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43 Social Media Analytics Tools for 2024 (+ Features & Pricing)

Sarah Lentz 14 min read

Looking for powerful social media analytics tools for your social media marketing campaigns?

Because, of course, you’re leveraging social media for your business, right?

No matter what social media platforms you’re on and the analytics you need for your social media management, there will be a tool or tools on this list that will fit your business needs.

The right marketing analytics tools can transform your social media management into a thing of beauty and make it much more fun than you might expect.

What Is Social Media Analytics?

At its simplest, social media analytics has to do with data that show the effectiveness of your social media strategy.

And social media analytics software enables you to gather this data and analyze it in a usable form.

Regardless of the size and type of your business, you want social media marketing analytics tools that measure, compile, and report the following:

  • Likes, shares, and clicks on your social media content
  • Which social media sites give you the best exposure and user engagement with your target audience
  • What days and times are best for reaching your target audience on those sites
  • How effective different digital marketing approaches are with your audience (A/B testing)
  • How your audience responds to different types of content: updates, announcements, special offers, promotions, etc.

The aim is not just to gather social data on the impact and effectiveness of your social media marketing but to use what you learn to evolve your social strategy, expand your reach, and maximize your digital engagement.

You want to see how your performance in that sphere compares to your social media goals. The right marketing tools will help you see the whole picture and highlight areas that need improvement.

Social Media Analytics Tools

🤓All pricing plans are listed as monthly (unless otherwise noted); most offer a discount when billed annually.

1. Curalate

social media analytics - Curalate screenshot

Curalate serves as a “hybrid storefront and analytics tool,” tracking social media metrics to reveal which social media ads get the most engagement on Instagram.

Features

  • Tracks product tags and mentions
  • Turns videos and images into shoppable content
  • Connects you with a targeted sampling community

Social Media Platforms

  • Instagram

Pricing

  • Custom pricing

2. HubSpot

social media analytics - HubSpot screenshot

HubSpot is your command central for all things digital marketing, including social media, ad tracking and management, blogging and SEO, video, and live chat.

Features

  • All your marketing activity and analytics in one place
  • Link all interactions back to CRM
  • Monitor social mentions to never miss a social conversation

Social Media Platforms

  • Twitter
  • LinkedIn
  • Instagram
  • Facebook

Pricing

  • Professional: Starts at $800/month
  • Enterprise: Starts at $3600/month

3. Mention

social media analytics - Mention screenshot

Mention monitors the web and listens to your followers to track social mentions and conversations that affect your brand.

Features

  • Scour extensive online sources for brand mentions
  • Monitor what is said online about your brand and your competition
  • Draft, schedule, and publish content for multiple channels

Social Media Platforms

Pricing

  • Solo: $41/month
  • Pro: $83/month
  • ProPlus: $149/month
  • Company: custom pricing

4. Emplifi

social media analytics - Emplfi screenshot

Emplifi pulls together all the fundamental resources your business might need to give you an all-in-one social media management and analytics tool.

Features

Social Media Platforms

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest

Pricing

  • Custom pricing

5. Brand24

social media analytics - Brand 24 screenshot

Brand24 describes its service as “online reputation management made easy.” Track brand mentions, respond to negative comments from dissatisfied customers, and gather insights from your competition’s social media performance metrics.

Features

  • Hashtag tracking
  • Advanced sentiment analysis separates positive, negative, and neutral mentions
  • Automated daily/weekly reports in PDF & Excel format

Social Media Platforms

  • Facebook
  • Instagram

Pricing

  • Individual: $99/month
  • Team: $179/month
  • Pro: $249/month
  • Enterprise: $499/month

6. Followerwonk

social media analytics - Followerwonk screenshot

Followerwonk specializes in providing targeted Twitter analytics for your business.

Features

  • Search up to 50 profiles per day
  • Sort followers by keywords and user stats
  • Track changes in follower numbers
  • Analyze competing Twitter profiles

Social Media Platforms

  • Twitter

Pricing

  • Custom pricing

7. NetBase Quid

social media analytics - NetBase Quid screenshot

NetBase Quid scours the internet for mentions and analyzes consumer brand loyalty.

