buffer targets small businesses by providing simplified yet powerful social media management tools. It is well suited for companies that rely heavily on Instagram marketing.

  • Social Networks
    • Big Five
  • Platforms
    • iOS
    • Android
    • Chrome
    • Firefox
    • Safari
    • Opera
  • Key Features
    • Analytics on non-free plans
    • Same dashboard for every social media account
    • Generate the first comment on Instagram
    • Compare paid vs. organic content effectiveness
    • Demographics and hashtag analytics
    • Daily reports
    • Custom reports
    • Instagram-specific engagement tool
  • Pricing (Publishing)
    • Free
    • Pro: $15
    • Premium: $65
    • Business: $99
    • Customized options available
  • Pricing (Analytics)
    • 14-day free trial
    • Pro: $35
    • Premium: $50

3. ContentCal

Social Media Management Tools - ContentCal

ContentCal provides simple-to-use social media management tools for small businesses, agencies, and large companies.

  • Social Networks
    • Big Four
    • Zapier integration
  • Platforms
    • iOS
    • Android
  • Key Features
    • Web clipper to save and share content ideas
    • Organize content with hashtags and category tags
    • Scheduled posts
    • Social media campaign analysis
    • Coming soon: AI-based insights
  • Pricing
    • Free
    • Pro: $17 (yearly only)
    • Company: $59
    • Custom options available

4. CoSchedule

Social Media Management Tools - CoSchedule

CoSchedule eases the pain of scheduling projects and campaigns and is suitable for agencies and large teams. The Marketing Calendar shows a single view of all ongoing projects. The Marketing Suite adds features suited to team management.

  • Social Networks
    • Big Four
  • Platforms
    • Chrome
    • Firefox
    • Edge
  • Key Features
    • Scheduling and collaboration
    • Automated and reusable workflows
    • Coordinate projects and campaigns in a single calendar
    • Organize and prioritize content ideas
    • Asset organizer so everyone uses the same version of shared files
    • Integration with Zapier, HubSpot, and others
  • Pricing
    • 14-day free trial
    • Marketing Calendar: $39 per user
    • Marketing Suite: Custom (contact CoSchedule)

5. Crowdfire

Social Media Management Tools - CrowdFire

Crowdfire allows you to discover content and share it easily and quickly on your social profiles. You get an endless stream of content ideas by leveraging curated RSS feeds.

  • Social Networks
    • Big Five
  • Platforms
    • iOS
    • Android
    • Windows desktop
    • Chrome
    • Web
  • Key Features
    • Scheduled posts
    • Posts tailored to each social network
    • Previews of all posts
    • Quick view of the content queue
    • Competition analysis
    • Curated content from RSS feeds or e-commerce stores
    • Built-in report templates
  • Pricing
    • Free
    • Plus: $9.99
    • Premium: $49.99
    • VIP: $99.99

6. Eclincher

Social Media Management Tools - Eclincher

Eclincher is a social media management platform suitable for small businesses, agencies, and large companies. It provides extra tools for companies that rely heavily on video content.

  • Social Networks
    • Big Five
    • Google My Business
    • YouTube
    • TikTok
  • Platforms
    • iOS
    • Android
    • Chrome
  • Key Features
    • Content scheduling
    • Visual calendar
    • Track social media campaigns individually
    • Media library
    • Automated publishing from RSS feeds or queues
    • Reputation and brand monitoring coming soon
    • Custom video thumbnails
  • Pricing
    • 14-day free trial
    • Basic: $59
    • Premier: $119
    • Agency: $219

7. Falcon.io

Social Media Management Tools - Falcon.io

Falcon.io offers a full suite of tools to publish, engage, and measure target audience engagement. Falcon is suitable for small teams, but it provides collaboration and benchmarking features ideal for large teams and agencies.

  • Social Networks
    • Big Four
    • Messenger
    • WhatsApp
    • YouTube
  • Platforms
    • iOS
    • Android
    • Windows Desktop
  • Key Features
    • Suite of 7 tools
    • Integrated calendar view
    • Automation of ad campaigns
    • Asset management using Falcon or an external cloud drive
    • Real-time analytics
    • Attach a social profile to users in your CRM
    • Comparison of organic and paid content performance
    • Multilingual monitoring of trends and brand
    • Custom dashboards and reports
    • Competitor watching
    • Personal support and service
  • Pricing
    • 14-day trial
    • Essentials: $129
    • Full Suite: Custom

8. HeyOrca!

Social Media Management Tools - HeyOrca!

HeyOrca!’s claim to fame is its social media calendar tool built for agencies. Each brand has its own calendar. It allows agencies to share content with clients with a minimal level of friction.

