44 Inbound Marketing Tools to Rock Your 2024 Marketing! 🤘

There are inbound marketing tools for everything to help you rock your inbound marketing strategy.

Tools for boosting productivity. Tools for starting conversations with prospects. Tools for designing forms that people fill out.

Not to mention tools for simplifying your social media strategy, deciphering SEO (search engine optimization), and maximizing email marketing.

But trends are changing fast.

We better get started.

What Is Inbound Marketing?

The core principle of inbound marketing is simple. You must earn your potential customer’s attention rather than buy it.

And to earn their attention, you have to give them something of value — exceptional content.

Content creation can take many forms.

• Blog Posts
• Ebooks
• Case Studies
• White Papers
• Infographics
• Videos
• Webinars
• News Articles
• Research
• Podcasts
• Social Media
• Slide Share

Over time, your content builds trust and positions you as a likable expert.

In essence, inbound marketing tools are platforms containing marketing software and resources to help you create and distribute your content.

And successful businesses of all shapes and sizes are using them.

They’re turning away from traditional outbound marketing methods like cold calling and paid ads. Instead, they’re embracing a robust inbound digital marketing strategy.

An inbound strategy that includes content promotion via social media marketing and email campaigns. And today’s inbound marketing tools are doing a lot of the heavy lifting.

Let’s take a look at them now.

Inbound Marketing Tools

☝️Princing plans are listed at their monthly rates unless otherwise noted. Most offer a discount if you pay annually. 😉

1. BuzzSumo

Buzzsumo is an advanced SEO marketing tool that tracks and analyzes web content across search and social channels.

Features

• New keywords
• Content ideas
• Instant performance data
• Video content insights
• Journalist Profiles tool
• Influencer alert

Pricing

• Content Creation: $199/month
• PR & Comms: $299/month
• Suite: $499/month
• Enterprise: $999/month

2. Facebook Groups

Grow a close-knit community in Facebook Groups, a dominating social media platform for all types of businesses.

Features

• Public and private groups
• Direct access to admins and guests
• Built-in analytics
• Live streams, webinars, and Q&A sessions
• Mentorship opportunities
• Host courses with learning blocks
• Live watch parties

Pricing

Free

3. Instapage

Want an easy-to-use landing page builder? Try Instapage to boost conversions.

Features

• No conversion limits
• Customer Success Manager
• Server-Side A/B testing
• Real-time visual collaboration
• Design reviews
• GDPR compliance
• SSL encryption
• Conversion analytics
• Zapier integration
• HubSpot integration

Pricing

• Build: $299/month
• Convert: custom pricing

4. Drift

Generate revenue faster with Drift, a chatbot tool that engages every website visitor with a personalized experience.

Features

• Customer Success Manager
• Team onboarding
• Chat support
• Conversation histories
• Email marketing automation software
• AI-powered chatbot
• Customizable live chat widgets

Pricing

• Premium: $2500/month (billed annually)
• Advanced: custom pricing
• Enterprise: custom pricing

5. Hootsuite

Improve your productivity with Hootsuite, a social media management platform where you can create, manage, and schedule posts.

Features

• Unlimited posts
• Targeted messaging
• Google analytics
• Facebook insights
• Live chat support in the dashboard
• 250+ apps and integrations

Pricing

• Professional: $99/month (billed annually)
• Team: $249/month (billed annually)
• Enterprise: custom pricing

6. Jotform Sign

Jotform Sign lets you automate your workflow with safe and secure legally binding documents that you can use to collect and share e-signatures.

Features

• 600+ templates
• Easy sharing options
• Embeddable on websites
• Automated approval flows
• Security compliances for sensitive data
• Geenerate sales leads with documents

Pricing (billed annually)

• Starter: $0/month
• Bronze: $39/month
• Silver: $49/month
• Gold: $129/month
• Enterprise: custom pricing

7. Zapier

Zapier is a workflow marketing automation platform that links your productivity apps and services together.

Features

• More than 3,000 apps
• Real-time integration
• Data mapping
• Custom connectors
• Monitoring and notification
• Data encryption

Pricing

• Free Forever: $0/month
• Starter: $29.99/month
• Professional: $73.50/month
• Team: $103.50/month
• Company: custom pricing

8. Buffer

Reach more people at an affordable price with Buffer, a social media scheduling platform.