Features

  • Social listening for your brand and the competition
  • Monitors brand for specific actions/responses
  • Alerts you to customer dissatisfaction

Social Media Platforms

  • Twitter
  • Reddit
  • Facebook
  • Instagram
  • Many more

Pricing

  • Custom pricing

8. Instagram Insights

social media analytics - Instagram logo

To use Instagram Insights, you’ll need an Instagram account with a business profile to track your Instagram analytics.

Features

  • Comprehensive data on your profile, posts, stories, and ads
  • Detailed information on your followers
  • Tracking the average times your followers are online

Social Media Platforms

  • Instagram

Pricing

  • Free to Instagram users

9. AgoraPulse

social media analytics - AgoraPulse screenshot

The folks at AgoraPulse pride themselves on saving you time by letting you do all your social media management and analytics in one well-organized place.

There’s a reason over 31,000 social media managers use this tool on the daily.

Features

  • Intuitive Publishing Post or schedule content across all your platforms at once
  • Social Listening Identify trends and insights about your brand
  • Insightful Analytics Easily create beautiful and actionable reports

Social Media Platforms

  • Twitter
  • Facebook
  • Instagram

Pricing

  • Standard: $69/month
  • Professional: $99/month
  • Advanced: $149/month
  • Custom: contact

10. LinkedIn Analytics

social media analytics - LinkedIn logo

Track engagement with your professional updates with LinkedIn Analytics. While you’re at it, check out the metrics on your followers and visitors.

Features

  • LinkedIn Career Pages with access to Talent Brand stats
  • Mobile and desktop metrics
  • Actionable insight on the best times to post new content

Social Media Platforms

  • LinkedIn

Pricing

  • Free for LinkedIn users

11. Klear

social media analytics - Klear screenshot

Klear helps you easily identify and cultivate relationships with influencers in any industry and any location.

Features

Social Media Platforms

  • Twitter
  • Instagram
  • YouTube
  • Facebook

Pricing

  • Custom pricing

12. Iconosquare

social media analytics - Iconosquare screenshot

Iconosquare offers intuitive scheduling and in-depth analytics for brands and agencies.

Features

  • Multi-profile management from one streamlined dashboard
  • Powerful content scheduler
  • Scheduled reports

Social Media Platforms

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Pricing

  • Pro: $59/month
  • Advanced: $99/month
  • Enterprise: $179/month

13. Rival IQ

social media analytics - Rival IQ screenshot

Rival IQ sends you real-time alerts whenever your competitors send high-performing content. It also highlights the content your audience prefers.

Features

  • Highlights trends and opportunities to boost your engagement
  • Tracks a number of different companies and their performance
  • In-depth analytics for every channel
  • Free 30-minute demo

Social Media Platforms

  • Twitter
  • Instagram
  • Facebook
  • YouTube
  • Pinterest
  • LinkedIn

Pricing

  • Drive: $239/month
  • Engage: $349/month
  • Engage Pro: $559/month

14. Talkwalker

social media analytics - Talkwalker screenshot

Talkwalker offers unlimited free searches for keywords and hashtags across all major social media networks, as well as news channels, blogs, and forums.

Features

  • Monitors what customers are saying about your brand, events, and content
  • Maps your mentions to show where your followers are
  • Gathers audience demographics such as age, gender, and occupation

Social Media Platforms

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn

Pricing

  • Custom pricing

15. Oktopost

social media analytics - Oktopost screenshot

Oktopost focuses on helping B2B professionals manage, track, and optimize all their social media activities and analytics on one platform.

Features

Social Media Platforms

  • Twitter
  • LinkedIn
  • Instagram
  • YouTube
  • Facebook

Pricing

  • Custom pricing

16. BrandMentions

social media analytics - BrandMentions screenshot

BrandMentions does what the name suggests and then goes the extra mile to glean insights and business intelligence from media and competing brands all with the goal of managing your reputation and maximizing growth.

Features

  • Provides real-time notifications for brand mentions
  • Analyzes the top competitors in your niche
  • Monitors everything being said online about your brand

Social Media Platforms

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

Pricing

  • Growing Business: $99/month
  • Company: $299/month
  • Enterprise/Agency: $499/month

17. Sendible

social media analytics - Sendible screenshot

Sendible offers considerable social media monitoring, listening, and reporting features to help you stay on top of mentions and conversations on your brand.

