42 Dazzling Marketing Automation Tools for 2024! 🛠️

As a digital marketer, you need marketing automation tools to streamline your digital marketing and tilt your marketing strategy to the next level.

But how do you know which tools you need, and how can you untangle the various options? 🤔

Stay tuned to learn more!

This post will give you some insights and offer you the most comprehensive list of the best marketing automation software examples that will be an excellent fit for your marketing efforts.

Let's dive in!

What Is Marketing Automation Software?

Marketing automation tools eliminate the hassle of running marketing campaigns, making them more smooth and effective.

Here's an example:

Suppose you have a specific content marketing strategy, like building an email list for new subscribers and a series of follow-up emails.

Rather than keeping track of the follow-up yourself, your marketing automation tools take over the time-consuming and repetitive task of sending each email individually (who has time for that anyway?).

Here are some of the various types of marketing automation software:

• Email marketing automation
• CRM automation
• Social media marketing automation
• Content marketing automation
• Ecommerce marketing automation

What to Look for In Marketing Automation Software

Finding the right marketing technology for your marketing needs can be overwhelming with all the different marketing automation platforms.

Let's discuss a few key marketing automation features of the best marketing automation software:

• Ease of use: Automation is not the easiest to implement, so check if the software interface is user-friendly and won't give you too much trouble navigating.
• Analytics: Of course, you will want to know if your marketing campaign produces the desired result. Hence, your software must keep track of all essential customer behavior analysis data.
• Integrations: Look for providers with extensive integration options which enable data from all your stacks to interact.
• Demo or free trial: Where possible, choose marketing automation tools that offer a demo or free trial. Sophisticated software tools aren't cheap, and you want to make sure you spend your money wisely.
• Customer support: Some tools may require tech skills you don't possess, so customer support is crucial. In the end, marketing automation software is meant to save you time and make your life easier, not give you a headache, right?!

Marketing Automation Software

☝️All pricing plans are listed by their monthly rates (unless otherwise noted.) Most platforms will offer a discount if billed annually. 😉

1. Drip

Marketing automation tool Drip focuses mainly on eCommerce brands.

Key Features:

• Marketing analytics tools
• Insights & Guidance
• Forms & Popups

Best for:

SMS marketing and email automation.

Pricing:

• Email: starts at $39/ month and is based on your list size and volume.

2. HubSpot Marketing Hub

HubSpot is an all-in-one marketing automation tool for all your marketing challenges.

Key Features:

• Email drip campaigns
• Customize workflows
• Manage data in bulk
• Build customer journeys for your target audience

Best for:

Sales automation (CRM).

Pricing:

• Professional: $890/mo
• Enterprise: $3600/mo (billed annually)

3. Constant Contact

Constant Contact targets small businesses with a robust email automation tool.

Key Features:

• Welcome new contacts
• Nurture your lead management
• User engagement

Best for:

Email marketing automation.

Pricing:

• Lite: starts at $12/mo
• Standard: starts at $35/mo
• Premium: starts at $80/mo

Plans are based on the number of contacts.

4. Clearbit

With the Clearbit data activation platform, you'll have a complete view of your market, prospects, and customers.

Key Features:

• De-anonymize website traffic
• Craft personalized buying journeys for prospects
• Tailored email automation campaigns

Best for:

Customer interaction marketing.

Pricing:

• Custom pricing

5. Automizy

If you want to increase your email campaign open rates, Automizy might be your go-to.

Key Features:

• Fully integrated marketing automation platform
• Drag & drop email editor
• A/B testing
• Use of AI to test subject lines

Best for:

Email marketing — increased open rate in particular.

Pricing:

• Starts at $9/month (based on number of contacts)

6. Buffer

Buffer is an intuitive social media scheduling and inbound marketing tool.

Key Features:

• Plan and publish social media content
• Analyze your content's performance
• Audience digital engagement

Best for:

Social media marketing.

Pricing:

• Free plan
• Essentials: $6/mo
• Team: $12/mo
• Agency: $120/mo

7. Statusbrew

Statusbrew is an easy-to-use social media automation platform for all sizes of businesses.

