Monster List of Powerful Social Media Analytics Tools (50+!)

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Looking for powerful social media analytics tools for your social media marketing campaigns?

Because, of course, you’re leveraging social media for your business, right?

No matter what social media platforms you’re on and the analytics you need for your social media management, there will be a tool—or tools—on this list that is sure to fit your business needs.

The right tools can transform your social media management into a thing of beauty—and make it a lot more fun than you might expect.

Social media analytics - featured image

What Is Social Media Analytics?

At its simplest, social media analytics has to do with data that show the effectiveness of your social media strategy. And social media analytics software enables you to gather this data and analyze it in usable form.

Regardless of the size and type of your business, you want analytics tools that measure, compile, and report the following:

  • Likes, shares, and clicks on your social media content
  • Which social media sites give you the best exposure and engagement with your target audience
  • What days and times are best for reaching your target audience on those sites
  • How effective different digital marketing approaches are with your audience (A/B testing)
  • How your audience responds to different types of content: updates, announcements, special offers, promotions, etc.

The aim is not just to gather social data on the impact and effectiveness of your social media marketing but to use what you learn to evolve your social strategy, expand your reach, and maximize your engagement.

You want to see how your performance in that sphere compares to your social media goals. The right marketing tools will help you see the whole picture and highlight areas that need improvement.

Social Media Analytics Tools

We’ve gathered up a monster list of social media analytics tools for a total of 51 well-vetted options.

1. Curalate

Social media analytics - Curalate

Curalate serves as a “hybrid storefront and analytics tool,” tracking social media metrics to reveal which ads get the most engagement on Instagram.

Features

  • Tracks product tags and mentions
  • Turns videos and images into shoppable content
  • Connects you with a targeted sampling community

Social Media Platforms

  • Instagram

Pricing

  • Contact for pricing information

2. Snaplytics

Snaplytics focuses on Snapchat and Instagram Stories, yielding metrics such as open and completion rate, to provide a detailed picture of audience engagement.

Features

  • Scheduled publishing, user-generated content, reporting, and collaboration
  • User demographics and engagement stats
  • Real-time analytics

Social Media Platforms

  • Snapchat
  • Instagram

Pricing

  • Contact for pricing

3. HubSpot

Social media analytics - Hubspot

HubSpot is your command central for all things marketing, including social media, ad tracking and management, blogging and SEO, video, and live chat.

Features

  • All your marketing activity and analytics in one place
  • Link all interactions back to CRM
  • Monitor social mentions to never miss a social conversation

Social Media Platforms

  • Twitter
  • LinkedIn
  • Instagram
  • Facebook

Pricing

  • Marketing Hub: $45 to $3,200/month

4. Mention

Mention monitors the web and listens to your followers to track social mentions and conversations that affect your brand.

Features

  • Scour extensive online sources for brand mentions
  • Monitor what is said online about your brand and your competition
  • Draft, schedule, and publish content for multiple channels

Social Media Platforms

  • Twitter
  • Facebook
  • Instagram

Pricing

  • $24 to $199/month or custom pricing

5. Socialbakers

Social media analytics - Socialbakers

Socialbakers pulls together all the fundamental resources your business might need to give you an all-in-one social media management and analytics tool.

Features

  • Automated sentiment analysis
  • Omnichannel paid analytics
  • Smart benchmarks for social media marketing campaign

Social Media Platforms

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest

Pricing

  • $200 to $400/month or custom pricing

6. Viralwoot

Viralwoot is a scheduler and analytics platform for Pinterest users.

Features

  • Bulk scheduling for your Pins
  • Free Chrome extension for easy Pinning
  • Downloadable iOS app for scheduling, promoting, and analytics

Social Media Platforms

  • Pinterest

Pricing

  • $10 to $49/month

7. Brand24

Brand24 describes its service as “online reputation management made easy.” Track brand mentions, respond to negative comments from dissatisfied customers and gather insights from your competition’s performance metrics.

Features

  • Hashtag tracking
  • Advanced sentiment analysis separates positive, negative, and neutral mentions
  • Automated daily/weekly reports in PDF & Excel format

Social Media Platforms

  • Facebook
  • Instagram

Pricing

  • $41 to $299/month

8. Followerwonk

Social media analytics - Followerwonk

Followerwonk specializes in providing targeted Twitter analytics for your business.

