Awesome Marketing Tools to Up Your Marketing Game (2023)

Marketing tools. They're not just for SEO, social media posts, and newsletters.

In fact, marketing tools for business (also known as martech) let you control every aspect of your marketing:

• Content creation
• Lead generation
• Content distribution
• Customer relationship management (CRM)
• Content management systems (CMS)
• Person-to-person or mass communications
• Advertising management
• Marketing services
• And much more

In this post, we cover over 130 marketing tools to help you level up your digital marketing game.

Some tools are well-known; others are hidden gems. But even the well-known tools hold surprises.

For example, did you know that Zoom does more than online meetings? Or that Facebook isn’t just for online events?

Read on to discover more awesome marketing tools.

What Are Marketing Tools?

We consider tools for all marketing aspects of your business.

To run a modern business, you need effective marketing tools — and Excel and Word are not it!

Today, you need powerful analytics, immediate feedback, and access to real-time data that helps guide your decisions.

While you will never eliminate the need for a human element in digital marketing, many aspects are too complicated for a human to handle on their own.

Whether you are looking for online marketing tools, downloadable software, subscription-based apps, or apps that you buy outright, we’ve got you covered.

So grab a beverage, and let’s look at the best features of the most powerful marketing tools.

The Best Marketing Tools

We provide prices for the lowest monthly plans in USD unless otherwise noted. Where applicable, we highlight free marketing tools. If the price is “Call,” you must contact the sales team to get a price.

1. Ahrefs

Ahrefs is an SEO tool set that SEO non-experts can use.

Features

• Site auditing and optimization
• Competitor site analysis and content comparison
• Keyword research tool
• Search engine rank tracking
• Content suggestions

Pricing

• $7 for a 7-day trial
• $99

2. Clicky

Clicky provides detailed real-time analytics for your website.

Features

• All analytics are in real-time
• Detailed information for each website visitor
• Search tracking
• Split testing
• Campaign tracking
• White labeling
• Affiliate program
• Spam and bot filtering

Pricing

• Free
• $9.99 and up

3. Eventbrite

Eventbrite is an event scheduling platform with support for event creation, marketing, and ticket sales.

Features

• Event creation templates
• Customizable event pages
• Email campaigns to promote events
• Ticket sales from your website
• Support for virtual events
• Analytics and reporting tools

Pricing

• Per tickets sold

4. Buffer

Buffer is a social media management tool suited for companies that rely heavily on Instagram marketing.

Features

• Demographics and hashtag analytics
• Standard or custom reports
• Separate analytics and publishing tools
• Compare paid vs. organic content

Pricing

• Free trials
• $15 (Publishing) or $35 (Analytics)

5. ActiveCampaign

ActiveCampaign automates your email marketing campaigns.

Features

• Send personalized broadcast, triggered, or targeted emails
• Powerful drag-and-drop automation tools
• Includes an automation-supported CRM
• Automated workflows
• Integrations for 850+ apps

Pricing

• $9
• Locked in for two years

6. Constant Contact

Constant Contact is an email marketing platform that also provides tools for building websites and online store features.

Features

• Drag and drop email creation
• Email automation
• Ecommerce-specific email marketing
• Website builder
• Access to advisors for support

Pricing

• $20

7. Buildfire

Buildfire gives you all you need to build a mobile application for your business.

Features

• Interactive emulator
• Plugins to extend app functionality
• SDK to add custom features
• Support for in-app purchases
• Ecommerce backed by Shopify
• Targeted push notifications
• Detailed analytics

Pricing

• Depends on the plan type

8. All in One SEO Pack (WordPress Plugin)

The All in One SEO Pack WordPress plugin helps you optimize your site for SEO.

Features

• SEO Audit
• On-page SEO Analysis
• WooCommerce integration
• XML sitemap generator
• Local SEO
• Schema for rich snippets

Pricing

• $99

9. AWeber

AWeber boosts your marketing efforts through email marketing, landing pages, web push notifications.

Features

• Email automation and marketing segmentation
• Email drips
• Ecommerce platform
• Drag and drop design tools
• Multiple payment app integrations

Pricing

• Free for 0-500 subscribers
• $19.99

10. MightyCall

MightyCall empowers your business with an AI-enhanced cloud call center that is seamlessly integrated with leading CRM systems.

Celebrated by over 20,000 contented customers across the US and Canada for our stellar sound quality, user-friendly interface, and continuous improvements.

Features

• All advanced telephony features
• Integrations and API access
• Live call monitoring
• Analytics and reporting
• Secure & private connection - Customizable interface

Pricing

• From $15/user/month

11. BuzzSumo

BuzzSumo provides access to billions of websites and social media posts to help you produce high-quality content.

Features

• Keyword research tool
• Trend and topic monitoring
• Forum search to find questions people ask
• Keyword alerts
• Integration API

Pricing

• Free
• Start at $99

12. Facebook

Facebook Ads Manager

Facebook Ads Manager lets you create and manage all of your ad campaigns on Facebook.