Key Features

• Automate scheduling and publishing
• Social media engagement automation
• Sentiment Analysis

Best For

• Social media automation

Pricing

• Lite: $89/mo
• Standard: $179/mo
• Premium: $299/mo
• Enterprise: custom pricing

8. Oracle Eloqua

As a B2B marketing automation solution, Oracle Eloqua offers various tools to bring your marketing to the next level.

Key Features:

• Create dynamic campaigns
• Advanced lead scoring
• Real-time firmographic data

Best for:

B2B marketing automation.

Pricing:

• Custom pricing

9. Hootsuite

Hootsuite tackles all your social media strategies.

Key Features:

• Schedule posts across your social networks
• Manage all your socials via one app
• Social media analytics dashboard for extensive performance analytics

Best for:

Social media marketing.

Pricing:

• Professional: $99/mo
• Team: $249/mo
• Enterprise: custom pricing

10. Keap

Formerly known as InfusionSoft, the marketing automation platform Keap offers sales & marketing automation software.

Key Features:

• Capture and convert leads more efficiently
• Follow-up and get paid faster
• Consolidate your tools into one place

Best for:

CRM, email, and text messaging automation.

Pricing:

• Pro: $199/mo
• Max: $289/mo
• Ultimate: $349/mo

11. Moosend

Moosend assists your email marketing campaign with high-converting automation workflows.

Key Features:

• Webinar reminders
• User onboarding via a welcome email
• Follow-up email for abandoned cart
• Lead scoring

Best for:

Email marketing automation.

Pricing:

• Pro: $9/mo
• Enterprise: custom pricing

12. Adobe Experience Cloud

Adobe Experience Cloud is suitable primarily for enterprise customers and bigger marketing projects.

Key Features:

• Marketing impact analytics
• Cross channel engagement
• Customer journey builder

Best for:

CRM automation.

Pricing:

• Custom pricing

13. ManyChat

ManyChat is an interactive messenger chatbot.

Key Features:

• Facebook Messenger chatbot
• Automated Instagram marketing
• SMS drip campaigns

Best for:

Social media marketing.

Pricing:

• Free Plan
• Pro: $15/mo
• Premium: custom pricing

14. Agorapulse

Agorapulse delivers an easy-to-use software solution to dominate your social media.

Key Features:

• Unified social inbox
• Intuitive publishing
• Insightful analytics

Best for:

Social media marketing.

Pricing:

• Standard: $69/mo
• Pro: $99/mo
• Advanced: $149/mo
• Custom: Custom pricing

15. Mention

Mention helps you to track mentions on the web.

Key Features:

• Monitor brand loyalty
• Competitive analysis
• Gather audience insights around your key topic

Best for:

Social media marketing.

Pricing:

• Solo: $49/mo
• Pro: $99/mo
• ProPlus: $179/mo
• Company: custom pricing

16. ActiveCampaign

ActiveCampaign is a multifunctional marketing automation tool.

Key Features:

• Automated email follow-up
• Integrate your favorite apps
• Drag-and-drop automation builder

Best for:

Customer journey automation.

Pricing:

• Lite: $39/mo
• Plus: $70/mo
• Professional: $187/mo
• Enterprise: $323/mo

17. MonsterInsights

MonsterInsights is considered one of the best WordPress Analytics plugins.

Key Features:

• Google Analytics dashboard
• Tracking integration with popular WP plugins
• Google Optimize for A/B testing

Best for:

CRM automation.

Pricing:

• Plus: $99.50/year
• Pro: $199.50/year
• Agency: $399.50/year

18. Pipedrive

Pipedrive lets you automate just about any step of your sales process.

Key Features:

• AI email marketing
• Customizable email templates
• Campaign engagement reports

Best for:

Sales automation and automated email marketing.

Pricing:

• Essential: $21.90/mo
• Advanced: $37.90/mo
• Professional: $59.90/mo
• Power: $74.90/mo

19. Zapier

Zapier is an online automation tool that connects your apps and services.

Key Features:

• Data transfer from one app to another
• Premade workflows
• 3000+ integrations

Best for:

Content marketing automation.

Pricing:

• Free plan
• Starter: $29.99/mo
• Professional: $73.50/mo
• Team: $103.50/mo
• Company: custom pricing

20. Wordable.io

Try out Wordable if you want to hassle-free upload your Google Docs.