Features

  • Search up to 50 profiles per day
  • Sort followers by keywords and user stats
  • Track changes in follower numbers
  • Analyze competing Twitter profiles

Social Media Platforms

  • Twitter

Pricing

  • Free (for 1 social profile) or $23 to $79/month

9. NetBase Quid

NetBase Quid scours the internet for mentions and analyzes consumer sentiment toward your brand.

Features

  • Social listening for your brand—and the competition
  • Monitors brand for specific actions/responses
  • Alerts you to customer dissatisfaction

Social Media Platforms

  • Twitter
  • Reddit
  • Facebook
  • Instagram
  • Many more

Pricing

  • Contact for pricing information

10. Instagram Insights

To use Instagram Insights, you’ll need an Instagram account with a business profile to track your Instagram analytics.

Features

  • Comprehensive data on your profile, posts, stories, and ads
  • Detailed information on your followers
  • Tracking for the average times your followers are online

Social Media Platforms

  • Instagram

Pricing

  • Free to Instagram users

11. AgoraPulse

Social media analytics - Agorapulse

The folks at AgoraPulse pride themselves on saving you time by letting you do all your social media management and analytics in one well-organized place.

There’s a reason over 31,000 social media managers use this tool on the daily.

Features

  • Intuitive Publishing—Post or schedule content across all your platforms at once
  • Social Listening—Identify trends and insights about your brand
  • Insightful Analytics—Easily create beautiful and actionable reports

Social Media Platforms

  • Twitter
  • Facebook
  • Instagram

Pricing

  • $99 to $199/month or custom pricing

12. LinkedIn Analytics

Track engagement with your professional updates with LinkedIn Analytics. While you’re at it, check out the metrics on your followers and visitors.

Features

  • LinkedIn Career Pages with access to Talent Brand stats
  • Mobile and desktop metrics
  • Actionable insight on the best times to post new content

Social Media Platforms

  • LinkedIn

Pricing

  • Free for LinkedIn users

13. Klear

Klear helps you easily identify and cultivate relationships with influencers in any industry and any location.

Features

  • Influencer campaign monitoring
  • Google Chrome extension identifies influencers among your tweeps
  • Blogging analytics
  • PDF reports for social activity, content performance, brand awareness, etc.

Social Media Platforms

  • Twitter
  • Instagram
  • YouTube
  • Facebook

Pricing

  • Custom pricing

14. Iconosquare

Social media analytics - Iconosquare

Iconosquare offers intuitive scheduling and in-depth analytics for brands and agencies.

Features

  • Multi-profile management from one streamlined dashboard
  • Powerful content scheduler
  • Scheduled reports

Social Media Platforms

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Pricing

  • $49 to $179/month

15. Rival IQ

Rival IQ sends you real-time alerts whenever your competitors send high-performing content. It also highlights the content your audience prefers.

Features

  • Highlights trends and opportunities to boost your engagement
  • Tracks a number of different companies and their performance
  • In-depth analytics for every channel
  • Free 30 minute demo

Social Media Platforms

  • Twitter
  • Instagram
  • Facebook
  • YouTube
  • Pinterest
  • LinkedIn

Pricing

  • $199 to $519/month

16. Talkwalker

Talkwalker offers unlimited free searches for keywords and hashtags across all major social media networks, as well as news channels, blogs, and forums.

Features

  • Monitors what customers are saying about your brand, events, and content
  • Maps your mentions to show where your followers are
  • Gathers audience demographics such as age, gender, and occupation

Social Media Platforms

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn

Pricing

  • Custom pricing

17. Oktopost

Social media analytics - Oktopost

Oktopost focuses on helping B2B professionals manage, track, and optimize all their social media activities and analytics on one platform.

Features

  • Integrations with other tools such as Google Analytics
  • Advanced social listening capabilities
  • In-depth social research and analytics

Social Media Platforms

  • Twitter
  • LinkedIn
  • Instagram
  • YouTube
  • Facebook

Pricing

  • Contact to request pricing information

18. Social Report

Social Report gives you an overview of your activity on multiple social media channels as well as your blogs.

Features

  • Monitors your social profiles along with those of your competitors
  • Lists insights for each social media channel side by side
  • White-label reports you can share with your clients

Social Media Platforms

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
  • LinkedIn

Pricing

  • $49 to $199/month

19. BrandMentions

BrandMentions does what the name suggests and then goes the extra mile to glean insights and business intelligence from media and competing brands—all with the goal of managing your reputation and maximizing growth.