Features

• Browser extension
• Teams capability
• Customize posts for each platform
• Draft, approve and publish from any connected device
• Dual scheduling views
• Metrics include follower growth, impressions, and more

Pricing

• Free: $0/month
• Essentials: $6/month
• Team: $12/month
• Agency: $120/month

9. LeadFeeder

Equip your digital marketing and sales team with buyer intent data. LeadFeeder’s website visitor tracking software elevates lead generation.

Features

• Unique tracking codes
• Machine learning
• Reverse IP address lookup
• Unlimited users
• Contact management
• Third-party integrations
• Lead management
• Data import/export
• Reporting analytics
• 24/7 live rep

Pricing

• Free plan
• Paid: $198/month

10. Zoho Social

Zoho Social is a social media marketing hub featuring versatile scheduling, social media analytics, and social listening capabilities.

Features

• Revenue tracking
• 24/7 email support
• Content queues with unique time slots
• Summary reports
• Live streams of social engagements
• Social listening

Pricing

For Businesses

• Standard: $15/month
• Professional: $40/month
• Premium: $65/month

For Agencies

• Agency: $320/month
• Agency Plus: $460/month

11. ClickMeeting

Achieve optimal digital engagement before, during, and after online meetings. ClickMeeting is industry-leading webinar software.

Features

• Stream on Facebook or YouTube
• Webinar and attendee statistics
• Huge virtual events
• Customized invitations
• Waiting room

Pricing

• Live: $32/month
• Automated: $48/month
• Custom: custom pricing

12. Zendesk

Zendesk, an all-in-one customer service platform, enables you to easily manage your sales pipeline.

Features

• Real-time updates
• Agent collaboration
• Help desk automation
• Request tickets and ticket fields

Pricing

For Service

• Suite Team: $69/month
• Suite Growth: $115/month
• Suite Professional: $149/month
• Suite Enterprise: custom pricing

For Sales

• Sell Team: $25/month
• Sell Growth: $69/month
• Sell Professional: $149/month

13. TalkWalker

A leading social networks data intelligence company, TalkWalker collects and analyzes real-time information from 150 million sources.

Features

• Trending score
• Image recognition
• Keyword research
• Social TV
• Follower analysis
• Paid campaign tracking
• AI-powered sentiment technology
• Virality map
• Competitor analysis
• Trends and hashtag tracking
• Automated translation

Pricing

• Custom pricing

14. Ahrefs

Ahrefs is a software suite for higher Google rankings. Aids with keyword research, link building, content marketing, competitive research, website audits, and tracking.

Features

• 7 billion+ keywords in the database
• Estimates number of clicks for keyword
• SEO return rate/clicks per search
• 10 different search engines

Pricing

• Lite: $99/month
• Standard: $199/month
• Advanced: $399/month
• Enterprise: $999/month

15. Yoast

Yoast is a WordPress plugin that helps to optimize your site’s content and rank higher in search engines.

Features

• Content quality and link suggestions as you write
• Paragraph structure analysis
• Full access to Yoast SEO Academy
• Previews for sharing on Twitter and Facebook

Pricing

• Free plan
• Premium Yoast SEO extensions available

16. VWO — Visual Website Optimizer

Ramp up your conversion optimization with VWO, a market-leading A/B testing tool.

Features

• Audience targeting
• Funnel analysis
• Multivariate testing
• Statistical relevance analysis
• Heatmaps
• Customer Success Manager
• On-demand coding, design, and analysis services
• 24/7 customer support

Pricing

• Starter: $0/month
• Growth: $392/month (billed annually)
• Pro: $903/month (billed annually)
• Enterprise: $1581/month (billed annually)

17. HubSpot

A pioneer of inbound marketing, HubSpot offers unrivaled customer relationship management (CRM), marketing, sales, and customer service software.

Features

• Automated emails and workflows
• Customer behavior analysis
• Built-in service requests
• See ROI from social media ads

Pricing

• Professional: $890/month
• Enterprise: $3600/month (billed annually)

18. Ubersuggest

Ubersuggest is one of the best SEO keyword research tools available.

Features

• New keyword ideas
• Related keywords, questions, and comparisons
• SEO site audits
• Free Chrome extension pulls Google Search Console data
• See data from YouTube, Amazon, and more

Pricing

• Individual: $29/month
• Business: $49/month
• Enterprise: $99/month

19. Hotjar

Hotjar’s website heatmaps and behavior analytics allow you to visualize what your customers are thinking.

