16 Affiliate Email Marketing Platforms for 2024
If you’re looking to take your email marketing to the next level, you should think about giving affiliate email marketing a try.
With email marketing’s effectiveness, it’s no surprise affiliate email marketing has taken off.
But, of course, you need the right email marketing tool to manage your affiliate program.
We’ve created a list of affiliate email marketing platforms with solid affiliate marketing programs you can explore.
So, read on.
What is Affiliate Marketing?
Affiliate marketing is promoting a third party’s products or services in exchange for money.
And affiliate email marketing involves promoting those third-party products or services via affiliate links in email marketing campaigns.
As an affiliate, you get a unique link or code to share with your audience.
This code tracks sales made through that link. You earn a commission from the merchant or company for each affiliate sale through your unique affiliate links.
An upside of affiliate promotion is, as an affiliate, you aren’t responsible for producing the products you promote.
And you won’t handle any customer service or fulfillment-related tasks.
Your role is to drive traffic and make sales via affiliate links, and earn affiliate commissions.
The commission rate and structure depend on the merchant and the specific program.
Some affiliate marketing programs offer a flat commission rate, while others offer a percentage of the sale.
Some also offer tiered commission structures, where the affiliate earns a higher commission rate as they generate more sales via their referral links.
Tips for Choosing Email Marketing Software
1. Affiliate Policy
Some email marketing software may restrict the types of affiliate products and services that you can promote using their platform.
Review their acceptable use policy to ensure the software allows you to promote the affiliate products and services you’re interested in.
Also, familiarize yourself with the terms and conditions of the affiliate marketing programs of these email marketing tools, such as:
- Commission rate
- Rights reserved
- Company branding rules
- Affiliate links, etc.
2. Email Deliverability
When considering email marketing software for affiliate email marketing campaigns, pick an option with a high email deliverability rate.
Choosing an email marketing tool with a good reputation with ISPs, a dedicated IP, and a good email validation process to validate the email helps ensure emails sent to your email list have a high deliverability rate.
3. Automation
Look for affiliate marketing tools with automation features such as:
- Autoresponders to send automated emails to new subscribers on your email list
- And triggered emails sent based on specific actions or events.
Marketing automation saves you time and effort and helps you increase affiliate link conversions.
4. A/B Testing
A/B testing, also called split testing, compares two versions of an email to determine which performed better.
So you can optimize your affiliate marketing emails.
Your affiliate email marketing campaign software should allow you to test different elements of your affiliate marketing email campaigns, such as;
- The subject line
- The call-to-action
- Or the layout.
And compare the results to see which version performs better.
5. Tracking and Analytics
Look for software that offers robust tracking and marketing analytics capabilities.
This enables you to track key metrics, such as open rates, click-through rates, and conversions, so you can optimize your email campaigns and measure your ROI.
6. Budget
Finally, consider your budget when choosing affiliate email marketing software.
Many options exist — from free to expensive.
So make sure you select software that fits your budget and provides the features you need to succeed with affiliate email marketing campaigns.
Affiliate Email Marketing Platforms
🤓 All pricing plans are listed at their monthly rates (unless otherwise noted). Most offer discounts if billed annually.
1.ConvertKit
Convertkit is a cloud-based email service provider for launching and managing affiliate marketing email campaigns. It supports affiliate email marketing campaigns but to a limited extent.
Key Features
- Email Forms: create embeddable custom email forms to capture email addresses from visitors to your website.
- Landing Page Builder: build custom landing pages focused on lead generation to grow your email list.
- Automated Email Sequences: create automated email sequences that subscriber actions or other events can trigger.
- Subscriber Management: includes a subscriber management system to segment your list, tag subscribers, and more.
- Email Design: customizable templates and a drag-and-drop editor to help you create professional-looking emails with affiliate links.
Pricing
- Free Plan: $0/month
- Creator: $15/month
- Creator Pro: $29/month
2. Benchmark Email
Benchmark Email is a comprehensive email marketing tool you can use to send professional email campaigns using a variety of templates.
It’s simple to use and requires no significant technical know-how.
But has enough advanced features to help you scale.
Benchmark Email supports email affiliate marketing, although the platform reviews and approves your campaigns.
Key Features
- Email Designer: a drag-and-drop editor to create professional-looking emails. You can also choose from pre-designed email templates.
- Automation: includes marketing automation features to create automated email sequences and targeted email marketing campaigns based on subscriber behavior.
- Email List Management: allows you to build your email list, segment your subscribers, and add or remove contacts.
- Reporting and Analytics: detailed reporting and analytics to help you track the performance of your email campaigns, including affiliate link open and click-through rates.
- Email Deliverability: has a reputation for high deliverability rates. And also provides you with tools to ensure your emails and affiliate links reach your subscribers' inboxes.