Features

  • Provides real-time notifications for brand mentions
  • Analyzes the top competitors in your niche
  • Monitors everything being said online about your brand

Social Media Platforms

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

Pricing

  • $99 to $499/month

20. Sendible

Social media analytics - Sendible

Sendible offers considerable monitoring, listening, and reporting features to help you stay on top of mentions and conversations on your brand.

Features

  • Drag-and-drop builder for creating presentation-ready reports
  • Tracking for response times and team performance
  • Notifications for audience reactions to your content

Social Media Platforms

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube

Pricing

  • $25 to $399/month

21. Snapchat Insights

Snapchat Insights offers detailed analytics for your Snapchat posts, campaigns, and followers.

Features

  • Target Audience Size approximates your ad reach
  • Snapchat Trends highlights the content important to your followers
  • Real-time campaign results

Social Media Platforms

  • Snapchat

Pricing

  • Free for Snapchat users

22. Minter.io

Social media analytics - Minter.io

Minter.io tracks your Instagram, Twitter, and Facebook analytics to help you optimize your social media presence and attract the right audience.

Features

  • Shows when your audience is most active
  • Reports in shareable PDF format
  • Deeper insights than offered on each channel’s native platform

Social Media Platforms

  • Instagram
  • Twitter
  • Facebook

Pricing

  • $8.25 to $39 per profile per month

23. Facebook Insights

Facebook Insights provides post-related and audience-related data specific to the Facebook platform. Access by clicking on Audience Insights.

Features

  • Comprehensive data on user activity and interactions
  • Data grouped by demographics (age, gender, education level, etc.)
  • Audience lifestyle info (relationship status + location + interests)
  • “Pages to Watch” feature provides performance info on other pages.

Social Media Platforms

  • Facebook

Pricing

  • Free for Facebook users

24. Sprout Social

Social media analytics - Sprout Social

Sprout Social is a cross-channel social media analytics tool that allows you to quickly compare the results for all your social media accounts.

Features

  • Presentation-ready reports, customized according to your KPIs
  • Performance stats for your internal team and competitors
  • Advanced listening tool with detailed audience demographics

Social Media Platforms

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest

Pricing

  • Paid plans: $89 to $279/month

25. TweetReach/Listen

TweetReach recently transitioned to Listen (powered by Brandwatch) to expand the scope of its analytics from Twitter to include Facebook, Instagram, YouTube, and review sites.

Features

  • Identifies top influencers
  • Shows the number of impressions and overall engagement for each tweet
  • Quick report-building based on keywords and hashtags

Social Media Platforms

  • Twitter
  • Instagram,
  • Facebook

Pricing

  • Contact for pricing

26. SHIELD App

SHIELD App analyzes the performance of your LinkedIn profile and posts to help you stand out and maximize your reach.

Features

  • Detailed analytics and recommendations for your professional brand on LinkedIn
  • Team report showcases the engagement and growth of your employees
  • Audience demographics highlighting preferred content and timing

Social Media Platforms

  • LinkedIn

Pricing

  • $9 to $25/month

27. Hootsuite

Social media analytics - Hootsuite

Hootsuite’s dashboard makes it easy to publish, schedule, and analyze your social media content all on one platform.

Features

  • Integrates with all social media platforms
  • Provides over 200 metrics for customizable analytics
  • Measures your customer response and resolution time
  • Tracks brand mentions

Social Media Platforms

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • YouTube

Pricing

  • $49 to $599/month or custom pricing

28. Meltwater

Meltwater lets you focus on brand engagement while monitoring what people are saying about your brand online. It can also help you connect with influencers in your field.

Features

  • Over 1 million influencer accounts you can filter and sort.
  • Email alerts that matter
  • Influencer relationship management and ROI tracking

Social Media Platforms

  • Twitter

Pricing

  • Contact for pricing information

29. UTM (Urchin Tracking Module) parameters

While not a standalone social media analytics tool UTM Parameters are essential to setting up Google Analytics to measure your performance on social media.

Features

  • Appear at the end of your original URL
  • Show how your visitors interact with your website
  • Tracks your content from one platform to another

Social Media Platforms

  • All social media platforms

Pricing

  • Free

30. BuzzSumo

Social media analytics - Buzzsumo

While not strictly a social tool, BuzzSumo gives your social media analytics a decisive edge with detailed analyses of the social engagement of any given piece of content.

Features

  • Tracks engagement metrics for content with specific keywords
  • Highlights influencers in your niche
  • Identifies high-performing content

Social Media Platforms

  • Facebook
  • Twitter
  • Pinterest

Pricing

  • $79 to $299/month

31. SparkToro

SparkToro evaluates your Twitter handle and followers to assess your brand influence and authority on the platform.