Features

• Unlimited marketing team members
• Multi-device support
• Surveys and incoming feedback widgets
• Recording filters

Pricing

• Basic: $0/month
• Plus: $39/month
• Business: $99/month
• Scale: $213/month

20. Trello

Trello boards, lists, and cards make it easier for teams to manage projects and tasks.

Features

• Detailed overviews of front and back of cards
• Drag-and-drop editing
• In-line editing
• Labeling, tags, and comments
• Progress meter checklist
• Card records archive

Pricing (billed annually)

• Free: $0/month
• Standard: $6/month
• Premium: $12.50/month
• Enterprise: $17.50/month (billed annually)

21. Mailchimp

Want to grow your business with newsletters and automated emails? Mailchimp is a comprehensive yet easy-to-use email marketing platform.

Features

• Customer Journey Builder
• Landing pages
• Digital ads
• Postcards
• Social posts
• AI email marketing

Pricing

• Free: $0/month
• Essentials: $13/month
• Standard: $20/month
• Premium: $350/month

22. Calendly

Calendly works with your calendar to automate appointment booking.

Features

• Unlimited one-off meetings
• Automated event notifications
• Personalized booking link
• Integrates with Zoom
• Access directly from Gmail
• Chrome extension

Pricing

• Free: $0/month
• Standard: $12/month
• Teams: $20/month
• Enterprise: custom pricing

23. Adroll

Adroll’s AI-driven marketing software allows you to create, optimize, and deliver ads on one marketing platform.

Features

• In-app retargeting
• Brand awareness ads
• Cross-device reach
• Marketing segmentation
• Predictive buying
• Retargeting through email
• Social targeting
• Calls to action
• List upload and management

Pricing

For Businesses

• Ads: pay as you go
• Marketing & Ads+: $36/month
• Advanced: custom pricing

For Agencies

• Custom pricing

24. Xtensio

Want an alternative to Google Docs? Create, manage and share unlimited documents in Xtensio.

Features

• Share your work via link, digital slideshow, or PDF/PNG
• Drag-and-drop interactive modules
• Hundreds of professionally designed templates

Pricing

• Free: $0/month
• Starter: $10/month
• Professional: $20/month
• Enterprise: custom pricing

25. Slack

Slack is a flexible business messaging app that helps teams communicate and stay organized.

Features

• Pin messages/reference links to channels
• manage/track documents
• Advanced search modifiers
• Shared channels across workspaces
• Streamlined sidebar
• Lightning-quick navigation
• Setting reminders
• RSS feeds

Pricing

• Free: $0/month
• Pro: $8.75/month
• Business: $15/month
• Enterprise Grid: custom pricing

26. Unbounce

The Unbounce Conversion Intelligence™ platform uses machine learning to build irresistible landing pages.

Features

• Assemble landing pages in a few clicks
• Write, remix and expand on-brand content
• Automatically sends visitors to their best-fit landing pages

Pricing

• Launch: $99/month
• Optimize: $145/month
• Accelerate: $240/month
• Concierge: $625/month

27. Sumo

Grow your traffic with Sumo, a highly-rated suite of marketing and email capture tools.

Features

• List builder
• Welcome mat
• Smart bar
• Live chat
• Contact form
• Content strategy analysis
• Google analytics
• Heatmaps
• Highlighter
• Image sharer
• Share

Pricing

• Free: $0/month
• Pro: $49/month

28. Google Analytics

If you’re a small business, the free version of Google Analytics gives you everything you need to track and analyze your website data.

Features

• Traffic measurement
• Social analytics
• Funnel visualization
• Real-time analytics
• Intelligence reports
• User ID tracking
• Custom alerts

Pricing

• Standard: $0
• Google Analytics 360: $150,000/year

29. Beacon

Beacon makes it easy to create professional lead magnets without hiring a designer.

Features

• Dozens of customizable templates
• Content recommendations
• Lead capture forms
• Drag-and-drop editor
• Content upgrades
• Blog post recycle
• Smart PDFs
• Integration friendly

Pricing

• Free: $0/month
• DIY: $19/month
• Professional: $49/month
• Agency: $99/month

30. Grammarly

Boost your content’s readability with Grammarly, an AI-powered writing assistant that offers specific suggestions.