- Integrations: integrates with various other tools and platforms, such as CRM, eCommerce, and social media platforms.
Pricing
- Free Plan: $0/month
- Pro: $15/month
- Enterprise: custom pricing
3. Sendlane
Sendlane is an email marketing solution historically known for affiliate marketing.
The affiliate marketing-friendly platform includes unique features that make email affiliate marketing strategies effective.
Key Features
- Email Designer: includes an easy-to-use drag-and-drop functionality.
- Templates: select from the existing stylish template elements.
- Deliverability Optimizers: the platform is designed to maintain a quality sender reputation so more of your emails get delivered.
- Open-rate Optimizer: uses machine learning to understand your subscribers’ open habits to ensure you send emails when they most likely open them.
- Sendlane Beacon Tracking: allows you to send automated messages triggered by real-time customer behavior.
Pricing
- Monthly Plan: $150/month
- Annual Plan: $1540/year
4. Pipedrive
Mailigen combines a simple user interface with an advanced features list to help you create and manage complex campaigns.
It’s great for affiliate marketing programs, especially since it integrates with Pipedrive’s CRM.
Key Features
- Email Builder: launch email campaigns with the platform’s drag-and-drop email builder using the professional templates or import your HTML templates.
- Email Segmentation: includes built-in filters you can quickly use to segment your email list and deliver tailored messages.
- Email Analytics: understand the performance of your campaigns with granular real-time email marketing analytics, including open rate, click rate, and click-through rate.
Pricing
- Essential: $21.90/month
- Advanced: $37.90/month
- Professional: $59.90/month
- Power: $74.90/month
- Enterprise: $119/month
5. Omnisend
Trusted by 80,000+ eCommerce brands, Omnisend combines eCommerce email marketing, SMS, and automation functionalities into one platform.
Key Features
- Email Templates: adopt or customize stylish and professional email templates to create your campaigns in minutes.
- Email Builder: an easy-to-use drag-and-drop email builder for building your email campaign.
- Segmentation: tons of filters to segment and target customers for more conversions.
- Campaign Optimizer: a campaign booster to resend emails to subscribers who didn’t open the first time. And A/B testing features to improve the performance of your emails.
- Integrations: integrates with various eCommerce marketing tools from Shopify to WooCommerce and Wix.
Pricing
- Free Plan: $0/month
- Standard: $16/month
- Pro: $59/month
6. EmailOctopus
EmailOctopus is a low-cost but convenient email marketing campaign platform.
It’s affiliate marketing friendly but reviews your account to ensure you aren’t spamming your target audience.
Key Features
- Email Builder: use pre-designed templates, import HTML templates, or create your designs from scratch.
- Audience management tools: import existing subscribers, and create forms and landing pages for your website.
- Automation: set automated email sequences to reach your audience.
- Segmentation: segment and tag your audience and reach cohorts with tailored messages.
- Analytics: has a robust reporting feature.
Pricing
- Starter: $0/month
- Pro: $8/month
7. Brevo
Brevo is a free marketing platform, including email marketing functionality, and doesn’t prohibit affiliate link sharing.
Key Features
- Email Designer: create your campaign with ready-made templates or create a new design.
- Personalization Features: includes personalization tools such as a conditional display to create more relevant content for each subscriber.
- Audience Management: import unlimited contacts, segment, and engage them based on specific filters.
Pricing
- Free Plan: $0/month
- Starter: $25/month
- Business: $65/month
- Brevo Plus: custom pricing
8. ActiveCampaign
ActiveCampaign is an integrated platform with email marketing, CRM software, and marketing automation tools. It allows affiliate links with a few restrictions.
Key Features
- Email Designer: build emails quickly with a simple drag-and-drop feature.
- Automation: includes features to set up trigger email sequences.
- Segmentation: group audiences to send customized content to each segment on your email list.
- Personalization: includes features that let you send personalized emails.
- Analytics: easily discover what’s working and what isn’t.
Pricing
- Lite: $29/month
- Plus: $49/month
- Professional: $149/month
- Enterprise: custom pricing
9. AWeber
AWeber offers more than email marketing campaign tools. It integrates with ClickBank, an affiliate network where you can find products and affiliate links to promote to your email list.
Key Features
- Email Templates: use pre-built templates, design Canva templates without leaving AWeber, or use your website URL or Facebook page to build a template.
- Email Builder: build campaigns from scratch with drag-and-drop functionalities.
- Email List Management: create sign-up forms and landing pages to grow your email list, segment your subscribers, and send targeted messages.
- Automation: set up auto-responders and more.
Pricing
- Free Plan: $0/month
- Lite: $14.99/month
- Plus: $29.99/month
- Unlimited: $899/month
10. Moosend
Moosend has impressive email automation capabilities. And while the platform doesn’t explicitly support affiliate email marketing campaigns, it doesn’t prohibit them either.