Key Features:

• Export Google Docs to WordPress, Hubspot, or Medium
• Export in bulk
• Import and format inside Wordable

Best for:

Content marketing automation.

Pricing:

• Free Plan
• Do It Yourself: $50/mo
• Done For You: $500/mo

21. SocialPilot

Plan, schedule, publish, and analyze your content — SocialPilot leaves no marketing task unturned.

Key Features:

• Social media scheduling
• Content curation
• RSS feeds automation

Best for:

Social Media Marketing.

Pricing:

• Professional: $30/mo
• Small Team: $50/mo
• Agency: $100/mo
• Agency+: $200/mo

22. Sprout Social

Whether you are a small business or a marketing agency, Sprout Social is all set and ready to help you manage your social media.

Key Features:

• Unified social inbox
• Social data and analytics
• Employee advocacy

Best for:

Social media management.

Pricing:

• Standard: $249/mo
• Professional: $399/mo
• Advanced: $499/mo
• Enterprise: custom pricing

23. Omnisend

Grow your eCommerce business on autopilot with Omnisend's automation software.

Key Features:

• Drag and drop automation editor
• A/B split testing
• Built-in message reports

Best for:

Email and SMS eCommerce marketing.

Pricing:

• Free Plan
• Standard: $16/mo
• Pro: $59/mo

24. Outbrain

With Outbrain, you can create publishing campaigns to drive more traffic to your marketing funnel.

Key Features:

• Advanced marketing segmentation
• Pixel implementation
• Native advertising widgets in multiple languages

Best for:

Advertising automation.

Pricing:

• Custom pricing

25. Clearscope

With the help of Clearscope, you can produce highly relevant, high-ranking content, and optimize for SEO marketing.

Key Features:

• Easy-to-use integrations
• Extensive guides & tutorials
• SEO Keyword discovery

Best for:

SEO content marketing optimization.

Pricing:

• Essentials: $199/mo
• Business: custom pricing
• Enterprise: custom pricing

26. Tailwind

Tailwind specializes in Pinterest and Instagram marketing.

Key Features:

• Pin and post scheduling
• Hashtag finder
• Smart.bio tool

Best for:

Social media marketing.

Pricing:

• Free Plan
• Pro: $24.99/mo
• Advanced: $49.99/mo
• Max: $99.99/mo

27. Mailchimp

Use Mailchimp's inbound marketing automation software to connect with people and turn shoppers into loyal customers.

Key Features:

• Build customized purchase paths
• Send-time optimization
• Personalized transactional emails

Best for:

Inbound marketing automation.

Pricing:

• Free Plan
• Essentials: $13/mo
• Standard: $20/mo
• Premium: $350/mo

28. Mautic

Mautic is focused on getting powerful marketing automation software into the hands of everyone.

Key Features:

• Social media monitoring
• Mobile notifications
• Send marketing messages through multiple channels

Best for:

Open-source marketing automation.

Pricing:

• Free to use

29. Act-On

Amplify your digital workflows by using Act-On's marketing automation tools.

Key Features:

• Website visitor tracking
• Automated customer journey builder
• Track and optimize campaign performance

Best for:

A complete set of marketing automation tools.

Pricing:

• Professional: $900/mo
• Enterprise: custom pricing

30. Freshsales

With Freshsales's automation tools, you can improve sales productivity and boost your marketing team's efficiency.

Key Features:

• Automate interactions with your customers
• Auto-assign chat conversations
• Automatic profile-enrichment
• AI-powered chatbots

Best for:

CRM automation.

Pricing

• Free plan
• Growth: $18/mo
• Pro: $47/mo
• Enterprise: $83/mo

31. GetResponse

Engage with your customers and boost your online sales team using the GetResponse tools.

Key Features:

• Prebuilt workflows
• Email marketing analytics
• Email marketing funnel

Best for:

Email marketing automation.

Pricing:

• Email Marketing: 19/mo
• Marketing Automation: $59/mo
• Ecommerce Marketing: $119/mo
• GetResponse Max: $1099/mo

31. Brevo

Brevo (formerly Sendinblue) is a marketing cloud-based, all-in-one digital marketing solution for B2C and B2B marketing.