Features

• Create ad campaigns for Facebook, Instagram, and Messenger
• Manage multiple simultaneous social media ads
• Modify active and inactive ads
• Define and measure ad objectives

Pricing

• Free

Facebook Events

Facebook Events allows you to organize offline events with other Facebook users.

Features

• Create public or private events
• Send invitations
• Attendees don’t have to be Facebook users

Pricing

• Free

13. Fiverr

Fiverr gives access to freelancers around the world who provide services like writing, design, website management, and more.

Features

• Project-based pricing, not hourly work
• Payments released only after project approval
• Freelancers available for any budget
• 9 distinct marketplaces

Pricing

• Based on your budget

14. Canva

Canva provides design and editing tools to create presentations, videos, social media posts, logos, and more.

Features

• Curved text
• Collaborative design
• Textured backgrounds
• Speech bubbles (like comics)
• Straighten photos
• Hundreds of templates
• Free icons

Pricing

• Free, $119.99/year

15. Trello

Trello is a visual project management and collaboration tool based on agile principles (kanban).

Features

• Moveable cards for tasks
• Kanban board, timeline, calendar, and table views
• Task automation
• Third-party automation
• Alerts and reminders
• Mobile, Web, or desktop app

Pricing

• Free
• $12.50

16. Airtable

Airtable allows you to build a database and manipulate it as if it were a spreadsheet.

Features

• Multiple data views (Gantt, calendar, kanban, grid, and more)
• Automate notifications and redundant tasks
• API and integration with 1000+ apps

Pricing

• Free
• $10

17. Convertflow

Convertflow provides tools to convert website visitors into leads.

Features

• Templates for landing page, pop-ups, forms, quizzes, surveys, and more
• Integration with existing email marketing and analytics tools
• Website personalization
• Visitor segmentation
• Ability to provide product recommendations

Pricing

• Free
• $29

18. Landscape by Sprout Social

Landscape by Sprout Social resizes your images to share on various social media sites.

Features

• Drag-and-drop uploads
• Download in a zip file
• Built-in support for Instagram, Twitter, Facebook, LinkedIn, Pinterest, YouTube, and custom sizes
• Cropping and re-centering

Pricing

• Free

19. Twitter Business

Twitter Business is a portal to support businesses that use Twitter as their marketing platform.

Features

• Build and manage objective-based Twitter ad campaigns
• Multiple ad formats (image, video, carousel, text)
• Story-based ads
• Campaign dashboard
• Conversion tracking

Pricing

• Based on advertising volume

20. Crazy Egg

Crazy Egg analyzes how visitors use your website and provides insights to improve your site’s effectiveness.

Features

• Heatmaps, scroll maps and click reports
• Record complete user sessions
• A/B Testing
• Visitor segmentation
• Integration with e-commerce solutions

Pricing

• 30-day trial
• $24

21. Zoom

Zoom is an online communication platform that provides virtual meetings, phones, webinars, and more.

Features

• Meetings with up to thousands of participants
• Local and cloud recording
• Chat
• Whiteboarding
• Waiting room
• Add-ons for extra features
• Cloud phone system
• Video conferencing support

Pricing

• Free
• $49

22. Loom

Loom allows you to record and share your screen and webcam.

Features

• Screen and camera recording
• Screenshots
• Shared library
• Video drawing tool
• Salesforce integration
• Insights on viewership and engagement
• Unlimited team collaboration
• Custom branding

Pricing

• Free
• $10/user

23. AddEvent

AddEvent makes it easy to schedule and share events with clients.

Features

• Dashboard to see all events
• Shareable calendars
• Availability of a “Add to calendar” button for websites
• Embeddable calendar
• API and Analytics

Pricing

• $19

24. Wistia

Wistia is a video marketing platform designed to increase traffic and user conversion.

Features

• Video editor
• Customizable mobile-ready player
• Email collection
• Integration with CRM, ad platforms, marketing automation tools, and more
• Video channels that encourage binge-watching
• Annotation links

Pricing

• Free
• $99

25. Crowdfire App

Crowdfire allows you to discover content and share it on your social profiles.

Features

• Scheduled posts for each social network
• Content queue
• Competition analysis
• Curated content from RSS feeds or e-commerce stores
• Built-in report templates

Pricing

• Free
• $9.99

26. Skype

Skype is an Internet-based communications platform that can call landlines or offline mobile phones as well.

Features

• Conference call with up to 100 people
• Mobile, web, or desktop app
• Screen sharing
• Call recording and live subtitles

Pricing

• Free
• Fees for landline calls

27. Adobe

Adobe Analytics

Adobe Analytics gives you detailed information on your campaigns, so you invest where it pays.

Features

• Data collection from almost any source
• Analytics across devices
• Unlimited segmentation
• Event alerts
• AI-backed predictive analytics

Pricing

• Not published

Adobe Color

Adobe Color allows you to create harmonious themes by suggesting color palettes that suit your brand.

Features

• Color wheel to create palettes based on eight methods
• Generate theme or gradient from existing image
• Safe themes for colorblind users

Pricing

• Free. Account needed to save themes.

Adobe Marketo Engage

Adobe Marketo Engage is a marketing suite to handle customers across all stages of the customer journey.

