43 Social Media Analytics Tools for 2024 (+ Features & Pricing)
Looking for powerful social media analytics tools for your social media marketing campaigns?
Because, of course, you’re leveraging social media for your business, right?
No matter what social media platforms you’re on and the analytics you need for your social media management, there will be a tool — or tools — on this list that will fit your business needs.
The right marketing analytics tools can transform your social media management into a thing of beauty — and make it much more fun than you might expect.
What Is Social Media Analytics?
At its simplest, social media analytics has to do with data that show the effectiveness of your social media strategy.
And social media analytics software enables you to gather this data and analyze it in a usable form.
Regardless of the size and type of your business, you want social media marketing analytics tools that measure, compile, and report the following:
- Likes, shares, and clicks on your social media content
- Which social media sites give you the best exposure and user engagement with your target audience
- What days and times are best for reaching your target audience on those sites
- How effective different digital marketing approaches are with your audience (A/B testing)
- How your audience responds to different types of content: updates, announcements, special offers, promotions, etc.
The aim is not just to gather social data on the impact and effectiveness of your social media marketing but to use what you learn to evolve your social strategy, expand your reach, and maximize your digital engagement.
You want to see how your performance in that sphere compares to your social media goals. The right marketing tools will help you see the whole picture and highlight areas that need improvement.
Social Media Analytics Tools
🤓All pricing plans are listed as monthly (unless otherwise noted); most offer a discount when billed annually.
1. Curalate
Curalate serves as a “hybrid storefront and analytics tool,” tracking social media metrics to reveal which social media ads get the most engagement on Instagram.
Features
- Tracks product tags and mentions
- Turns videos and images into shoppable content
- Connects you with a targeted sampling community
Social Media Platforms
Pricing
- Custom pricing
2. HubSpot
HubSpot is your command central for all things digital marketing, including social media, ad tracking and management, blogging and SEO, video, and live chat.
Features
- All your marketing activity and analytics in one place
- Link all interactions back to CRM
- Monitor social mentions to never miss a social conversation
Social Media Platforms
Pricing
- Professional: Starts at $800/month
- Enterprise: Starts at $3600/month
3. Mention
Mention monitors the web and listens to your followers to track social mentions and conversations that affect your brand.
Features
- Scour extensive online sources for brand mentions
- Monitor what is said online about your brand and your competition
- Draft, schedule, and publish content for multiple channels
Social Media Platforms
Pricing
- Solo: $41/month
- Pro: $83/month
- ProPlus: $149/month
- Company: custom pricing
4. Emplifi
Emplifi pulls together all the fundamental resources your business might need to give you an all-in-one social media management and analytics tool.
Features
- Automated sentiment analysis
- Omnichannel paid analytics
- Smart benchmarks for a social media marketing campaign
Social Media Platforms
- YouTube
Pricing
- Custom pricing
5. Brand24
Brand24 describes its service as “online reputation management made easy.” Track brand mentions, respond to negative comments from dissatisfied customers, and gather insights from your competition’s social media performance metrics.
Features
- Hashtag tracking
- Advanced sentiment analysis separates positive, negative, and neutral mentions
- Automated daily/weekly reports in PDF & Excel format
Social Media Platforms
Pricing
- Individual: $99/month
- Team: $179/month
- Pro: $249/month
- Enterprise: $499/month
6. Followerwonk
Followerwonk specializes in providing targeted Twitter analytics for your business.
Features
- Search up to 50 profiles per day
- Sort followers by keywords and user stats
- Track changes in follower numbers
- Analyze competing Twitter profiles
Social Media Platforms
Pricing
- Custom pricing
7. NetBase Quid
NetBase Quid scours the internet for mentions and analyzes consumer brand loyalty.
Features
- Social listening for your brand — and the competition
- Monitors brand for specific actions/responses
- Alerts you to customer dissatisfaction
Social Media Platforms
- Many more
Pricing
- Custom pricing
8. Instagram Insights
To use Instagram Insights, you’ll need an Instagram account with a business profile to track your Instagram analytics.
Features
- Comprehensive data on your profile, posts, stories, and ads
- Detailed information on your followers
- Tracking the average times your followers are online
Social Media Platforms
Pricing
- Free to Instagram users
9. AgoraPulse
The folks at AgoraPulse pride themselves on saving you time by letting you do all your social media management and analytics in one well-organized place.
There’s a reason over 31,000 social media managers use this tool on the daily.