Features

  • Drag-and-drop builder for creating presentation-ready reports
  • Tracking for response times and team performance
  • Notifications for audience reactions to your content

Social Media Platforms

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube

Pricing

  • Creator: $29/month
  • Traction: $89/month
  • White Label: $240/month

18. Snapchat Insights

social media analytics - Snapchat logo

Snapchat Insights offers detailed analytics for your Snapchat posts, campaigns, and followers.

Features

  • Target Audience Size approximates your ad reach
  • Snapchat Trends highlights the content important to your followers
  • Real-time campaign results

Social Media Platforms

  • Snapchat

Pricing

  • Free for Snapchat users

19. Minter.io

social media analytics - Minter.io screenshot

Minter.io tracks your Instagram, Twitter, and Facebook analytics to help you optimize your social media presence and attract the right audience.

Features

  • Shows when your audience is most active
  • Reports in shareable PDF format
  • Deeper insights than offered on each channel’s native platform

Social Media Platforms

  • Instagram
  • Twitter
  • Facebook

Pricing

All plans are per profile.

  • Silver: $9/month
  • Gold: $19/month
  • Platinum: $39/month

20. Facebook Insights

social media analytics - Facebook logo

Facebook Insights provides post-related and audience-related data specific to the Facebook platform. Access by clicking on Audience Insights.

Features

  • Comprehensive data on user activity and interactions
  • Data grouped by demographics (age, gender, education level, etc.)
  • Audience lifestyle info (relationship status + location + interests)
  • “Pages to Watch” feature provides performance info on other pages.

Social Media Platforms

  • Facebook

Pricing

  • Free for Facebook users

21. Sprout Social

social media analytics - Sprout Social screenshot

Sprout Social is a cross-channel social media analytics tool that allows you to quickly compare the results for all your social media accounts.

Features

  • Presentation-ready reports, customized according to your KPIs
  • Performance stats for your internal team and competitors
  • Advanced listening tool with detailed audience demographics

Social Media Platforms

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest

Pricing

  • Standard: $249/month
  • Professional: $399/month
  • Advanced: $499/month
  • Enterprise: custom pricing

22. SHIELD App

social media analytics - SHIELD screenshot

SHIELD App analyzes the performance of your LinkedIn profile and posts to help you stand out and maximize your reach.

Features

  • Detailed analytics and recommendations for your professional brand on LinkedIn
  • Team report showcases the engagement and growth of your employees
  • Audience demographics highlighting preferred content and timing

Social Media Platforms

  • LinkedIn

Pricing

  • Individual: $8/month
  • Business: $20/month/account

23. Hootsuite

social media analytics - HootSuite screenshot

Hootsuite’s dashboard makes it easy to publish, schedule, and analyze your social media content all on one platform.

Features

  • Integrates with all social media platforms
  • Provides over 200 metrics for customizable analytics
  • Measures your customer response and resolution time
  • Tracks brand mentions

Social Media Platforms

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • YouTube

Pricing

  • Professional: $99/month
  • Team: $249/month
  • Business: $739/month
  • Enterprise: custom pricing

24. Meltwater

social media analytics - Meltwater screenshot

Meltwater lets you focus on brand engagement while monitoring what people say about your brand online.

It can also help you connect with influencers in your field.

Features

  • Over 1 million influencer accounts you can filter and sort.
  • Email alerts that matter
  • Influencer relationship management and ROI tracking

Social Media Platforms

  • Twitter

Pricing

  • Custom pricing

25. BuzzSumo

social media analytics - BuzzSumo screenshot

While not strictly a social tool, BuzzSumo gives your social media analytics a decisive edge with detailed analyses of the social engagement of any given piece of content.

Features

  • Tracks engagement metrics for content with specific keywords
  • Highlights influencers in your niche
  • Identifies high-performing content

Social Media Platforms

  • Facebook
  • Twitter
  • Pinterest

Pricing

  • Basic: $119/month
  • Content Creation: $249/month
  • PR & Comms: $249/month
  • Suite: $499/month
  • Enterprise: $999/month

26. SparkToro

social media analytics - SparkToro screenshot

SparkToro evaluates your Twitter handle and followers to assess your brand influence and authority on the platform.

