Influencer Marketing • 10 min read

20 Influencer Marketing Tools Influencers Need in 2022 🛠️

Sarah Lentz 4/19/2022

Influencer marketing is the hotbed of digital marketing, but to do it correctly, you need the right influencer marketing tools.

After all, if you had to build every influencer relationship organically, that alone would be a full-time job.

Influencer marketing software simplifies the process and makes it possible for you to find the most relevant influencers for your brand.

Let’s get started.

Best Influencer Marketing Tools

The influencer marketing tools listed below have something unique to offer.

Some focus on specific social media channels while others on specific product niches.

These tools can revolutionize the way your target audience experiences your brand and are well-suited to your content marketing needs.

1. HypeAuditor

HypeAuditor gives you access to over 10 million Instagram and YouTube influencers and lets you filter your search results by location, language, category, age, and gender to identify the most relevant influencers for your brand.

Access to their basic analytical solutions is free, which makes it an ideal starting point for small businesses just getting started with an influencer marketing program.

HypeAuditor is also famous for fraud detection as it was created mainly for that purpose.

Key Features

  • AI fraud detection
  • Influencer discovery and analytics
  • Campaign management with performance reports
  • Competitor analysis
  • Trends and rankings
  • Free courses and certification in influencer marketing

Pricing

  • Limited free plan available. Paid plans start at $399 per month.

2. BuzzStream

BuzzStream uses simple keyword searches to generate lists of relevant influencers. You can then use metrics like overall rating, followers, PageRank, MozRank, and others to filter your results.

With BuzzStream, you get full access to each potential influencer’s complete online presence, so you can see their social profiles and the impact of their content.

You also get outstanding influencer outreach and influencer marketing campaign management features with custom email templates and automated follow-ups.

Key Features

  • Influencer research
  • Comprehensive profile of each influencer’s online presence
  • Email marketing automation
  • Centralized database with collaboration tools
  • Influencer campaign management and analytics

Pricing

  • Free trials available. Plans range from $24 to $999 per month.

3. Influencer

As a product of Generation Z influencers, Influencer is a social media marketing tool that is more discerning with the influencers it accepts, choosing only influencers with a high level of engagement (and real followers).

Influencer is based in the UK and focuses on influencers with European audiences.

Key Features

Pricing

  • Contact for more information on their Pay-as-you-go, Starter, and Scale plans.

4. Awario

Awario lets you discover every mention of your brand across the web and social media, which you can use to find the most influential people posting about your brand and your niche.

You can also set up ongoing monitoring for keywords specific to your brand and view influencer reports showing the most influential accounts for specific topics.

You can even focus on specific social media networks.

Key Features

  • Web and social media monitoring for brand mentions
  • Identify top niche influencers posting about your product
  • Ongoing keyword monitoring
  • Influencer reports that reveal influential accounts for specific topics
  • Individual network filtering

Pricing

  • Book a live demo to learn more. Plans start at $24 per month.

5. Pitchbox

Pitchbox helps you find authoritative and relevant influencers for your brand within seconds, giving you access to their social media profiles, website URLs, and more.

Use their outreach tools to launch a customized influencer marketing campaign and create and implement a data-driven influencer marketing strategy.

Built-in analytics provide insight into what’s working and what isn’t so you can continually refine your strategy.

Key Features

  • Multiple prospecting profiles
  • Intuitive keyword search
  • Customized outreach campaigns
  • Automated follow-ups
  • Built-in analytics

Pricing

  • Schedule a Pitchbox demo to learn more.

6. GroupHigh

GroupHigh offers both influencer research and outreach tools, along with a database boasting over 15 million active bloggers.

You can filter by content, MozRank, social following, and other factors.

Find the ideal influencers for your brand and review their preferred promotional tactics.

You can also add existing influencers to GroupHigh and manage all your influencer relationships in one place, sending custom outreach and follow-up emails.

Key Features

  • Access to over 15 million active bloggers
  • Filtering by content, MozRank, reach, etc.,
  • Review promotional tactics used by different influencers
  • Add existing influencers
  • Custom email templates

Pricing

  • Start with the free 7-day trial. Contact their sales team to learn more.