  • Social Networks
    • Big Five
    • Google My Business
  • Platforms
    • iOS
    • Android
  • Key Features
    • Share content and get approval directly from clients
    • Clients do not need an account
    • Bulk scheduling
    • Version control and audit trail for content
    • Upload media to the library from the mobile app
    • Distinct content library for each client
    • Clients can upload images to their library using SMS
  • Pricing
    • 14-day free trial
    • Price Per Calendar: $84

9. Hootsuite

Social Media Management Tools - Hootsuite

Hootsuite provides a one-stop location to publish, monitor, and analyze the performance of your social profiles. Hootsuite integrates with many other platforms, making it much more than a social media management tool.

  • Social Networks
    • Big Five
    • YouTube
  • Platforms
    • iOS
    • Android
    • Chrome
    • Firefox
  • Key Features
    • Single calendar view
    • Content adjusted to each social platform
    • Content scheduling
    • Collaboration and approval workflows
    • Custom dashboards to curate content from multiple networks
    • Share content directly using the web extension
    • Monitor content performance across platforms
    • Chatbot
    • Track brand reputation
    • Boost organic content with ads
    • Real-time data
    • Track ROI of content to specific campaigns
    • Track response time of customer service
    • Integration with 20+ social networks
    • Hootsuite apps to expand the functionality
  • Pricing (annual billing only)
    • 30-day free trial
    • Professional: $49
    • Team: $129
    • Business: $599
    • Enterprise: Custom

10. HubSpot

Social Media Management Tools - HubSpot

HubSpot is an extensive suite of tools to manage everything from content and social media to sales and customer support. To access social media management features, you need a minimum of 2,000 contacts in the HubSpot CRM. It is best suited for companies that market to more than 2,000 contacts per month.

  • Social Networks
    • Big Four
  • Platforms
    • iOS
    • Android
  • Key Features
    • Share content as it is published
    • Monitor social mentions
    • Built-in reporting
    • Marketing automation
    • Sales CRM
    • Built-in CMS
    • Schedule posts 3 years in advance
  • Pricing
    • Starter: $50
    • Professional: $890
    • Enterprise: $3,200

11. Iconosquare

Social Media Management Tools - IconoSquare

For companies that rely primarily on Instagram, Facebook, and Twitter, Iconosquare offers excellent value. With a great emphasis on analytics and reporting, the platform is suited for small teams or agencies that want data to drive their digital marketing decisions.

  • Social Networks
    • Facebook
    • Instagram
    • Twitter
  • Platforms
    • Web
  • Key Features
    • Easy-to-read pre-built reports
    • Custom-made, easy-to-share reports
    • Split paid and organic content to measure performance
    • Publish Instagram stories
    • Competitor and brand tracking
    • Schedule single-image or video posts on Facebook and Instagram
    • OneDrive and Google Drive integration
    • Real-time responses on posts
  • Pricing
    • 14-day free trial
    • Pro: $59
    • Advances: $99
    • Enterprise: $179

12. Khoros (formerly Spredfast)

Social Media Management Tools - Khoros

Khoros, formerly Spredfast, provides a secure social media management platform for large businesses.

  • Social Networks
    • Big Five
    • YouTube
  • Platforms
    • Web
  • Key Features
    • Team collaboration
    • Configurable views of content performance data
    • Content scheduling
    • Campaign performance analytics and reporting
    • Approval workflows
    • Single calendar view
    • Redistribution of user-generated content
  • Pricing
    • Not published

13. Later

Social Media Management Tools - Later

Later targets small businesses and larger teams. It focuses on Instagram while still giving you the ability to share content on other platforms.

  • Social Networks
    • Instagram
    • Facebook
    • Twitter
    • Pinterest
    • TikTok
  • Platforms
    • Chrome
  • Key Features
    • Drag and drop visual calendar
    • Plan one month of posts
    • Hashtag suggestions
    • Use Linkin.bio to create a mini-website for your Instagram profile
    • Track which posts drive sales
    • Multi-photo posts from a single scheduled post
    • Three months of analytics data
    • Find and add user-generated content to your library
  • Pricing
    • Free
    • Starter: $15
    • Growth: $25
    • Advanced: $40

14. LikeableHub

Social Media Management Tools - LikeableHub

LikeableHub focuses on content sharing and generating post ideas. It targets agencies or large teams.