Features

• Content personalization
• Cross channel (online and offline)
• Automated marketing campaigns
• Best prospects identification
• AI-powered targeting
• Integration with major CRMs
• Revenue attribution

Pricing

• Call

Adobe Sign

Adobe Sign provides a solution to sign documents electronically.

Features

• Support for multiple signatures
• Automated reminders
• Document tracking
• Mobile app support
• Legally binding signatures
• Signer authentication
• Integration with dozens of applications and platforms

Pricing

• $9.99

Adobe Spark

Adobe Spark lets you quickly create graphics, videos, and other assets to put in your marketing material.

Features

• Free image and icon gallery with the ability to upload your own
• Shareable themes
• Add your logo to assets
• Create video and web stories on iOS

Pricing

• Free plan to access images only
• $9.99 to create assets

28. Feedly

Feedly is an RSS reader backed by some AI-powered content management tools.

Features

• Add an RSS feed from any source
• Trainable AI that prioritizes feeds
• Collaboration for teams
• Web and mobile apps

Pricing

• Free
• $6

29. BrightEdge

BrightEdge provides real-time research, recommendations, and rankings for your SEO content.

Features

• Discover searchers’ true intent
• Performance reporting on sites, keywords, pages, and more
• Competitor comparison
• New content recommendations based on data insights
• Integration with major web analytics platforms

Pricing

• Demo required

30. Google

Google Analytics

Google Analytics gives you insights about your website, from the number of visitors to the total sales.

Features

• Track visitor life cycles mapping to customer journey: acquisition, digital engagement, monetization, retention
• Define and track specific events
• Historical and real-time data

Pricing

• Free

Google Drive

Google Drive provides cloud storage and sharing features.

Features

• Integrates with Google Docs, Slides, and Sheets
• Google search technology to locate documents
• Sync to local storage with Google Backup & Restore
• Available on all devices

Pricing

• Free
• $1.99

Google Keyword Planner

Google Keyword Planner helps you find the best keywords to drive traffic to your site.

Features

• Suggested keywords based on products and services
• Keyword research
• Bid estimates for pay-per-click advertising
• Campaigns planning tools

Pricing

• Free

Google Optimize

Google Optimize helps to optimize your website by testing different versions of the same site.

Features

• Multiple testing approaches (A/B, split URL, server-side)
• Website editor
• Customization per segment
• Goal setting
• Test result reports

Pricing

• Free
• Optimize 360 for enterprise-level testing

Google Search Console

Google Search Console provides analytics on website traffic and performance.

Features

• Identify provenance of users
• Search indexing tools
• Automatic alerts for website problems
• Detailed information on how Google Search crawls your site

Pricing

• Free

Google Trends

Google Trends tells you what topics are trending around the world, based on Google Search data.

Features

• Search by keywords
• Trends by region
• Year in search review

Pricing

• Free

Google Workspace

Google Workspace (formerly GSuite) gives access to all of Google’s office tools (more than 15) from one location.

Features

• Cloud-based drive accessible from any device
• Collaboration tools
• Video conferencing
• Office suite
• Task automation tools

Pricing

• 14-day free trial
• $6 per user

31. Sumo

Sumo is an email capturing tool.

Features

• Event-based opt-in forms
• Visitor targeting
• A/B testing
• Email marketing
• E-commerce support
• Data analytics
• Plugins for WordPress, Shopify, and Google Tag Manager

Pricing

• Free
• $49

32. GetResponse

GetResponse provides tools for email marketing, landing pages, webinars, and marketing automation.

Features

• Email: autoresponders, analytics, list management
• Landing pages: Facebook, sign-up forms, e-commerce tools
• Marketing automation: segmentation, abandoned cart emails, product recommendations
• Webinars: on-demand, whiteboard, polls

Pricing

• Free 30-day trial
• $15

33. DropBox

DropBox provides synchronized and secure cloud storage, allowing collaboration between distributed teams.

Features

• File synchronization across desktop, mobile, and web
• Files from multiple apps available from a single location
• Integration with over 150 apps
• Productivity tools

Pricing

• $12.50

34. Evernote

Evernote is a note-taking app to capture ideas anywhere, anytime.

Features

• Sync notes across devices
• PDF and document search
• 50+ templates
• Handwriting search
• Multilingual support
• Document scanning
• Email and messaging platform integrations
• iOS and Android app

Pricing

• Free
• $7.99

35. Slack

Slack is a communications platform suitable for small teams or large corporations.

Features

• Organize channels according to specific topics
• History search
• Multi-company support
• Voice and video calls
• Web, mobile, or desktop app
• Many third-party integrations

Pricing

• Free
• $8

36. HubSpot

HubSpot is a suite of tools that help you manage all aspects of your marketing.

• We detail the various tools below.

Pricing

• Many free tools with limited capabilities
• $45-$3,200 except where otherwise noted

HubSpot Ads Software

HubSpot Ads Software allows you to monitor each ad campaign to determine which ones perform the best.