Features

  • Free fake follower audit
  • Spark Score assesses the performance of your tweets
  • Identifies specific topics discussed by marketers on Twitter

Social Media Platforms

  • Twitter

Pricing

  • $38 to $300/ month

32. ShortStack

ShortStack gives you the tools to create online contests, hashtag giveaways, landing pages, websites, and emails all on one platform.

Features

  • Ability to add contests, forms, videos, etc. directly to any page on your site
  • Continuous lead collection contests and special offer landing pages
  • 99.99% uptime

Social Media Platforms

  • Twitter
  • Facebook
  • Instagram

Pricing

  • $79 to $499/month or custom pricing

33. Buffer Analyze

Social media analytics - Buffer

Buffer Analyze gathers key metrics to give you the in-depth social media analysis you need to grow your brand on social media.

Features

  • Instagram Story analytics
  • Professional reports in a few clicks
  • Recommendations for posting strategy
  • All features free for 14 days

Social Media Platforms

  • Twitter
  • LinkedIn
  • Facebook
  • Instagram

Pricing

  • $5 to $6/month per social channel

34. Likealyzer

Likealyzer analyzes your Facebook page and returns useful metrics and recommendations.

Features

  • Detailed analysis of your Facebook page
  • Grading for page performance based on 70 different data points
  • Recommendations based on your content’s performance

Social Media Platforms

  • Facebook

Pricing

  • Free

35. SocialPilot

Social media analytics - SocialPilot

SocialPilot covers all your social media management, marketing, and analytics needs on one seamless and budget-friendly platform.

Features

  • Seamless collaboration with your social media marketing team
  • Downloadable guides for social media marketing and growth hacking
  • Unlimited growth at a lower cost than Hootsuite, Sendible, or Buffer

Social Media Platforms

  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Tumblr
  • TikTok

Pricing

  • $25.50 to $150/month or custom pricing

36. YouTube Analytics

YouTube Analytics tracks the performance of your videos and channels, reporting on all the metrics that matter to your business.

Features

  • Click “See More” below the main dashboard to see more detailed analytics
  • Audience demographics with tracking for audience retention and watch times
  • Monitors traffic sources, views, subscribers, and ad performance

Social Media Platforms

Pricing

  • Free for YouTube users

37. Audiense

Social media analytics - Audiense

Audiense Connect brands itself as the #1 Twitter Marketing Platform. Thousands of brands and agencies—from Apple to Pepsico—rely on its DM chatbot tool to connect with their audience and identify their pain points.

Features

  • Create your own chatbot and engage customers via their Twitter DMs
  • Gather insights from your followers and use them to build communities
  • Analyze real-time conversations on Twitter

Social Media Platforms

  • Twitter

Pricing

  • Twitter Marketing: $79 to $99/month
  • Audience Insights: $696 to $1499/month

38. Union Metrics

Union Metrics is a social intelligence tool that yields detailed analytics for your content and that of your competition.

Features

  • Measures potential reach for any hashtag on Instagram or Twitter
  • Monitors competitor activity and measures their influence
  • Identifies the type of content your followers want to see from you

Social Media Platforms

  • Twitter
  • Instagram
  • Facebook

Pricing

  • Free

39. Quintly

Social media analytics - Quintly

Quintly is an enterprise-level social media analytics tool that monitors brand engagement on every major social media network.

Features

  • 350+ metrics to choose from in customizing your reports
  • Variety of report formats (CSV, XLSX, PDF, and PPTX)
  • Flexible, shareable dashboards

Social Media Platforms

  • Facebook
  • Instagram
  • Twitter
  • Snapchat
  • TikTok
  • LinkedIn
  • YouTube

Pricing

  • Custom pricing starts at $300 per month

40. Google Analytics

While not strictly a social media analytics tool, Google Analytics is great for analyzing the impact of your social media content.

Features

  • Shows web analytics from each social network
  • Reports specifically for social media tracking
  • Finds social networks where people interact with your brand

Social Media Platforms

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube

Pricing

  • Free

41. Brandwatch

The folks at Brandwatch describe their tool as “the #1 digital consumer intelligence platform,” especially for someone with medium to expert experience in social media management.

Features

  • Brand mentions grouped by categories
  • Instant reporting that highlights critical information.
  • Monitoring and analysis of key trends related to your business

Social Media Platforms

  • Twitter+

Pricing

  • Contact for pricing

42. Pinterest Analytics

Pinterest Analytics provides detailed analytics, advertising, and other brand-building resources for those with a Pinterest business account.