  • Social Networks
    • Facebook
    • LinkedIn
    • Twitter
  • Platforms
    • Web
  • Key Features
    • Content scheduling
    • Advanced analytics and custom reporting
    • Monthly strategy consulting and weekly group coaching
    • Create your own LikeableHub site
    • Credits for Facebook Ad spend
    • Concierge services if needed
  • Pricing
    • Expert: $299
    • Pro: $599
    • Concierge: Contact LikeableHub

15. Loomly

Social Media Management Tools - Loomly

Loomly is suitable for SMEs, agencies, and large corporations. This social media management tool focuses on building successful brands.

  • Social Networks
    • Big Five
    • Google My Business
    • Snapchat
    • TikTok
  • Platforms
    • iOS
    • Android
    • Integration with third-party platforms
  • Key Features
    • Content ideas from RSS feeds, Twitter, annual events, and more
    • Single library for all assets
    • Notifications by email, Slack, or Teams
    • Previews of ads and posts
    • Analytics on all posts, even if they were not sent from Loomly
  • Pricing
    • 15-day free trial
    • Base: $34
    • Standard: $76
    • Advanced: $159
    • Premium: $332
    • Enterprise: Contact Loomly

16. MavSocial

Social Media Management Tools - Mavsocial

MavSocial is a powerful, award-winning social media management tool suitable for small businesses, agencies, and large corporations.

  • Social Networks
    • Big Five
    • YouTube
    • Google My Business
    • Tumblr
    • And more
  • Platforms
    • iOS
    • Android
    • Chrome
  • Key Features
    • Global time zones for scheduling posts
    • Visual calendar
    • Campaign management
    • Sentiment analysis
    • Watch topics and keywords specific to your industry
    • Boost posts
    • Create ads in bulk
    • Aggregated reporting or reports on individual posts
    • Separate digital libraries for each brand/client
    • AI-based image recognition
    • Locate user-generated content
    • Upload images directly from mobile
  • Pricing
    • 14-day free trial
    • Advanced: $19
    • Pro: $78
    • Business: $199
    • Enterprise: $499

17. MeetEdgar

Social Media Management Tools - MeetEdgar

MeetEdgar is a social media management tool for smaller teams and solopreneurs. The built-in automation can generate content automatically when you have no time to do it manually.

  • Social Networks
    • Big Five
  • Platforms
    • iOS
    • Android
    • Chrome
  • Key Features
    • Scheduled posts
    • Auto-generate variations on a single post
    • Automatically repurpose evergreen content
    • A/B testing of post variations
    • History and performance of all posts
    • Free live workshops
  • Pricing
    • 7-day free trial
    • Edgar Lite: $19
    • Edgar: $49

18. Nuvi

Social Media Management Tools - Nuvi

Nuvi is an award-winning, enterprise-level social media management software. Social media management is part of Nuvi’s focus on the overall customer experience.

  • Social Networks
    • Big Five
    • Tumblr
    • Reddit
    • VK
    • And more
  • Platforms
    • iOS
    • Android
  • Key Features
    • Real-time monitoring of customer sentiment
    • Auto-categorize DMs, replies, and comments
    • Competitor tracking and marketing strategy comparison
    • Alerts on hashtags, keywords, and mentions
    • Kanban-style workflows
    • Block the creation of undesirable content
    • A/B testing
    • Identify best posts and best-performing networks
    • Manage local listings for multi-site corporations
    • Manage online reviews
    • Upload and schedule photos from the mobile app
  • Pricing
    • Starts at $20,000 per year

19. Oktopost

Social Media Management Tools - Oktopost

Oktopost is an excellent choice if you need social media management software for your B2B content. It is best suited for medium-sized companies, agencies, and large companies.

  • Social Networks
    • Big Four
    • YouTube
    • WeChat
  • Platforms
    • iOS
    • Android
  • Key Features
    • Visual calendar
    • Ban certain words
    • Custom reports
    • Sentiment monitoring and crisis notification
    • Turn employees into brand advocates
    • Approval flows
    • Track user interactions and convert to leads
  • Pricing
    • None published

20. Post Planner

Social Media Management Tools - Post Planner

Post Planner’s unique selling proposition is the ability to engage an audience more than any other social media tool on the market, with data to back up that claim.

  • Social Networks
    • Big Five
  • Platforms
    • iOS
    • Android
  • Key Features
    • Generate higher-than-average audience engagement
    • Leverage top-performing content for any industry
    • Integrated media library
    • Custom posting schedule for each social network
    • Easily repost your best content
    • Predictive system says which content has the best reach potential
  • Pricing
    • 30-day money-back guarantee
    • Starter: $4 (billed annually)
    • Solo: $16
    • Business: $32
    • Venture: $79

21. Salesforce Social Studio

Social Media Management Tools - Salesforce Social Studio

Salesforce Social Studio is ideal for existing Salesforce customers or for companies looking to adopt Salesforce. Social Studio adds social media management to your Salesforce-backed marketing.