Features
- Intuitive Publishing — Post or schedule content across all your platforms at once
- Social Listening — Identify trends and insights about your brand
- Insightful Analytics — Easily create beautiful and actionable reports
Social Media Platforms
Pricing
- Standard: $69/month
- Professional: $99/month
- Advanced: $149/month
- Custom: contact
10. LinkedIn Analytics
Track engagement with your professional updates with LinkedIn Analytics. While you’re at it, check out the metrics on your followers and visitors.
Features
- LinkedIn Career Pages with access to Talent Brand stats
- Mobile and desktop metrics
- Actionable insight on the best times to post new content
Social Media Platforms
Pricing
- Free for LinkedIn users
11. Klear
Klear helps you easily identify and cultivate relationships with influencers in any industry and any location.
Features
- Influencer campaign monitoring
- Google Chrome extension identifies influencers among your tweeps
- Blogging analytics
- PDF reports for social activity, content performance, brand awareness, etc.
Social Media Platforms
- YouTube
Pricing
- Custom pricing
12. Iconosquare
Iconosquare offers intuitive scheduling and in-depth analytics for brands and agencies.
Features
- Multi-profile management from one streamlined dashboard
- Powerful content scheduler
- Scheduled reports
Social Media Platforms
Pricing
- Pro: $59/month
- Advanced: $99/month
- Enterprise: $179/month
13. Rival IQ
Rival IQ sends you real-time alerts whenever your competitors send high-performing content. It also highlights the content your audience prefers.
Features
- Highlights trends and opportunities to boost your engagement
- Tracks a number of different companies and their performance
- In-depth analytics for every channel
- Free 30-minute demo
Social Media Platforms
- YouTube
Pricing
- Drive: $239/month
- Engage: $349/month
- Engage Pro: $559/month
14. Talkwalker
Talkwalker offers unlimited free searches for keywords and hashtags across all major social media networks, as well as news channels, blogs, and forums.
Features
- Monitors what customers are saying about your brand, events, and content
- Maps your mentions to show where your followers are
- Gathers audience demographics such as age, gender, and occupation
Social Media Platforms
- YouTube
Pricing
- Custom pricing
15. Oktopost
Oktopost focuses on helping B2B professionals manage, track, and optimize all their social media activities and analytics on one platform.
Features
- Integrations with other tools, such as Google Analytics
- Advanced social listening capabilities
- In-depth social research and analytics
Social Media Platforms
- YouTube
Pricing
- Custom pricing
16. BrandMentions
BrandMentions does what the name suggests and then goes the extra mile to glean insights and business intelligence from media and competing brands — all with the goal of managing your reputation and maximizing growth.
Features
- Provides real-time notifications for brand mentions
- Analyzes the top competitors in your niche
- Monitors everything being said online about your brand
Social Media Platforms
Pricing
- Growing Business: $99/month
- Company: $299/month
- Enterprise/Agency: $499/month
17. Sendible
Sendible offers considerable social media monitoring, listening, and reporting features to help you stay on top of mentions and conversations on your brand.
Features
- Drag-and-drop builder for creating presentation-ready reports
- Tracking for response times and team performance
- Notifications for audience reactions to your content
Social Media Platforms
- YouTube
Pricing
- Creator: $29/month
- Traction: $89/month
- White Label: $240/month
18. Snapchat Insights
Snapchat Insights offers detailed analytics for your Snapchat posts, campaigns, and followers.
Features
- Target Audience Size approximates your ad reach
- Snapchat Trends highlights the content important to your followers
- Real-time campaign results
Social Media Platforms
- Snapchat
Pricing
- Free for Snapchat users
19. Minter.io
Minter.io tracks your Instagram, Twitter, and Facebook analytics to help you optimize your social media presence and attract the right audience.
Features
- Shows when your audience is most active
- Reports in shareable PDF format
- Deeper insights than offered on each channel’s native platform
Social Media Platforms
Pricing
All plans are per profile.
- Silver: $9/month
- Gold: $19/month
- Platinum: $39/month
20. Facebook Insights
Facebook Insights provides post-related and audience-related data specific to the Facebook platform. Access by clicking on Audience Insights.
Features
- Comprehensive data on user activity and interactions
- Data grouped by demographics (age, gender, education level, etc.)
- Audience lifestyle info (relationship status + location + interests)
- “Pages to Watch” feature provides performance info on other pages.
Social Media Platforms
Pricing
- Free for Facebook users
21. Sprout Social
Sprout Social is a cross-channel social media analytics tool that allows you to quickly compare the results for all your social media accounts.
Features
- Presentation-ready reports, customized according to your KPIs
- Performance stats for your internal team and competitors
- Advanced listening tool with detailed audience demographics
Social Media Platforms
Pricing
- Standard: $249/month
- Professional: $399/month
- Advanced: $499/month
- Enterprise: custom pricing
22. SHIELD App
SHIELD App analyzes the performance of your LinkedIn profile and posts to help you stand out and maximize your reach.