Features

• Track audiences on Web and social media
• Track different stages of the Customer Journey
• Automated lead follow-up
• Salesforce integration

HubSpot Blog Topic Generator

HubSpot Blog Topic Generator generates blog topic ideas when you provide up to 5 keywords.

Features

• Provide keywords and get 250 blog ideas

Pricing

• Free
• Requires contact information to get all 250 ideas

HubSpot CRM

HubSpot CRM manages all sales data for your business.

Features

• Detailed view of sales pipeline
• Automatically pull contact data from existing businesses
• Templates and tracking
• Sales automation
• Live Chat
• Sales analytics and reporting
• Mobile app

Pricing

• Free
• $45-$1,200

HubSpot Email Marketing Tools

HubSpot Email Marketing Tools helps to produce and send professional-looking emails to your contacts.

Features

• Goal-based email templates
• Drag-and-drop editor
• A/B testing and analytics
• Targeted email marketing

HubSpot Free Marketing Tools

HubSpot Free Marketing Tools are limited versions of the paid tools from the HubSpot Marketing Hub™.

Features

• Forms and form follow-up emails
• Email marketing
• Ad management
• Landing pages
• Chatbots
• Reporting dashboard
• Shared team inbox

Pricing

• Free

HubSpot Pop-up Forms

HubSpot Pop-up Forms provides tools to create web and mobile-optimized forms.

Features

• Build custom forms to match your branding
• Different pop-up types
• Data collected directly to HubSpot CRM
• Form-specific analytics

HubSpot Landing Page Builder

HubSpot Landing Page Builder gives you the tools needed to build converting landing pages even without design or programming expertise.

Features

• Library of mobile-optimized templates
• Personalized landing pages
• Customized SEO suggestions
• Test up to 5 variations of a page

HubSpot Marketing Automation

HubSpot Marketing Automation reduces the impact of repetitive tasks by automating them without requiring a programmer.

Features

• Visual interface
• No programming experience needed
• Automate email drip campaigns
• Customizable triggers to send the correct emails
• Goal-led workflows
• Automation beyond email

HubSpot Projects

HubSpot Projects is a project management tool that can directly leverage the data within HubSpot’s Marketing Tools.

Features

• Manage tasks, deadlines, and resources
• Integrated file management and communications
• Creation of project templates
• Pre-populated project templates

HubSpot SEO Marketing Software

HubSpot SEO Marketing Software helps you build an SEO strategy and offers SEO marketing tools to optimize your content.

Features

• SEO recommendations ranked by priority
• Topic suggestions for higher search rankings
• Detailed search ranking reports directly from Google

HubSpot Social Media Management Software

HubSpot Social Media Management Software provides tools to streamline content publishing and interactions on social media.

Features

• Keyword monitoring
• Link interactions back to HubSpot CRM
• Best posting time suggestions
• Social media analytics and reporting

37. Campaign Monitor

Campaign Monitor provides tools for designing, analyzing, and automating email marketing campaigns.

Features

• Drag and drop email builder
• Pre-designed templates
• Design your own customer journey
• Broken link checker
• Detailed email segmentation
• Personalized sign-up forms

Pricing

• $9 or per campaign

38. Medium

Medium is a publishing platform you can use for blogs, articles, or your own branded publication.

Features

• Over 170 million readers
• Blogging platform
• Collaboration through publications
• Newsletter platform
• Supports audio and video
• Built-in editor
• Partner program pays writers based on their readership

Pricing

• $5

39. Hootsuite

Hootsuite is a social media management tool for small teams or large enterprises.

Features

• Content planning and scheduling
• Centralized inbox for customer queries and mentions
• Chatbot and CRM support
• Support for ads
• Real-time analytics for social media post’ performance

Pricing

• 30-day free trial
• $49

40. Vimeo

Vimeo provides tools to create, manage and share online videos.

Features

• Customizable video templates
• Embeddable video player with chapter support and speed controls
• Privacy controls
• Review and approval process
• Custom branding
• Calls-to-action within player
• Integration with Google Analytics
• Lead generation tools

Pricing

• Free
• $12

41. CJ Affiliate

CJ Affiliate provides technology and a platform to generate sales through affiliate programs.

Features

• Affiliate programs with many partners
• Multiple distribution approaches such as web, social media, email, and more
• Programs available for publishers and advertisers

Pricing

• Custom

42. Zendesk

Zendesk is an all-in-one customer service platform.

Features

• Automated ticketing system
• Message for web, mobile, and social media
• Tools to build a knowledge base
• One-on-one communication with clients
• Online forum support
• Reporting and analytics
• Zendesk integrations marketplace

Pricing

• 14-day free trial
• $49

43. Asana

Asana is an all-in-one project management and workflow management tool.

Features

• Project management and reporting
• Goal tracking
• Multiple timeline views
• Portfolio management
• Workload management
• Routine task automation
• Mobile app
• Work request forms

Pricing

• Free
• $10.99

44. Wyng

Wyng is a marketing platform that provides personalization using only data explicitly provided by a user (zero-party data).