  • Social Networks
    • Big Five
    • YouTube
  • Platforms
    • iOS
    • Android
    • Windows Desktop
  • Key Features
    • Add-on for Salesforce accounts
    • Monitor campaign effectiveness
    • Monitor competition
    • Monitor specific topics
    • Link social posts to CRM
    • Single interface for all networks
    • Real-time centralized view of posts’ performance
    • Visual reports with live data
    • Approval workflows
  • Pricing
    • Basic: $1,000
    • Pro: $4,000
    • Corporate: $12,000
    • Enterprise: $40,000

22. Sendible

Social Media Management Tools - Sendible

Sendible is a great social media management tool to generate leads from your posts, whether you are a freelancer or a large agency.

  • Social Networks
    • Big Five
    • Google My Business
    • YouTube
  • Platforms
    • iOS
    • Android
    • Integration with 5 blogging platforms and more than 10 other tools
  • Key Features
    • Unified dashboard
    • Brand reputation monitoring
    • Co-branding with established agencies
    • Canva integration
    • Content suggestions via RSS feeds
    • Approval flows
    • Pre-built and custom reports
    • Automated email reports
    • Competitor monitoring
    • Alerts for specific keywords
    • Automated inbox management
  • Pricing
    • 14-day free trial
    • Startup: $49
    • Traction: $89
    • Scale: $199
    • Expansion: $399

23. SocialBee

Social Media Management Tools - SocialBee

SocialBee is best for individuals, small businesses, and agencies. Smaller companies can take advantage of concierge social media management services if needed.

  • Social Networks
    • Big Five
    • Google My Business
  • Platforms
    • Chrome
    • Edge
    • Firefox
    • Safari
  • Key Features
    • Concierge services for social media management, content creation, community management, and more
    • Category-based post scheduling
    • Make edits so the next time you publish a post, it’s different than the previous time
    • Bulk editing of posts
    • Email notifications for events on posts
    • Quuu and Pocket integration
    • Custom URL shortener or integration with other URL shorteners
    • UTM support
    • Content approval flows
    • Bee puns
  • Pricing
    • 14-day free trial
    • Bootstrap: $19
    • Accelerate: $39
    • Pro: $79

24. SocialFlow

Social Media Management Tools - SocialFlow

SocialFlow is a social media management solution for media companies. It allows them to distribute content efficiently and helps to identify monetization opportunities on social networks.

  • Social Networks
    • Big Five
  • Platforms
    • Web
  • Key Features
    • Content from RSS flows are formatted automatically for sharing purposes
    • Predictive engagement scoring
    • Older posts automatically resurfaced for sharing
    • Secure access (multifactor authentication and single-sign-on)
    • Encrypted repository
    • Reduce churn for subscription services
    • Boost organic content
  • Pricing
    • Not published

25. SocialHub

Social Media Management Tools - SocialHub

SocialHub monitors and analyzes your posts’ performance but also watches your competitors’ posts. If those posts have unanswered questions or comments, SocialHub will let you know.

  • Social Networks
    • Twitter
    • Instagram
    • Facebook
    • YouTube
    • Web, blogs, forums, and news
  • Platforms
    • iOS
    • Android
  • Key Features
    • Identify the most important customers and leads
    • Identify neglected comments on competitor posts
    • Respond directly from SocialHub
    • Detailed reports on keywords, mentions, and hashtags
    • Shared content calendar with access control
    • Approval workflows
    • Crisis monitoring
    • Templates to respond to queries
    • Access inbox and assign tickets from the mobile app
  • Pricing
    • Not published

26. SocialPilot

Social Media Management Tools - SocialPilot

SocialPilot is perfect for sharing and scheduling content from a browser or your phone. SocialPilot’s collaboration tools make it easy to collaborate on content with your clients, whether you are a small business, an agency, or a large company.

  • Social Networks
    • Big Five
    • Google My Business
    • Tumblr
    • VK
    • TikTok
  • Platforms
    • iOS
    • Android
    • Chrome
    • Firefox
    • Safari
  • Key Features
    • White-labeling
    • Carousel posts for LinkedIn and Facebook
    • Unlimited keyword search for content curation
    • Share posts automatically from selected sites
    • Share posts immediately while surfing
    • Canva integration
    • Analytics of all posts even if they are not posted from SocialPilot
    • Identify influencers
    • Bulk scheduling of articles and images
    • Drag and drop shared calendar
  • Pricing
    • 14-day free trial
    • Professional: $30
    • Small Team: $50
    • Agency: $100
    • Enterprise: Custom

27. Sprinklr

Social Media Management Tools - Sprinklr

Sprinklr aims to break down the barriers between social media channels and other channels such as messaging, SMS, and email. It supports many Asian social channels, making it an excellent social media management software for global companies.