Features
- Detailed analytics and recommendations for your professional brand on LinkedIn
- Team report showcases the engagement and growth of your employees
- Audience demographics highlighting preferred content and timing
Social Media Platforms
Pricing
- Individual: $8/month
- Business: $20/month/account
23. Hootsuite
Hootsuite’s dashboard makes it easy to publish, schedule, and analyze your social media content all on one platform.
Features
- Integrates with all social media platforms
- Provides over 200 metrics for customizable analytics
- Measures your customer response and resolution time
- Tracks brand mentions
Social Media Platforms
- YouTube
Pricing
- Professional: $99/month
- Team: $249/month
- Business: $739/month
- Enterprise: custom pricing
24. Meltwater
Meltwater lets you focus on brand engagement while monitoring what people say about your brand online.
It can also help you connect with influencers in your field.
Features
- Over 1 million influencer accounts you can filter and sort.
- Email alerts that matter
- Influencer relationship management and ROI tracking
Social Media Platforms
Pricing
- Custom pricing
25. BuzzSumo
While not strictly a social tool, BuzzSumo gives your social media analytics a decisive edge with detailed analyses of the social engagement of any given piece of content.
Features
- Tracks engagement metrics for content with specific keywords
- Highlights influencers in your niche
- Identifies high-performing content
Social Media Platforms
Pricing
- Basic: $119/month
- Content Creation: $249/month
- PR & Comms: $249/month
- Suite: $499/month
- Enterprise: $999/month
26. SparkToro
SparkToro evaluates your Twitter handle and followers to assess your brand influence and authority on the platform.
Features
- Free fake follower audit
- Spark Score assesses the performance of your tweets
- Identifies specific topics discussed by marketers on Twitter
Social Media Platforms
Pricing
- Free plan
- Personal: $50/month
- Business: $150/month
- Agency: $300/month
27. ShortStack
ShortStack gives you the marketing tools to create online contests, hashtag giveaways, landing pages, websites, and emails all on one platform.
Features
- Ability to add contests, forms, videos, etc., directly to any page on your site
- Continuous lead collection contests and special offer landing pages
- 99.99% uptime
Social Media Platforms
Pricing
- Business: $99/month
- Pro: $249/month
- Enterprise: custom pricing
28. Buffer Analyze
Buffer Analyze gathers key metrics to give you the in-depth social media analysis you need to grow your brand on social media.
Features
- Instagram Story analytics
- Professional reports in a few clicks
- Recommendations for posting strategy
- All features free for 14 days
Social Media Platforms
Pricing
- Free plan
- Essentials: $6/month (1 channel)
- Team: $12/month (1 channel)
- Agency: $120/month (10 channels)
29. SocialPilot
SocialPilot covers all your social media management, marketing, and analytics needs on one seamless and budget-friendly platform.
Features
- Seamless collaboration with your social media marketing team
- Downloadable guides for social media marketing and growth hacking
- Unlimited growth at a lower cost than Hootsuite, Sendible, or Buffer
Social Media Platforms
- Tumblr
- TikTok
Pricing
- Professional: $30/month
- Small Team: $50/month
- Agency: $100/month
- Agency+: $200/month
30. YouTube Analytics
YouTube Analytics tracks the performance of your social videos and channels, reporting on all the metrics that matter to your business.
Features
- Click “See More” below the main dashboard to see more detailed analytics
- Audience demographics with tracking for audience retention and watch times
- Monitors traffic sources, views, subscribers, and ad performance
Social Media Platforms
Pricing
- Free for YouTube users
31. Audiense
Audiense Connect brands itself as the #1 Twitter Marketing Platform. Thousands of brands and agencies — from Apple to Pepsico — rely on its DM chatbot tool to connect with their audience and identify their pain points.
Features
- Create your own chatbot and engage customers via their Twitter DMs
- Gather actionable insights from your followers and use them to build communities
- Analyze real-time conversations on Twitter
Social Media Platforms
Pricing
Twitter Marketing
- Free plan
- Pro: £39/month
- API access: custom pricing
Social Intelligence
- Audience Insights: £1199/month
- Affinio: custom pricing
32. Quintly
Quintly is an enterprise-level social media analytics tool that monitors brand engagement on every major social media network.
Features
- 350+ metrics to choose from in customizing your reports
- Variety of report formats (CSV, XLSX, PDF, and PPTX)
- Flexible, shareable dashboards
Social Media Platforms
- Snapchat
- TikTok
- YouTube
Pricing
- Custom pricing
33. Google Analytics
While not strictly a social media analytics tool, Google Analytics is great for analyzing the impact of your social media content.