Features

  • Free fake follower audit
  • Spark Score assesses the performance of your tweets
  • Identifies specific topics discussed by marketers on Twitter

Social Media Platforms

  • Twitter

Pricing

  • Free plan
  • Personal: $50/month
  • Business: $150/month
  • Agency: $300/month

27. ShortStack

social media analytics - ShortStack screenshot

ShortStack gives you the marketing tools to create online contests, hashtag giveaways, landing pages, websites, and emails all on one platform.

Features

  • Ability to add contests, forms, videos, etc., directly to any page on your site
  • Continuous lead collection contests and special offer landing pages
  • 99.99% uptime

Social Media Platforms

  • Twitter
  • Facebook
  • Instagram

Pricing

  • Business: $99/month
  • Pro: $249/month
  • Enterprise: custom pricing

28. Buffer Analyze

social media analytics - Buffer screenshot

Buffer Analyze gathers key metrics to give you the in-depth social media analysis you need to grow your brand on social media.

Features

  • Instagram Story analytics
  • Professional reports in a few clicks
  • Recommendations for posting strategy
  • All features free for 14 days

Social Media Platforms

  • Twitter
  • LinkedIn
  • Facebook
  • Instagram

Pricing

  • Free plan
  • Essentials: $6/month (1 channel)
  • Team: $12/month (1 channel)
  • Agency: $120/month (10 channels)

29. SocialPilot

social media analytics - SocialPilot screenshot

SocialPilot covers all your social media management, marketing, and analytics needs on one seamless and budget-friendly platform.

Features

Social Media Platforms

  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Tumblr
  • TikTok

Pricing

  • Professional: $30/month
  • Small Team: $50/month
  • Agency: $100/month
  • Agency+: $200/month

30. YouTube Analytics

YouTube Analytics tracks the performance of your social videos and channels, reporting on all the metrics that matter to your business.

Features

  • Click “See More” below the main dashboard to see more detailed analytics
  • Audience demographics with tracking for audience retention and watch times
  • Monitors traffic sources, views, subscribers, and ad performance

Social Media Platforms

Pricing

  • Free for YouTube users

31. Audiense

social media analytics - Audiense screenshot

Audiense Connect brands itself as the #1 Twitter Marketing Platform. Thousands of brands and agencies from Apple to Pepsico rely on its DM chatbot tool to connect with their audience and identify their pain points.

Features

  • Create your own chatbot and engage customers via their Twitter DMs
  • Gather actionable insights from your followers and use them to build communities
  • Analyze real-time conversations on Twitter

Social Media Platforms

  • Twitter

Pricing

Twitter Marketing

  • Free plan
  • Pro: £39/month
  • API access: custom pricing

Social Intelligence

  • Audience Insights: £1199/month
  • Affinio: custom pricing

32. Quintly

social media analytics - Quintly screenshot

Quintly is an enterprise-level social media analytics tool that monitors brand engagement on every major social media network.

Features

  • 350+ metrics to choose from in customizing your reports
  • Variety of report formats (CSV, XLSX, PDF, and PPTX)
  • Flexible, shareable dashboards

Social Media Platforms

  • Facebook
  • Instagram
  • Twitter
  • Snapchat
  • TikTok
  • LinkedIn
  • YouTube

Pricing

  • Custom pricing

33. Google Analytics

While not strictly a social media analytics tool, Google Analytics is great for analyzing the impact of your social media content.

Features

  • Shows web analytics from each social network
  • Reports specifically for social media tracking
  • Finds social networks where people interact with your brand

Social Media Platforms

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube

Pricing

  • Free

34. Brandwatch

social media analytics - Brandwatch screenshot

The folks at Brandwatch describe their tool as “the #1 digital consumer intelligence platform", especially for someone with medium to expert experience in social media management.

Features

  • Brand mentions grouped by categories
  • Instant reporting that highlights critical information.
  • Monitoring and analysis of key trends related to your business

Social Media Platforms

  • Twitter+

Pricing

  • Custom pricing

35. Pinterest Analytics

social media analytics - Pinterest Analytics screenshot

Pinterest Analytics provides detailed analytics, social media advertising, and other brand-building resources for those with a Pinterest business account.