7. Upfluence

Trusted by over 1,600 brands, Upfluence has a massive database with nearly 1 million influencers, analyzing each item of influencer content to show reach and engagement.

Use advanced keyword searches to target the most relevant influencers in your niche, filtering by geo-location, language, and social networks metrics.

Upfluence lets you manage all your influencers in one place, saving all your email correspondence and tracking the lifecycle and progress of each influencer relationship.

Key Features

  • Access to nearly one million influencers
  • Influencer relationship management
  • Campaign management
  • Advanced keyword search
  • Export lists of influencers as CSV files

Pricing

  • Contact for pricing on their Growth, Scale, and Enterprise packages.

8. Followerwonk

Formerly a Moz tool, Followerwonk uses its keyword search to help you find the best Twitter influencers for your niche and it does it for free.

Search Twitter bios and compare them with others. You can even download reports. As a Twitter influencer marketing tool, Followerwonk also provides other features for Twitter analytics.

Key Features

  • Free access to Twitter influencers in your niche
  • Search Twitter bios by keyword
  • Compare bios and download reports
  • Twitter analytics for monitoring your account
  • Analytics tool to help you track your influencer engagement and impact

Pricing

  • Free plan available. Paid plans start at $29 per month.

9. Klear

Klear uses an advanced algorithm to sort over 500 million influencers into 60,000 distinct categories, allowing you to filter profiles based on parameters like industry, hashtags,  influence level, and price range.

You can also access analytics that shows audience demographics, performance tracking, competitive analysis, and ROI reports all in a user-friendly format.

Key Features

  • Access to over 500 million influencers
  • 60,000 different influencer categories
  • Filters to find the most relevant influencers
  • Real-time performance tracking
  • ROI reports and competitive analysis

Pricing

  • Schedule a demo to learn more.

10. BuzzSumo

While BuzzSumo is better known as a content research platform, it also has a powerful influencer search feature to help you find the top players in any niche and on any social media platform.

Search for the right influencers in two ways: through their bios or through the content they share.

You can also use BuzzSumo to target specific types of influencers, including bloggers, journalists, and companies.

Key Features

  • Content research platform
  • Powerful influencer search and filter
  • Find influencers by bios and content
  • Review and sort potential influencers using key parameters
  • Monitor influencer content and its impact

Pricing

  • Free plan available. Paid plans begin with a 30-day free trial and start at $99 per month.

11. Julius

Julius acquired HYPR and has grown from its initial focus on influencer discovery to become a comprehensive, self-service marketing suite.

Use its powerful search engine to access an array of data on 120,000 fully vetted social media influencers.

Julius offers 50 different criteria for narrowing your search covering both demographic and psychographic factors.

Key Features

  • 120,000 fully-vetted social influencers
  • Option to add existing influencers
  • Easy-to-use interface
  • Campaign management
  • Third-party analytics

Pricing

  • Request a demo for more information.

12. Heepsy

Heepsy offers an advanced AI-powered influencer discovery tool to match your brand with the most engaged relevant influencers.

The Heepsy database has over 7 million influencers you can filter by location and industry, as well as audience demographics, keywords, languages, and key metrics like influencer engagement rates.

Key Features

  • Access to over 7 million influencers
  • Search influencers by handle and access their stats
  • Content analysis and metrics
  • Influencer relationship management
  • Campaign management

Pricing

  • Limited free plan available. Paid plans are $49 to $269 per month.

13. Aspire

Aspire (formerly AspireIQ) uses its algorithm to crawl the web and social accounts to find influencers who meet its criteria.

Aspire offers a “Quickmatch” feature to suggest potential influencers based on your preferences.

They also have a Watchlist feature that patrols the web for influencers who’ve mentioned you or your competitors.

Aspire even lets you search by image to find a social media influencer who's shared similar visual content.

Key Features

Pricing

  • Request a demo for more information.

14. Lefty

Lefty is an influencer marketing platform designed for leading lifestyle brands.

Lefty’s influencer discovery engine targets influencers with more than 3,500 followers and currently offers a database of over 5 million influencers.

Data for each is updated, categorized, and indexed in real-time.

Lefty can also keep track of Instagram Stories and photos and video posts.