Key Features
- High-end Templates: includes various great templates for multiple purposes.
- Drag-and-drop Editor: build your campaigns with ease and speed.
- Segmentation and Personalization: group audiences based on conditions and send highly relevant messages based on subscriber behavior.
- A/B Testing: experiment with various versions of your email’s elements to see which converts best.
Pricing
- Pro: $9/month
- Enterprise: custom pricing
11. Constant Contact
Constant Contact falls in the affiliate email marketing platform group that offers a suite of digital marketing tools.
Key Features
- List Building Tools: explore tools to grow your subscribers, including lead-generation landing pages.
- Email Builder: use the smart drag-and-drop email editor or choose from hundreds of beautiful templates.
- Analytics: access extensive data to measure and optimize your campaigns.
- Automation: create automated emails for different purposes.
- Social media: manage your social media accounts in one place.
Pricing
- Lite: $12/month
- Standard: $35/month
- Premium: $80/month
12. Stripo
Stripo is special because it’s essentially a drag-and-drop and HTML email template builder that makes launching campaigns easy.
Key Features
- Email Builder: use the drag-and-drop email creator or experiment with the HTML and CSS code editor to build your emails from scratch.
- Dynamic Content Creator: use the AMP for Email technology to develop website-like, interactive emails.
- Integrations: integrates with 70+ email service providers.
- Automation: includes tools that help you save time by replicating edits, saving email content modules for later, etc.
- Test: review emails, including how they will display on 90+ devices.
Pricing
- Free Plan: $0/month
- Basic: $15/month
- Medium: $45/month
- Pro: $95/month
13. SendX
SendX is a straightforward solution that provides explicit support for affiliate email marketing.
Key Features
- Drag-and-Drop Editor: quickly build campaigns using SendX’s 1500+ email templates.
- Audience Growth Tools: includes features for building pop-ups and SEO landing pages to grow your list.
- A/B Testing: determine which version of your email works best.
- Automation: create rule-based, audience-segment-based emails and drip sequences.
Pricing
- Custom pricing based on subscribers
14. GetResponse
Trusted by 350k customers, GetResponse supports email affiliate marketing and even has a special page spotlighting how its digital marketing solutions, including email marketing, can help affiliate marketers.
Key Features
- Drag-and-drop Email Creator: helps to design emails quickly.
- Email Templates: customize templates based on your goals.
- Audience Management: create customer segments, develop personalized content, and send emails at the most optimal time.
- A/B Testing: try different subject lines, images, layouts, or call-to-action buttons to improve results.
Pricing
- Email Marketing: $19/month
- Marketing Automation: $59/month
- Ecommerce Marketing: $119/month
- GetResponse Max: $999/month
15. MailerLite
Over 1 million customers, including small businesses, already use MailerLite. It’s a reliable digital marketing platform.
Key Features
- Email Designer: create your campaigns with the drag-and-drop editor, the rich-text editor, or the custom HTML editor.
- Integrations: integrate eCommerce platforms to include products in your emails.
- Automation: build advanced marketing workflows that will include trigger emails.
- Audience Management: deliver email copy to subscribers based on geographic segmentation, interests, and more using segmentation, tagging, and personalization.
Pricing
- Free Plan: $0/month
- Growing Business: $10/month
- Advanced: $20/month
- Enterprise: custom pricing
16. Ontraport
Ontraport is a sales and marketing platform that includes everything from CRM to marketing automation tools.
Key Features
- Email Builder: offers three types of emails — plain text, designed, or custom emails (designed with its HTML editor).
- Marketing Automation: create trigger or time-based affiliate email marketing campaigns.
- Performance Tracker: beyond tracking general metrics, include UTMs in every email link to know which ones generated sales or helped achieve other goals.
- Split testing: test variables such as send time and order of emails in a series.
Pricing
- Basic: $24/month
- Plus: $83/month
- Pro: $124/month
- Enterprise: $249/month
Grow Your Income with Affiliate Email Marketing
Income streams like affiliate email marketing have democratized passive income earning in the modern day.
Yet, you can’t dive in head first without a marketing strategy, even with the help of affiliate email marketing campaign tools.
So lockdown your marketing strategy first, grow your email list, and then leverage tools to make a killing from affiliate marketing.
Dozie Anyaegbunam is a B2B content writer and strategist. A Cannes Lions certified storyteller, Dozie has crafted compelling content for brands such as Mirasee, SmartBlogger, Growth Mentor, and more. He's also Dodo and Ronan's dad, a proud flâneur, and a Felix Baumgartner wannabe. Don't miss his podcast, The Newcomers, where he interviews immigrants about the struggles and lessons that come with starting life in a new country.