Features
- Shows web analytics from each social network
- Reports specifically for social media tracking
- Finds social networks where people interact with your brand
Social Media Platforms
- YouTube
Pricing
- Free
34. Brandwatch
The folks at Brandwatch describe their tool as “the #1 digital consumer intelligence platform", especially for someone with medium to expert experience in social media management.
Features
- Brand mentions grouped by categories
- Instant reporting that highlights critical information.
- Monitoring and analysis of key trends related to your business
Social Media Platforms
- Twitter+
Pricing
- Custom pricing
35. Pinterest Analytics
Pinterest Analytics provides detailed analytics, social media advertising, and other brand-building resources for those with a Pinterest business account.
Features
- Audience Insights report shows demographics and interests
- Dashboard provides an at-a-glance overview of your account’s performance
- Access to Pinterest advertising
Social Media Platforms
Pricing
- Free for those with a Pinterest business account
36. Zoho Social
Zoho Social is an all-in-one social media management tool that includes CRM, collaboration, and a collection of SaaS marketing tools to help you stay on top of your entire workflow.
Features
- Flexible and unlimited post-scheduling with an intuitive content calendar
- Customizable dashboard with multiple listening columns
- Custom reports with best-in-class social analytics
Social Media Platforms
Pricing
- Custom pricing
37. DashThis
DashThis is an automated marketing tool designed for experienced professionals in social media management.
Features
- Customizable dashboard for all your social media data
- Social media automation
- Native integrations include Google Analytics and SEO marketing tools
- Preset report templates and APIs
Social Media Platforms
- YouTube
Pricing
- Individual: $45/month
- Professional: $139/month
- Business: $269/month
- Standard: $419/month
38. Reputology
Reputology monitors and analyzes online reviews so you can respond proactively and prevent one negative social mention (or a handful of them) from going viral.
Features
- One multitasking platform to monitor, analyze, and respond to online reviews
- Great for companies with reviews across multiple online platforms
- Automated email notifications to minimize the delay between review and response
Social Media Platforms
- Wherever your customers mention your products/services
Pricing
- Partner: $25/month (per seat)
- Agency: $40/month (per seat)
- Professional: $60/month (per seat)
- Solo: $110/month (per seat)
39. IZEA
IZEA is specifically designed to track influencer campaigns on social media, highlighting relevant metrics to gauge the profitability of reaching out to them.
Features
- Influencer Marketing Guide
- Integrated social media manager simplifies repurposing and distributing influencer content
- Metrics that align with your goals
Social Media Platforms
- Wherever your target audience hangs out
Pricing
- Custom pricing
40. Twitter Analytics
Twitter Analytics is the Twitter platform’s native analytics tool, designed to help brands measure and maximize their reach.
Features
- 28-day summary of your profile
- Detailed analytics for a full picture of your content’s performance
- Click on the bar chart icon of any of your tweets to see a complete analysis
Social Media Platforms
Pricing
- Free for Twitter users
41. Keyhole
Use Keyhole to find and reach out to key influencers with the highest engagement rates in specific industries.
Features
- Simplified, shareable reporting
- Shows when your followers are most active
- Detailed and in-depth sentiment analysis of social media posts
- Demographics of interactors and hashtag users
Social Media Platforms
- TikTok
- YouTube
Pricing
- SMB & Freelancers: $99/month
- Corporate: $299/month
- Agency: $599/month
- Enterprise: custom pricing
42. Cyfe
Cyfe gives you a customizable dashboard tool you can fill with integrated metrics from your favorite social media marketing sites.
Features
- Syncs up all the major networks on your dashboard
- Offers 50 widgets for Facebook alone
- Twitter search widget lets you monitor brand mentions and track competition
Social Media Platforms
- YouTube
Pricing
- Starter: $19/month
- Standard: $29/month
- Pro: $49/month
- Premier: $89/month
43. Tailwind
Tailwind is a social media management and analytics tool for Pinterest and Instagram, with an interface as visually appealing as your content.
Features
- Use the drag-and-drop calendar to quickly schedule posts;
- Turn photos into beautiful social media posts with one click;
- Hashtag finder helps you connect with more customers
Social Media Platforms
Pricing
- Free plan
- Pro: $19.99/month
- Advanced: $39.99/month
- Max: $79.99/month
Which Social Media Analytics Will You Use?
Now that you’ve seen all of these powerful social media tools, which ones will you use in your social media marketing strategy?
No matter which social media platform you’re leveraging or your level of social media expertise, there is a tool on this list that will fit the bill.
Now go start monitoring your likes, shares, and clicks and watch your social media campaign explode!