Features

  • Audience Insights report shows demographics and interests
  • Dashboard provides an at-a-glance overview of your account’s performance
  • Access to Pinterest advertising

Social Media Platforms

  • Pinterest

Pricing

  • Free for those with a Pinterest business account

36. Zoho Social

social media analytics - Zoho screenshot

Zoho Social is an all-in-one social media management tool that includes CRM, collaboration, and a collection of SaaS marketing tools to help you stay on top of your entire workflow.

Features

  • Flexible and unlimited post-scheduling with an intuitive content calendar
  • Customizable dashboard with multiple listening columns
  • Custom reports with best-in-class social analytics

Social Media Platforms

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Pricing

  • Custom pricing

37. DashThis

social media analytics - DashThis screenshot

DashThis is an automated marketing tool designed for experienced professionals in social media management.

Features

Social Media Platforms

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube

Pricing

  • Individual: $45/month
  • Professional: $139/month
  • Business: $269/month
  • Standard: $419/month

38. Reputology

social media analytics - Reputology screenshot

Reputology monitors and analyzes online reviews so you can respond proactively and prevent one negative social mention (or a handful of them) from going viral.

Features

  • One multitasking platform to monitor, analyze, and respond to online reviews
  • Great for companies with reviews across multiple online platforms
  • Automated email notifications to minimize the delay between review and response

Social Media Platforms

  • Wherever your customers mention your products/services

Pricing

  • Partner: $25/month (per seat)
  • Agency: $40/month (per seat)
  • Professional: $60/month (per seat)
  • Solo: $110/month (per seat)

39. IZEA

social media analytics - IZEA screenshot

IZEA is specifically designed to track influencer campaigns on social media, highlighting relevant metrics to gauge the profitability of reaching out to them.

Features

  • Influencer Marketing Guide
  • Integrated social media manager simplifies repurposing and distributing influencer content
  • Metrics that align with your goals

Social Media Platforms

Pricing

  • Custom pricing

40. Twitter Analytics

social media analytics - Twitter Analytics screenshot

Twitter Analytics is the Twitter platform’s native analytics tool, designed to help brands measure and maximize their reach.

Features

  • 28-day summary of your profile
  • Detailed analytics for a full picture of your content’s performance
  • Click on the bar chart icon of any of your tweets to see a complete analysis

Social Media Platforms

  • Twitter

Pricing

  • Free for Twitter users

41. Keyhole

social media analytics - Keyhole screenshot

Use Keyhole to find and reach out to key influencers with the highest engagement rates in specific industries.

Features

  • Simplified, shareable reporting
  • Shows when your followers are most active
  • Detailed and in-depth sentiment analysis of social media posts
  • Demographics of interactors and hashtag users

Social Media Platforms

  • TikTok
  • Twitter
  • Facebook
  • Instagram
  • YouTube

Pricing

  • SMB & Freelancers: $99/month
  • Corporate: $299/month
  • Agency: $599/month
  • Enterprise: custom pricing

42. Cyfe

social media analytics - Cyfe screenshot

Cyfe gives you a customizable dashboard tool you can fill with integrated metrics from your favorite social media marketing sites.

Features

  • Syncs up all the major networks on your dashboard
  • Offers 50 widgets for Facebook alone
  • Twitter search widget lets you monitor brand mentions and track competition

Social Media Platforms

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • YouTube

Pricing

  • Starter: $19/month
  • Standard: $29/month
  • Pro: $49/month
  • Premier: $89/month

43. Tailwind

social media analytics - Tailwind screenshot

Tailwind is a social media management and analytics tool for Pinterest and Instagram, with an interface as visually appealing as your content.

Features

  • Use the drag-and-drop calendar to quickly schedule posts;
  • Turn photos into beautiful social media posts with one click;
  • Hashtag finder helps you connect with more customers

Social Media Platforms

  • Pinterest
  • Instagram

Pricing

  • Free plan
  • Pro: $19.99/month
  • Advanced: $39.99/month
  • Max: $79.99/month

Which Social Media Analytics Will You Use?

Now that you’ve seen all of these powerful social media tools, which ones will you use in your social media marketing strategy?

No matter which social media platform you’re leveraging or your level of social media expertise, there is a tool on this list that will fit the bill.

Now go start monitoring your likes, shares, and clicks and watch your social media campaign explode!

Sarah Lentz is a certified freelance writer and published author who blogs about health and beauty for women in their 40s and up. She also enjoys helping clients turn their ideas into ghostwritten books and blog posts.