Features

• Privacy-first marketing
• User control over data that is shared
• Data integration using existing sources
• Product recommendation based on quizzes

Pricing

• Call

45. Unbounce

Unbounce is a landing page platform designed to help you convert more of your site’s visitors.

Features

• Custom-built landing pages
• Drag-and-drop building tool
• Page cloning
• AMP support
• 100+ templates
• 1000+ app integrations
• Targeted popups
• A/B testing

Pricing

• 14-day free trial
• $80

46. Detective by Charlie App

Detective by Charlie is an early access tool that automates much of the research process in sales.

Features

• Automated research on prospects
• Flagging of critical account information
• Browser automation for prospecting purposes

Pricing

• Still in early access

47. Oracle Marketing

Oracle Marketing is a comprehensive cross-channel B2C or B2B marketing solution that provides all information in a single view.

Features

• Dynamic marketing automation
• Target-market prioritization
• Segmentation and personalization
• Text and video creation
• Content tagging
• Testing and optimization
• Unified customer view

Pricing

• Call

48. Wrike

Wrike is a work management platform for agile companies.

Features

• Customizable dashboards, workflows, request forms, and more
• Collaboration tools
• Customizable approval automation
• Project risk prediction
• Interactive Gantt charts
• Kanban board Excel template
• Pre-built templates
• Time tracking
• Portfolio management
• Team analytics

Pricing

• Free
• $9.80

49. Hotjar

Hotjar monitors behavior on your website and identifies opportunities to improve user experience.

Features

• Heatmaps specific to the type of device
• Recording and playback of user behavior
• Targeted surveys
• Real-time feedback from users
• Integration with third-party tools

Pricing

• Free (personal)
• $99

50. Piktochart

Piktochart helps to make your data more visual through infographics, presentations, posters, and more.

Features

• Pre-built templates for reports, presentations, proposals
• Free graphics library
• Drag-and-drop infographics designer
• Charts and maps tools for complex data

Pricing

• Free
• $39

51. WordPress

WordPress is an open-source content management system that powers over 40% of websites around the world.

Features

• Extensible
• Lots of easy-to-use powerful page builders
• Thousands of third-party plugins
• Thousands of theming options
• Included as part of most web hosting plans
• Web and mobile support for publishing

Pricing

• Free

52. Vidyard

Vidyard is a tool designed for virtual selling, from the prospecting stage to the proposal and sale.

Features

• Video and screen recording
• Online video hosting and uploader
• 50+ third-party integrations
• Video sharing and embedding
• SEO captioning and CTAs
• Analytics

Pricing

• Free
• $19

53. Zoho CRM

Zoho CRM is a full-featured AI-supported CRM for sales teams.

Features

• Sales force automation
• Personalized customer journeys
• Customizable workflows, layouts, and views
• Sales forecasting
• AI-supported sales assistance
• Customer segmentation
• Google Ads integration
• Team collaboration
• Remote work support

Pricing

• Free
• $20

54. CoFoundersLab

CoFoundersLab puts you in contact with a community of potential founders, mentors, and investors for your business.

Features

• Community of 400,000+ members
• Collaboration with anyone around the world
• Access to mentors and advisors

Pricing

• Free to join
• Pay for services used

55. Box

Box offers secure storage, workflow automation, collaboration, and integration with over 1,500 apps.

Features

• Secure storage
• Collaboration with task assignments  
• Automate workflows
• Automated signature gathering
• Integrate with most existing IT stacks
• Document retention and disposition policies

Pricing

• $5

56. Digital Marketing Tuner

Digital Marketing Tuner offers recommendations to improve your sales and marketing based on the information you provide about your company.

Features

• Answer a survey about your company and receive a personalized report with recommendations

Pricing

• Free

57. Iconosquare

Iconosquare lets you make data-driven decisions for your social media marketing on Twitter, Facebook, and Instagram.

Features

• Pre-built or custom reports
• Separate paid and organic content
• Competitor and brand tracking
• Share tweets on Instagram
• OneDrive and Google Drive integration

Pricing

• 14-day trial
• $59

58. Contentful

Contentful is a cloud-based content management platform that allows you to build web applications rapidly.

Features

• Provides an extensive API
• Language and platform agnostic
• Pre-built field types
• Ability to create custom types
• Enterprise-grade architecture

Pricing

• Free for 5 users
• $489

59. Sprinklr (formerly Nanigans)

Sprinklr provides a platform to manage your worldwide marketing efforts, using the channels best suited to the local population.

Features

• Supports many Asian social channels
• One platform to connect to all channel types
• Live analytics
• Modular software

Pricing

• Call

60. Ryte

Ryte analyzes your website and provides recommendations for fixing issues and improving overall quality.

Features

• Customizable web crawling
• Google Analytics integration
• Import Google Search Console data
• Unlimited keyword and page segmentation

Pricing

• Free (requires an email and phone number)
• Personalized plans

61. Instapage

Instapage allows you to create landing pages that increase visitor conversion rates by an average of 400%.

Features

• Conversion focused, mobile-responsive, fast-loading landing page layouts
• Heatmaps, A/B, and multivariate testing
• Audience-targeted content
• Map ad campaigns to landing pages
• Collaborative tools

Pricing

• $499

62. Woobox

Woobox helps you build interactive content like contests, giveaways, polls, coupons, and more.