Features

• Grammar
• Spelling
• Punctuation
• Conciseness
• Tone detection

Pricing

• Free: $0/month
• Premium: $12/month
• Business: $15/member/month

31. SEMRush

Escalate your web rankings with an all-in-one tool. SEMRush features SEO, content marketing, inbound marketing campaign management, and more.

Features

• 20 billion+ keywords
• Content improvement recommendations
• Website audits with 130+ checks
• create/track PPC campaigns
• Draft, schedule, and post content on social platforms

Pricing

• Pro: $129.95/month
• Guru: $249.95/month
• Business: $499.95/month
• Custom Plan: custom pricing

32. Feedly

Get personalized insights from news sites, blogs, Twitter, and newsletters with Feedly’s AI-driven research assistant.

Features

• Save to Evernote, Pocket, OneNote
• Share to LinkedIn, Buffer, IFTTT, Zapier
• Hide sponsored ads

Pricing

• Pro: $6/month (billed annually)
• Pro+: $12/month (billed annually)
• Enterprise: custom pricing

33. Quora

Expand your reach with Quora, a place to ask questions on any subject, get answers, and interact with other users.

Features

• Monitor questions
• Manage topics
• Answer changelog
• User endorsements page
• Redirect questions and answers
• Mark as best answer

Pricing

• Free: $0/month
• Monthly: $6.99/month
• Yearly: $47.88

34. Optimizely

Optimizely is an A/B testing platform that helps you to create, tailor, and scale your content.

Features

• Random/targeted rollouts
• AI personalization
• Visual editor
• Authoring layouts
• Headless API
• Feature flags
• Multi-armed bandits
• 11 custom traffic touchpoints
• Omnichannel audiences
• Drag-and-drop email marketing campaign builder

Pricing

• Custom pricing

35. Sprout Social

An intuitive and scalable tool, Sprout Social makes social media less complicated.

Features

• All-in-one social inbox
• Publish, schedule, draft, and queue posts
• Social content calendar
• Profiles, keywords, and locations monitoring
• Tasking and social CRM software

Pricing

• Standard:$249/month
• Professional: $399/month
• Advanced: $499/month
• Enterprise: custom pricing

36. Wistia

Get measurable results from your videos and podcasts with Wistia, a complete hosting platform for video content marketers.

Features

• Fully customizable player
• Email collection
• Text, image, or custom HTML calls to action
• Embeddable channels

Pricing

• Plus: $24/month
• Pro: $99/month
• Advanced: $399/month
• Premium: custom pricing

37. Tailwind

Plan, create, and schedule content with Tailwind, a popular app for Pinterest and Instagram. No design skills required.

Features

• Pin from anywhere with browser extensions
• Audience behavior analysis
• Smart schedule feature
• Build communities in Tailwind tribes
• Group collaboration boards

Pricing

• Free: $0/month
• Pro: $24.99/month
• Advanced: $49.99/month
• Max: $99.99/month

38. Typeform

Are your forms, quizzes, and surveys failing to captivate your audience? Then try Typeform, a unique form-building platform, or browse Typeform alternatives.

Features

• Logic jumps
• Form templates
• Email alerts
• Question library

Pricing

• Basic: $29/month
• Plus: $59/month
• Business: $99/month
• Enterprise: custom pricing

39. Sendible

Sendible is an all-in-one social media tool for agencies that streamlines scheduling, customer engagement, and reporting.

Features

• Priority inbox
• Built-in-sentiment analysis
• Influencer identification
• Custom reports
• Smart queue
• Up to 192 integrations

Pricing

• Creator: $29/month
• Traction: $89/month
• White Label: $240/month
• White Label+: $750/month

40. Moz

An SEO giant, Moz simplifies free and paid search through first-class inbound marketing software, education, and community.

Features

• Link explorer
• Keyword explorer
• Rank tracker
• Site audits
• Backlink metrics
• Keyword difficulty scores
• Competitive analysis
• SERP analysis
• Tools for local SEO

Pricing

• Custom pricing

Which Inbound Marketing Tools Should You Choose?

Whew!

As you can see, there are numerous inbound marketing tools that will help you create valuable content.

Content that gets found in the search engines, builds brand awareness and turns casual readers into loyal customers.

A tool on this list will take your inbound marketing strategy from drizzle to sizzle.

So pick one — or more — and take it to the next level.