Key Features

  • Designed especially for lifestyle brands
  • Campaign management with messaging, internal notes, and integrated payments
  • Seeding service (with higher plans)
  • Influencer discovery with real-time data updates
  • Relationship management

Pricing

  • Request a demo for more information

15. Dovetale

Dovetale’s focus is on providing real-time analytics to help you build and amplify brand awareness.

They also offer two ways to help you find the most relevant influencers.

The standard discovery module lets you perform keyword searches and filter your results by total reach and location.

The Monitor feature tracks your competition and finds influencers engaging with them.

Dovetale also helps you manage payments and collect tax details.

Key Features

  • Supports Instagram, Facebook, YouTube, and Twitter
  • Real-time analytics
  • Track competitors and influencers who engage with them
  • Influencer management
  • Payments feature incorporates tax collection

Pricing

  • Limited free plan available. Paid plans start at $19 per month.

16. Mavrck

Mavrck is an influencer tool that looks at your existing customer list and encourages the most influential ones to promote your brand online, making suggestions from its list of 20 digital activities each customer can do based on their level of influence.

Customers who participate can earn rewards for each activity.

You can use all the content created by these micro-influencer loyal customers to build brand loyalty and attract new customers, who may, in turn, also become micro-influencers.

Key Features

  • Identifies micro-influencers in your customer list
  • Campaign management with a detailed dashboard
  • Rewards for influencers based on promotional activities
  • Relationship management
  • Third-party analytics

Pricing

  • Book a demo for more information.

17. Traackr

According to Traackr’s website, 7 of the top 10 beauty brands choose this influencer marketing platform.

Though it focuses more on influencer relationships than on discovery, it does feature a powerful search engine with advanced filter options.

Traackr helps you organize your chosen influencers and sort them by relationship stage.

It also features a network visualization map, which shows how your influencers are connected with other people online (including marketers) both within and outside your network.

Key Features

  • Network visualization map
  • Campaign management tools
  • Social listening tool
  • Data customization
  • Influencer sorting by relationship stage

Pricing

  • Contact Traackr for more information.

18. YouTube BrandConnect (fka FameBit)

FameBit was rebranded as YouTube BrandConnect but still offers the same content services, focusing on connecting brands with the best YouTube content creators.

This tool makes it easy to draft a YouTube influencer marketing campaign with your content guidelines, social channels, and marketing budget.

Measure your impact with Google-only tools like Brand Interest Lift, Influencer Lift, and organic view-through conversion (VTC) rates.

Key Features

  • Ideal for finding and working with YouTube influencers
  • Insights-based matchmaking connects brands with ideal influencers
  • Campaign management tools
  • AR (augmented reality) try-on experience
  • Content Creator Academy (for influencers)

Pricing

  • Not published.

19. NinjaOutreach

NinjaOutreach gives you instant access to more than 25 million bloggers and social media influencers and offers filtered search options.

It also provides a full suite of outreach tools, including a built-in CRM with customizable email templates and automated follow-ups.

Manage your outreach and influencer marketing campaigns all in one place.

Key Features

  • Powerful social engine for YouTube and Instagram influencers
  • Over 25 million bloggers and social media influencers
  • Email marketing automation with customizable templates
  • Influencer campaign management
  • Built-in CRM

Pricing

  • Free trial available. Pricing starts at $155 per month.

20. Influencity

Influencity gives you access to over 70 million social media and blogging influencers and lets you save and organize influencer profiles in one place, each with basic info and detailed reports on their reach and performance stats.

If you can’t work with your ideal influencer for some reason, Influencity has a doppelganger feature that helps you find influencers with similar profiles.

It also lets you check your ROI forecast on different social media channels.

Key Features

  • Access to over 70 million influencers
  • Save and manage profiles in one place
  • Extensive reports and easy export feature
  • Doppelganger feature
  • ROI forecast for different social media platforms

Pricing

  • Plans start at $148 per month. Custom pricing available.

Which Influencer Marketing Tools Will You Leverage?

Now that you’re better acquainted with the best influencer marketing tools, which one(s) will you leverage for promoting your brand?

Whatever you’re looking for in an influencer marketing platform access to bloggers, monitoring for brand mentions, or tracking for Instagram Stories we’ve given you innovative and budget-friendly tools to explore.

#whatareyouwaitingfor?