Features

• Pre-built templates for landing pages, forms, and more
• Editor to create custom designs
• Website and mobile-ready
• Integration with 500+ tools
• Campaign automation
• Social media support

Pricing

• Free
• $37

63. Omnisend

Omnisend is an SMS and email e-commerce marketing platform.

Features

• Marketing automation
• Email templates and builder
• Dynamic discount codes (including a “wheel of fortune”)
• Pre-built workflows
• Landing page, pop-up forms, and signup forms
• A/B testing and segmentation

Pricing

• Free
• $16

64. Goto (formerly Join.Me)

Goto covers all the bases when it comes to running your business remotely. Each product fills a specific need.

Features

• Unified phone, meeting, and chat application
• Video conferencing
• Virtual event platform
• Online training

Pricing

• Depends on the chosen product

65. KISSmetrics

KISSmetrics provides advanced analytics for SaaS or e-commerce companies.

Features

• Key metrics dashboard
• Cohort analytics
• Compare feature usage by plan and over time
• Detailed customer activity reports
• Total lifetime revenue calculation
• Identify drop-off points in the checkout flow
• Conversion rate

Pricing

• $299

66. Shift

Shift consolidates all your online accounts and streamlines moving from one application or account to another.

Features

• Integration with hundreds of applications
• Support for multiple Google or Microsoft accounts
• Search across accounts
• Multiple workspace support
• Windows, Mac, Linux

Pricing

• Free
• $99.99/year

67. Scoop.it

Scoop.it offers tools to curate, publish, and share curated content quickly.

Features

• Automated content monitoring
• Social media publishing
• Collaboration tools
• Publish content to one or more WordPress blogs
• Newsletter generation compatible with multiple email marketing platforms

Pricing

• Free
• $17.99

68. OmniFocus

OmniFocus is a task management platform specifically built for heavy Mac and iOS users.

Features

• iOS and Mac integration
• Add tasks from anywhere
• Cross-device synchronization
• Deadline tracking
• Task-switching notifications

Pricing

• $99 for standalone app
• $5 for subscription

69. Leadpages

Leadpages offers website tools for small businesses to generate leads and increase sales.

Features

• Drag-and-drop website building tool
• Landing page and website templates
• Pop-up forms
• Customizable alert bars
• Mobile-responsive designs
• Analytics reports
• Website hosting
• 40+ third-party integrations

Pricing

• 14-day trial
• $37

70. Toggl Track

Toggl Track is a time tracking tool with integrated productivity features.

Features

• Tracking across devices
• Pomodoro integration
• Idle detection
• Activity tracking during the day
• Weekly reports
• Project and task management
• Third-party integration
• Track billable rates

Pricing

• Free
• $10

71. WordStream

WordStream is an ad management and marketing services platform for agencies, small and medium businesses.

Features

• Keyword research tool
• Call and conversion tracking
• PPC bid management
• Ad optimization
• Negative keywords identification
• Free tools to grade ad performance

Pricing

• 7-day free trial
• $49

72. Visual Website Optimizer (VWO)

VWO is an A/B testing platform for websites, apps, and products.

Features

• Web page visual editor
• Ready-to-use widgets
• A/B, multivariate, and split testing
• Session recording
• Heatmaps
• Surveys
• Development SDK

Pricing

• 30-day free trial
• $199/$169/$99 (product-based)

73. MailChimp

MailChimp offers a suite of tools to build and grow your business online.

Features

• Email marketing
• Builder
• CRM
• Forms and landing pages
• A/B testing
• Templates
• Transactional emails
• Website and e-commerce
• Online store
• Appointment scheduling
• Unlimited products
• Unlimited bandwidth

Pricing

• Free
• $10

74. Keywords Everywhere

Keywords Everywhere is a browser extension that lets you perform keyword research directly from searches.

Features

• Chrome and Firefox
• Google and Bing
• 12-month average search volume
• CPC data
• Keyword competitiveness
• Monthly trends for Google and YouTube

Pricing

• Free
• $10/100K credits

75. SharpSpring Ads

SharpSpring Ads is an ad retargeting platform. Ad retargeting is when you present your ad on another site because it recognizes a visitor from your site.

Features

• Retargeting for web, Facebook, Shopify, and Twitter
• Cross-device retargeting

Pricing

• Cost per thousand impressions

76. AdRoll

AdRoll’s marketing platform provides processes - called marketing recipes - to increase user engagement and sales across multiple channels.

Features

• Abandoned cart recovery
• Product recommendation to targeted buyers
• Ad retargeting across channels
• Brand awareness campaigns

Pricing

• Free tier (with limits and AdRoll branding)
• $19

77. Moz

Moz provides SEO tools to drive traffic to your website and increase your search engine page ranking.

Features

• Local SEO tools
• Keyword research and management
• Rank tracking per device type
• Site auditing and crawling
• On-page SEO optimization

Pricing

• 30-day trial
• $99

Moz Free SEO Tools

Moz also provides free tools if you are not ready to invest in their paid options yet.