Features

  • Audience Insights report shows demographics and interests
  • Dashboard provides an at-a-glance overview of your account’s performance
  • Access to Pinterest advertising

Social Media Platforms

  • Pinterest

Pricing

  • Free for those with a Pinterest business account

43. Zoho Social

Social media analytics - Zoho

Zoho Social is an all-in-one social media management tool that includes CRM, collaboration, and a collection of SaaS tools to help you stay on top of your entire workflow.

Features

  • Flexible and unlimited post scheduling with an intuitive content calendar
  • Customizable dashboard with multiple listening columns
  • Custom reports with best-in-class social analytics

Social Media Platforms

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Pricing

  • Businesses: $10 to $40/month
  • Agencies: $230 to $330/month

44. DashThis

DashThis is an automated reporting tool designed for experienced professionals in social media management.

Features

  • Customizable dashboard for all your social media data
  • Native integrations include Google Analytics and SEO tools
  • Preset report templates and APIs

Social Media Platforms

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube

Pricing

  • $33 to $599/month

45. Reputology

Reputology monitors and analyzes online reviews so you can respond proactively and prevent one negative mention (or a handful of them) from going viral.

Features

  • One multitasking platform to monitor, analyze, and respond to online reviews
  • Great for companies with reviews across multiple online platforms
  • Automated email notifications to minimize the delay between review and response

Social Media Platforms

  • Wherever your customers mention your products/services

Pricing

  • $110 (1 seat) to $25 (100 seats) per seat per month

46. Falcon.io

Social media analytics - Falcon.io

Falcon.io is an all-in-one social media management platform for Facebook and Instagram.

Features

  • Customizable dashboard for your Facebook and Instagram accounts
  • Spotlights any spam sent to your Facebook fans
  • Collaborative content calendar

Social Media Platforms

  • Facebook
  • Instagram

Pricing

  • $108 to $129 per seat per month or custom pricing

47. TapInfluence

TapInfluence is specifically designed to track influencer campaigns on social media, highlighting relevant metrics to gauge the profitability of reaching out to them.

Features

  • Influencer Marketing Guide
  • Integrated social media manager simplifies repurposing and distributing influencer content
  • Metrics that align with your goals

Social Media Platforms

  • Facebook
  • Instagram
  • Wherever your target audience hangs out

Pricing

  • Contact for pricing information.

48. Twitter Analytics

Twitter Analytics is the Twitter platform’s native analytics tool, designed to help brands measure and maximize their reach.

Features

  • 28-day summary of your profile
  • Detailed analytics for a full picture of your content’s performance
  • Click on the bar chart icon of any of your tweets to see a complete analysis

Social Media Platforms

  • Twitter

Pricing

  • Free for Twitter users

49. Keyhole

Social media analytics - Keyhole

Use Keyhole to find and reach out to key influencers with the highest engagement rates in specific industries.

Features

  • Simplified, shareable reporting
  • Shows when your followers are most active
  • Detailed and in-depth sentiment analysis of social media posts
  • Demographics of interactors and hashtag users

Social Media Platforms

  • TikTok
  • Twitter
  • Facebook
  • Instagram
  • YouTube

Pricing

  • Book a demo to discuss features and prices

50. Cyfe

Cyfe gives you a customizable dashboard tool you can fill with integrated metrics from your favorite social media marketing sites.

Features

  • Syncs up all the major networks on your dashboard
  • Offers 50 widgets for Facebook alone
  • Twitter search widget lets you monitor brand mention and track competition

Social Media Platforms

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • YouTube

Pricing

  • $19 to $89/month

51. Tailwind

Social media analytics - Tailwind

Tailwind is a social media management and analytics tool for Pinterest and Instagram, with an interface as visually appealing as your content.

Features

  • Use the drag-and-drop calendar to quickly schedule posts;
  • Turn photos into beautiful social media posts with one click;
  • Hashtag finder helps you connect with more customers

Social Media Platforms

  • Pinterest
  • Instagram

Pricing

  • $9.99 to $39.99/month

Which Social Media Analytics Will You Use?

Now that you’ve seen all 51 of these powerful social media analytics tools, which ones will you use in your social media marketing strategy?

No matter which social media platform you’re leveraging or your level of social media expertise, there is a tool on this list that will fit the bill.

Now go start monitoring your likes, shares, and clicks and watch your social media campaign explode!