  • Social Networks
    • Big Five
    • Snapchat
    • YouTube
    • Reddit
    • Asian social networks
    • 11 messaging apps
    • Chat, SMS, email
  • Platforms
    • iOS
    • Android
  • Key Features
    • AI-powered analytics for content and campaign performance
    • Real-time reports based on live data
    • Automated workflows
    • Global calendar across each social channel and platform
    • Kanban boards for work management
    • Leverage user-generated content
    • Employee advocacy
    • Link to e-store via Instagram
    • Modularized software that allows you to scale as you grow
  • Pricing
    • Not published

28. SproutSocial

Social Media Management Tools - SproutSocial

SproutSocial covers all aspects of your business, from social media management to customer care, as well as analysis and strategy. It caters to small businesses, agencies, and large corporations.

  • Social Networks
    • Big Five
    • YouTube
    • Google My Business
    • TripAdvisor
  • Platforms
    • iOS
    • Android
  • Key Features
    • Dedicated training and support to ease onboarding
    • Automation and customizable workflows
    • Manage online reviews
    • Suggestions for best times to post
    • Alerts for unusual activity
    • Help desk integration
    • Chatbots
    • Templates with AI-backed suggestions for replies
    • Twitter surveys
    • Detailed analytics
  • Pricing (per user)
    • 30-day free trial
    • Standard: $99
    • Professional: $149
    • Advanced: $249

29. Tailwind

Social Media Management Tools - Tailwind

If your social media management efforts focus on Instagram and Pinterest, then Tailwind is the software for you. It is best for small- to medium-sized companies or agencies.

  • Social Networks
    • Instagram
    • Pinterest
  • Platforms
    • iOS
    • Chrome
    • Firefox
    • Safari
  • Key Features
    • Schedule one week of social media posts in 20 minutes
    • Pin using a browser extension
    • Pin to multiple boards on the fly or at preset intervals
    • Identify best-performing pins
    • Built-in content plans for Instagram
    • Smart.bio tool updates Instagram links in the background
    • Content idea suggestions based on industry type
    • Hashtags automatically added in the first Instagram comment
  • Pricing (billed annually)
    • Free trial
    • $9.99 per Instagram or Pinterest account

30. TweetDeck

Social Media Management Tools - Tweetdeck

TweetDeck is a free social media management tool. It was built by Twitter and made for Twitter power users.

  • Social Networks
    • Twitter
  • Platforms
    • Web
  • Key Features
    • Manage multiple accounts
    • Share account with team members
    • Twitter column view for specific topics or tags
    • Filter by location, authors, engagement, and more
    • Scheduled tweets
    • Search by sentiment (positive or negative)
  • Pricing
    • Free

31. Zoho Social

Social Media Management Tools - Zoho Social

Zoho Social is part of the Zoho platform. If you are already using the Zoho platform, leveraging the tool allows you to generate leads through Zoho CRM and service customers via Zoho Desk.

  • Social Networks
    • Big Five
    • Google My Business
    • YouTube
  • Platforms
    • iOS
    • Android
    • Chrome
    • Safari
    • Firefox
    • Opera
  • Key Features
    • Publish immediately or schedule posts
    • Collaboration on drafts
    • Approval workflows
    • Link to cloud services for media library
    • Crisis monitoring
    • Live updates
    • Brand tracking
    • Manage online reviews
    • Integration with Zoho CRM and Zoho Desk
  • Pricing
    • 15-day free trial
    • Standard: $15
    • Professional: $35
    • Premium: $55

Now, Pick Your Favorite Social Media Management Tool

A social media management strategy is crucial to keep your audience engaged.

To execute your strategy to the fullest, social media management tools are essential.

No matter the size of your business or your preferred social network, there is a social media management tool to help you make the most of your investments.

There is a tool for every budget, from free social media management tools to services worth hundreds of thousands per year.

But just like with anything else, your mileage will vary.

Before you decide to adopt a tool, take the time to test it out as much as possible. Most tools provide a free trial or, barring that, a refund period on your purchase if you are not completely satisfied.

Furthermore, many companies also offer demos of their tools.

Just ask.

Social media marketing is not going anywhere.

In fact, it’s going to keep growing as businesses move more of their operations online.

If you haven’t done so yet, it’s time to invest in social media management tools.

Leverage them to drive traffic to your site, generate revenue, and increase brand awareness.

Your business deserves it.