Key Features:

• Drag and drop workflow editor
• Integration with major apps and eCommerce platforms
• Advanced analytics via A/B testing
• Marketing automation
• CRM software with customizable reporting
• SMTP transactional email

Best for:

Email and SMS marketing automation

Pricing:

• Free Plan
• Starter: $25/mo
• Business: $65/mo
• Brevo Plus: custom pricing

33. Salesforce

Suitable mainly for large enterprises, Salesforce brings a complete marketing automation solution.

Key Features:

• Streamlined lead management
• Effortless email marketing
• Insightful ROI reporting

Best for:

B2B marketing automation.

Pricing:

• Custom pricing

34. Overloop

Overloop (fka Prospect.io) can help you spend less time on repetitive tasks by setting up powerful workflows.

Key Features:

• Cold email campaigns
• Lead capture web forms
• LinkedIn extension

Best for:

CRM automation feature for outbound sales.

Pricing:

• Startup: $59/mo
• Growth: $99/mo
• Enterprise: $149/mo

35. OptinMonster

OptinMonster is a powerful marketing automation platform to convert and monetize your website traffic.

Key Features:

• Geographic segmentation
• Exit-intent technology
• Lightbox popups
• Targeted email marketing

Best for:

Email marketing automation.

Pricing:

• Basic: $16/mo
• Plus: $32/mo
• Pro: $69/mo
• Growth: $99/mo

36. CoSchedule

By using CoSchedule, you can organize all your marketing activity in one place.

Key Features:

• Marketing calendar
• Social message optimizer
• Email subject line tester

Best for:

All-in-one marketing organizer.

Pricing:

• Free Plan
• Social Calendar: $29/mo
• Content Calendar: custom pricing
• Marketing Suite: custom pricing

37. ConvertKit

Grow your audience, foster your community, and earn a living online with the help of ConvertKit.

Key Features:

• Email designer
• Create automated sales funnels
• Send targeted content

Best for:

Email marketing automation.

Pricing:

• Free Plan
• Creator: $15/mo
• Creator Pro: $29/mo

38. Ortto

Switch your customer journey over on Ortto.

Key Features:

• Personalized multi-channel messages
• Advanced analytics
• A/B testing

Best for:

Email marketing and messaging.

Pricing:

• Professional: $599/mo
• Business: $999/mo
• Enterprise: $1999/mo

39. Breadcrumbs.io

Breadcrumbs.io's marketing platform can help you to turn your data into revenue.

Key Features:

• Sort and prioritize your best leads
• Custom-tailored scoring models
• Extensive analytics

Best for:

Automated contact scoring.

Pricing:

All plans are billed annually.

• Free Plan
• Pro: $400/mo
• Business: $1600/mo
• Enterprise: $2800/month

40. Ontraport

Offering marketing automation software for growing businesses is Ontraport's primary focus.

Key Features:

• Lead source tracking
• Campaign performance mode
• Drag and drop campaign editor

Best for:

Email marketing automation.

Pricing:

• Basic: $34/mo
• Plus: $83/mo
• Pro: $124/mo
• Enterprise: $249/mo

41. Customer.io

Data-driven emails, push notifications, and SMS messaging — Customer.io handles it all.

Key Features:

• Flexible data integrations
• Visual workflow builder
• Analysis reports and real-time customer data

Best for:

Automated messaging.

Pricing:

• Essentials: $100/mo
• Premium: $1000/mo
• Enterprise: custom pricing

42. Leadfeeder

By using the Leadfeeder tools, you can reveal your visitors and monitor which pages they visit and for how long.

Key Features:

• Website visitor tracking
• Sales prospecting
• Integration with many major marketing automation tools

Best for:

Lead management and lead generation automation.

Pricing:

• Free Plan
• Paid: $198/mo

Marketing Made Easy!

If you want to streamline your marketing process and deliver the best customer experience on your campaigns, marketing automation tools are your best friends.

Engage existing customers, onboard new ones, nurture your leads, and save time on your marketing automation strategy — the benefits of marketing automation tools are endless.

Get started today and use the best marketing automation software to ramp up your revenue.

Pick a marketing platform, give it a try, and watch the marketing magic unfold!