Features

• All tools have limited functionality
• Keyword search
• Backlink checker
• All-in-one toolbar for Chrome
• Online business listing score
• Domain analysis

Pricing

• Free

78. Drip

Drip provides email marketing tools for e-commerce sites to build email lists, increase conversion, and generate more sales.

Features

• Multiple data points for each customer
• Multi-channel
• Email and SMS automation
• Behavior-based product recommendations
• 100+ integrations

Pricing

• 14-day free trial
• $19

79. Lucky Orange

Lucky Orange analyzes site visitor behaviors and provides strategies to improve conversion rates.

Features

• Unlimited site recordings
• Dynamic heatmaps
• Customizable real-time dashboard
• Segmentation by browser, OS, device, and more
• Detailed analytics for forms

Pricing

• 7-day trial
• $10

80. Upland Kapost

Upland Kapost is a platform that integrates all the third-party tools you need to manage your marketing content.

Features

• Integrations
• Marketing Automation
• Content Development
• Digital Asset Management
• Analytics
• Content Management Systems
• CRM platforms
• Sales Asset Management
• Social media management

Pricing

• Call

81. Oktopost

Oktopost is a B2B social media management platform for medium-sized companies, agencies, and large companies.

Features

• Social media publishing and analytics
• Employee advocacy tools
• Integration with 20 CRM platforms
• Real-time brand and reputation monitoring
• Competitor tracking

Pricing

• Demo required

82. Portent's Content Idea Generator

Portent's Content Idea Generator generates an endless number of blog titles when you provide a topic.

Features

• Simple to use
• Provide a subject and generate titles

Pricing

• Free

83. Followerwonk

Followerwonk lets you identify influencers on Twitter to grow your following.

Features

• Account search
• Identification of overlaps between accounts to locate new influencers
• Segmentation of followers
• Competitor comparison
• Optimization tools
• Identify currently active followers
• Analytics reports

Pricing

• Free
• $29

84. VigLink

VigLink offers tools to monetize traffic to your site when users click a link or make a purchase.

Features

• Convert links to monetized links
• Optimize links to generate the most income
• Publish revenue-generating links on social media posts
• Custom development API

Pricing

• Call

85. Optimizely

Optimizely is an experimentation platform designed to optimize your new or existing marketing efforts.

Features

• Support for many programming languages
• Fine-grained targeting and segmentation
• 37 documented experiment types
• Optimization based on real-time data
• Open platform to extend existing solutions

Pricing

• Call

86. ReTargeter

ReTargeter silently tracks users who don’t buy on their first visit and presents ads to drive them back to your site to purchase.

Features

• Web retargeting
• Retargeting using CRM data
• Retargeting based on keyword searches
• Targeting based on website content

Pricing

• Call

87. LiveChat

LiveChat is a customer service platform that helps you support your customers from the first time they visit your site.

Features

• Chat tools
• Targeted messaging
• Reports and analytics
• 200+ integrations
• Integration API
• Ticketing system
• AI-powered chatbot

Pricing

• 14-day free trial
• $19

88. Simpli.fi

Simpli.fi provides accounting, media buying, and programmatic services for advertising agencies and media companies.

Features

• Buy media for Connected TVs, mobile, web, print, digital displays, and social media
• Software solutions for accounting, project management, media planning, and buying

Pricing

• Call

89. Screaming Frog

Screaming Frog is a marketing agency that created a web crawler that helps to improve onsite SEO.

Features

• Find broken links
• On-page SEO reports
• Duplicate content identification
• Integration with Google Analytics, Search Console, and PageSpeed
• Scheduled audits

Pricing

• Free
• £149/year

90. Visually

Visually offers visual content services on a per-project project basis.

Features

• Access to a pool of creative professionals for
• Videos
• Infographics
• Ebooks
• Reports and presentations
• Photography
• Social media
• Interactive microsites
• Flat price
• Project objectives determine the assignment of team members

Pricing

• Quote per project

91. Databox

Databox provides real-time marketing insight by pulling all of your data into a single location.

Features

• Building tools for dashboards
• 75+ native integrations
• 200+ pre-built reports
• Performance scorecards and alerts
• White labeling of reports
• iOS and Android apps

Pricing

• Free
• $169

92. Venngage

Venngage is a tool to design infographics for a visual representation of your business data.

Features

• 7,500+ templates
• Customizable original templates
• Drag and drop editing tool
• Collaboration tools
• Automated branding
• Data visualization tools
• Customizable divers icons
• Stock photos

Pricing

• Free
• $19

93. Segment

Segment collects data from multiple sources to provide a complete view of your customers.

Features

• Mobile and web data collection
• Development API
• Hundreds of integrations
• Email personalization based on behavior
• Daily email limits per customer
• Predictive modeling of buyers

Pricing

• Free
• $120

94. Pipedrive

Pipedrive implements activity-based selling by guiding all of the actions that lead to sales.

Features

• Leads added to sales pipeline
• Communications tracking across channels
• Task automation
• Analytics
• Reminders
• Calendar synchronization
• Visual sales pipeline
• Mobile app support

Pricing

• 14-day free trial
• $18

95. ODeskWork

ODeskWork is a marketplace to find freelancers or offer your freelance services for projects of any size.

Features

• Post projects
• Freelancers bid
• Choose a freelancer
• You pay only if satisfied with the work

Pricing

• Varies

96. AdStage

AdStage is a suite of products to monitor and analyze the performance of paid marketing.

Features

• Connects to all major ad networks
• Analyze and compare multiple ad network performance
• Ad automation (e.g., scheduling, rotation)
• Google Sheets integration

Pricing

• Product-based
• Bundles available

97. SEMRush

SEMRush provides a suite of tools for SEO, content marketing, market research, advertising, and social media management.

Features

• Keyword tracking
• Rank tracking
• Content optimization and analytics
• Competitor and market analytics
• PPC keyword research
• Website monetization

Pricing

• 7-day free trial
• $119.95

98. UserVoice

UserVoice is a tool to collect user feedback for your digital products and services.

Features

• Web-based feedback forms
• Collection of feedback through Slack
• Widget for in-app feedback collection
• Developer API
• Customer segmentation
• BI tools integration
• Feedback status updates to customers

Pricing

• Call

99. Woopra

Woopra is an analytic platform that allows you to analyze each step of the customer journey.

Features

• Integrations to leverage existing data
• Trend, cohort, and retention reports
• Segmentation by criteria combination
• Individualized user profiles
• User identification across multiple devices

Pricing

• Free
• $349

100. Kap

Kap is an open-source screen recorder for macOS.

Features

• Store recordings as GIF, MP4, WebM, or APNG
• Audio support
• Highlights clicks
• Trim video

Pricing

• Free

101. Sprout Social

Sprout Social integrates social media management, customer care, data analysis, and strategy suitable for small businesses or large enterprises.

Features

• Content scheduling
• Social content calendar
• Profiles, keywords, and location monitoring
• Custom workflows
• Competitive reports
• Chatbot automation

Pricing

• 30-day free trial
• $99

102. RavenTools

RavenTools is a white label SEO auditing and reporting tool.

Features

• Website audits
• Backlink analysis and suggestions
• SERP rank tracking
• Drag-and-drop reporting
• Competitor research
• Keyword rank checking and research
• Google Data Studio integration
• Social media management

Pricing

• 7-day free trial
• $39

103. Brandfolder

Brandfolder makes it a breeze to find and manage assets for your marketing.

Features

• Store all digital assets in one location
• Brand management tool
• Asset organization
• Intelligent search for assets
• Brand monitoring across channels
• Integration with creative design apps

Pricing

• Call

104. Typeform

Typeform allows you to engage your audience using forms that are beautiful to look at and fun to fill.

Features

• Pre-built templates
• Surveys & Questionnaires
• Quizzes
• Lead Generation
• Forms
• Remote working
• Polls
• Logic flows
• Third-party integration
• Unlimited questions
• Payment collection

Pricing

• Free
• $29

105. Ubersuggest

Ubersuggest helps you find competitive and profitable SEO keywords for your website.

Features

• Keyword discovery tool
• Keyword rank tracking per region
• Keyword suggestions
• SEO site audits
• Competitive analysis (common keywords, missing keywords, historical traffic)
• Backlink discovery

Pricing

• Free
• $29

106. CabinetM

CabinetM is a platform for large companies that allows you to visualize and understand your marketing technology stack.

Features

• Track products in use
• Visualize all technology integrations
• Manage contracts, licenses, renewal dates, and more
• Track spend and performance of your marketing tech stack

Pricing

• Call

107. Rakuten Advertising

Rakuten Advertising is a global advertising platform with support for affiliate marketing and access to an ad distribution network.

Features

• Affiliate marketing for advertisers, brands, agencies, and publishers,
• Media network for advertising
• Publishing network partnerships
• Detailed customer sales data

Pricing

• Call

108. OptinMonster

OptinMonster offers many tools to optimize conversion rates and increase sales.

Features

• Drag-and-drop builder tool
• Many different campaign types (pop-up forms, fullscreen welcome, countdown timer)
• Behavior triggers (page exits, scrolling, inactivity)
• Targeted campaigns (geo-location, device-based, ad blocking detection)

Pricing

• 14-day trial
• $14

109. Upwork

Upwork is a marketplace for companies to hire freelance workers and for freelancers to provide their services.

Features

• Specialized freelancers in eight categories
• Post custom projects or buy existing projects
• Freelancers set their preferred rates

Pricing

• Free
• $49.99

What is your favorite marketing tool?

What pleasant discoveries have you made after going through our list?

How many new useful and effective marketing tools did you add to your wish list?

Although this is an impressive list, we could not cover every existing marketing tool out there. Because if we did, we would still be writing!

Nevertheless, we believe that the tools in this list will cover all of your marketing needs and then some!

Marketing technology evolves continuously to meet the needs and expectations of businesses and customers.

Bookmark this post. Come back to visit regularly. You just might discover your new favorite marketing tool in a future update!